Phares

What Phares does

Phares s.r.o. is a Czech private limited company (s.r.o.) founded in 2015 and headquartered in Prague, operating as a small digital services agency with 11-50 employees. The firm delivers three integrated service lines: online marketing, web and application development, and network solutions, supplemented by digital project support, e-commerce, and IT outsourcing offerings. It also holds Hilti certification for fire protection systems, a niche capability outside its core digital practice.

The company's technology stack is conventional web-development tooling, including PHP, MySQL, JavaScript, CSS, HTML, Bootstrap, jQuery, and standard CMS platforms. There is no evidence of proprietary technology, AI/ML capabilities, patents, or research activity. Client references span both enterprise names (Fujifilm, B&B Hotels) and SMB accounts (AU-MEX, Mc TREE), indicating a mixed segment focus.

Phares operates exclusively in the Czech Republic with no disclosed international expansion. Its business model is project-based agency work, monetized through service fees for development, marketing, and network/fire-protection engagements. There are no disclosed funding events, investors, or revenue figures, and the company does not publish time-series operational data, which limits visibility into growth dynamics.

Name

Phares

Legal name

Phares s.r.o.

Website

https://phares.cz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Phares s.r.o. is a Prague-based Czech digital agency (founded 2015, 11-50 employees) offering web and app development, online marketing, network solutions, and Hilti-certified fire protection services to a mix of SMB and enterprise clients in the Czech Republic.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Digital marketing services
• SEO optimization
• Web development services
• IT outsourcing
• Network infrastructure

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Online Marketing Services: Recurring marketing services including SEO, PPC, social media management, copywriting, and web analytics. Services are typically retainer-based with ongoing monthly management.
2. Web Development and Design: One-time project fees for website creation, e-commerce development, application development, and graphic design services.
3. Network Solutions and IT Outsourcing: Network design, server and workstation management, IT outsourcing, and ongoing technical support services. Can be project-based or recurring retainer arrangements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Phares is a Czech digital services agency that creates web presentations, applications, and e-shops, and provides online marketing (SEO, PPC, social media management, web analytics, linkbuilding, copywriting) along with network infrastructure and IT outsourcing services to Czech SMEs and select enterprise clients. The company also holds Hilti certification for cable fire protection system installation as a specialized offering.

Product overview

Phares is a Czech digital marketing and IT services company offering three main service categories: Online Marketing (web analytics, SEO optimization, linkbuilding/copywriting, PPC advertising, social media management), Website and Application Development (presentation websites, e-commerce, custom applications, graphic design/multimedia), and Network Solutions (infrastructure design, network/server/workstation management, IT outsourcing, cable fire protection). The company operates as a service provider rather than a software product vendor, delivering these services to business clients across various industries including e-commerce, real estate, automotive, and professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Analytics Analysis of website visitor behavior using measurement tools to understand traffic sources, time on site, bounce rates, and provide recommendations for SEO, linkbuilding, and usability improvements, targeted at Czech business clients.
• SEO Optimization Search engine optimization services including keyword research, strategy development, on-page and off-page optimization, URL structure improvements, and indexation management to improve website visibility in Google and Seznam search results.
• Linkbuilding and Copywriting Quality content creation for websites ensuring readability, informative clarity, and conversion optimization, combined with backlink building to improve search engine rankings and brand awareness.
• PPC and Banner Advertising Pay-per-click advertising and banner campaigns with measurable effectiveness, targeting specific customer groups to drive relevant visitors who are likely to convert.
• Social Media Management Social media presence management including profile setup and administration on platforms such as Facebook, Twitter, YouTube, Pinterest, LinkedIn, and Google+ to build brand awareness and engage with customers.
• Presentation Website Development Professional website design and development with focus on usability principles and online marketing best practices, creating a company's digital business card and customer acquisition tool.
• E-commerce Development User-friendly e-commerce website development that is clear, intuitive, and enables easy purchasing journey from entry to checkout, with easy administration and management for the operator.
• Application Development Custom application development including mobile applications, contact forms, content management systems, document management, ordering systems, discussion forums, and surveys.
• Graphics and Multimedia Visual design services including logo design, website design, posters, banners, large-format advertising, promotional items, and interactive Flash presentations with unified visual identity.
• Network Infrastructure Design (HW and SW) Network solution design and implementation based on client needs analysis, ensuring high performance and stable IT infrastructure with consideration for future expansion and technology integration.
• Turnkey Network, Server, and Workstation Management Complete turnkey solutions covering network, server, and endpoint PC management including equipment procurement, configuration, ongoing maintenance, and regular updates.
• IT Outsourcing Full-service IT management covering hardware and software installation and configuration, protection, maintenance, security, updates, and backup services.
• Cable Fire Protection Systems Fire protection systems for cable passages through walls and building materials, with Hilti system certification for cable fire barrier installation.

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Symblaze: Czech/Central European digital studio focused on web development and digital product design — narrower than Phares but competes for the same SME website/e-commerce build work in the Czech market.

Direct peers

• Ataxo: Czech digital agency combining internet marketing, web/e-commerce development, and IT services for mid-market clients — operates in the same three service pillars as Phares (marketing, dev, IT) within the Czech market.
• Adaptic: Czech digital marketing agency headquartered in Prague focused on SEO, PPC, content, and analytics for SMEs — closely comparable to Phares in service mix, geography, and customer segment.
• Effectix: Prague-based Czech digital marketing agency offering SEO, PPC, social media, web analytics, and content services to SMBs and mid-market clients — directly overlapping Phares' online marketing service line and target customer profile.
• Fragile: Prague-based Czech digital agency offering web development, e-commerce, and online marketing services to SMEs — comparable service portfolio and customer segment to Phares in the Czech market.
• Garage.cz: Prague-based full-service digital and creative agency serving Czech brands with web, marketing, and design work — directly comparable to Phares' integrated marketing + web development offering.
• Visual Communications: Czech creative and digital communications agency providing web design, online marketing, and graphic design services — overlaps with Phares' web dev, multimedia, and online marketing lines for Czech SMEs.
• Sympozium: Prague-based Czech digital and PR agency providing web, social media, and communications services to local SMEs and corporates — overlapping Phares' social media management and web presentation services.

Broad incumbents

• Wavemaker Czech Republic (WPP): WPP-owned global media and marketing agency with Czech operations delivering paid media, content, and digital strategy — competes for the same digital marketing budgets as Phares but at enterprise scale.
• Isobar Czech Republic (Dentsu): Global Dentsu digital agency network with Prague presence offering large-scale digital strategy, marketing, and experience design — a much larger established competitor serving the same Czech enterprise and mid-market clients that Phares targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/phares_online
• Facebookfacebook.com/pharescz
• LinkedInlinkedin.com/company/phares-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phares