SECA

Sports Marketing and IP Managementsecaworld.com

SECA (盛力世家) is a Beijing-based sports IP management company that owns lifestyle sports event brands (Spartan Race, Boxing League), invests in international sports assets (Vizela FC, DS TECHEETAH), and operates a sports media platform serving corporate brands and sports audiences.

Company typePrivate
Founded2010
HeadquartersBeijing, China
Headcount51–100
GTM typeB2B and B2C
OfferingServices

What SECA does

SECA (盛力世家) is a Beijing-headquartered Chinese sports IP management and marketing company operating across three integrated segments: sports marketing, media operations, and international sports asset management. The sports marketing division owns and operates a portfolio of lifestyle sports event IPs in China — Spartan Race (斯巴达勇士赛), Boxing League (拳力联盟), Dog Buddy (狗巴迪), Squash (壁球), and Challenge 100 (挑战100) — alongside sports celebrity marketing and B2B consulting services for corporate brands seeking sports-driven marketing channels and athlete endorsement access. The international business segment holds investment and operational rights in premium global sports assets: Portuguese football club Vizela, ABB FIA Formula E team DS TECHEETAH, the Davis Cup tennis competition, and an Electric Off-Road racing series.

SECA firmographics

Firmographics

Name: SECA
Website: https://secaworld.com
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 51–100 employees
Short description: SECA (盛力世家) is a Beijing-based sports IP management company that owns lifestyle sports event brands (Spartan Race, Boxing League), invests in international sports assets (Vizela FC, DS TECHEETAH), and operates a sports media platform serving corporate brands and sports audiences.
Ownership category
akta.pro rank

SECA industry classification

Industry

Product category: Sports Marketing and IP Management
NAICS: Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219), Sports Teams and Clubs (711211), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
SIC: Services-Miscellaneous Amusement & Recreation (7990), Services-Racing, Including Track Operation (7948)
akta.pro primary industry: Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)
akta.pro secondary industries: Sports Media Relations & Rights Support Services (Press Ops, Rights Packaging Support) (MPAKAKAN), Sponsorship & Sports Media Rights Buying (MPAAABAO)

Keywords

Sports IP management
Sports event operations
Sports marketing services
International sports assets
Sports media platform

Where SECA is headquartered

Location

Headquarters

HQ city: Beijing
HQ country: China
HQ region: Asia

Offices2 records

Markets served

SECA business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

Sports Event Operations: Revenue generated from organizing and operating sports events and IP properties including Spartan Race, Boxing League, and other sporting competitions
Sports Marketing Consulting: Marketing consultation services provided to brands seeking to leverage sports IP and athlete endorsements for brand promotion
International Sports Asset Management: Investment management and operation of international sports assets including football clubs and racing teams
Media Operations and Content Distribution: Sports media platform operations and content distribution across authoritative sports media channels

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

SECA product offering

Product offering

Core offering

SECA (盛力世家) owns and operates lifestyle sports event IPs including Spartan Race (斯巴达勇士赛), Boxing League (拳力联盟), Dog Buddy (狗巴迪), Squash, and Challenge 100, and provides sports celebrity marketing and consulting services to corporate brands. It manages international sports assets including the Portuguese football club Vizela, the DS TECHEETAH Formula E team, the Davis Cup tennis competition, and an Electric Off-Road racing series, while running an authoritative sports media platform (zhibo.tv) for content distribution.

Product overview

SECA (盛力世家) operates as a comprehensive sports IP management and marketing company with three core business segments: Sports Marketing, Media Operations, and International Business. The sports marketing division manages lifestyle sports IPs including Spartan Race (斯巴达勇士赛), Boxing League (拳力联盟), Dog Buddy (狗巴迪), Squash, and Challenge 100, along with sports celebrity marketing and consulting services. The international business segment holds stakes in global sports assets including Portuguese football club Vizeu FC (维泽拉), Formula E team DS TECHEETAH (DS钛麒车队), Davis Cup tennis rights, and Electric Off-Road racing series. The media operations platform provides authoritative sports content distribution across multiple networks.

