What Haruyama Holdings does

Haruyama Holdings (TYO: 7416) is a Japanese menswear and apparel holding company headquartered in Okayama, Japan, operating 370 stores nationwide and employing approximately 1,219 group staff as of March 2025. The company runs a multi-brand portfolio spanning mass-market (Haruyama, P.S.FA, FOEL, TRANS CONTINENTS, MORIONE) and premium (KATHARINE E HAMNETT, INDIVI, STOVEL & MASON, YOKUNERU, DRUG WEAR) apparel lines, with its flagship i-Shirt non-iron dress shirt surpassing 11 million cumulative units sold. Vertical integration is achieved through the Tahara Concert tailory subsidiary, which provides in-house manufacturing for tailored products.

The company operates a multi-channel revenue model combining DTC retail across 370 stores, e-commerce (including ZOZOTOWN marketplace and WorldShopping BIZ cross-border), B2B uniform sales, and a furusato (hometown tax) gift program. The pricing model is mainstream to mid-premium within the Japan menswear market, with paid custom tailoring options at P.S.FA and HAL STRETCH studio services. The company is actively diversifying through new product launches including BIONOIR men's skincare (July 2026), DRUG WEAR wellness apparel, and pattern-made i-Shirt customization, reflecting a strategic pivot initiated by the new president in April 2025.

Haruyama Holdings is a publicly listed company with a 70-year operating history, having restructured to a holding company structure in 2017. It has executed several acquisitions to expand brand portfolio and vertical capabilities, including Manches (big-size apparel, 2017), Mid International (2017), and Tahara Concert (2018). The financial profile shows revenue contraction over the most recent five-year period, with FY March 2025 revenue at ¥36.135 billion (~$240M USD) and a net loss reported in FY2026, positioning the company in an active turnaround phase.

Name

Haruyama Holdings

Legal name

株式会社はるやまホールディングス

Website

https://haruyama.co.jp

Company type

Public

Founded year

1955

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Haruyama Holdings is a publicly listed Japanese menswear and apparel holding company operating 370 stores across Japan, serving business and retail consumers with a multi-brand portfolio including the flagship i-Shirt, premium labels, B2B uniforms, and newly launched skincare and wellness wear lines.

Ownership category

akta.pro rank

Product category

Specialty Menswear Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industry

Luxury & Designer Apparel Retail (CRAAABAI)

Keywords

• Menswear retail
• Business suits
• Dress shirts
• Formal wear
• Big-size apparel

Headquarters

HQ city

Okayama-shi

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail fashion sales: Core revenue from brick-and-mortar retail of business fashion wear across owned brand stores (Haruyama, P.S.FA, FOEL, MORIONE, TRANS CONTINENTS, Manchés, Tahara Concert). Revenue generated through direct retail transactions with individual consumers and corporate uniform buyers.
2. E-commerce / Online sales: Direct-to-consumer online storefronts for each brand (haruyama.jp, perfect-s.com, foel.jp, bigsize.co.jp), third-party marketplace presence (ZOZOTOWN), and hometown tax redemption channel. Growing digital commerce channel complementing physical retail.
3. Corporate uniform / Working wear: B2B sales of corporate uniforms and working wear to business clients, offered through dedicated sales channel and online ordering portal.
4. Subscription / Member services (Hotto Hiitoiki Station): Monthly subscription membership for the 'Hotto Hiitoiki Station' in-store relaxation space, offering café access, workspace, Phiten body refresh capsules, and other services within Haruyama stores.
5. Net sales — FY2025 March: Group consolidated net sales of ¥36.135 billion (FY ended March 2025), derived from the financial highlights table.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels10 records

Core offering

Haruyama Holdings is a Japanese menswear specialty retailer that designs, sources, and sells business suits, dress shirts, formal wear, big-size apparel, and accessories across a multi-brand portfolio of roughly 370 stores in Japan. Its flagship Haruyama brand and P.S.FA business-suit chain anchor the offering, complemented by the proprietary fully no-iron i-Shirt technology and ancillary corporate uniform (Manches) and event-services (Tahara Concert) businesses.

