Sandu Pharmaceuticals

Name

Sandu Pharmaceuticals

Legal name

Sandu Pharmaceuticals Limited

Website

https://sandu.in

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Ayurvedic Pharmaceuticals & Herbal Wellness

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421), Health and Personal Care Retailers (4561), Food (Health) Supplement Retailers (456191)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

OTC Medicines & Consumer Health Products Distribution (CRAOAHAB)

akta.pro secondary industries

Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE), Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD), OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC), Allergy, Sinus & Respiratory (Non-Asthma) (HLAIADAC), Cold, Flu & Cough Remedies (HLAIADAB)

Keywords

• Ayurvedic medicines
• Herbal healthcare
• Wellness tonics
• Ayurvedic manufacturing
• Traditional medicine

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Direct-to-Consumer): Sandu Pharmaceuticals generates revenue through direct-to-consumer sales of its Ayurvedic medicines and wellness products via its e-commerce website sandu.in and physical retail/distribution. The company reported annual standalone sales of Rs 69.93 crore for the year ended March 2026, with quarterly standalone net sales of Rs 16.85 crore for Q4 March 2026.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sandu Pharmaceuticals manufactures and distributes over 100 Ayurvedic medicines and wellness products across therapeutic categories including digestive health, respiratory health, women's wellness, hair & skin care, heart health, liver health, and seasonal wellness (Rutucharya). The company sells its products directly to consumers through its own e-commerce website sandu.in and through physical retail distribution, combining traditional Ayurvedic formulations with modern pharmaceutical-grade aseptic manufacturing.

Product overview

Sandu Pharmaceuticals is an Ayurvedic medicine manufacturer established in 1899, operating as a direct-to-consumer e-commerce platform alongside traditional distribution channels. The company produces over 100 Ayurvedic products across multiple therapeutic categories including Digestive Health (Bilagyl, digestive Asavas/Arishtas, Churnas), Wellness (Makarprash, Hemocleen, Stresan for stress), Respiratory Health (Vasa Cough Syrup, respiratory formulas), Muscle & Bone Health (Maharasnadi Kadha, Osteon D, Balm), Hair & Skin Health (Bhringajeevani, Keshita Hair Oil, Sarivadyasav), Heart Health (Arjunarishta), Liver Health (Jaundex), and Female/Mother & Child Wellness (Ashoka Compound, Arvindasav, Shatari). The portfolio includes classical preparations like Asavas/Arishtas (fermented decoctions), Kadhas (herbal decoctions), Churnas (powders), Gutikas (tablets), and topical oils. Products are organized by seasonal wellness (Rutucharya) and health concerns, with Bundle Kits offering curated combinations. Manufacturing is ISO 9001:2000 certified across facilities in New Mumbai and Goa, supported by Sandu Research Foundation for product development.

Differentiator

Problem solved

Functional benefit

Brands

• Sandu Research Foundation: Full-fledged research unit of Sandu Pharmaceuticals group, involved in research and development activities.

Quantifiable outcome

• Annual sales of Rs 69.93 crore for FY March 2026, growing 4.08% YoY
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dabur India: India's largest Ayurvedic FMCG company with a broad portfolio spanning digestive health (Hajmola), wellness (Chyawanprash), hair care, and OTC remedies. Comparable to Sandu across multiple Ayurvedic categories but operates at vastly greater scale across modern trade and global markets.
• Patanjali Ayurved: Fast-growing Ayurvedic and natural products company with broad portfolio covering digestive care, wellness, personal care, and groceries. Competes directly with Sandu's Ayurvedic positioning but at significantly larger scale and with stronger modern-retail penetration.

Direct peers

• Vicco Laboratories: Ayurvedic personal care and wellness brand with products spanning skin care, oral care, and pain relief (Vicco Turmeric, Vicco VapoRub). Comparable mid-scale Indian Ayurvedic manufacturer with traditional positioning.
• Amrutanjan Health Care: Indian OTC healthcare company with Ayurvedic pain relief balms, cough remedies, and women's wellness products. Direct overlap with Sandu's Vasa Cough Syrup and Sandu Balm product categories.
• Charak Pharma: Specialty Ayurvedic pharmaceutical company with focus on clinically-backed herbal formulations for women's health, pediatric care, and wellness. Comparable product mix and practitioner-channel positioning to Sandu.
• Himalaya Wellness Company: Direct competitor in herbal/Ayurvedic OTC wellness products including digestive health, liver care (Liv.52), cough and cold, and personal care. Similar product breadth across herbal medicine categories and global distribution presence.
• Zandu Pharmaceuticals (Emami): Ayurvedic OTC brand under Emami group with overlapping products in digestive health (Zandu Pancharishta), stress management, and wellness tonics. Also Mumbai-based with long Ayurvedic heritage, making it a geographically and product-overlapping competitor.
• Baidyanath (Shree Baidyanath Ayurved Bhawan): One of India's oldest Ayurvedic manufacturers (founded 1917), offering classical Ayurvedic formulations across digestive health, respiratory, liver, joint care, and wellness. Closely comparable heritage positioning and product portfolio to Sandu.

Others

• Marico (Kaya): Listed Indian consumer goods company with adjacent Ayurvedic/natural hair and wellness brands. Less direct overlap than Dabur/Emami but competes for the same wellness-conscious consumer and retail shelf space.

Emerging players

• Sri Sri Tattva: Ayurvedic and wellness brand combining classical formulations with modern retail and global expansion. Overlaps with Sandu's wellness product categories but has stronger brand marketing and urban premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sandupharma
• YouTubeyoutube.com/c/SanduPharma
• Facebookfacebook.com/Sandupharma.in
• Instagraminstagram.com/sandupharma
• LinkedInlinkedin.com/company/sandu-pharmaceuticals-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandu Pharmaceuticals