Terragni Consulting

Name

Terragni Consulting

Legal name

Terragni Consulting Pvt. Ltd.

Website

https://terragni.in

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Behavioral Strategy Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Behavioral strategy consulting
• Customer experience advisory
• Human engagement services
• Executive search firm
• Behavioral science consulting

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Behavioral Strategy Consulting: Core consulting engagements focused on identifying behavioral friction and designing targeted interventions across customer, employee, and channel partner touchpoints. Engagements follow a Diagnose-Decode-Design-Deliver methodology.
2. Terragni Executive Search (TES): Retained executive search services delivering high-potential leadership talent with scientific assessment methods, coaching processes, and focus on onboarding and retention. Operates as a distinct business unit with separate branding and contact channels.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Terragni Consulting provides behavioral strategy and human engagement consulting services to enterprises, diagnosing and eliminating behavioral friction across customer, employee, and channel partner journeys. Its proprietary Friction·Motivation·Context (FMC) model, built over 15 years, combines behavioral science, neuroscience, ethnography, and data analytics through a Diagnose-Decode-Design-Deliver engagement methodology. The firm also operates Terragni Executive Search (TES), a retained executive search subsidiary delivering senior leadership hiring using scientific assessments.

Product overview

Terragni Consulting is a behavioral strategy and human engagement consulting firm offering a portfolio of proprietary frameworks, assessment tools, and research reports. The core offering is the Friction-Motivation-Context (FMC) Model, supported by tools like JUMP (Purposeful Digital Journeys), Sludge Audit, trunorth, Experience Assessment, Effort Assessment Score (EAS), and the Market Responsiveness Index (MRI). The company also operates Terragni Executive Search (TES) for retained recruitment and publishes The SHIFT Newsletter and annual EAS research reports. Vector-AI Enablement extends their behavioral expertise to AI adoption challenges. These products work together to help organizations diagnose behavioral friction, redesign customer and employee journeys, and measure engagement outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• The SHIFT: India's only Behaviours for Business Community - a monthly newsletter curating stories about human behaviours and their impact on business
• Vector
• Terragni Executive Search (TES)
• JUMP
• trunorth
• Sludge Audit

Products and services

• Behavioral Strategy Consulting
• Terragni Executive Search (TES)
• Vector - AI Enablement
• Friction Diagnostic Report
• Executive Coaching High-impact leadership development service using certified coaches tailored to organizational needs for goal achievement, succession planning, and management style refinement.

Quantifiable outcome

• 120CR revenue unlocked through friction reduction
• +6 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• Indian Chamber of Commerce (ICC)coreStrategic or Co-development Partner · 1 December 2019Terragni Consulting conducted the India Patient Experience 2019 study in collaboration with ICC and CRM Academy of Asia. The study was a unique, first-of-its-kind pan-India study on patient experience giving deep insights into patient and family desires from hospitals.
• CRM Academy of AsiacoreStrategic or Co-development Partner · 1 December 2019Co-research partner with Terragni Consulting and ICC for the India Patient Experience 2019 study. Jointly conducted comprehensive pan-India study on patient experience.
• Indian Chamber of Commerce (ICC)coreStrategic or Co-development Partner · 27 October 2017Terragni Consulting collaborated with ICC and CRM Academy of Asia for the 'Indian Industry - Ready for the new Indian customer?' study released at the ICC Customer Strategy Summit 2017 in New Delhi.
• CRM Academy of AsiacoreStrategic or Co-development Partner · 27 October 2017Collaborated with Terragni Consulting and ICC for the Customer Centric Culture - The India Story benchmarking study released at ICC Customer Strategy Summit 2017.
• MarketCulture StrategiescoreTechnology or IntegrationTerragni Consulting is the South Asia partner of MarketCulture Strategies for the Market Responsiveness Index (MRI) - a web-based employee assessment tool measuring customer-obsessed behaviors and culture. The MRI measures 8 disciplines of customer-obsessed culture across 5 externally oriented behaviors and 3 internal enablers.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bain & Company: Global management consulting firm with a well-known Bain Behavioral Economics practice and customer strategy work. Comparable to Terragni as a high-end advisor on customer behavior and transformation, but operates at vastly larger scale with multi-million-dollar transformation mandates.
• McKinsey & Company: Leading global consulting firm with a customer experience and behavioral science practice through McKinsey Consumer and McKinsey Insights. Overlaps with Terragni on customer journey redesign and organizational behavior change, but serves global enterprises with much broader mandates.
• Deloitte Digital: Deloitte's customer experience and human capital practices offer transformational consulting covering customer journey redesign, behavioral change, and operating model design. Comparable to Terragni's Diagnose-Decode-Design-Deliver methodology at significantly larger scale.
• BCG (Boston Consulting Group): Global consulting firm with deep customer experience and behavioral economics capabilities (BCG Henderson Institute, BCG X). Directly comparable to Terragni's customer strategy and transformation work, with significantly larger scale and global reach.
• Kantar: Global market research and customer experience analytics firm. Overlaps with Terragni's customer experience research efforts (EAS Reports, behavioral segmentation) and serves similar enterprise clients on engagement and experience measurement.

Regional players

• Fractal Analytics: India-headquartered analytics and AI consulting firm serving global enterprises. Comparable to Terragni as an Indian-origin analytics/behavioral consulting firm, but with a much larger scale and AI/data focus rather than pure behavioral science.

Direct peers

• Spencer Stuart: Global executive search and leadership advisory firm. Closely comparable to Terragni Executive Search in retained executive search, with an assessment-led approach and board-level placements across industries.
• BEworks: Pure-play behavioral economics consulting firm that applies behavioral science to business problems. Strongly comparable to Terragni as a specialist using behavioral science to drive measurable business outcomes, with similar boutique positioning.
• Heidrick & Struggles: Global executive search firm using assessment-led methodology. Comparable to Terragni Executive Search (TES) as a retained search firm emphasizing scientific assessment, with global reach and a different scale.
• The Behavioural Insights Team (BIT): Behavioral science consultancy originally spun out of the UK government, applying behavioral insights to public and private sector challenges. Closely comparable to Terragni in applying behavioral science to reduce friction and improve outcomes, with stronger methodological brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/terragni-consulting
• Xx.com/terragnipeople

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terragni Consulting