Fairplay

What Fairplay does

Fairplay is an online sports betting and casino gaming platform founded in 2019 and operated by FairPlay Group through entities registered in Curacao, Dubai, and Malta, with Krish Laxmichand Shah identified as the key person. The platform targets Indian consumers, offering wagering across more than 19 sports categories — anchored on cricket (including IPL and World Cup), football, tennis, basketball, and horse racing — alongside a live dealer casino suite featuring Andar Bahar, Teen Patti, blackjack, baccarat, poker, and roulette, with content licensed from Microgaming, BetSoft, and Evolution Gaming. Distribution is delivered through a responsive website and an Android mobile application, with INR-denominated transactions supported via UPI, e-wallets, and bank transfers.

The underlying technology stack is primarily an aggregation and orchestration layer over third-party gaming providers rather than a proprietary engine; fairness is validated through independent testing labs eCOGRA and iTechLabs, and the platform holds a Gaming Curacao license. Differentiated features include live in-play betting with real-time scoreboards, advanced encryption for transaction security, and responsible gaming tooling (self-exclusion, deposit limits). Promotional mechanics include a 100% welcome bonus up to Rs 3,000 and 3% weekly cashback, with a separate 10% bonus tier for deposits of Rs 100,000 or more aimed at high-value bettors.

Fairplay operates on a transaction-based revenue model, earning rake/commission on sports wagers and casino gaming volume rather than charging explicit fees. Go-to-market is direct-to-consumer and product-led, with no formal sales team; user acquisition runs through WhatsApp-based referral links (wa.link/fairplayad) embedded across all promotional banners, a formal affiliate program, and event-driven marketing around major sporting tournaments. The platform maintains an active social presence on Twitter/X, Instagram, Pinterest, YouTube, and Medium. As of September 2025, the platform continues to operate despite an ongoing Enforcement Directorate investigation under India's Prevention of Money Laundering Act, in which Rs 651.31 crore in assets have been frozen — a material regulatory overhang for what is otherwise a privately held, founder-controlled, India-focused online gambling business.

Name

Fairplay

Legal name

Fairplay

Website

https://fairplay.social

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Fairplay is a privately held online sports betting and casino gaming platform founded in 2019 that targets Indian consumers with sports wagering across 19+ sports and live dealer casino games. The Curacao-licensed platform operates through offshore entities, takes a rake on bets, and acquires users via WhatsApp-led referrals and affiliate marketing.

Ownership category

akta.pro rank

Product category

Online Sports Betting & Casino Gaming

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329), Casinos (except Casino Hotels) (71321)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

In-Play (Live) Betting Exchanges (MPAEAIAD)

akta.pro secondary industry

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

Keywords

• Online sports betting
• Live casino gaming
• Fantasy sports platform
• Exchange betting
• Mobile betting app

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Sports Betting Wagers: Platform generates revenue through betting wagers on sports events including cricket, football, tennis, basketball, horse racing, and other sports. Revenue derived from the spread/margin on bets placed.
2. Casino Gaming: Revenue from live casino games (poker, blackjack, baccarat, roulette, slots) and live dealer games including Andar Bahar, Teen Patti, Dragon Tiger. Games powered by Microgaming, BetSoft, and Evolution Gaming.
3. Bonus Incentives: Welcome bonuses (100% match up to ₹3,000) and weekly cashback (3%) drive deposit volume. Platform takes rake/commission from gaming activity to fund promotions while maintaining revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fairplay operates an online betting and casino gaming platform accessible via website and Android app, offering sports betting across cricket, football, tennis, basketball, horse racing, boxing, and other sports alongside live dealer casino games (Andar Bahar, Teen Patti, Blackjack, Baccarat, Roulette, Poker), slot games, exchange betting, and fantasy sports. The platform supports Indian Rupee transactions through UPI, e-wallets, and bank transfers, and targets Indian bettors with welcome bonuses, weekly cashback, and 24/7 customer support.

Product overview

Fairplay is a unified online betting and casino platform offering sports betting and gaming services. The core platform provides sports betting (cricket, football, tennis, basketball, horse racing, boxing, and other sports) alongside a comprehensive live casino with dealer games. Key product modules include Sports Betting, Live Casino, Slot Games, Exchange Betting, Fantasy Sports, Poker, Roulette, Blackjack, and Baccarat. The platform also offers a dedicated Android mobile app for on-the-go access. Services are available through the website and app, with support for Indian players using UPI, e-wallets, and bank transfers in Indian Rupees.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• MicrogamingcoreTechnology or IntegrationGaming software provider powering slot games on the Fairplay platform. Microgaming is a leading online gaming software developer known for progressive jackpot slots and diverse game portfolio.
• BetSoftcoreTechnology or IntegrationGaming software provider providing casino gaming content on the Fairplay platform. BetSoft specializes in 3D slot games and casino software solutions.
• Evolution GamingcoreTechnology or IntegrationLive dealer gaming provider powering live casino games on Fairplay including live blackjack, roulette, baccarat, and game show variants. Evolution Gaming is the leading provider of live dealer casino solutions.
• Gaming CuracaocoreTechnology or IntegrationLicensing authority providing Fairplay's gaming license. Gaming Curacao is a recognized online gaming licensing jurisdiction that regulates the platform's operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1xBet: Large offshore-licensed online sportsbook and casino operator with a heavy focus on the Indian subcontinent and other emerging markets. Closely comparable to Fairplay in product breadth (sportsbook + casino + live dealer), INR/UPI payment support, and reliance on Curacao-style licensing.
• 10Cric: India-focused online sports betting operator under the Curacao/Chandigarh BSS licensing structure. Directly competes with Fairplay for Indian cricket (IPL) bettors with similar bonuses, INR support, and casino add-ons.
• Parimatch: Offshore-licensed sports betting and casino operator with significant presence in CIS and South Asian markets including India. Closely comparable on sportsbook + casino, IPL focus, and Curacao licensing structure.
• Dafabet: Asia-focused online betting and casino brand (Curacao-licensed) with heavy cricket and football coverage. Directly competes with Fairplay for South Asian bettors with similar sportsbook + casino product set.

Broad incumbents

• Betway: Global established sportsbook brand with a dedicated India presence and full casino/live-dealer suite. Competes with Fairplay for the same Indian online sports betting wallet share and offers similar live-betting functionality.
• Betfair Exchange: Global betting exchange pioneer whose exchange-betting model is the original inspiration for Fairplay's exchange betting product. Most relevant point of comparison for Fairplay's exchange betting vertical specifically.
• LeoVegas: Multi-jurisdictional mobile-first casino and sportsbook operator. Comparable to Fairplay on the casino + live-dealer Integration side and on the cross-jurisdictional licensing approach.
• Bet365: The largest global online sportsbook, known for depth of in-play betting markets and odds. While not India-specific, Bet365 is the benchmark incumbent that Indian-focused operators like Fairplay benchmark against on product depth and live-betting tech.

Emerging players

• Stake.com: Crypto-first sportsbook and casino operator with strong in-play betting product. While India-targeted activity is more limited, Stake.com is a relevant peer on the offshore-licensed, live-betting-led, casino-cross-sell playbook.

Regional players

• Dream11: India's leading fantasy sports platform, operating legally under the Public Gambling Act's 'games of skill' exception. Competes with Fairplay for the same Indian sports-wagering wallet around IPL and cricket, though under a different legal framing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fairplaysocials
• YouTubeyoutube.com/@Fairplay-p9f
• Instagraminstagram.com/fairplaysocials
• Pinterestin.pinterest.com/fairplaysocial1

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairplay