Gleezy

What Gleezy does

Gleezy is a Colombian direct-to-consumer e-commerce retailer operating a Shopify-hosted storefront (gleezy.shop) that targets individual consumers in Colombia with a curated set of practical lifestyle products. The catalog is anchored by two flagship electronics — an electric Blade Sharpener with a 3-stage sapphire stone restoration system and the Cepillo Secador Alisador 5 En 1, a multi-function hair styling brush with five interchangeable attachments, ionic heat vents, and ceramic coating — alongside broader category listings for skincare, home articles, and decoración. The storefront displays products at fixed Colombian peso price points (e.g., Blade Sharpener at COP $45,000 discounted from $79,990; 5-in-1 brush at COP $89,999), and at the time of analysis both flagship SKUs were listed as 'Agotado' (out of stock) with zero in-stock inventory across the catalog.

Name

Gleezy

Legal name

Gleezy

Website

https://gleezy.shop

Company type

Private

Operating status

Operating

Short description

Gleezy is a Colombian direct-to-consumer e-commerce retailer operating a Shopify storefront (gleezy.shop) that sells curated practical lifestyle products — including a Blade Sharpener and a 5-in-1 hair styling brush — to individual consumers in Colombia.

Ownership category

akta.pro rank

Product category

Personal Care & Home Goods E-commerce

NAICS

Health and Personal Care Retailers (456)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Extreme Value General Merchandise Discounters (CRAEAAAE)

akta.pro secondary industry

Dollar Health, Beauty & Household Essentials Stores (CRAEAAAI)

Keywords

• Direct to consumer retail
• Lifestyle ecommerce
• Personal care products
• Home goods
• Shopify storefront

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Infrastructure, Marketing or Sales, Supply Chain, Personnel

Revenue model

1. Direct E-commerce Product Sales: Gleezy generates revenue through direct one-time product sales to consumers via its Shopify-hosted storefront. Products are sold at fixed price points without a subscription component, with payment options including cash on delivery (contra entrega). Revenue is realized per transaction at point of purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Gleezy operates a Shopify-hosted direct-to-consumer e-commerce storefront (gleezy.shop) selling a curated selection of practical lifestyle products — including an electric Blade Sharpener, a 5-in-1 hair styling brush, plus skincare, home articles, and décor — to individual Colombian consumers via fixed-price one-time purchases with cash-on-delivery and free returns.

Product overview

Gleezy is an e-commerce retailer operating on a Shopify-hosted platform (gleezy.shop) that offers a curated selection of practical lifestyle products including skincare, home articles, and decoration items. The product portfolio consists of two main branded products: the Blade Sharpener, an electric wireless kitchen knife sharpener with sapphire stone technology for restoring cutlery and tools, and the Cepillo Secador Alisador 5 En 1, a multi-function hair styling tool combining drying, straightening, and volumizing capabilities. Both products are positioned as practical household solutions with features like wireless portability, free returns, and cash-on-delivery payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Blade Sharpener (Afilador de Cuchillos Eléctrico Cocina) Electric wireless kitchen knife sharpener using a 3-stage restoration system with a sapphire stone grinding wheel to restore dull knives, scissors, and household tools to their original sharpness in seconds. Sold to individual Colombian consumers via the gleezy.shop storefront at a fixed price of $45,000 COP (original $79,990 COP).
• Cepillo Secador Alisador 5 En 1 5-in-1 electric hair brush that combines drying, straightening, curling, volumizing, and scalp-massage functions via five interchangeable brush attachments, negative-ion technology, and ceramic coating. Sold to individual Colombian consumers via the gleezy.shop storefront at a fixed price of $89,999 COP.
• Skincare Collection (including Labios / Lips line) Skincare product line, including a dedicated lips (Labios) collection, offered as part of Gleezy's lifestyle product catalog for individual Colombian consumers seeking personal-care items.
• Home Articles (Artículos para el Hogar) Home and household articles sold through the gleezy.shop e-commerce platform as part of the practical lifestyle product offering for individual Colombian consumers.
• Decoración (Home Decoration) Home decoration items included in the Gleezy product catalog alongside other practical lifestyle products for individual Colombian consumers.

Quantifiable outcome

• Blade Sharpener restores knife sharpness in 3 seconds using 3-stage motor system
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationGleezy's e-commerce storefront is hosted on Shopify's platform, leveraging Shopify's infrastructure for payments, order management, shipping, customer accounts, and data processing. Shopify also enables personalized advertising through third-party services based on customer activity across the platform.

Recent moves5 records

Expansion highlights4 records

Regional players

• Pronto: Colombian value-focused e-commerce retailer carrying household and lifestyle goods. Comparable to Gleezy on the value-priced, household and lifestyle online retail proposition in Colombia.

Direct peers

• Dafiti Colombia: Colombian DTC fashion and lifestyle e-commerce retailer operating its own storefront. Comparable to Gleezy on Shopify-style DTC, Colombian consumer targeting, and curated lifestyle assortment.
• Tiendas D1: Colombian extreme-value discount retailer carrying general merchandise at low price points. Comparable to Gleezy on the value-priced, locale-tailored general-merchandise positioning.

Broad incumbents

• MercadoLibre Colombia: Dominant Latin American e-commerce marketplace operating in Colombia. Comparable to Gleezy as a competing online destination for Colombian consumers across general merchandise and lifestyle categories.
• Éxito: Large Colombian mass-market retailer with both physical stores and a strong online channel. Comparable to Gleezy on reaching Colombian consumers with general lifestyle and household merchandise.
• Linio (Linio Colombia): General-merchandise online retailer serving Colombia with broad lifestyle and household inventory. Comparable to Gleezy on the multi-category Colombian online retail motion.
• Falabella Colombia: Large Colombian department store with a strong online channel, selling apparel, home, beauty, and décor. Comparable to Gleezy as a multi-category lifestyle retailer targeting Colombian consumers.

Emerging players

• Julián Polania: Colombian DTC-style lifestyle and personal-care brand selling online to local consumers. Comparable to Gleezy on early-stage Colombian DTC commerce with curated lifestyle products.
• Cupi-dogg: Colombian DTC retailer selling curated personal-care and lifestyle products online. Comparable to Gleezy on Shopify-style DTC in Colombia with a curated lifestyle/personal-care assortment.
• Maquillalia Colombia: Online beauty and personal-care retailer serving Colombian consumers. Comparable to Gleezy on the Colombian online personal-care retail motion, particularly the skincare arm of the assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks7 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gleezy