Theater Amsterdam
Theater Amsterdam is a privately held, full-service event venue on the Amsterdam waterfront operating since 2016, offering a 1,100-seat auditorium with a 50-meter projection screen, a 1,200 m² configurable Blackbox, in-house catering, and livestream studio services primarily to corporate and enterprise clients across the Netherlands.
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Theater Amsterdam does
Theater Amsterdam is a privately held, full-service event venue located at Danzigerkade 5 in Amsterdam, Netherlands, directly on the waterfront. Operating continuously since October 2016, the venue operates five physically connected spaces — a 1,100-seat Theaterzaal with a 50-meter half-round projection screen, a freely configurable 1,200 m² Blackbox, a Foyer, an intermediate Vide (mezzanine), and a 400 m² waterside Terrace — that can be combined for events of up to roughly 2,000 guests. Theatrical-grade audiovisual infrastructure, professional cameras, lighting, and technical crew support both live and hybrid productions; an XL Studio configuration converts the main hall into a livestream environment with a 500 m² curved screen, multi-camera setup, ZOOM Wall, and dedicated production staff.
The company operates a vertically integrated service model. In-house catering is delivered by a retained chef team (originally absorbed from the sister company DeBorrelFabriek at the start of the COVID-19 pandemic) and includes setup, concept development, decoration, and the "Love Food Fight Waste" sustainability program. Technical services, studio and livestream production, and venue rental are bundled into custom quotes per event, with no public price list. Customer segments are primarily corporate and enterprise — conferences, congresses, award shows, product launches, galas, company parties, and hybrid events — served through a direct field-sales model with site visits, account management, and a referral channel from event organizers. Marquee customers include Netflix, FOX, BYD, Ajax Amsterdam, Rabobank, Capgemini, GroupM, bol.com, Human Rights Watch, TEDx Amsterdam, and BUMA Awards, distributed across technology, media, automotive, sports, financial services, and non-profit verticals.
Distribution is direct-to-business with no reseller or partner channel; bookings are sourced via the website, brochure downloads, phone/email, and industry referrals. The company holds a Gold-level Green Key certification for sustainable operations and runs food-rescue partnerships with Buurtbuik and Too Good To Go. There is no public funding, no disclosed revenue, no parent company, and headcount is described only as a "small professional team," indicating a privately financed, single-site operator.
Theater Amsterdam firmographics
Firmographics- Name
- Theater Amsterdam
- Legal name
- Theater Amsterdam
- Website
- https://theateramsterdam.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Theater Amsterdam is a privately held, full-service event venue on the Amsterdam waterfront operating since 2016, offering a 1,100-seat auditorium with a 50-meter projection screen, a 1,200 m² configurable Blackbox, in-house catering, and livestream studio services primarily to corporate and enterprise clients across the Netherlands.
- Ownership category
- akta.pro rank
Theater Amsterdam industry classification
Industry- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where Theater Amsterdam is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Theater Amsterdam business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Venue Rental: Rental of event spaces including Theaterzaal (1,100 capacity), Foyer, Vide, Terrace (400m2), and Blackbox (1,200m2) for corporate events, congresses, award shows, product launches, dinners, and company parties
- Full-Service Catering: In-house catering services including setup, catering, concept development, and decoration. Catering managed by own team of top chefs with sustainable food practices
- Technical Services: High-end audiovisual equipment including 50m projection screen, professional cameras, lighting, and technical crew for events
- Studio and Livestream Services: XL studio conversions for virtual and hybrid events with complete technical setup including cameras, crew, and streaming capabilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event packages based on requirements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Theater Amsterdam product offering
Product offeringCore offering
Theater Amsterdam rents a curated set of interconnected event spaces in Amsterdam - the 1,100-guest Theaterzaal with a 50-meter projection screen, a 1,200 m² freely configurable Blackbox, Foyer, Vide, and a 400 m² waterfront Terrace - bundled with in-house catering by the venue's own chef team, concept development, setup, decoration, and high-end audiovisual production. The venue also operates an XL Studio for livestream and hybrid events, delivering complete event execution from first reception to final moment as a single full-service vendor.
Product overview
Theater Amsterdam is a full-service event venue located directly on the water in Amsterdam. The venue offers multiple distinct spaces: the main Theaterzaal (auditorium) seating up to 1,100 guests with a 50-meter projection screen, the freely configurable Blackbox (1,200 m²), Foyer, Vide (mezzanine), and a 400 m² waterfront Terrace. The venue has been operating since October 2016 and also features an XL Studio specifically designed for livestream and hybrid events with professional AV equipment. All spaces connect seamlessly for integrated event flow. The venue provides in-house catering through its own chef team and emphasizes sustainable event practices. Events are managed from concept to execution by an experienced team, handling everything from location rental to catering, setup, and event concepts.
Differentiator
Problem solved
Functional benefit
Companies that use Theater Amsterdam
Customer profileNamed customers15 records
Segments5 records
Theater Amsterdam technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Theater Amsterdam partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- DeBorrelFabriekcoreSister company that previously operated as a concept caterer. When DeBorrelFabriek closed during the COVID-19 pandemic, Theater Amsterdam preserved the chef team and creative concepts, continuing Love Food Fight Waste programs and circular catering concepts.
