Rocky Mountain Dental Group

What Rocky Mountain Dental Group does

Rocky Mountain Dental Group is a single-location, founder-owned dental practice operating in Lakewood, Colorado since 1993 under Dr. Michael Ontiveros, DDS. Operating under the registered alternative name Rocky Mountain Dental Group & Implant Center, the practice delivers general, cosmetic, and surgical dentistry to individual consumers across the Denver-metro area, with a patient mix that spans routine preventive care, restorative treatment, cosmetic smile enhancement, and advanced surgical reconstruction. All services are delivered through one physical office at 2475 Wadsworth Blvd., supported by a small staff team (1-10 employees).

The clinical portfolio is broader than a typical solo practice. General dentistry covers cleanings, exams, composite fillings, periodontal therapy (including laser-assisted scaling and root planing), pediatric dentistry, and sleep apnea oral appliances. Cosmetic services include Invisalign clear aligners, take-home and in-office teeth whitening (starting at $89), and custom porcelain veneers. Surgical offerings include titanium dental implants (with Dr. Ontiveros trained under implantology pioneer Dr. Carl Misch), the Chao Pinhole Surgical Technique for gum recession (advanced clinician certification under technique creator Dr. John Chao), tooth extractions, laser therapy, and both oral and IV sedation for anxious patients. Dr. Ontiveros's nearly 30-year clinical tenure and specialty credentials underpin the practice's positioning in implants and minimally invasive gum rejuvenation.

Revenue mechanics rest on three streams: (1) fee-for-service payments for procedures; (2) insurance reimbursement across a broad PPO panel (Aetna, Anthem, Cigna, Delta Dental, GEHA, Guardian, Humana, Metlife, Principal, United Healthcare), with patient co-pays and deductibles collected at point of service; and (3) recurring in-house membership plans—Platinum at $490/year for non-periodontal patients and Multi-Platinum at $790/year for periodontal, diabetic, or high-maintenance patients—each bundling exams, cleanings, x-rays, and 15% off additional treatment. Patient acquisition is direct-to-consumer via the practice website, Zocdoc scheduling, Facebook and Instagram, Google Maps local search, email newsletters, and word-of-mouth. Same-day and next-day emergency appointments are offered as a conversion lever. The practice is privately held with no institutional capital, no subsidiaries, no parent company, and no disclosed M&A or funding activity; ownership is concentrated entirely in the founder-dentist.

Name

Rocky Mountain Dental Group

Legal name

Rocky Mountain Dental Group

Website

https://rockymountaindentalgroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Rocky Mountain Dental Group is a founder-owned, single-location dental practice in Lakewood, Colorado, founded in 1993 by Dr. Michael Ontiveros, DDS, providing general, cosmetic, and surgical dentistry—including dental implants, Chao Pinhole technique, Invisalign, and sedation—to individual consumers in the Denver-metro area.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Oral & Maxillofacial Surgery Group Practices (HLABAKAE)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Dental implant procedures
• Oral surgery services
• Sedation dentistry

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including general dentistry, cosmetic dentistry, surgical dentistry, and emergency care. Revenue generated from patient payments for procedures such as cleanings, fillings, extractions, dental implants, veneers, Invisalign, teeth whitening, and sedation treatments.
2. Insurance Reimbursement: Accepts most PPO insurance providers including Aetna, Anthem, Cigna, Delta Dental, GEHA, Guardian, Humana, Metlife, Principal, and United Healthcare (UHC). Patients pay co-pays and deductibles based on their insurance plans.
3. In-House Membership Plans: Annual membership plans (Platinum at $490/year and Multi-platinum at $790/year) offering preventive care and discounts on treatments. These subscription-like plans provide recurring revenue and encourage patient loyalty.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rocky Mountain Dental Group is a single-location dental practice in Lakewood, Colorado offering general, cosmetic, and surgical dentistry services. The practice delivers comprehensive oral healthcare including routine cleanings and exams, composite fillings, periodontal therapy, Invisalign, teeth whitening, porcelain veneers, titanium dental implants, tooth extractions, Chao Pinhole gum rejuvenation, laser therapy, and oral/IV sedation. The practice also offers two in-house annual membership plans and accepts most PPO insurance plans to make care accessible.

