What Linio does

Linio is a Peru-focused e-commerce marketplace that was founded in 2012 and has been operated as part of Falabella's digital commerce portfolio since the conglomerate's 2018 acquisition. The legal entity operating the platform in Peru is Falabella.com S.A.C., headquartered at Av. Paseo de la República 3220, San Isidro, Lima. Linio runs as a third-party seller marketplace hosted within the falabella.com.pe domain, spanning more than 14 product categories including mobile phones, computing, gaming (Zona Gamer), televisions and audio, home appliances, smart home devices, photography, fashion, beauty, home and furniture, sports and fitness, toys, music and books, and a dedicated imported international products section offering discounted cross-border goods and refurbished items.

The platform's underlying technology is a conventional e-commerce marketplace with web and mobile app front-ends, promotional event infrastructure (Cyber WOW, Black Friday, Hot Sale), and customer service integrated through WhatsApp. Functional benefits include free shipping, pickup points leveraging Falabella's physical retail footprint, a 30-day return policy, multiple payment methods, and CMR points loyalty program integration tying purchases to Falabella's broader rewards ecosystem. Marketing channels span Instagram, Facebook, TikTok, and LinkedIn for top-of-funnel reach.

Linio's business model is a marketplace with two primary revenue streams: commissions on third-party seller transactions, and seller services including advertising, sponsored placements, and promotional subscriptions during major sales events. It sells to general Peruvian consumers across income segments seeking technology, electronics, home goods, fashion, and lifestyle products with the convenience of home delivery or pickup points, positioning itself as the marketplace layer of Falabella's omnichannel retail strategy in Peru.

Name

Linio

Legal name

Falabella.com S.A.C.

Website

https://linio.com.pe

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Linio is a Peru-based e-commerce marketplace operated by Falabella, offering consumer electronics, home appliances, fashion, gaming, and imported international products through a third-party seller model integrated with Falabella's retail network and CMR loyalty program.

Ownership category

akta.pro rank

Product category

Online Marketplace

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

akta.pro secondary industry

General Merchandise Online Retailers (CRAFADAA)

Keywords

• Online retail marketplace
• E-commerce platform
• Consumer electronics
• Home appliances retail
• International imported products

Headquarters

HQ city

San Isidro

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Supply Chain, Personnel

Revenue model

1. Marketplace Commission: Linio operates as a marketplace platform where third-party sellers list and sell products. The platform earns revenue through commissions on sales made by sellers on the marketplace.
2. Seller Services and Advertising: Additional revenue streams likely include sponsored product placements, seller subscription services, and promotional placements during sales events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Linio operates an e-commerce marketplace platform in Peru under the Falabella conglomerate, offering consumer products across categories including technology (smartphones, computers, gaming), electronics, home appliances, fashion, beauty, furniture, sports, toys, and books. The marketplace aggregates listings from third-party sellers alongside Falabella's own inventory, with home delivery and pickup-point fulfillment, promotional sales events (Cyber Wow, Black Friday, Hot Sale), CMR loyalty points, and a dedicated imported products section.

Product overview

Linio is an e-commerce marketplace platform operated by Falabella in Peru, featuring a single unified marketplace offering across multiple product categories. The platform offers technology products (smartphones, computers, gaming equipment), home appliances, electronics, fashion, beauty products, home furniture, sports equipment, toys, books, and music instruments. Linio also features a dedicated section for imported international products at promotional prices, and operates promotional events such as Cyber WOW and Black Friday. The platform integrates with WhatsApp for customer service and offers CMR points loyalty rewards for purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Linio Marketplace Online e-commerce marketplace serving Peruvian consumers, aggregating third-party sellers and Falabella inventory across technology, electronics, home appliances, fashion, beauty, sports, toys, and home goods. Customers browse, purchase, and receive products via home delivery or pickup points, with multiple payment methods, CMR loyalty points, and a 30-day return policy.
• Productos Internacionales (Imported Products)

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FalabellacoreStrategic or Co-development PartnerLinio is operated and owned by Falabella, one of the largest retail conglomerates in Latin America. Linio was acquired by Falabella and integrated into the falabella.com.pe platform, combining Linio's e-commerce expertise with Falabella's retail infrastructure, physical stores, and logistics network.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Paris: Chilean department store with e-commerce operations selling electronics and home. Closely comparable assortment and omnichannel model but anchored in Chile rather than Peru.

Emerging players

• AliExpress: Cross-border marketplace from Alibaba targeting LatAm consumers with low-priced imported electronics, accessories, and gadgets — directly overlapping Linio's 'Productos Internacionales' category.
• Shopee: Sea Group's marketplace operating in Peru with aggressive seller acquisition and pricing. Competes on selection and price in electronics, fashion, and cross-border categories.

Direct peers

• Mercado Libre: Latin America's largest generalist marketplace, operating in Peru with a marketplace commission model, third-party sellers, and broad category coverage (electronics, fashion, home). Direct competitor for Linio's marketplace GMV and seller base.
• Oechsle: Peruvian department store with a growing online channel selling electronics, appliances, fashion, and home. Targets overlapping middle-class consumer segments in Lima and regional Peru.
• Ripley.com: Peruvian/Chilean department-store retailer with an online marketplace selling electronics, fashion, and home. Competes head-to-head with Linio for mid-market Peruvian shoppers, especially in electronics and appliances.

Others

• Sodimac: Sister company under Falabella conglomerate selling home improvement and construction. Adjacent within the Falabella ecosystem; relevant for cross-loyalty (CMR) but not a direct marketplace competitor.
• Plaza Vea: Peruvian grocery/home retail chain under Intercorp. While not a direct marketplace competitor, it represents omnichannel grocery and consumer goods competition relevant to overall wallet share.

Broad incumbents

• Amazon: Global e-commerce incumbent with growing LatAm presence; competes for cross-border demand and premium electronics, especially through Amazon Global Store into Peru.
• Falabella.com: The parent platform under which Linio now operates. Overlaps directly with Linio's SKU set and is now the primary storefront; relevant as a same-corporation, broader-portfolio incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/LinioPeru/?locale=es_LA
• LinkedInlinkedin.com/company/linio-per-
• Instagraminstagram.com/linioperu/?hl=en
• TikToktiktok.com/@liniolatam?_t=8Wc1AdBCeGL&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linio