CRM Academy of Asia

Professional Certification and Customer Experience Training Servicescrmasia.org

CRM Academy of Asia is a Gurugram-based not-for-profit organization delivering CX and CRM education, proprietary assessment tools, professional certifications, and accreditation programs to enterprise clients and CX professionals across India via its 8,000+ member Customer Officer Network.

Company typePrivate
Founded2017
HeadquartersGurugram, India
Headcount11–50
GTM typeB2B
OfferingServices

What CRM Academy of Asia does

CRM Academy of Asia (CRMAA) is a Gurugram-headquartered, India-focused not-for-profit organization that delivers customer experience (CX) and customer relationship management (CRM) education, certification, accreditation, consulting, and thought leadership to enterprise clients and individual professionals across Asia. Its product portfolio spans proprietary assessment tools — CX Audit, CRM Audit, Customer Experience Quotient (CXQ) Assessment, and Product Audit — alongside professional certifications including Customer Experience Specialist (CXS), Patient Experience Specialist (PXS), Certified Loyalty Marketing Professional (CLMP), and Service & Support certifications, plus accreditation frameworks for CX Excellence and Patient Experience Standards.

The Academy generates revenue through a mix of recurring membership subscriptions (Corporate, Institutional, and Individual tiers of its Customer Officer Network), professional certification fees, one-time audit services (e.g., CX Audit at INR 10,000), training workshops, event registrations, and accreditation licensing. Its core technology is a Laravel-based web platform with a member-only content repository, assessment tools, and certification management system. Distribution relies on direct membership enrollment, physical chapter events in Mumbai, Hyderabad, and Bangalore, and exclusive India delivery partnerships with CX University USA, Loyalty Academy UK, Service Strategies USA, SOCAP International, NCSA, and CXPA. Named enterprise clients include Cisco, Microsoft, Salesforce, Pfizer, AbbVie, Cleveland Clinic, McDonald's, Siemens, and FedEx, among 180+ brand partners and 57 active clients, supported by an 8,000+ member professional community.

CRM Academy of Asia firmographics

Firmographics

Name: CRM Academy of Asia
Legal name: CRM Academy of Asia
Website: https://crmasia.org
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 11–50 employees
Short description: CRM Academy of Asia is a Gurugram-based not-for-profit organization delivering CX and CRM education, proprietary assessment tools, professional certifications, and accreditation programs to enterprise clients and CX professionals across India via its 8,000+ member Customer Officer Network.
Ownership category
akta.pro rank

CRM Academy of Asia industry classification

Industry

Product category: Professional Certification and Customer Experience Training Services
NAICS: Educational Support Services (611710), Technical and Trade Schools (6115)
SIC: Services-Educational Services (8200)
akta.pro primary industry: CRM Strategy, Implementation & Managed Services (MPAAAIAD)
akta.pro secondary industries: CRM Strategy & Consulting (BPAFAFAA), Customer Service, Support & Contact Center CRM (HDAEAFAC)

Keywords

Customer experience training
CRM certification programs
CX audit and assessment
Patient experience accreditation
Professional development workshops

Where CRM Academy of Asia is headquartered

Location

Headquarters

HQ city: Gurugram
HQ country: India
HQ region: Asia

Offices4 records

Markets served

CRM Academy of Asia business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Membership Subscriptions: Three-tier membership model (Corporate, Institutional, Professional/Individual) providing access to thought leadership content, networking, certifications, research reports, and event discounts.
Professional Certifications: Revenue from certification programs including Customer Experience Specialist (CXS), Patient Experience Specialist (PXS), Certified Loyalty Marketing Professional (CLMP), and Service and Support Certifications (SCP credentials).
Audit Services: CX Audit (₹10000), CRM Audit, and Product Audit services for organizations to measure customer experience performance against benchmarks.
Training & Workshops: Service Excellence Workshop and customized training sessions for organizations seeking to improve customer service delivery.
Events & Webinars: Revenue from event registrations, webinars, and live streaming of events including annual summits and workshops.
Accreditation Services: Customer Experience Excellence Standards and Patient Experience Standards accreditation for organizations demonstrating CX excellence.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Corporate Membership - 5 Individual Memberships with full access to all benefits including free workshops, real-time CX assessments, and nomination for CRM Excellence Awards.
Subscription	Annual	Institutional Membership - 3 Individual Memberships with access to certifications, events, and research reports.
Subscription	Annual	Professional/Individual Membership - 1 Individual Membership with core access to networking, research, and certifications.
Unit Pricing	Pay-as-you-go	CX Audit - Single assessment tool for measuring customer experience performance.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

CRM Academy of Asia product offering

Product offering

Core offering

CRM Academy of Asia is a not-for-profit organization that delivers customer experience (CX) and customer relationship management (CRM) professional certifications, proprietary CX/CRM audit and benchmarking tools, accreditation standards, training workshops, and consulting services. Revenue is generated through tiered memberships (Corporate, Institutional, Individual), paid certifications (CXS, PXS, CLMP, SCP), audit engagements, events, and licensing of accreditation frameworks, delivered in partnership with CX University USA, Loyalty Academy UK, Service Strategies USA, and SOCAP International.

