Success Coach Institute

What Success Coach Institute does

Success Coach Institute (SCI) is a privately held, Tampa, Florida-based coach training school founded in 2007 by Jodi Nicholson and Shawn Wiesner. The company operates as a licensed coach training school and member in good standing of the International Association of Coaching (IAC), with trainers individually authorized as IAC Coaching Masteries licensees. SCI delivers two core business lines: (1) coach certification programs — Certified Professional Success Coach (CPSC), Certified Life Coach (CLC), and the application-only Master Certified Success Coach (MCSC) — and (2) direct coaching services for end clients (Success Starter Series, Success Mastery Series, Success Camp, and per-session coaching).

All training is built on the proprietary "iCoach To Success Professional Coaching System," an 8-module methodology (Foundation, Believe, Plan, Community/Education/Skill Set, Being, Celebration, Outcomes, Mastery) integrating NLP, S.M.A.R.T. goal-setting, the Daily D.A.S.H. system, the Circle of Success framework, and accountability structures. Certification classes are delivered live and interactively via GoToWebinar with 16-20 hours of instruction compressible into a 30-day pathway, paired with a 200+ page course manual, done-for-you forms/scripts, and bundled marketing assets. Group tuition is $897 (regularly $1,897) with a two-payment option, and private 1-on-1 certification is priced at $2,495 (regularly $2,995); financing is offered through PayPal.

The go-to-market is sales-led and event-driven: a direct response funnel anchored by a Jack Canfield endorsement, a free "Creating A Great Career In Coaching" special report, free worthshops and meditations, an SCI Ambassadors affiliate program, organic social (Facebook, Twitter), and toll-free phone enrollment (1-888-689-1130). Customer segments are horizontal — aspiring professional coaches, individuals seeking personal growth, and organizations seeking executive/team coaching — with no enterprise contracts disclosed. The company operates with 1-10 employees, has no parent or institutional funding, and continued to operate fully online through the COVID-19 period.

Name

Success Coach Institute

Legal name

Success Coach Institute

Website

https://successcoachinstitute.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Success Coach Institute is a Tampa-based, IAC-licensed coach training school that certifies aspiring life and success coaches (CPSC/CLC/MCSC) via live online classes built on its proprietary iCoach To Success methodology, and also sells direct coaching services to individuals and organizations worldwide.

Ownership category

akta.pro rank

Product category

Professional Coaching & Coach Training

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

akta.pro secondary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Life coach certification
• Success coaching services
• Coach training programs
• NLP coaching methodology
• Professional development coaching

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Coach Certification Programs: Primary revenue stream from Certified Professional Success Coach (CPSC) and Certified Life Coach (CLC) certification programs. Delivered as live, interactive virtual group classes (3-5 sessions) or private 1-on-1 programs. Tuition ranges from $897 (group pay-in-full) to $2,495 (private 1-on-1). Includes 16-20 hours of live instruction, course manuals, iCoach To Success System Part I, marketing bonuses, and certification.
2. Success Coaching Services: Individual and group coaching programs for end-client coaching. Includes Success Starter Series (6 private sessions at $797), Success Mastery Series (8 sessions + 2 free at $1,197), Success Camp (30-day group coaching at $597), and per-session rates ($50-$175/hour). Targets individuals and organizations seeking personal or professional transformation.
3. Affiliate/Referral Revenue: Affiliate program (SCI Ambassadors) pays commissions to referrers who send new students to certification programs.
4. Tuition Financing: Tuition installment plans offered through PayPal and other financing options for certification programs, generating referral/transaction revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Success Coach Institute trains and certifies individuals to become professional coaches through live virtual instructor-led programs (CPSC, CLC, and MCSC designations) and sells direct success/life coaching services to individuals and organizations. The offering is anchored by the proprietary iCoach To Success Professional Coaching System, an 8-module methodology combining NLP, S.M.A.R.T. Goals Done R.I.G.H.T., D.A.S.H., and Circle of Success frameworks, delivered over 16-20 hours of live GoToWebinar classes.

Product overview

Success Coach Institute offers a portfolio of coaching certification programs and direct coaching services. The core offerings include the Certified Professional Success Coach (CPSC) and Certified Life Coach (CLC) certification programs (16-20 hours of live virtual instruction via GoToWebinar), the advanced Master Certified Success Coach (MCSC) designation, and the proprietary iCoach To Success Professional Coaching System. For clients seeking coaching, SCI provides the Success Starter Series (6 private sessions), Success Mastery Series (8 sessions with a Master Coach), Success Camp (30-day group coaching), and individual per-session coaching. Free offerings include the Discover Your WHY WORTHShop and Heart Appreciation meditation class. The company operates as a licensed coach training school and member of the International Association of Coaching (IAC), with training delivered live via GoToWebinar platform.

Differentiator

Problem solved

Functional benefit

Brands

• iCoach To Success: Proprietary professional coaching system developed by SCI Director and Co-Founder Jodi Nicholson, integrating various coaching methods and exercises in a simplistic process for clients to be coached to success.