- Amsterdam WaterminorClimate-neutral water supplier providing glass deposit bottles that can be reused up to 50 times before recycling into new bottles.
- Part of the Narrative (DemoClub)minorAI workshop provider hosting DemoClub events at Theater Amsterdam to demonstrate how AI is already being applied in the events industry for concept development, content creation, and event preparation.
- Buurtbuik / Too Good To GominorFood rescue partners that help distribute surplus food from events to reduce food waste, offering fresh meals at reduced cost to consumers.
- Partner VenuesminorNetwork of partner venues for events requiring capacity beyond Theater Amsterdam's own spaces, referenced as 'Partner venues' in navigation menu.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Theater Amsterdam competitors and assessment
Company assessmentBroad incumbents
- Grand Hotel Amrâth Amsterdam: Five-star Amsterdam hotel housed in a historic Scheepvaarthuis building offering event and meeting spaces. Competes for premium gala, corporate, and conference clients with the convenience of integrated lodging.
- NH Grand Hotel Krasnapolsky: Large Amsterdam hotel with significant conference, banquet, and event facilities competing for corporate events. Provides bundled accommodation + venue services that pure-play venues cannot match at scale.
- Hotel Okura Amsterdam: Premium Amsterdam hotel with extensive meeting, conference, and gala event spaces including the 23rd-floor ballroom. Broad incumbent in the same premium corporate event market with accommodation plus venue bundling.
Direct peers
- AFAS Live: Amsterdam concert venue and event space with comparable capacity and AV capabilities. Hosts corporate events, award shows, and product launches, competing for the same live entertainment and event clients.
- Ziggo Dome: Major Amsterdam indoor arena specializing in large-scale entertainment, corporate events, and product presentations. Higher capacity competitor with similar audiovisual technology and corporate event focus.
- DeLaMar Theater: Amsterdam theater venue used for corporate events, award shows, and conferences. Closest direct competitor given overlapping theater-hall format, target customer segments (corporate clients, award shows), and premium positioning in the NL market.
- RAI Amsterdam: Netherlands' largest convention center in Amsterdam offering exhibition halls, congress spaces, and meeting rooms. Competes for large congress and product launch bookings, though at significantly greater scale and without the boutique/theatrical positioning.
- Tobacco Theater Amsterdam: Boutique Amsterdam theater venue hosting corporate events, dinners, and presentations. Comparable premium positioning, smaller scale, and similar customer overlap with corporate and lifestyle event segments.
- Beurs van Berlage: Historic Amsterdam event venue hosting conferences, corporate events, and gala dinners. Directly comparable as a full-service, single-location Amsterdam venue competing for the same enterprise and congress clients, though with a more classical interior and lacking the 50m projection screen.
Regional players
- Taets Art and Event Park: Large Amsterdam-North industrial event complex used for corporate events, product launches, and conferences. Comparable scale and use cases but geographically distinct from Theater Amsterdam's city-center waterfront location.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Theater Amsterdam social profiles
Digital presenceTheater Amsterdam compliance and trust
Trust signalCompliance1 record
Theater Amsterdam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Theater Amsterdam leadership team
Management profileNumber of profiles
Theater Amsterdam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Theater Amsterdam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Theater Amsterdam
What does Theater Amsterdam do?
Theater Amsterdam rents a curated set of interconnected event spaces in Amsterdam - the 1,100-guest Theaterzaal with a 50-meter projection screen, a 1,200 m² freely configurable Blackbox, Foyer, Vide, and a 400 m² waterfront Terrace - bundled with in-house catering by the venue's own chef team, concept development, setup, decoration, and high-end audiovisual production. The venue also operates an XL Studio for livestream and hybrid events, delivering complete event execution from first reception to final moment as a single full-service vendor.
Is Theater Amsterdam a public or private company?
Theater Amsterdam is a private company. It is currently operating.
When was Theater Amsterdam founded?
Theater Amsterdam was founded in 2016. It employs 11 to 50 people.
Where is Theater Amsterdam based?
Theater Amsterdam is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Theater Amsterdam make money?
Four revenue lines are on record. Venue Rental is the primary driver. The others are full-Service Catering, technical Services and studio and Livestream Services.
Who are Theater Amsterdam's main competitors?
Broad incumbents on record are Grand Hotel Amrâth Amsterdam, NH Grand Hotel Krasnapolsky and Hotel Okura Amsterdam. Direct peers are AFAS Live, Ziggo Dome, DeLaMar Theater, RAI Amsterdam, Tobacco Theater Amsterdam and Beurs van Berlage. Taets Art and Event Park is listed as a regional player.
Does Theater Amsterdam have an API?
No public API is recorded for Theater Amsterdam.
What industry is Theater Amsterdam in?
Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of MPAIAFAK, VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites). Its NAICS code is 71131 and its SIC code is 7900.