Oex

Name

Oex

Legal name

OEX S.A.

Website

https://oex.pl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Enterprise Sales Support and Customer Experience Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Employment Placement Agencies and Executive Search Services (56131), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Services (8741), Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

akta.pro secondary industries

Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Customer Retention, Loyalty & Win-Back Centers (BPAAAAAC), Order Management & Inventory Orchestration (OMS) (CRAFAMAC)

Keywords

• Enterprise sales support
• Loyalty program services
• E-commerce fulfillment
• BPO customer experience
• Field marketing services

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sales Support Services: Revenue from Salesforce outsourcing, field marketing, POS management software, and telecom retail outlet services for large-scale offline sales projects
2. Loyalty Services: Revenue from loyalty strategy, loyalty personalization software, integration services, content creation, performance media, and data science services
3. E-commerce Services: Revenue from marketplace operations and logistics services including warehousing, IT integration, pick&pack, delivery, returns, and marketplace management
4. CX and BPO Services: Revenue from business and technology advisory, custom software solutions, and call center operations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

OEX Group is a capital group of 13 specialized subsidiary companies that delivers enterprise sales support, loyalty programs, e-commerce marketplace and logistics operations, and customer experience / BPO services to large corporate clients. Its group companies combine people, processes, and proprietary technology — POS management software (iPOS), loyalty personalization platforms (Open Loyalty, Loyalty Point), and marketplace operations technology — to help Forbes 2000 brands improve offline sales, build loyalty programs, outsource fulfillment, and elevate customer experience across 50+ markets.

Product overview

OEX Group is a capital group consisting of 13 companies providing complementary services and technologies for enterprise businesses. The portfolio is organized into four service segments: Sales Support Services (Salesforce outsourcing, field marketing, POS management, telecom retail), Loyalty Services (loyalty strategy, personalization software, integration, content, performance media, data science), E-commerce Services (warehousing, IT integration, pick and pack, delivery, returns, marketplace management), and CX and BPO Services (advisory, custom software, call center). The group companies include OEX Cursor, OEX Merservice, OEX PRO PEOPLE, TELL, EUROPHONE, PTI, iPOS, Open Loyalty, Loyalty Point, LVLUP Commerce, BlueCloud, Fulfilio, and Axendi. In 2025, the group generated €227 million in revenue with €25 million EBITDA, serving clients from 50 markets worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Support Services

Quantifiable outcome

• 87% of group's revenue generated from contracts with Forbes 2000 companies

Named customers19 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or IntegrationOEX Group provides Salesforce outsourcing services as part of their Sales Support Services segment, implementing Salesforce solutions for large-scale offline sales projects for enterprise clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Teleperformance: World's largest customer experience management and BPO company, operating contact centers, sales support, and digital CX services. Comparable in service mix (CX/BPO, sales outsourcing) and enterprise customer focus.
• Arvato (Bertelsmann): Provides e-commerce fulfillment, loyalty solutions, CX, and financial services BPO for enterprise clients. Directly comparable service mix spanning marketplace logistics, loyalty technology, and BPO.
• BrandLoyalty: Specialist in loyalty programs, CRM, and shopper marketing for FMCG and retail brands. Direct comparable to OEX's Loyalty Services segment, particularly the strategy and content/personalization offerings.
• Foundever (formerly Sitel/Webhelp): Global CX and BPO provider with strong European footprint offering customer experience, sales support, and digital services to enterprise brands. Closely comparable to OEX's CX/BPO segment and European enterprise customer base.
• Majorel Group: International CX and BPO company offering customer service, sales support, and digital solutions to global brands. Comparable in CX/BPO services and enterprise customer focus, with operations across multiple European and global markets.
• Sales Solutions (WPP): WPP-owned field marketing and sales outsourcing specialist serving large FMCG and consumer brands across Europe. Direct comparable to OEX's Sales Support Services segment including field marketing and POS deployment.
• Concentrix Corporation: Global CX, BPO, and digital services provider serving enterprise customers across multiple verticals with a multi-segment service portfolio. Closest large-scale analog to OEX's CX/BPO and sales support offerings.
• Competence Call Center: Austrian-headquartered BPO and CX outsourcing provider with significant Central European delivery footprint. Closely comparable to OEX's CX/BPO call center operations and regional enterprise customer base.
• Capita plc: UK-based enterprise services company delivering customer experience, BPO, software, and field services to large organizations. Comparable as a multi-vertical outsourcing platform serving European enterprises.

Regional players

• Atento Luxco: Large global BPO and CX provider primarily serving Latin American and US markets with multilingual customer service and sales support. Comparable in BPO/CX service model though primarily competing in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/GrupaOEX

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oex