Primo Gelato
- Company typePrivate
- Founded2013
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Primo Gelato firmographics
Firmographics- Name
- Primo Gelato
- Legal name
- Primo Gelato Ice Cream Manufacturing LLC
- Website
- https://primogelato.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Primo Gelato industry classification
Industry- Product category
- Frozen Dessert Manufacturing
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020)
- akta.pro primary industry
- Gelato Manufacturing (AFAHAEAD)
- akta.pro secondary industry
- Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)
Keywords
Where Primo Gelato is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Primo Gelato business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Ice Cream Sales to HORECA: B2B wholesale supply of ice cream in 5-liter containers to hotels, restaurants, and cafes across UAE and GCC region. Revenue generated through recurring bulk orders from hospitality establishments.
- Home Delivery Direct Sales: Direct-to-consumer online sales with cash-on-delivery payment. Orders shipped next day to customer addresses across multiple Emirates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale pricing for HORECA sector |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Primo Gelato product offering
Product offeringCore offering
Primo Gelato is an Italian-style gelato and ice cream manufacturer based in Dubai, UAE, producing gelato, sorbet, specialty Arabic flavors, camel milk ice cream, vegan ice cream, and soft serve powder mixes. The company supplies more than 900 HORECA (hotel, restaurant, catering) clients across the UAE and GCC while also offering direct home delivery to consumers. Production is conducted at a dedicated manufacturing facility in Dubai Maritime City.
Product overview
Primo Gelato is a Dubai-based ice cream manufacturer established in 2013, supplying premium Italian-style ice cream to the hospitality sector (B2B) and direct-to-consumers (B2C). The company operates two main channels: Horeca Wholesale for hotels, restaurants, and cafes (over 900 partners across UAE and GCC), and Home Delivery for individual consumers (launched 2020). Their product portfolio includes Gelato (200+ standard flavors in 5-liter containers), Sorbet (fruit-based), Arabic Flavors (regional Middle Eastern varieties), Camel Milk Ice Cream (specialty), Vegan Ice Cream (plant-based), and Soft Serve Powders. All products are gluten-free and egg-free (except those with baked goods). Raw materials are sourced from Italy, Spain, New Zealand, Turkey, Poland, Romania, Malaysia, and locally.
Differentiator
Problem solved
Functional benefit
Products and services
- Italian-Style Gelato
Quantifiable outcome
- Serving over 900 hotels, restaurants, and cafes across UAE and GCC
- +2 more outcomes
Companies that use Primo Gelato
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Primo Gelato technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Primo Gelato partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Primo Gelato competitors and assessment
Company assessmentDirect peers
- GROM: Premium Italian artisanal gelato brand with owned retail shops and selected international wholesale distribution. GROM is the closest product-positioning peer to Primo Gelato given its Italian-style gelato focus, premium pricing, and custom flavor development approach.
- Igloo Ice Cream: A long-established regional ice cream manufacturer with extensive flavor portfolios serving Middle East and South Asia HORECA and retail channels. Igloo competes most directly with Primo Gelato in the B2B hospitality segment on flavor breadth and regional flavor innovation.
Broad incumbents
- Almarai: The largest vertically integrated dairy company in the Middle East, producing ice cream among a broad portfolio of dairy, juice, bakery, and poultry products. Almarai competes with Primo Gelato primarily in HORECA distribution across the Gulf and represents the regional incumbent benchmark for premium dairy supply.
- Talenti: Premium gelato and sorbet brand owned by Unilever, distributed globally through retail and foodservice. Talenti overlaps with Primo Gelato on premium positioning and product format, but operates at much larger scale and via retail rather than direct HORECA wholesale.
- Baskin-Robbins: Global ice cream and frozen dessert chain with a strong franchise presence across the UAE and GCC. Baskin-Robbins competes with Primo Gelato for both consumer ice cream occasions and HORECA supply, though via a retail-shop model rather than wholesale.
- Häagen-Dazs: Global super-premium ice cream brand owned by Nestlé, widely distributed in UAE HORECA accounts and premium retail. Häagen-Dazs competes with Primo Gelato for the same premium hospitality customers and represents a key multinational benchmark for category pricing.
- Nestlé Ice Cream: Global ice cream division of Nestlé covering brands such as Häagen-Dazs, Mövenpick, and local labels. Competes with Primo Gelato across HORECA accounts in UAE and GCC through portfolio breadth, marketing spend, and bundled procurement.
Regional players
- Al Ain Ice Cream (Al Ain Dairy): UAE-based dairy manufacturer producing ice cream under the Al Ain brand, with deep local distribution into retail and foodservice. Al Ain Ice Cream is a direct domestic competitor to Primo Gelato in the UAE HORECA channel.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Primo Gelato social profiles
Digital presencePrimo Gelato financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primo Gelato leadership team
Management profileNumber of profiles
Primo Gelato funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primo Gelato M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primo Gelato
What does Primo Gelato do?
Primo Gelato is an Italian-style gelato and ice cream manufacturer based in Dubai, UAE, producing gelato, sorbet, specialty Arabic flavors, camel milk ice cream, vegan ice cream, and soft serve powder mixes. The company supplies more than 900 HORECA (hotel, restaurant, catering) clients across the UAE and GCC while also offering direct home delivery to consumers. Production is conducted at a dedicated manufacturing facility in Dubai Maritime City.
Is Primo Gelato a public or private company?
Primo Gelato is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Primo Gelato founded?
Primo Gelato was founded in 2013. It employs 11 to 50 people.
Where is Primo Gelato based?
Primo Gelato is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Primo Gelato make money?
Two revenue lines are on record. Wholesale Ice Cream Sales to HORECA is the primary driver. The others are home Delivery Direct Sales.
Who are Primo Gelato's main competitors?
Direct peers on record are GROM and Igloo Ice Cream. Broad incumbents are Almarai, Talenti, Baskin-Robbins, Häagen-Dazs and Nestlé Ice Cream. Al Ain Ice Cream (Al Ain Dairy) is listed as a regional player.
Does Primo Gelato have an API?
No public API is recorded for Primo Gelato.
What industry is Primo Gelato in?
Primo Gelato's product category is Frozen Dessert Manufacturing. Its primary akta.pro industry code is AFAHAEAD, Gelato Manufacturing, with a secondary code of AFAIAHAC, Ice Cream & Frozen Desserts Wholesale. Its NAICS code is 31152 and its SIC code is 2024.