What Live Wildly does

Live Wildly Foundation is a 501(c)(3) nonprofit founded in April 2022 and headquartered in Florida that operates as a facilitator for land conservation across the Florida Wildlife Corridor, a nearly 18-million-acre network of connected landscapes spanning from the Panhandle to the Everglades. The organization does not acquire land or hold easements; instead, it connects landowners, local and state decision-makers, conservation investors, and community supporters with funding, education, and on-the-ground conservation partners such as Trust for Public Land, North Florida Land Trust, Conservation Florida, Archbold Biological Station, Ducks Unlimited Florida, and the Florida Wildlife Corridor Foundation. It serves four primary segments: landowners, decision-makers, conservation investors, and community supporters, with a hybrid segmentation approach.

The organization's core offerings include the 'Join the Movement' membership campaign (free signup with a $1-per-signee pass-through to conservation), 'The Landline' two-region conservation hotline for landowners, the Florida Conservation Land Acquisitions Database (developed with Florida Natural Areas Inventory), the County Conservation Toolkit (co-developed with North Florida Land Trust), a Conservation Easements Fact Sheet, and event sponsorships including the Sing Out Loud Festival. Distribution is multi-channel: a website/content hub, organic social (@livewildlyfl), email newsletter, the Adventurist content-creator program, event sponsorships, and PR coverage spanning AP News, Yahoo Finance, Miami Herald, and Business Insider. There is no proprietary technology platform; the organization explicitly positions itself as a facilitator rather than a technology product company.

Revenue mechanics are nonprofit pass-throughs: individual donations, corporate sponsorships, and event-ticket contributions — notably $10 from every Sing Out Loud Festival ticket directed to St. Johns County conservation, generating over $160,000 in 2024. Revenue figures are not publicly disclosed. The team is small (11–50 employees), led by CEO Lisa Shipley, Founder Arnie Bellini (a Florida philanthropist and entrepreneur behind Bellini Capital), Deputy Director Meredith Budd, Conservation and Outreach Manager Reilley McHale, and Events Producer Michelle Yepez. The LiveWildlySM trademark is registered in the U.S. Since the 2021 Florida Wildlife Corridor Act, more than $2 billion has been secured for land protection and over 395,000 acres have been approved for permanent protection across 25 of Florida's 67 counties, with county conservation programs generating $348 million in 2024 alone.

Name

Live Wildly

Legal name

Live Wildly Foundation

Website

https://livewildly.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Wildly Foundation is a 501(c)(3) nonprofit that facilitates Florida Wildlife Corridor conservation by connecting landowners, decision-makers, conservation investors, and community supporters with funding, educational resources, and partner organizations across the state.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

akta.pro primary industry

Environmental & Climate Grantmaking Foundations (BPAGAKAM)

akta.pro secondary industry

Community Foundations (BPAGAKAB)

Keywords

• Land conservation services
• Wildlife corridor protection
• Conservation philanthropy
• Habitat preservation advocacy
• Environmental coalition building

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Live Wildly is a 501(c)(3) organization that raises funds through individual donations, corporate sponsorships, and contributions. Contributions support organizations working directly to protect wild Florida and the Florida Wildlife Corridor.
2. Event Revenue Sharing: Through the Sing Out Loud Festival partnership, $10 from every ticket sold goes to conservation in St. Johns County, generating over $160,000 in 2024.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Live Wildly Foundation operates as a 501(c)(3) nonprofit facilitator that connects people, knowledge, and resources to protect the Florida Wildlife Corridor. Its core offerings include the free "Join the Movement" pledge campaign (which directs $1 per signee to on-the-ground conservation), The Landline conservation hotline serving landowners, educational toolkits for counties and landowners, and the Florida Conservation Land Acquisitions Database. The foundation raises funds through individual donations, corporate sponsorships, and event revenue sharing, then grants those funds to conservation partner organizations that perform direct land protection work.

