What Hein packaging does

Hein Verpackungen GmbH is a fourth-generation, family-owned German manufacturer of corrugated cardboard (Wellpappe) packaging and point-of-sale displays, headquartered in Traunfeld, Germany (Amtsgericht Nürnberg, HRB 11531). The company serves B2B customers — primarily consumer goods manufacturers and B2B retail/e-commerce companies — that require shipping packaging, sales packaging, protective packaging, cushioning/nestings/dividers, and reels, as well as POS display solutions in floor, counter, and decorative formats. The firm is DIN EN ISO 9001:2008 certified and is led by Managing Directors Stephan Hein, Dr. Andreas Kirschkamp, and Astrid Voß.

Hein's product portfolio splits into two core categories: packaging (Versandverpackung, Verkaufsverpackung, Schutzverpackung, Polster/Nestings/Gefache, Spulen) and displays (Bodendisplays, Thekendisplays, Dekodisplays). Underlying production technology combines corrugated cardboard converting, in-house flexographic preprint and digital printing (CMYK, up to 300 dpi, up to 280% color application with special spot coatings), and custom contour/die-cutting. In 2024, the company invested in a fully digital die-cutting and creasing machine to extend its custom short-run and intricate design capabilities.

Commercially, Hein generates revenue primarily through one-time product sales of packaging and displays, complemented by professional services: end-to-end fulfillment (production, warehousing, co-packing, shipping), bespoke custom solutions (Individuallösungen), optimization consulting, contract manufacturing (Lohnarbeiten), and printing-process services. Distribution runs through a self-service B2B e-commerce online shop (hein-gmbh.com/shop) using PayPal and Vorkasse (with a 2% discount), alongside direct sales consultation for custom and large-volume orders. Standard shipping within Germany is free, international and express shipping are arranged on request, and production lead times are typically 4–5 business days from artwork receipt.

Name

Hein packaging

Legal name

Hein Verpackungen GmbH

Website

https://hein-gmbh.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hein Verpackungen GmbH is a fourth-generation, family-owned German manufacturer of corrugated cardboard packaging and point-of-sale displays, serving consumer goods manufacturers and B2B retail and e-commerce customers with standard and custom products plus fulfillment services.

Ownership category

akta.pro rank

Product category

Packaging and Display Manufacturing

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Folding Paperboard Box Manufacturing (322212), Paperboard Container Manufacturing (32221), Packaging and Labeling Services (56191)

SIC

Paperboard Containers & Boxes (2650), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA)

akta.pro secondary industries

Paper & Paperboard Packaging Converting & Finishing (Die-Cutting, Gluing, Windowing, Coating) (IMALACAL), Folding Carton & Paperboard Packaging Printing (IMALAKAH), Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

Keywords

• Corrugated cardboard packaging
• Point of sale displays
• Custom packaging manufacturing
• Fulfillment logistics services
• Printing services

Headquarters

HQ city

Traunfeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales - Packaging: Sale of standard and customized corrugated cardboard packaging products, including shipping packaging, sales packaging, and protective packaging solutions. Orders range from small custom batches to large production runs.
2. Product Sales - Displays: Sale of point-of-sale (POS) displays including floor displays (Bodendisplays), counter displays (Thekendisplays), and decorative displays (Dekodisplays), both in standard and custom designs.
3. Fulfillment Services: Comprehensive fulfillment services including order processing, packaging, co-packing, storage, and shipping logistics for customers seeking complete supply chain solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hein Verpackungen GmbH manufactures and sells corrugated cardboard packaging (shipping, sales, protective, cushions/nestings/dividers, reels) and point-of-sale displays (floor, counter, deco), producing both standard products and bespoke custom designs in small to large batches. The company complements these physical products with printing services (flexo preprint, offset, screen, digital), end-to-end fulfillment and co-packing, custom design and optimization consulting, and contract manufacturing, distributed through a direct online shop and consultation-based B2B sales.

Product overview

Hein Verpackungen GmbH is a fourth-generation family-owned manufacturer of corrugated cardboard packaging and point-of-sale (POS) displays based in Traunfeld, Germany. The company's product portfolio spans two core categories: (1) packaging solutions — including shipping, sales, protective, cushioning/nesting, and reel packaging — all produced in both small and large runs, and (2) display solutions — encompassing floor displays, counter displays, and deco displays — available as standard or custom-branded products. These core offerings are complemented by a suite of value-added services: Fulfillment (end-to-end logistics and co-packing), Custom Solutions (bespoke design), Optimization Consulting, Printing Processes (multiple printing technologies), and Contract Manufacturing (toll processing). Hein also operates a B2B e-commerce online shop as its primary ordering platform, where customers can configure products, upload print data, and pay via PayPal. The company has invested in a fully digital die-cutting and creasing machine as of 2024, and all products are designed with a strong emphasis on sustainability — corrugated cardboard is sourced predominantly from recycled materials and is recyclable to near 100%.

