What SUPA Industrial does

SUPA Industrial (深圳市著牌实业股份有限公司) is a Shenzhen-headquartered, NEEQ-listed (neeq:873088) clean energy manufacturer founded in 1993, operating across three core business segments: photovoltaic products, energy storage systems, and automotive electronics for new energy vehicles. The PV product line includes high-efficiency monocrystalline silicon solar panels (up to 22.5% conversion efficiency) and flexible panels (above 20%) for utility, commercial, residential, and specialty applications (floating, fishery-solar, agriculture-solar). The energy storage line spans portable, residential, and commercial/industrial LiFePO4 systems with 6,000+ cycle life, integrated via an AI-powered Energy Management System (EMS) on a cloud platform with OTA capability. The automotive electronics segment supplies BMS, MCU, VCU, OBC, DC/DC converters, and PDU components to EV manufacturers, with AEC-Q100 certification, ISO 26262 ASIL-C/D support, and cumulative shipments exceeding 1 million units.

The company operates a hybrid go-to-market model combining direct enterprise field sales for large commercial/industrial and microgrid projects with a global authorized dealer and installer network for residential and small commercial customers, plus direct OEM supply to EV manufacturers. Products are sold across 50+ countries with international certifications (TÜV, UL, CE, IEC, CQC, ISO 9001/14001/45001) and the company has held National High-Tech Enterprise status since 2015. Pricing is project-based with customized quotes determined by system capacity, configuration, installation complexity, and geography; no public price list is published. SUPA also provides one-stop design, installation, commissioning, and operations/maintenance services for solar and storage systems, with 1,000+ completed projects claimed.

Revenue is generated through hardware sales (PV modules, storage systems, automotive components) and professional services (system design, installation, O&M). Customer segments span residential households (3-5kW systems), commercial and industrial enterprises (peak shaving, demand management, microgrids), and EV manufacturers. The company employs 500+ staff and has accumulated 40+ national technical patents, 80+ automotive-specific patents, and 20+ safety patents, serving as a vertically integrated mid-tier Chinese clean energy vendor rather than a category leader.

Name

SUPA Industrial

Legal name

深圳市著牌实业股份有限公司

Website

https://zhupai.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

SUPA Industrial (深圳市著牌实业股份有限公司) is a Shenzhen-based, NEEQ-listed clean energy manufacturer founded in 1993, producing solar PV panels, LiFePO4 energy storage systems, and automotive electronics (BMS, MCU, VCU, OBC) for residential, commercial-industrial, and EV OEM customers across 50+ countries.

Ownership category

akta.pro rank

Product category

Solar Photovoltaic Equipment and Energy Storage Systems

NAICS

Electrical Equipment Manufacturing (33531), Battery Manufacturing (335910), Solar Electric Power Generation (221114)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Solar PV Module Manufacturing (Cells, Modules, Thin-Film) (EUAMABAD)

akta.pro secondary industries

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), Solar Balance-of-Plant EPC (Piles/Foundations, Trenching, Combiner Networks) (EUAEADAJ), Solar Balance-of-System Components (Cables, Combiner Boxes, Switchgear, Transformers) (EUAMABAG)

Keywords

• Solar photovoltaic panels
• Energy storage systems
• Automotive electronics components
• Lithium iron phosphate batteries
• Clean energy solutions

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Solar Photovoltaic Products: Design, manufacture, and sale of solar photovoltaic products including monocrystalline silicon panels, flexible solar panels, and related mounting/hardware components. Products are sold directly to customers and through dealer networks globally.
2. Energy Storage Products and Systems: Manufacturing and sale of energy storage products spanning portable storage, residential storage, and commercial/industrial storage systems. Uses lithium iron phosphate (LiFePO4) battery technology with cycle life exceeding 6,000 cycles.
3. Automotive Electronics and Components: Supply of automotive electronic components for new energy vehicles including BMS, MCU, VCU, OBC, DC/DC converters, and PDU. Components are supplied directly to EV manufacturers.
4. Solar Energy System Design, Installation and O&M Services: One-stop services covering design, installation, commissioning, and long-term operations/maintenance for solar energy systems. Provided for both large commercial/industrial projects and residential installations through dealer network.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

SUPA Industrial (深圳市著牌实业股份有限公司) designs, manufactures, and sells three core product lines: (1) photovoltaic products including high-efficiency monocrystalline silicon and flexible solar panels; (2) lithium iron phosphate (LiFePO4) energy storage products spanning portable, residential, commercial, and industrial scales; and (3) new energy vehicle electronics including battery management systems, motor controllers, vehicle control units, on-board chargers, DC/DC converters, and high-voltage distribution units. The company also delivers one-stop solar+storage integrated solutions covering design, installation, commissioning, and operations and maintenance for residential, commercial, industrial, and utility-scale customers worldwide.