Product overview

Live Wildly Foundation is a 501(c)(3) nonprofit conservation organization that operates as a facilitation and coalition-building entity rather than a traditional product company. The organization connects people, knowledge, and resources to advance land conservation across Florida, with its primary focus being the Florida Wildlife Corridor. The core offerings include the 'Join the Movement' membership campaign, 'The Landline' conservation hotline, educational resources such as the Conservation Easements Fact Sheet and County Conservation Toolkit, and the Florida Conservation Land Acquisitions database. These products work together to connect landowners with conservation programs, provide technical assistance, and track conservation progress across the state.

Differentiator

Problem solved

Functional benefit

Products and services

• Join the Movement Campaign A free membership and pledge program where individuals sign up to support Florida land conservation. For every person who joins, Live Wildly directs $1 to on-the-ground conservation efforts supporting Florida's lands, waters, and working landscapes across the Florida Wildlife Corridor.
• The Landline Conservation Hotline A conservation hotline connecting landowners with experts who answer questions about their property and help them navigate available conservation programs such as easements and county acquisition initiatives. Available at (863) 444-5548 for South Florida and (850) 619-2816 for North Florida.
• Florida Conservation Land Acquisitions Database An online tracking tool developed with the Florida Natural Areas Inventory that compiles conservation data from government agencies and nonprofit organizations, allowing users to track the progress of conservation efforts across the state with a focus on the Florida Wildlife Corridor.
• County Conservation Toolkit A comprehensive guide for counties implementing land protection programs, providing guidance on program implementation, best practices, and tools to evaluate conservation priorities and funding decisions.
• Conservation Easements Fact Sheet Educational resource providing landowners with information about conservation easements and how their land can be protected under this conservation mechanism while retaining ownership.