Product overview

Haruyama Holdings is a fashion apparel holding company operating multiple brands across the business fashion market. Its portfolio centers on the core Haruyama brand (business suits and formal wear, featuring the industry-unique i-Shirt no-iron shirt technology), P.S.FA (Perfect Suit FActory, shopping-center-based business wear for urban professionals), and FOEL (big-size specialty for 2L–10L). The group also encompasses TRANS CONTINENTS (premium menswear for 30s professionals using Italian fabrics), MORIONE/Moriwan (Ishikawa-based multi-brand retailer with extensive order services), Manches (big-size wholesale), and Tahara Concert (premium tailor factory with 340-step craftsmanship). These are supplemented by add-on service modules: HOTTO HITOIKI STATION (subscription-based cafe/wellness spaces in stores), DRUG WEAR (wellness wear retail), and branded sub-lines like KATHARINE E HAMNETT (British ethical fashion), INDIVI (career women's wear), YOKUNERU (recovery wear), SOFFICE (high-performance summer business wear), NEW BIZ WEAR (extreme-heat workwear), EL.FO (FOEL private label), and STOVEL & MASON (premium dress shirts). The group also operates HAL STRETCH (stretch studio) and MORIONE stores.

Differentiator

Problem solved

Functional benefit

Brands

• i-Shirt (アイシャツ): Industry-unique fully no-iron shirt featuring wrinkle resistance, stretch, moisture-wicking, and odor-prevention. Flagship product with cumulative sales exceeding 11 million units.
• i-Suit (アイスーツ)
• ECO i-Shirt
• EL.FO (エル・エフ)
• EL.FO+LABO
• TOKYO RUN
• HAL STRETCH
• ほっとひと息ステーション (Hotto Hitoiki Station)
• DRUG WEAR

Products and services

• Haruyama (flagship menswear brand) Flagship menswear retail brand offering business suits, dress shirts, formal wear, and accessories for Japanese male consumers through nationwide stores.
• P.S.FA (business suit specialty chain) Specialty store chain focused on business suits and professional menswear for Japanese working men.
• i-Shirt (fully no-iron dress shirt) Dress shirt finished with proprietary fully no-iron technology that eliminates the need for ironing after washing, targeted at Japanese business-shirt buyers.
• FOEL Menswear brand under Haruyama Holdings targeting Japanese consumers through the group's retail network.
• MORIONE Menswear brand under Haruyama Holdings targeting Japanese consumers through the group's retail network.
• TRANS CONTINENTS Menswear brand under Haruyama Holdings targeting Japanese consumers through the group's retail network.
• Manches (corporate uniform) Corporate uniform apparel service providing employee uniforms to Japanese companies for standardization and brand-consistent dress.
• Tahara Concert (event services) Ancillary event-services business operated by Haruyama Holdings outside its core menswear retail operations.

Quantifiable outcome

• 11 million+ i-Shirt units sold (cumulative as of March 2026)
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature6 records

Partnerships

25 partnerships are on record, tiered core and minor.