Product overview

CRM Academy of Asia operates as a not-for-profit organization offering a comprehensive ecosystem of CX and CRM services organized into five core pillars: Learning (professional certifications and training workshops), Research (CX auditing and benchmarking), Accreditation (industry standards and certification programs), Consulting (strategy and framework development), and Thought Leadership (curated content and community events). The portfolio includes flagship assessment tools (CX Audit, CRM Audit, Customer Experience Quotient Assessment), professional certification programs (Customer Experience Specialist, Patient Experience Specialist, Certified Loyalty Marketing Professional, Service and Support Certification), standards frameworks (Customer Experience Excellence Standards, Patient Experience Standards, International Standards of CRM), and membership programs (Customer Officer Network). Products are delivered through partnerships with global organizations including CX University USA, Loyalty Academy UK, Service Strategies USA, and SOCAP International.

Differentiator

Problem solved

Functional benefit

Brands

Customer Officers Network (CoN): A community of growing and established national and international CRM and CX professionals that offers experiences, thoughts and vision to generate applicative knowledge among professionals and brands.

Products and services

CX Audit A proprietary Customer Experience Audit tool that assesses customer experience at the point of interaction using three key questions about the simplicity, relevance, and trustworthiness of information and service, enabling CX professionals to gauge organizational performance against competitors.
Customer Experience Quotient (CXQ) Assessment A 30-question benchmarking assessment tool for CX proficiency, offered in partnership with CX University (USA), providing competency profiling and feedback for individual professionals and organizations.
CRM Audit An audit tool that ensures an organization's CRM strategy is underpinned to build differentiated experiences aligned with its core brand promise and delivers ROI, covering KPIs such as customer satisfaction, lead closure rates, and market share by portfolio.
International Standards of CRM A measurable micro-goals framework for Customer Relationship Management focusing on CRM standards assessment, customer understanding, and relationship growth strategies.
Customer Experience Specialist (CXS) Certification A self-paced online certification course covering the 6 Core Competencies of CX with case studies and activities, designed to develop and assess customer experience knowledge for professionals.
Patient Experience Specialist (PXS) Certification A certification for healthcare professionals covering Patient Experience Strategy, Patient-Centric Culture, Patient Experience Design & Innovation, and Measurement & Analysis.
Certified Loyalty Marketing Professional (CLMP) An online certification in loyalty marketing offered in partnership with Loyalty Academy UK, covering both basic and advanced theory and practice of the customer loyalty discipline.
Service and Support Certification Career certification credentials (Certified Support Supervisor, Certified Support Manager, Certified Field Service Manager) delivered in partnership with Service Strategies, USA.
Service Excellence Workshop A full-day workshop training participants to build trust with stakeholders, use positive language, engage in empathetic listening, and handle customer service situations.
Customer Experience Excellence Standards An accreditation framework designed to drive customer-focused change, operating as a self-assessment tool, skills development tool, and independent validation of CX achievement for organizations.
Patient Experience Standards Commissioning guidance for Indian healthcare professionals on the components of good Patient Experience, covering quality of life enhancement and positive experience of care, leading to accreditation.
Customer Officer Network Membership A members-only community offering networking, thought leadership content, continued learning, and visibility for CRM and CX professionals across three tiers: Corporate, Institutional, and Individual/Professional.

Quantifiable outcome

CRM strategy delivers 5-8x ROI on investment
+2 more outcomes

Companies that use CRM Academy of Asia

Customer profile

Named customers30 records

Segments6 records

Ideal customer profiles5 records

CRM Academy of Asia technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

CRM Academy of Asia partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core, major and minor.