Product overview

Rocky Mountain Dental Group offers a comprehensive dental practice with three main service categories: General Dentistry (preventative and restorative care including cleanings, fillings, periodontal therapy, and pediatric care), Cosmetic Dentistry (teeth whitening, Invisalign, porcelain veneers, and smile makeovers), and Surgical Dentistry (dental implants, tooth extractions, pinhole gum rejuvenation, laser therapy, and dental sedation). The practice operates as a single-location dental office in Lakewood, Colorado, led by Dr. Michael Ontiveros since 1993. They also offer in-house membership plans (Platinum at $490/year and Multi-Platinum at $790/year) for uninsured patients to provide affordable care with discounted treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive preventative and restorative dental care including dental cleanings, composite fillings, periodontal therapy, and pediatric dentistry for local individuals and families in the Lakewood, Colorado area.
• Dental Cleanings Professional dental hygiene services including routine exams, X-rays, oral cancer screenings, and preventative care to maintain oral health.
• Sleep Apnea Treatment Oral appliance therapy for sleep apnea using Somnomed and Sleep Architects devices as an alternative to CPAP treatment.
• Cosmetic Dentistry Comprehensive cosmetic dental treatments including complete smile makeovers to repair gaps, chips, cracks and misaligned teeth.
• Invisalign Clear Aligner Treatment Clear aligner orthodontic treatment as an alternative to traditional metal braces, virtually undetectable and removable.
• Teeth Whitening Professional teeth whitening services including take-home whitening kits with custom trays (starting at $89) and in-office laser treatment for immediate results.
• Porcelain Veneers Custom porcelain veneers bonded to natural teeth to correct gaps, chips, discoloration and worn teeth for cosmetic smile enhancement.
• Dental Implants Titanium dental implants with abutment and crown to replace missing teeth, consisting of a titanium post that fuses with bone, an abutment connector, and a life-like synthetic crown. Free consultations available.
• Tooth Extractions Tooth removal procedures using the latest extraction techniques to minimize trauma, with efforts to preserve natural teeth when possible.
• Pinhole Gum Rejuvenation Chao Pinhole Surgical Technique — a minimally invasive gum recession treatment using specialized instruments to loosen and reposition existing gum tissue through a small pinhole without scalpel or stitches.
• Dental Sedation Sedation dentistry options including oral sedation (pill-based) and IV sedation to help anxious patients feel relaxed during dental procedures.
• Laser Therapy Laser treatment used in periodontal therapy to sterilize periodontal pockets and remove tartar and bacteria for gum disease treatment.
• Emergency Dental Care Same-day or next-day emergency dental appointments for broken teeth, fillings, dentures, and tooth pain relief.
• Composite Fillings Tooth-colored resin-based composite fillings bonded to teeth using adhesives, preserving and strengthening remaining tooth structure as an alternative to silver amalgam fillings.
• Periodontal Therapy Gum disease treatment including scaling and root planing combined with laser therapy to regenerate jaw bone and prevent tooth loss.
• Pediatric Dentistry Dental care services for children from infancy through teen years, including treatment and parent education on proper oral hygiene.
• RMDG In-House Multi-Platinum Plan Annual membership plan priced at $790 including 3 cleanings, 3 exams, bitewing X-rays, 1 panorex, 15% off all treatment, 2 fluoride treatments, and 1 emergency exam per year. Targeted at periodontal patients, high-maintenance patients, or those with diabetes.
• RMDG In-House Platinum Plan Annual membership plan priced at $490 including 2 cleanings, 2 exams, bitewing X-rays, 1 panorex, 15% off all treatment, 1 fluoride treatment, and 1 emergency exam per year. For regular cleanings patients without periodontal disease.

Quantifiable outcome

• Over 95% success rate for dental implants
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ZocdoccoreGTM or Marketing PartnerZocdoc partnership enables online appointment scheduling for new and existing patients. Patients can book appointments through the Zocdoc platform widget embedded on the practice website.
• PPO Insurance ProviderscoreChannel Partner/ Reseller/ DistributorAccepts most PPO insurance including Aetna, Anthem, Cigna, Delta Dental, GEHA, Guardian, Humana, Metlife, Principal, and United Healthcare. The practice helps patients maximize insurance benefits.
• Care CreditminorGTM or Marketing PartnerThird-party healthcare financing option accepted at the practice to help patients manage the cost of dental treatments through payment plans.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Comfort Dental: Colorado-headquartered dental franchise with multiple locations across the Denver metro and several states. Comparable as a general dentistry operator in the same regional market as Rocky Mountain Dental Group, though at significantly larger scale.
• Heartland Dental: The largest US dental support organization, supporting hundreds of general dentistry offices. Comparable as a broad incumbent in the same ambulatory dental services category, with scale advantages in operations and marketing.
• Sonrava Health: Parent of Western Dental and other branded dental groups, operating general and specialty dental practices nationwide. Comparable as a broad incumbent in the same ambulatory dental services category with similar service breadth.
• Western Dental & Orthodontics: Large DSO offering general dentistry, orthodontics, and specialty services. Comparable as a broad incumbent serving similar patient segments including those needing Invisalign-equivalent orthodontics, implants, and general care.
• Pacific Dental Services: Large DSO supporting dental practices nationwide with modern technology platforms. Comparable as a broad incumbent serving the same general/cosmetic/specialty dentistry patient base through supported independent practices.
• Bright Now! Dental: Multi-state DSO providing general dentistry, orthodontics, and specialty services with broad insurance acceptance. Comparable as a broad incumbent competing for similar PPO-insured general dentistry patients in regional markets.
• Aspen Dental: One of the largest DSOs in the US operating branded general and specialty dental offices. Comparable as a broad incumbent offering general dentistry, implants, and cosmetic services through a multi-location clinic model that competes for the same consumer patient base.
• Great Expressions Dental Centers: Multi-location DSO providing general, cosmetic, and specialty dental services across multiple US states. Comparable as a broad incumbent offering a similar general-plus-specialty service mix targeting insured consumer patients.

Direct peers

• ClearChoice Dental Implant Centers: Network of dental implant centers specializing in full-arch and single-tooth implant solutions. Comparable as a direct peer in the surgical/implant specialty that Rocky Mountain Dental Group also operates in.
• Affordable Dentures & Implants: National dental chain focused on dentures and dental implants, with a strong value positioning. Comparable as a direct peer emphasizing dental implants and tooth replacement, overlapping directly with Rocky Mountain Dental Group's implant offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rockymountaindentalgroup
• Instagraminstagram.com/rockymountaindentalgroup
• LinkedInlinkedin.com/company/rocky-mountain-dental-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Dental Group