• FRUITS ZIPPER — Idol group brand ambassadorcoreGTM or Marketing Partner · 1 January 2025Popular idol group FRUITS ZIPPER serves as Haruyama brand ambassadors since late 2024. Multiple TVCM campaigns, social media content, and limited-edition product collaborations targeting fresh graduate and young professional demographics.
• BIONOIR — Original men's skincare brandminorStrategic or Co-development Partner · 1 January 2025Original men's skincare brand BIONOIR launched in July 2025, developed as a new business wear-adjacent category. Targets the emerging market of men adopting skincare routines as part of personal grooming in business contexts.
• Japan Men's Fashion Association (Best Dresser Awards)coreGTM or Marketing Partner · 1 January 2024Official co-sponsor of the Best Dresser Awards from 2024, supporting fashion culture development and cultural exchange. Haruyama offers 'The BEST' premium quality suits at all stores in connection with this sponsorship.
• White Logistics Promotion Movement (ホワイト物流推進運動)minorOthers · 1 January 2023Joined the Ministry of Land, Infrastructure, Transport and Tourism-led initiative to improve truck driver working conditions, reduce logistics costs, and create 'white' (fair) working environments in distribution. Haruyama coordinates with logistics partners on delivery practices.
• Muscle Feast / M3 LABO — Athletic big-size fit technologyminorStrategic or Co-development Partner · 1 January 2023EL.FO+LABO collaborative product development between FOEL and athletic fit specialists (M3 LABO, Muscle Feast) for big-size customers with athletic body types. 3D digital technology and athletic body research used to create better-fitting big-size suits.
• ECOMMIT / Itochu — Wear to Fashion resource circulation projectminorStrategic or Co-development Partner · 1 January 2022Haruyama participates in the Wear to Fashion textile recycling program initiated by ECOMMIT and Itochu (March 2022). Customers can deposit used clothing at Haruyama stores (excluding some locations) for reuse and recycling. Collected textiles are processed for recycled fiber used in new product development.
• BettySmith — Jeans brand collaborationminorGTM or Marketing Partner · 1 January 2022Collaboration between FOEL big-size brand and Okayama-based heritage jeans maker BettySmith. Joint product development for T-shirts, denim shorts, and extended-size fashion. First collaboration launched April 2022.
• Tanita — Health measurement and smart sizingcoreStrategic or Co-development Partner · 1 January 2021Joint product development resulting in 'i-Suit SUPPORTED BY TANITA' (3D measurement, health data integration into suit sizing). Tanita body composition analyzers installed in select Haruyama stores for in-store health checks. Cumulative i-Suit sales exceeded 50,000 units with 150% YoY growth.
• IBJ — Matrimony support servicesOthers · 1 January 2021Partnership with IBJ, Japan's largest matchmaking company, offering matrimony support services at Haruyama locations in Okayama Prefecture. Addresses life-event dressing needs around weddings and ceremonies.
• EDWIN — Denim business wear collaborationcoreGTM or Marketing Partner · 1 January 2020Ongoing P.S.FA x EDWIN collaboration on denim-influenced business wear ('DENIMbiz' and 'DENIM ULTRA' series). Combines EDWIN's denim expertise with P.S.FA's business fashion positioning. Multiple seasonal releases since 2020.
• SPALDING — Sports lifestyle collaborationminorGTM or Marketing Partner · 1 January 2020P.S.FA collaborated with SPALDING on sports lifestyle apparel including outerwear, pullovers, and active wear items, blending sports brand aesthetics with business fashion.
• TENTIAL — Recovery wear brand collaborationminorGTM or Marketing Partner · 1 January 2020FOEL big-size stores and Haruyama stores offer TENTIAL BAKUNE recovery wear (sweatshirts, sweatpants, mesh T-shirts, shorts). Collaboration targets wellness-oriented consumers with recovery-focused products.
• TIE YOUR TIE — Italian luxury necktie brandminorGTM or Marketing Partner · 1 January 2020Haruyama produces and sells neckties under TIE YOUR TIE Italy's supervision and design collaboration. Includes RÜCKEN BACCHAR Handmade Collection and KnitTie Collection lines at Haruyama stores.
• KATHARINE E HAMNETT — Ethical fashion brand (exclusive Japan license)coreGTM or Marketing Partner · 1 January 2019Exclusive Japan license for ethical/sustainable British fashion brand KATHARINE E HAMNETT. Combines Hamnett's sustainability leadership with Haruyama's business fashion expertise. Products feature sustainable materials (CORDURA, sustainable wool, recycled fabrics) with ethical production.
• REDA — Italian premium fabric millcoreTechnology or Integration · 1 January 2019TRANS CONTINENTS uses REDA's premium Italian fabrics as the brand's signature material. REDA FLEXO sustainable stretch fabrics used in Haruyama and P.S.FA premium suit lines. Direct relationship with mill for quality and exclusivity.
• Save the Children JapanminorOthers · 1 January 2017Dedicated donation boxes installed in Haruyama Group stores (excluding some locations) since 2017. Customers and employees participate in fundraising for the international NGO supporting children in Japan and worldwide. Haruyama also supports Save the Children's awareness and fundraising goals.
• Ohara Geijutsu Foundation (大原芸術財団)minorOthers · 1 January 2017Official partner supporting the foundation's arts and cultural mission to create a better society through artistic exchange. Foundation views art as a living witness to the era and bridge to the future.
• Tokyo Women's Orchestra (東京女子管弦楽団)minorOthers · 1 January 2017Official partner supporting classical music outreach, women's musician opportunities, and SDGs. Company seeks to promote female musicians' participation and contribute to Japanese arts culture development.
• Yamano Music — Big Band Jazz ContestminorGTM or Marketing Partner · 1 January 2017P.S.FA sponsors the annual Yamano Big Band Jazz Contest (Japan's largest student big band competition). Provides suits to winning band members as prizes. Supports student music activities and cultural exchange.
• Phiten — Wellness technology integrationcoreStrategic or Co-development Partner · 1 January 2017Joint development of recovery-support clothing and wellness products. Phiten technology (titanium/special mineral processing) incorporated into Haruyama suits, recovery wear, and Hotto Hiitoiki Station in-store wellness services. Nanometex coating service available at select stores.
• Avangar Dy — Anime / Entertainment IP collaborationsminorGTM or Marketing Partner · 1 January 2017Ongoing collaboration with pop culture IP (JoJo's Bizarre Adventure, Evangelion, Rurouni Kenshin, Ultraman, etc.) for merchandise tie-in products sold at P.S.FA and Haruyama stores. Drives awareness among anime/fan communities and collectible demand.
• Disney / Pixar (Toy Story 5)minorGTM or Marketing Partner · 1 January 2017P.S.FA licensed collaboration for Toy Story 5 limited-design neckties (9 varieties), released July 2026. Character IP collaborations drive brand awareness and gift/purchasing occasions.
• ViVi magazine — Ladies fashion collaborationcoreGTM or Marketing Partner · 1 January 2017Ongoing collaboration with ViVi magazine models for ladies business fashion lines. Co-branded product lines sold at Haruyama stores with ViVi-model styled outfits featured on social media. Annual fresh graduate campaigns.
• Adidas Japan — Athletic business wear collaborationminorGTM or Marketing Partner · 1 January 2017P.S.FA collaborated with Adidas Japan on sports-inspired business wear ('動けるスーツ' — movable suits). Sports technology elements incorporated into business suits targeting active professionals.
• Fagiano OkayamacoreOthers · 1 January 2007Longstanding official suit supplier and sponsor of J-League soccer club Fagiano Okayama since 2007. Provides official suits to players annually and conducts suit ordering events at matches. Supports regional community activation centered on the club's 'Give dreams to children' philosophy.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Konaka Co., Ltd. Konaka operates the Suit Select and Konaka brand menswear chains in shopping centers and roadside formats, targeting the same 20s-50s business professional segment as P.S.FA. Like Haruyama, Konaka has invested in functional fabrics, no-iron shirts, and big-size lines, making it a closely comparable national menswear competitor.
• AOKI Holdings: AOKI Holdings is Japan's largest specialist business suit retailer with nationwide roadside stores under the AOKI and ORIHICA banners. It directly competes with Haruyama/P.S.FA in suits, dress shirts, formal wear, and business casual — the same value-to-mid-market menswear segment with overlapping physical-retail store economics.
• Baroque Japan Limited: Baroque Japan operates multi-brand specialty fashion retail (MOUSSY, SLY, RODEO CROWNS, etc.) with a similar multi-brand portfolio strategy targeting 20s-30s Japanese consumers. While more women- and casual-focused, Baroque competes for the same Japanese mall footfall and brand-licensing opportunities.
• UNITED ARROWS: United Arrows operates select-shop and specialty menswear retail formats across Japan, including business-focused brands and premium labels. It directly overlaps with Haruyama's TRANS CONTINENTS and premium segments for discerning 30s-40s urban professionals seeking quality business fashion.
• Y.A.C. Holdings: Y.A.C. Holdings operates P.S.FA's primary competitor brand group including 'The Suit Company' and 'Universal Language' specialty menswear chains in urban and shopping-center formats. It directly contests Haruyama/P.S.FA in the mid-market business fashion customer demographic with comparable product breadth.