Quantifiable outcome

• Over $2 billion secured for land conservation since 2021
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Trust for Public LandcoreStrategic or Co-development PartnerTPL does the heavy lifting on local conservation programs—conducting research, polling communities, and working directly with county commissioners to turn conservation ideas into funded realities. Live Wildly worked with TPL to back four ballot measures that secured nearly $350 million in conservation funding.
• North Florida Land TrustcoreStrategic or Co-development PartnerThis impactful nonprofit is a driving force behind conservation easements and partnerships. Live Wildly teamed up with NFLT to create a toolkit for any Florida county looking to launch their own conservation referendum.
• Florida Conservation GroupcoreStrategic or Co-development PartnerKey partner in landowner outreach efforts. Through shared resources—including The Landline, a dedicated phone hotline—helps landowners navigate their opportunities and preserve their land and legacy.
• Florida State Parks FoundationcoreStrategic or Co-development PartnerWith 75 state parks located within the Florida Wildlife Corridor, Live Wildly partners with the Florida State Parks Foundation to help preserve these landscapes and keep them open and thriving for generations.
• Florida Wildlife Corridor FoundationcoreStrategic or Co-development PartnerPartner organization working to protect the Florida Wildlife Corridor. Live Wildly Founder Arnie Bellini serves on the Florida Wildlife Corridor Foundation Board of Directors.
• Conservation FloridacoreStrategic or Co-development PartnerKey conservation partner that works on land acquisition and easements. Worked with Live Wildly and Arnie Bellini on projects including the Bellini Preserve (639 acres) and Eagle Haven Ranch (2,312 acres).
• Archbold Biological StationminorStrategic or Co-development PartnerConservation and research partner. Collaborated on a ground-breaking scientific study showing how conserving the Florida Wildlife Corridor helps shield communities from climate change impacts.
• Florida Department of Environmental Protection (FDEP)coreStrategic or Co-development PartnerGovernment agency collaboration on conservation programs including Florida Forever. Jointly celebrated 25 years of Florida Forever during National Public Lands Day.
• Florida Department of Agriculture and Consumer Services (FDACS)coreStrategic or Co-development PartnerGovernment agency that oversees the Rural and Family Lands Protection Program. Partnership supports working farms and ranches through voluntary conservation easements.
• JJ GreyminorGTM or Marketing PartnerMusician, avid outdoorsman, and conservation advocate. First person to sign the Wild Florida Pledge. Hosts the Blackwater Sol Revue concert event and advocates for preservation of North Florida's wild places.
• Misty WellsminorGTM or Marketing PartnerFlorida native and outdoor personality, host of Discovery Channel's 'Let's Take It Outside.' Live Wildly partners with Misty to help connect people to the outdoors through her millions of viewers.
• Moultrie MobileminorGTM or Marketing PartnerPartnership provides Live Wildly's Join the Movement members with discount pricing on cellular trail cameras. Members can contribute to conservation science by sharing camera data with Live Wildly and partners including fStop Foundation and Archbold Biological Station.
• Ducks Unlimited FloridaminorStrategic or Co-development PartnerWaterfowl conservation organization working to conserve Florida's wetlands and wildlife habitat.
• FStop FoundationminorStrategic or Co-development PartnerConservation organization involved in the film 'Path of the Panther' documenting Florida panther conservation.
• WildpathminorStrategic or Co-development PartnerImpact partner involved in the film Path of the Panther, supporting conservation storytelling.
• University of Florida Center for Landscape Conservation PlanningminorStrategic or Co-development PartnerAcademic partner that collaborated on the Wild Waters art exhibit and landscape conservation planning initiatives.
• Harn Museum of ArtminorGTM or Marketing PartnerPresented the Wild Waters art exhibit featuring nearly 40 paintings inspired by Florida's wild waters, organized in partnership with UF Center for Landscape Conservation Planning.
• Bellini Better WorldcoreStrategic or Co-development PartnerPartnership with Bellini Better World to achieve a harmonious and sustainable future where economic prosperity coexists with a thriving and resilient ecological landscape.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ducks Unlimited Florida: Listed Live Wildly partner focused on wetland and waterfowl habitat conservation across Florida. Similar nonprofit structure with overlapping target geographies (Florida Wildlife Corridor) and stakeholder base of hunters, anglers, and conservation funders.
• Trust for Public Land (Florida): A core Live Wildly partner that does the operational heavy lifting on conservation programs, including research, polling, and working with county commissioners. TPL operates nationally but its Florida work is directly intertwined with Live Wildly's ballot measure strategy that secured nearly $350M in conservation funding.
• Florida Wildlife Corridor Foundation: Live Wildly founder Arnie Bellini serves on this foundation's board. They share the same geographic mandate (protecting the 18-million-acre Florida Wildlife Corridor) and overlapping stakeholder networks, but Florida Wildlife Corridor Foundation focuses on policy advocacy while Live Wildly emphasizes grassroots and donor mobilization.
• Conservation Florida: Partner organization focused on land acquisition and conservation easements in Florida. Collaborated with Live Wildly and Bellini on the Bellini Preserve and Eagle Haven Ranch projects. Same Florida conservation mandate with comparable landowner outreach.
• North Florida Land Trust: Partner organization that helped create the County Conservation Toolkit Live Wildly distributes. Focused on conservation easements and protecting working lands in Florida, with directly overlapping landowner engagement and policy goals.

Others

• Land Trust Alliance: National umbrella organization supporting land trusts including several Live Wildly partners (North Florida Land Trust, Conservation Florida). Not a direct competitor but a peer ecosystem-builder with overlapping stakeholder base of conservation funders and practitioners.

Emerging players

• Archbold Biological Station: Research and conservation partner that collaborated with Live Wildly on climate resilience research. Operates as a research station with conservation programs in central Florida, smaller in scale but deeply embedded in the same scientific and landowner networks.

Broad incumbents

• National Wildlife Federation: Large national conservation advocacy organization with significant Florida programming. Comparable in mission (wildlife and habitat conservation) and stakeholder engagement, but operates at much larger scale and broader geographic scope.
• The Nature Conservancy (Florida): A much larger global environmental organization with a major Florida chapter. Conducts land acquisition, science, and policy work in the same Florida corridor. Operates at significantly larger scale and broader scope than Live Wildly.
• Defenders of Wildlife: National wildlife conservation organization active in Florida panther and wildlife corridor protection. Involved as a partner through the Path of the Panther film and broader wildlife advocacy. Operates at national scale with overlapping Florida Wildlife Corridor focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/livewildlyfl
• LinkedInlinkedin.com/company/live-wildly-foundation
• Facebookfacebook.com/livewildlyfl
• Instagraminstagram.com/livewildlyfl

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Wildly