Differentiator

Problem solved

Functional benefit

Products and services

• Shipping Packaging (Versandverpackung) Corrugated cardboard shipping packaging developed and produced from small quantities through large print runs, tailored to specific customer requirements. Targeted at retailers, e-commerce sellers, and shippers needing protective and branded shipping packaging.
• Sales Packaging (Verkaufsverpackung) Point-of-sale ready packaging that combines transport protection with visually appealing presentation for retail environments. Targeted at consumer goods manufacturers and retailers needing branded shelf-ready packaging.
• Protective Packaging (Schutzverpackung) Protective corrugated cardboard packaging solutions designed to prevent damage to goods during storage and transit. Targeted at shippers and manufacturers requiring reliable product protection.
• Cushions, Nestings and Dividers (Polster, Nestings und Gefache) Specialized internal packaging components including cushions, custom nesting inserts, and divider systems for securing products within outer packaging. Targeted at manufacturers and shippers needing tailored in-box protection.
• Reels (Spulen) Corrugated cardboard reels for winding and packaging applications. Targeted at industrial customers requiring cardboard reels for material winding and protective packaging.
• Floor Displays (Bodendisplays) Freestanding corrugated cardboard floor displays positioned at point of sale to attract customer attention and promote products. Targeted at consumer goods manufacturers and retailers needing impactful in-store brand presence.
• Counter Displays (Thekendisplays) Compact countertop display units designed for placement at retail checkout counters to maximize impulse purchases. Targeted at consumer goods manufacturers and retailers seeking point-of-sale impulse-buy solutions.
• Deco Displays (Dekodisplays) Decorative display units for brand promotion and product presentation at point of sale, offering creative design possibilities. Targeted at consumer goods manufacturers and retailers needing distinctive promotional displays.
• Fulfillment Services End-to-end fulfillment service in which Hein acts as a logistics partner, managing production, warehousing, co-packing, and shipping of packaging and display products along the supply chain. Targeted at businesses seeking streamlined supply chain and outsourced packaging logistics.
• Custom Solutions (Individuallösungen) Bespoke custom packaging and display design service in which Hein creates unique solutions tailored to individual customer branding and product requirements. Targeted at brands needing distinctive, one-off packaging or display concepts.
• Optimization Consulting (Optimierungen) Consulting service for optimizing existing packaging and display projects, helping customers improve efficiency and cost-effectiveness of their packaging portfolio. Targeted at companies seeking to streamline and reduce costs in their packaging operations.
• Printing Services (Druckverfahren) Professional printing services offering flexo preprint, offset, screen, and digital printing, with expertise in matching print quality to order volume requirements. Targeted at customers needing high-quality, customized printing on corrugated materials.
• Contract Manufacturing (Lohnarbeiten) Toll manufacturing service for customers who need specialized processing of their own packaging materials, including cutting, creasing, and finishing operations. Targeted at businesses that require external capacity for specialized corrugated processing.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Smurfit Kappa Group: One of Europe's largest corrugated packaging manufacturers with pan-European plant footprint and integrated paper-to-packaging operations. Comparable as a corrugated packaging and POS display supplier to similar CPG and retail customers, but at vastly greater scale and geographic reach than Hein.
• Stora Enso Packaging Materials: Nordic integrated forest products and packaging group producing renewable corrugated packaging materials across Europe. Comparable product categories to Hein's corrugated ranges but with vertically integrated paperboard production and pan-European operations.
• Mondi Group: Global paper and corrugated packaging group with significant European converting capacity producing shipping boxes, retail packaging, and POS displays. Comparable end markets and products to Hein, but operates across multiple continents with thousands of employees.
• DS Smith: Major UK-headquartered corrugated packaging producer with deep European presence in transit packaging, displays, and recycling. Direct overlap with Hein's shipping carton and POS display categories, with much larger scale.

Emerging players

• Noissue: Specialty custom-branded sustainable packaging supplier (boxes, mailers, tissue) selling online to small brands. Overlaps with Hein's custom e-commerce packaging focus but emphasizes sustainability branding and digital configurator over corrugated conversion depth.
• Packhelp: European digital-first custom packaging platform aggregating demand and routing to converters for short-run custom boxes and shipping packaging. Competes for the same long-tail e-commerce/SMB custom packaging demand that Hein targets via its online shop, but without owned manufacturing.

Direct peers

• Schumacher Packaging: German family-owned manufacturer of corrugated and solid board packaging, heavy-duty packaging, and POS displays with multiple European sites. Directly comparable business model and product range to Hein, serving similar B2B and retail customers.
• Klingele Papierwerke: German family-owned corrugated packaging manufacturer producing shipping packaging, folding cartons, and displays for European customers. Closest peer in terms of family ownership, German mid-market scale, and product mix overlap with Hein's portfolio.
• Karl-Heinz Peters GmbH & Co. KG (Wellpappe): German family-run corrugated packaging converter producing folding cartons, shipping boxes, and custom corrugated solutions. Comparable as a regional German mid-market competitor with similar converting capabilities to Hein.
• Thun GmbH & Co. KG: German mid-sized corrugated and solid board packaging manufacturer specialized in shipping packaging, protective packaging, and inserts. Overlaps directly with Hein's Versandverpackung, Schutzverpackung, and Polster/Nesting product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hein-verpackungen-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hein packaging