CX University, USAcoreStrategic or Co-development PartnerStrategic partnership for delivering CX Quotient (CXQ) Assessment tool and Customer Experience Specialist (CXS) certification in India. CRMAA serves as the India operations partner for CX University, USA, offering assessment tools and professional certifications.
Loyalty Academy UKcoreStrategic or Co-development PartnerExclusive partnership to deliver Certified Loyalty Marketing Professional (CLMP) certification in India. Offers both basic and advanced theory and practice courses. CRMAA provides discounted access to Loyalty Academy's annual summit.
Service Strategies, USAcoreStrategic or Co-development PartnerStrategic partnership for delivering Service Capability & Performance (SCP) Career Certification credentials in India. Programs include Certified Support Supervisor (CSV), Certified Support Manager (CSM), and Certified Field Service Manager (CFSM).
SOCAP International, USAmajorChannel Partner/ Reseller/ DistributorPartnership for international membership access and discounted access to SOCAP Customer Engagement Framework and annual summits. Members receive reduced rates on SOCAP USA certifications and events.
NCSA, USA (National Customer Service Association)minorChannel Partner/ Reseller/ DistributorInternational membership partnership providing CRMAA members discounted access to NCSA programs, certifications, and networking opportunities.
Customer Experience Professional Association (CXPA), USAmajorChannel Partner/ Reseller/ DistributorCRMAA heads CXPA operations in India, providing CCXP certification and access to global CX professional standards and community.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

CRM Academy of Asia competitors and assessment

Company assessment

Broad incumbents

Walker Information: Long-standing CX research and benchmarking firm operating in India and globally. Comparable in CX measurement, audit, and benchmarking services for enterprises.
Peppers & Rogers Group: Established CRM strategy consulting firm that originated the customer-centricity movement. Comparable as a CRM strategy and advisory peer targeting large enterprises, though broader in scope.
MaritzCX (Now InMoment): Large CX research, voice of customer, and consulting firm. Comparable as a CX benchmarking and audit peer, broader in technology platform offerings.
Qualtrics XM Institute: Global CX research, certification, and benchmarking arm of Qualtrics offering CX training and credentialing. Comparable as a CX research, training, and benchmarking peer, with significantly broader technology platform.
ICM Group (now TELUS International) Customer Management Practice: Global customer management consultancy with strong CRM/CX advisory capability. Comparable peer in CRM strategy and customer-centric transformation consulting at enterprise scale.

Direct peers

CX University: US-based CX training and certification organization whose CXQ Assessment and CXS certification are delivered in India through CRMAA. Direct peer in CX professional education with shared curriculum and assessment IP.
Service Strategies: US-based service and support certification organization (SCP, CSV, CSM, CFSM credentials) delivered in India via CRMAA. Direct peer in customer service workforce certification.
Loyalty Academy UK: UK-based loyalty marketing certification body whose CLMP credential is delivered in India exclusively through CRMAA. Direct peer in loyalty/CX professional certification.
Customer Experience Professionals Association (CXPA): Global professional association for CX practitioners offering CCXP certification. CRMAA heads CXPA's India operations, making it both partner and direct peer in CX certification and community.
SOCAP International: Global customer engagement community and certification body with annual summit. Comparable peer in CX community-building, events, and customer engagement certifications.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

CRM Academy of Asia financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CRM Academy of Asia leadership team

Management profile

Number of profiles

Profiles3 records

CRM Academy of Asia funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CRM Academy of Asia M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRM Academy of Asia

What does CRM Academy of Asia do?

Is CRM Academy of Asia a public or private company?

CRM Academy of Asia is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was CRM Academy of Asia founded?

CRM Academy of Asia was founded in 2017. It employs 11 to 50 people.

Where is CRM Academy of Asia based?

CRM Academy of Asia is headquartered in Gurugram, India, in the Asia region.

How does CRM Academy of Asia make money?

Six revenue lines are on record. Membership Subscriptions are the primary driver. The others are professional Certifications, audit Services, training & Workshops, events & Webinars and accreditation Services.

Who are CRM Academy of Asia's main competitors?

Broad incumbents on record are Walker Information, Peppers & Rogers Group, MaritzCX (Now InMoment), Qualtrics XM Institute and ICM Group (now TELUS International) Customer Management Practice. Direct peers are CX University, Service Strategies, Loyalty Academy UK, Customer Experience Professionals Association (CXPA) and SOCAP International.

Does CRM Academy of Asia have an API?

No public API is recorded for CRM Academy of Asia.

What industry is CRM Academy of Asia in?

CRM Academy of Asia's product category is Professional Certification and Customer Experience Training Services. Its primary akta.pro industry code is MPAAAIAD, CRM Strategy, Implementation & Managed Services, with a secondary code of BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 611710 and its SIC code is 8200.