Sanders Family Dental

What Sanders Family Dental does

Sanders Family Dental is a family-owned private dental practice operating from a single location at 919 S Main St in Lombard, Illinois, within the Lombard Medical & Professional Center. Founded in 1971 by Dr. David H. Sanders, the practice has served the Lombard community and surrounding areas (Glen Ellyn, Villa Park) for over 50 years and currently operates with a headcount in the 11–50 range. It delivers comprehensive dental care organized into preventive, cosmetic, restorative, emergency, and sedation service lines, with sedation dentistry positioned as a primary differentiator through nitrous oxide, oral conscious sedation, and IV sedation modalities. The practice is led clinically by Dr. David H. Sanders, who holds extended training in conscious IV sedation from the UIC Oral and Maxillofacial Surgery Department.

The practice deploys an advanced in-office clinical technology stack including digital X-rays, panoramic X-ray, intraoral camera, Cavitron ultrasonic scaling, Dexis CariVu transillumination, DIAGNOdent laser caries detection, Nomad portable X-ray, and DentalVibe injection-comfort system. Patient-facing systems include online appointment booking, the iPospays payment gateway, and a video-testimonial and blog-driven content presence on its website and Facebook page. The website is hosted and marketed by Relevance Online Marketing.

Revenue is generated through a fee-for-service model accepting most major PPO dental insurance plans, an in-house Dental Savings Plan membership product with tiered annual subscriptions (Single $500, Dual $884, Family of 3 $1,243, Family of 4 $1,578, plus $199 per additional member), and third-party patient financing through CareCredit and Cherry. The customer base is individual consumers — families, anxious or dental-phobic patients, and emergency cases — acquired primarily through local SEO, patient reviews, video testimonials, and community word-of-mouth.

Name

Sanders Family Dental

Legal name

Sanders Family Dental

Website

https://sandersfamilydental.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanders Family Dental is a family-owned, single-location dental practice in Lombard, IL, founded in 1971, offering preventive, cosmetic, restorative, emergency, and sedation dentistry to families and individuals in the surrounding DuPage County communities.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

Urgent Dental Care Centers (Non-Hospital) (HLABALAD)

Keywords

• General dentistry
• Family dental care
• Sedation dentistry
• Cosmetic dentistry
• Restorative dentistry

Headquarters

HQ city

Lombard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fee-for-Service Dental Care: Traditional fee-for-service model where patients pay for dental services at time of service. Accepts Visa, MasterCard, American Express, cash, and checks.
2. Dental Insurance: Accepts most major PPO dental insurance plans. The practice submits claims on behalf of patients and helps maximize benefits.
3. In-House Dental Savings Plan: Annual membership plan offering discounted fees on most services. Plans include Single ($500/year), Dual ($884/year), Family 3 ($1,243/year), Family 4 ($1,578/year) with 15% discounts on many procedures and no waiting periods.
4. CareCredit Financing: Third-party financing partner offering flexible monthly payment plans for qualified patients.
5. Cherry Financing: Buy now, pay later option with no hard credit checks, 0% APR options available, and approval rates up to 95%.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sanders Family Dental is a family-owned dental practice in Lombard, IL offering comprehensive dental care including preventive dentistry (cleanings, exams, sealants, periodontal treatment), cosmetic dentistry (bonding, whitening, veneers, Invisalign), restorative dentistry (fillings, crowns, bridges, implants, dentures, root canals), emergency dentistry, and sedation dentistry (nitrous oxide, oral conscious, IV sedation) for anxious patients. The practice also offers an in-house Dental Savings Plan membership program for uninsured patients.

Product overview

Sanders Family Dental is a family-owned dental practice offering comprehensive dental care services. The practice operates as a unified service portfolio organized into four main categories: Preventive Dentistry (cleanings, exams, extractions, sealants, night guards, TMJ treatment, periodontal care), Cosmetic Dentistry (bonding, whitening, porcelain veneers, Invisalign), Restorative Dentistry (fillings, dentures, implants, crowns, bridges, root canals), and Sedation Dentistry (nitrous oxide, oral conscious, IV sedation). The practice also offers an in-house Dental Savings Plan membership program for uninsured patients. Services are delivered at a single Lombard, IL location with a focus on sedation dentistry for anxious patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dentistry

Quantifiable outcome

• Reduce x-ray exposure by roughly 50% over time with Dexis CariVu technology
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

One partnership is on record.

• Relevance Online MarketingminorGTM or Marketing PartnerDigital marketing agency that provides website hosting and marketing services for the practice. Listed as the company that powered the website.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Midwest Dental (part of Smile Brands): Regional dental group with strong Midwest presence (including Illinois) under the Smile Brands DSO umbrella. Directly comparable to Sanders Family Dental in geography and general/cosmetic service mix; relevant as a regional competitor for patient draw in DuPage County.

Direct peers

• Comfort Dental: Franchised dental group with hundreds of independently owned offices offering general dentistry, orthodontics, and implants. Comparable full-service family dental positioning with multi-practitioner group structure.
• Western Dental & Orthodontics: Large dental group practice offering general dentistry, orthodontics, implants, and emergency services with broad PPO insurance acceptance. Closely comparable full-service family-dentistry positioning to Sanders Family Dental.
• Pacific Dental Services: DSO supporting hundreds of general and specialty dental practices with comprehensive services including preventive, restorative, cosmetic, and periodontics. Comparable service breadth and patient demographic to Sanders Family Dental.
• Great Expressions Dental Centers: Multi-location dental group providing preventive, restorative, cosmetic, and specialty services including Invisalign and implants. Comparable service mix and PPO insurance-driven model to Sanders Family Dental.
• Aspen Dental: National DSO operating Aspen Dental-branded offices offering general dentistry, implants, dentures, and emergency care — substantial overlap with Sanders Family Dental's service portfolio. Comparable target patient (broad-access family dentistry) and payer mix.
• Affordable Dentures & Implants: National dental practice network focused on dentures, extractions, and implants with same-day service model. Overlaps with Sanders Family Dental's restorative and implant service lines and emergency tooth-extraction offering.
• Heartland Dental: Largest dental support organization in the U.S., supporting hundreds of doctor-owned offices across general, cosmetic, and specialty dentistry including implants and sedation. Directly comparable to Sanders Family Dental in service mix; contrasts as a scaled DSO versus an independent single-location practice.
• Dental Care Alliance: DSO supporting affiliated dental practices across general, cosmetic, periodontal, and oral surgery services. Overlaps directly with Sanders Family Dental's comprehensive service portfolio and multi-practitioner group model.

Emerging players

• Tend Dental: Emerging dental group operating modern, tech-forward practices focused on general, cosmetic, and Invisalign services with strong digital patient experience. Comparable service line to Sanders Family Dental but represents a new wave of consumer-focused dental brands rather than traditional independent practice.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sandersdental
• Xx.com/SandersDen54042

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanders Family Dental