Broad incumbents

• TSI Holdings: TSI Holdings is a Japanese apparel conglomerate operating many brands (nano・universe, Jill Stuart, etc.) across casual, business, and women's categories. It shares multi-brand retail strategy with Haruyama but operates at much broader category and channel scope.
• Onward Holdings: Onward Holdings is a major Japanese apparel group operating brands such as J.PRESS, ANYSIIS, and BURBERRY Japan. It overlaps with Haruyama on business fashion but spans far broader category and price-point coverage through wholly-owned brands and global licenses.
• World Co., Ltd. World Co. is a Japanese apparel conglomerate with multiple brands across business, casual, and women's fashion. It shares multi-brand portfolio strategy, in-house design, and Japanese retail distribution with Haruyama but at substantially larger scale and broader category scope.
• Sanyo Shokai: Sanyo Shokai is a heritage Japanese apparel maker and retailer (Burberry licensee, Mackintosh, etc.) producing both menswear and outerwear. It shares Haruyama's premium business fashion and Japanese-craftsmanship positioning while operating at larger scale and broader geography.

Regional players

• Sanyo Enterprise (BIG-M) / TAKA-Q: BIG-M (formerly TAKA-Q) is a Japanese menswear and casual fashion retailer with roadside and outlet locations. It overlaps with Haruyama's roadside Haruyama and FOEL formats in regional Japanese menswear, particularly serving value-oriented and casual business customers, but operates a different price-point positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HARUYAMAONLINE
• Instagraminstagram.com/haruyama__official
• Facebookfacebook.com/haruyama.co.jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haruyama Holdings