Differentiator

Problem solved

Functional benefit

Products and services

Spartan Race (斯巴达勇士赛)
Boxing League (拳力联盟)
Dog Buddy (狗巴迪)
Squash (壁球)
Challenge 100 (挑战100)
Sports Star Marketing (体育明星营销)
Marketing Consulting (营销咨询)
Sports Marketing Platform (体育营销平台)
Media Operations (媒体运营) Authoritative sports media platform (zhibo.tv) with a distribution network delivering sports content across multiple channels and audiences.
Vizela Football Club (葡萄牙足球俱乐部-维泽拉)
DS TECHEETAH Formula E Team (DS钛麒车队)
Davis Cup Tennis (网球戴维斯杯)
Electric Off-Road Racing Series (电动越野系列赛)

Quantifiable outcome

Multi-category international sports presence
+1 more outcomes

Companies that use SECA

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

SECA technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

SECA partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

Vizela Football Club (葡萄牙足球俱乐部-维泽拉)coreStrategic or Co-development PartnerSECA invests in and manages the Portuguese football club Vizela as part of its international sports asset portfolio. This represents SECA's international football club investment and management operations.
DS TECHEETAH (FE钛麒车队)coreStrategic or Co-development PartnerSECA operates the DS TECHEETAH Formula E electric racing team, representing investment and management in international electric motorsport. The team competes in the ABB FIA Formula E World Championship.
Davis Cup (网球戴维斯杯)coreStrategic or Co-development PartnerSECA holds involvement in the international tennis Davis Cup as part of its international sports asset portfolio, representing participation in global tennis events.
Electric Off-road Series (电动越野系列赛)coreStrategic or Co-development PartnerSECA participates in electric off-road racing series, representing investment in sustainable motorsport categories and emerging racing formats.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

SECA competitors and assessment

Company assessment

Direct peers

Wanda Sports Group: Chinese-founded global sports events, media, and IP group (parent of Infront). Comparable in combining international sports rights, event ownership, and media distribution — at significantly larger scale.
Infront Sports & Media: Sports media rights, marketing, and event management company (subsidiary of Wanda-related infrastructure). Highly comparable to SECA in managing international sports rights and event operations.
Mediapro: Spanish-headquartered sports media rights, production, and event management group. Comparable to SECA in bundling rights acquisition, event operations, and media distribution under one platform.
DDMC Funsports: Chinese sports IP operator and event management company. Closest China-based direct competitor to SECA in operating lifestyle sports events and managing athlete/IP rights.
Alisports (Alibaba Sports): Chinese sports platform backed by Alibaba, operating sports IP, e-sports events, and media distribution. Directly comparable to SECA in the China sports IP and media platform space.
Octagon: Worldwide sports marketing agency owned by Interpublic Group, focused on sponsorship consulting, athlete representation, and event management. Directly comparable to SECA's B2B marketing consulting and sports IP business.
Wasserman: Global sports marketing, talent representation, and consulting firm. Comparable to SECA's athlete marketing, brand consulting, and event-side capabilities.
IMG (Endeavor): Global sports marketing, events, and IP management giant (operating as IMG within Endeavor). SECA mirrors IMG's model at smaller scale in China — owning/operating sports event IPs, representing athletes, and brokering corporate sponsorships.

Broad incumbents

CAA (Creative Artists Agency): Major entertainment and sports talent agency with a global sports division. Overlaps with SECA in athlete representation and sports marketing, but operates across much broader entertainment verticals.
AEG (Anschutz Entertainment Group): Global sports and entertainment conglomerate operating teams, venues, and events. Comparable to SECA in owning/managing sports assets and events, though at vastly greater scale and broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

SECA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SECA leadership team

Management profile

Number of profiles

SECA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SECA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SECA

What does SECA do?

Is SECA a public or private company?

SECA is a private company. It is classified as unknown and is currently operating.

When was SECA founded?

SECA was founded in 2010. It employs 51 to 100 people.

Where is SECA based?

SECA is headquartered in Beijing, China, in the Asia region.

How does SECA make money?

Four revenue lines are on record. Sports Event Operations are the primary driver. The others are sports Marketing Consulting, international Sports Asset Management and media Operations and Content Distribution.

Who are SECA's main competitors?

Direct peers on record are Wanda Sports Group, Infront Sports & Media, Mediapro, DDMC Funsports, Alisports (Alibaba Sports), Octagon, Wasserman and IMG (Endeavor). Broad incumbents are CAA (Creative Artists Agency) and AEG (Anschutz Entertainment Group).

Does SECA have an API?

No public API is recorded for SECA.

What industry is SECA in?

SECA's product category is Sports Marketing and IP Management. Its primary akta.pro industry code is MPAKAKAA, Athlete & Talent Representation (Agents, Managers), with a secondary code of MPAKAKAN, Sports Media Relations & Rights Support Services (Press Ops, Rights Packaging Support). Its NAICS code is 7113 and its SIC code is 7990.