Product overview

SUPA Industrial (深圳市著牌实业股份有限公司) operates as a clean energy product and solutions provider with three core product lines: photovoltaic (PV) products, energy storage products, and automotive electronics. The PV product line includes high-efficiency monocrystalline silicon solar panels with conversion efficiencies up to 22.5% for rigid formats and above 20% for flexible formats. The energy storage line encompasses portable, residential, and industrial/commercial storage systems built around LiFePO4 battery chemistry, managed by an AI-powered Energy Management System (EMS) on a cloud platform. The automotive electronics line covers battery management systems (BMS), motor controllers (MCU), vehicle control units (VCU), on-board chargers (OBC), DC/DC converters, and high-voltage distribution units (PDU) for new energy vehicles. The company also provides turnkey system design, installation, and maintenance services, integrating these products into customized 'optical storage integration' (光储一体化) solutions spanning household, commercial, industrial, microgrid, and utility-scale scenarios.

Differentiator

Problem solved

Functional benefit

Products and services

• Photovoltaic (PV) Products (光伏产品) High-efficiency monocrystalline silicon solar panels with conversion efficiency up to 22.5% in rigid formats and above 20% in flexible formats, including mounting and hardware components, designed for photovoltaic power plants, distributed generation systems, and residential rooftop installations. Sold directly and through dealer networks globally.
• Energy Storage Products (储能产品) Lithium iron phosphate (LiFePO4) energy storage systems ranging from portable units to utility-scale installations, with cycle life exceeding 6,000 cycles and 10-15 year service life. Covers residential, commercial, industrial, and microgrid applications. Integrated with the AI-powered Energy Management System and cloud platform for remote monitoring and OTA upgrades.
• Automotive Electronics (汽车电子电器) New energy vehicle electronic and electrical components including Battery Management System (BMS), Motor Controller (MCU), Vehicle Control Unit (VCU), On-board Charger (OBC), DC/DC converter, and High-voltage Distribution Unit (PDU). AEC-Q100 certified for -40°C to 125°C operating range; on-board charger exceeds 95% efficiency and supports 400V/800V platforms and ISO 26262 ASIL-C/D. Supplied directly to EV manufacturers.
• Solar Power System Solutions (太阳能发电系统) Turnkey solar power system service covering design, installation, commissioning, and long-term operations and maintenance. Spans household rooftop systems, commercial and industrial solar plants, ground-mounted solar farms, floating solar, fishery-solar complementary projects, and agriculture-solar complementary projects. Provided via direct enterprise field sales for large projects and through certified dealer and installer partners for residential and small commercial customers.

Quantifiable outcome

• Solar panel efficiency up to 22.5%
• +8 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Authorized dealer and installer partnerscoreChannel Partner/ Reseller/ DistributorGlobal network of certified dealers and installers providing product sales and installation services for residential and small commercial customers. Partners receive technical certification and installation standards. The network covers both domestic China and international markets.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AlphaESS: AlphaESS is a Chinese-headquartered manufacturer of residential and commercial LiFePO4 energy storage systems and hybrid inverters with global distribution. It is a direct competitor to SUPA's storage and integrated PV+storage offering in international dealer channels.
• Hoymiles: Hoymiles is a Chinese manufacturer specializing in microinverters and module-level power electronics for distributed solar. While narrower in product scope, it competes with SUPA in distributed solar+storage channels and shares the Chinese mid-tier manufacturer profile.
• SOFAR Solar: SOFAR is a Chinese manufacturer offering PV inverters, hybrid inverters, and battery storage systems for residential, commercial, and utility applications. Like SUPA, it targets global markets via channel partners with modular kWh-to-MWh storage solutions.
• Pylontech: Pylontech is a leading Chinese LiFePO4 battery storage manufacturer focused on residential and C&I stackable storage systems. It directly competes with SUPA's modular LiFePO4 storage portfolio and shares similar channel-based go-to-market in international markets.
• Deye (Ningbo Deye Inverter Technology): Deye is a Chinese manufacturer of hybrid inverters, energy storage systems, and microgrid solutions targeting residential and C&I segments globally. It competes with SUPA on integrated PV+storage product lines for dealer/installer channels worldwide.
• Growatt: Growatt is a Shenzhen-based manufacturer of solar inverters, hybrid inverters, and residential/C&I energy storage systems with global distribution. It directly competes with SUPA in modular PV+storage integrated solutions across residential and small commercial channels in international markets.

Broad incumbents

• CATL (Contemporary Amperex Technology): CATL is the world's largest battery manufacturer with major automotive and stationary storage businesses. While its automotive BMS and energy storage products compete with SUPA's, CATL operates at vastly larger scale with different technology stack.
• LONGi Green Energy: LONGi is a global tier-1 monocrystalline silicon wafer and PV module manufacturer with vastly larger scale than SUPA. It is a broad incumbent in the same solar PV module category, competing primarily on cost and efficiency benchmarks where SUPA operates.
• Sungrow Power Supply: Sungrow is one of the largest Chinese manufacturers of solar inverters, energy storage systems, and floating PV solutions, with a much broader portfolio across utility-scale, C&I, and residential. It competes broadly with SUPA across all three product lines but at significantly larger scale.
• BYD Electronics / BYD Auto: BYD is a vertically integrated Chinese manufacturer of EVs, batteries, BMS, and energy storage systems. It is a broad incumbent across all three of SUPA's product categories — PV, storage, and EV electronics — with much greater scale and vertical integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPA Industrial