VisionChina Media
VisionChina Media operates an out-of-home digital mobile television advertising network across China, monetizing urban and transit-based screen inventory through brand and agency advertising sales. Founded in 2005 and headquartered in Shenzhen, it was publicly traded on NASDAQ under ticker VISN.
- Company typePublic
- Founded2005
- HeadquartersShenzhen, China
- Headcount1–10
- GTM typeB2B
- OfferingServices
VisionChina Media firmographics
Firmographics- Name
- VisionChina Media
- Legal name
- VisionChina Media
- Website
- https://visionchina.tv
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VisionChina Media operates an out-of-home digital mobile television advertising network across China, monetizing urban and transit-based screen inventory through brand and agency advertising sales. Founded in 2005 and headquartered in Shenzhen, it was publicly traded on NASDAQ under ticker VISN.
- Ownership category
- akta.pro rank
VisionChina Media industry classification
Industry- Product category
- Out-of-Home Digital Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
- akta.pro secondary industries
- Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)
Keywords
Where VisionChina Media is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Markets served
VisionChina Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure
VisionChina Media product offering
Product offeringCore offering
VisionChina Media operates an out-of-home digital mobile TV advertising network in China, selling advertising space on digital screens deployed in transit and urban settings to brand advertisers and agencies. The company monetizes video-based out-of-home ad inventory reaching consumers in public locations across Chinese cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Out-of-Home Digital Mobile TV Advertising Network
Companies that use VisionChina Media
Customer profileIdeal customer profiles1 record
VisionChina Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VisionChina Media partnerships and signals
Strategic signalScale indicators3 records
VisionChina Media competitors and assessment
Company assessmentBroad incumbents
- Outfront Media: Outfront Media is a major US-based outdoor advertising company with a growing portfolio of digital billboards and transit advertising. It is a broad incumbent offering comparable DOOH inventory and advertising sales capabilities to VisionChina's network.
- JCDecaux: JCDecaux is the world's largest outdoor advertising company, operating street furniture, billboard, and transit advertising globally. It is a broad incumbent in OOH that overlaps with VisionChina's category but operates at vastly greater scale and primarily outside China.
- Lamar Advertising Company: Lamar Advertising is a leading US outdoor advertising company operating static and digital billboard displays across the United States. It is a broad incumbent in the OOH space that competes for the same advertiser budgets as VisionChina.
- Clear Channel Outdoor Holdings: Clear Channel Outdoor is one of the largest outdoor advertising companies globally, operating billboards, street furniture, and transit displays across the Americas, Europe, and Asia. It competes broadly with VisionChina in DOOH and traditional OOH categories.
- Ströer SE & Co. KGaA: Ströer is a major German outdoor and digital out-of-home advertising company with operations across Europe. It is a broad incumbent comparable in digital OOH network operations and advertiser relationships.
Emerging players
- Hivestack: Hivestack is a programmatic digital out-of-home (DOOH) advertising platform operating globally. It is an emerging player in DOOH ad tech that overlaps with VisionChina's digital OOH network in programmatic capabilities, though primarily outside China.
Others
- Alibaba Group: Alibaba operates China's largest e-commerce and digital advertising platforms, including location-based and outdoor advertising capabilities through its marketing services. It is thematically adjacent and represents the dominant competitive backdrop in Chinese digital advertising.
- Baidu: Baidu is one of China's largest digital advertising platforms and an investor in VisionChina Media. While not a direct OOH competitor, Baidu's location-based and programmatic ad tech overlaps thematically and represents both a strategic partner and potential competitive threat.
Direct peers
- Focus Media: Focus Media is China's largest out-of-home digital advertising network, operating elevator and building-screen displays across urban China. It is the most directly comparable peer to VisionChina Media's DOOH business model and Chinese market focus.
- AirMedia Group: AirMedia Group operates digital media networks in Chinese airports and other travel hubs, providing advertising display and content services. It is a direct peer in the Chinese DOOH/aviation advertising space and was previously NASDAQ-listed like VisionChina.
Market position
Customer concentration
VisionChina Media social profiles
Digital presenceVisionChina Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
VisionChina Media leadership team
Management profileNumber of profiles
Profiles5 records
VisionChina Media funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VisionChina Media M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VisionChina Media
What does VisionChina Media do?
VisionChina Media operates an out-of-home digital mobile TV advertising network in China, selling advertising space on digital screens deployed in transit and urban settings to brand advertisers and agencies. The company monetizes video-based out-of-home ad inventory reaching consumers in public locations across Chinese cities.
Is VisionChina Media a public or private company?
VisionChina Media is a public company. It is classified as public and is currently operating.
When was VisionChina Media founded?
VisionChina Media was founded in 2005. It employs 1 to 10 people.
Where is VisionChina Media based?
VisionChina Media is headquartered in Shenzhen, China, in the Asia region.
Who are VisionChina Media's main competitors?
Broad incumbents on record are Outfront Media, JCDecaux, Lamar Advertising Company, Clear Channel Outdoor Holdings and Ströer SE & Co. KGaA. Hivestack is listed as an emerging player. Others are Alibaba Group and Baidu. Direct peers are Focus Media and AirMedia Group.
Does VisionChina Media have an API?
No public API is recorded for VisionChina Media.
What industry is VisionChina Media in?
VisionChina Media's product category is Out-of-Home Digital Advertising. Its primary akta.pro industry code is BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks, with a secondary code of BPAFABAE, Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH). Its NAICS code is 54185 and its SIC code is 7310.