Products and services

• Certified Professional Success Coach (CPSC) Program Live, instructor-led virtual certification training individuals to become professional success coaches, covering core coaching principles, ethics, communication techniques, NLP, questioning models, and business building strategies. Targeted at aspiring professional coaches seeking a recognized designation in 30 days or less.
• Certified Life Coach (CLC) Program Life coach certification program teaching foundational coaching principles for personal and professional development coaching. For individuals seeking a recognized life coaching credential.
• Master Certified Success Coach (MCSC) Program Advanced master-level certification for experienced coaches seeking mastery in success coaching, available by application and invitation. Reserved for CPSC/CLC graduates pursuing continued expertise.
• Private 1-on-1 Coach Training Personalized one-on-one coach certification program with custom scheduling, specialized coaching, business strategies, plus 6 hours of private 1-on-1 coaching. For students wanting a tailored alternative to group certification.
• Success Starter Series Six-session private one-on-one coaching package with a Master Certified Success Coach, including personal WHY discovery, vision statement, custom MP3, S.M.A.R.T. goals, and D.A.S.H. planning. For individuals seeking structured personal transformation.
• Success Mastery Series Intensive 8-session (plus 2 bonus) coaching program with a Master Certified Success Coach covering vision, personal WHY, goal setting, action planning, and a 2-3 month appointment calendar. For committed individuals pursuing deeper transformation.
• Success Camp Interactive 30-day group coaching program with group calls, masterminding, accountability, and a bonus 1-on-1 session. Helps participants discover their BIG WHY and develop an Ideal Life Vision Plan. For individuals preferring group learning over 1-on-1.
• Individual One-on-One Coaching Sessions Flexible per-session coaching by a Master Certified Success Coach or Certified Professional Success Coach, with rates from $50 (15 min) to $175 (1 hour), including laser coaching for single-topic focused sessions. For individuals wanting ad-hoc coaching without committing to a package.
• Success Coaching Services Direct success coaching services for individuals and organizations delivered by SCI's team of Certified Success Coaches, addressing life, business, career, and personal development goals. For organizations seeking executive, leadership, team, or corporate wellness coaching engagements.

Quantifiable outcome

• Graduates can complete certification in 30 days or less through 16-20 hours of live instruction
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• International Association of Coaching (IAC)coreStrategic or Co-development PartnerSCI is a licensed coach training school and member in good standing with the International Association of Coaching (IAC). SCI trainers are individually authorized as licensees to administer the IAC Coaching Masteries program to their graduates. SCI has maintained continuous IAC membership from 2013 through 2020. IAC membership and the IAC Authorized Licensee designation are prominently displayed on SCI's website and Resource pages as a key quality credential.
• International Coach Federation (ICF)minorStrategic or Co-development PartnerJodi Nicholson, Co-Founder and Master Certified Success Coach, holds individual ICF membership and displays the ICF member logo on her personal website. SCI references ICF's definition of coaching on its iCoach To Success System page.
• LEAP FoundationminorStrategic or Co-development PartnerSCI partners with the LEAP Foundation (LEAP = Lifestyle, Education, Ambition, Purpose), a youth leadership organization, by sponsoring LEAP programs with tuition grants, participation, and mentorship. SCI encourages alumni and students to contribute to the LEAP Foundation through the SCI Alumni Scholarship Fund. SCI's mission page specifically highlights the LEAP Foundation as a charitable initiative.
• Pachamama AllianceminorStrategic or Co-development PartnerShawn Wiesner, SCI Co-Founder and Master Certified Success Coach, is a certified facilitator for the Pachamama Alliance — an organization focused on environmental sustainability, spiritual fulfillment, and social justice. This is both a personal affiliation of the SCI co-founder and a reflection of SCI's broader community and social mission.
• Jack Canfield / SelfCo (Success Principles Brand)coreGTM or Marketing PartnerJack Canfield, creator of the Chicken Soup for the Soul series and author of The Success Principles, is prominently featured on SCI's homepage with an explicit endorsement. SCI uses Jack Canfield's likeness, quotes, and brand association as a key marketing and credibility lever. SCI also offers Canfield-branded materials and The Success Principles Audio Program in its online store.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Life Purpose Institute: Coach certification school with explicit focus on life purpose and spiritual/adult development coaching — directly overlapping SCI's purpose-driven methodology and BIG WHY emphasis.
• New Ventures West: Integral Coaching Canada-style program offering intensive coach certification for personal/professional development practitioners. Comparable in depth of methodology and target learner profile.
• CTI (Co-Active Training Institute): Globally recognized ICF-accredited coach training school with intensive certification programs. Comparable in offering live virtual training to aspiring coaches but at a higher price tier and larger scale.
• iPEC (Institute for Professional Excellence in Coaching): ICF-accredited coach training school offering live virtual certification, proprietary methodologies, and turn-key practice tools. Closely comparable to SCI in curriculum structure, certification speed, and target audience.
• Coach U: Pioneer in professional coach training offering certifications for aspiring coaches with a strong personal-development orientation. Comparable to SCI in content focus and customer profile.
• Coach Training Alliance: Online coach training and certification provider with similar live virtual classes, group/1:1 certification tiers, and aspiring-coach target market. Directly competes with SCI on price, format, and certification speed.
• Accomplishment Coaching: ICF-accredited coach training program offering live virtual cohorts and mentor-coach practice requirements. Comparable to SCI in format, certification tier, and life-coaching specialization.
• Center for Coaching Certification: IAC-affiliated coach training provider offering live virtual certification with similar practitioner-orientation. Comparable in regulatory affiliation and aspiring-coach positioning to SCI.
• ICA (Institute for Coaching Academy / International Coach Academy): ICF-accredited online coach certification provider with self-paced and live cohort formats targeting career-changers. Directly comparable business model and customer segment to SCI.

Broad incumbents

• Robbins-Madanes Center for Coaching: Larger, branded coach training school attached to Tony Robbins' personal development ecosystem. Competes for the same aspiring-coach audience at higher price points and broader scale than SCI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SuccessCoachInstitute
• Xx.com/scicoaching
• LinkedInlinkedin.com/company/success-coach-institute

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Success Coach Institute