Strengths Profile

What Strengths Profile does

Strengths Profile is a privately held UK company, founded in 2005 and headquartered in London, that provides a tool for identifying and developing individual strengths, learned behaviors, and weaknesses. The product sits within the psychometric assessment and personal/professional development category, where it functions as an instrument that helps users and the practitioners serving them map behavioral tendencies, areas of natural strength, and developmental gaps. The company employs 101-250 people and operates as a for-profit private business with no disclosed public ticker, parent entity, or subsidiary structure.

The company's underlying technology and platform architecture are not described in the available data: no specific assessment framework, scoring methodology, delivery channel (web app, desktop, printed instrument), API, SDK, or integration footprint is disclosed. No product lineup beyond the single described strengths/behavior/weakness tool is documented, and no certifications, compliance attestations, or IP registrations are visible. The pricing model, revenue mechanics, customer segments, and go-to-market motion are similarly unspecified — there are no publicly disclosed pricing tiers, no named customer logos, no case studies, and no distribution-channel descriptions.

The business model can only be inferred at the category level: strengths-assessment products in this segment typically monetize through individual assessment purchases, practitioner/coach certification programs, and per-seat or site licenses sold to organizations, training providers, and HR/L&D functions. Beyond that, the source data does not differentiate Strengths Profile from generic category behavior, and there is no information on funding history, M&A activity, leadership changes, geographic footprint beyond the UK headquarters, or recent strategic initiatives.

Name

Strengths Profile

Website

https://strengthsprofile.com

Company type

Private

Founded year

2005

Headcount range

101–250 employees

Short description

Strengths Profile is a London-based, privately held company founded in 2005 that provides a psychometric assessment tool for identifying and developing individual strengths, learned behaviors, and weaknesses, serving individuals, practitioners, and organizations in the personal and professional development market.

Ownership category

akta.pro rank

Product category

Talent Assessment Software

NAICS

Human Resources Consulting Services (541612), Other Management Consulting Services (541618), Educational Support Services (611710)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI)

Keywords

• Strengths assessment
• Personal development tools
• Behavioral assessment platform
• Talent development software
• Performance coaching tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Strengths Profile provides an assessment-based tool for identifying and developing individual strengths, learned behaviors, and weaknesses. The offering is positioned as a development instrument typically used to support personal growth and coaching conversations for individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Strengths Profile Assessment Tool for identifying and developing individual strengths, learned behaviors, and weaknesses, used to support personal development and coaching engagements.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Emerging players

• Pymetrics: Pymetrics delivers neuroscience-based assessments for talent acquisition and development, including behavioral measurements. It overlaps with Strengths Profile in the personality/behavior-assessment category, though Pymetrics emphasizes gamified, AI-driven measurement.
• Traitify: Traitify offers a visual, mobile-first personality assessment platform marketed to HR tech buyers and developers. Like Strengths Profile, Traitify delivers personality/behavioral measurements for individual development use cases, but with a more digitally native delivery model.

Direct peers

• TTI Success Insights: TTI Success Insights provides multiple behavioral and motivational assessments (DISC, Driving Forces, Hartman, EQ) sold through a global network of certified practitioners. It is a closer direct peer to Strengths Profile given the matching practitioner-channel distribution model and behavioral assessment focus.
• Hogan Assessments: Hogan Assessments provides personality and behavioral assessment instruments (HPI, HDS, MVPI) widely used in leadership development and executive coaching. Like Strengths Profile, Hogan sells validated psychometric instruments to practitioners and corporate buyers for talent and leadership development use cases.

Broad incumbents

• SHL: SHL provides broad talent assessment solutions including personality and behavioral inventories used in hiring and development. Its broad portfolio overlaps with Strengths Profile's behavioral/strengths assessment positioning within HR and development functions.
• Korn Ferry (Assessment Solutions): Korn Ferry offers proprietary assessments (KF4D, Voices, Wave) focused on personality, leadership style, and development. Like Strengths Profile, Korn Ferry sells into corporate L&D, leadership development, and coaching channels.
• Myers-Briggs Company: The Myers-Briggs Company delivers the MBTI and other personality assessments for individual development, team effectiveness, and leadership. It overlaps directly with Strengths Profile's focus on individual personality/behavior-based development tools sold through certified practitioner networks.
• Gallup (CliftonStrengths): Gallup's CliftonStrengths is the dominant strengths-based assessment product and the closest category analogue to Strengths Profile. Both target identifying individual natural talents/strengths for development, with Gallup operating as the category-defining incumbent across global enterprise markets.
• Aon Assessment Solutions: Aon's Assessment Solutions delivers psychometric assessments for selection, development, and coaching. The behavioral/personality assessment approach overlaps with Strengths Profile's offerings, though Aon primarily sells through large enterprise HR contracts.
• Wiley (Everything DiSC): Wiley's Everything DiSC is a leading behavioral assessment product used for workplace development, team building, and coaching. It directly competes with strengths-based tools like Strengths Profile in the corporate L&D and coaching market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/strengthsprof
• Facebookfacebook.com/strengthsprofile
• LinkedInlinkedin.com/company/strengths-profile-global

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strengths Profile