Midtown Fellowship

What Midtown Fellowship does

Midtown Fellowship is a non-profit, multi-congregation Christian church headquartered at 1024 Noelton Avenue in Nashville, Tennessee, founded in 2000. It operates six neighborhood-focused congregations across Nashville — 12 South, Granny White, East Nashville, West Nashville, Crieve Hall, and Napier Kitchen Table — each with distinct service times, demographic focus, and community identity. The organization does not build proprietary technology; its product is in-person worship services, pastoral care, small groups, children's ministry, and community service, supplemented by digital distribution of sermon content via YouTube, Spotify, and Apple Podcasts. Operations are run on standard third-party platforms: Webflow for the website, Church Center for event registration and online giving, and Instagram for neighborhood-level engagement.

The business model is subscription-style recurring voluntary donations from congregants, with no pricing structure and no fees charged for services, events, or programs. Giving is collected through online portal, in-person giving boxes, mail, and stock/mutual fund transfers, with a stated philosophy of cheerful and voluntary giving. The church also operates two specialized sub-brands: Divergent615, a church planting initiative that incubates both traditional and nontraditional church plants in Nashville's 615 area code; and EQUIP Coaches, a ministry targeting fitness industry professionals (CrossFit and performance-based training coaches) who want to integrate faith with their coaching vocation.

Governance and ownership rest with pastoral leadership and an elder board, with no parent company, private equity backing, or external institutional investors. Membership includes formal governance participation — members complete Explore Midtown classes, affirm vows, and are eligible to nominate and vote on elders. Over 25 years, the church has grown from a 15-person living-room gathering to more than 1,000 members across six sites, and is now extending its model through church planting and niche vocational ministry.

Name

Midtown Fellowship

Legal name

Midtown Fellowship

Website

https://midtownfellowship.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Midtown Fellowship is a Nashville-based non-profit church operating six neighborhood congregations with over 1,000 members, funded by voluntary tithes and offerings, and extending its reach through church planting (Divergent615) and fitness-industry ministry (EQUIP Coaches).

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131)

SIC

Services-Social Services (8300)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Church services
• Religious community
• Worship gatherings
• Congregational ministry
• Church planting

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tithes and Offerings (Donations): Midtown Fellowship operates on voluntary donations from congregants. The church does not pass a collection plate during services but encourages members to give through online giving portal, in-person giving boxes, mail, or stock/mutual fund donations. The philosophy emphasizes cheerful, wholehearted, and voluntary giving as a spiritual discipline.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Midtown Fellowship operates as a multi-congregation Christian church running six neighborhood-based worship locations across Nashville (12 South, Granny White, East Nashville, West Nashville, Crieve Hall, and Napier Kitchen Table). It offers weekly worship services, small groups, children's ministry, online sermon podcasts, and church planting through the Divergent615 initiative.

Product overview

Midtown Fellowship is a multi-congregation church in Nashville operating as a single organization with six distinct congregations (12 South, Granny White, East Nashville, West Nashville, Crieve Hall, and Napier Kitchen Table) plus supporting ministry programs. The church offers sermon content, online giving, event registration, and a membership program as its primary services. Key sub-brands include Divergent615 (church planting initiative) and EQUIP Coaches (fitness industry ministry), which operate as specialized ministry expressions within the broader church organization.

Differentiator

Problem solved

Functional benefit

Brands

• Divergent615: Midtown's church planting initiative focused on planting both traditional and nontraditional churches in Nashville's 615 area code, inspired by George Washington Carver's divergent farming approach.

Products and services

• 12 South Congregation Neighborhood-based Christian congregation in the 12 South neighborhood of Nashville offering worship services focused on following Jesus, growing in grace, and living out his love in the local community.
• Crieve Hall Congregation Family-focused Christian congregation in the Crieve Hall neighborhood of Nashville offering a 10am worship service and emphasizing community for families, singles, and children.
• East Nashville Congregation Christian congregation in East Nashville serving artists, entrepreneurs, young professionals, families, natives, and transplants with a 9:30am worship service.
• Granny White Congregation Christian congregation in the Granny White area of Nashville offering three weekly worship services (8:00am, 9:45am, 11:30am) with a mission that each person is seen, known, and loved.
• Napier Kitchen Table Congregation Cross-cultural Christian church family offering a 2pm worship service in the Napier neighborhood of South Nashville with a mission to show Jesus in the local community.
• West Nashville Congregation Christian congregation in West Nashville offering a 10am worship service framed around following Jesus with curiosity, dependence, and humbly courageous faith.
• Divergent615 Church Planting Initiative Church planting initiative of Midtown Fellowship that creates innovative ministry models connected to community and led by church planters, including both traditional and nontraditional church plants across Nashville's 615 area code.
• EQUIP Coaches Ministry Specialized ministry expression of Divergent615 serving CrossFit and performance-based training coaches who want to integrate their Christian faith with their coaching vocation, developing them spiritually, professionally, and relationally.
• Sermons and Podcasts Audio and video sermon archive from all six Midtown Fellowship congregations distributed for streaming and download via the church website, YouTube channels, Spotify, and Apple Music podcasts.
• Online Giving Platform Digital giving platform enabling one-time and recurring financial donations through ChurchCenter.com, with options for online giving, in-person giving boxes, mail contributions, and non-cash donations of stock or mutual funds.
• Membership Program Formal church membership program including a four-week Explore Midtown course, pastoral meetings, affirmation of vows, and participation in church governance including nominating and voting on elders.
• Events Program Event registration and management service covering weekly prayer meetings, men's and women's ministries, youth programs, young professional gatherings, retreats, and community dinners, all managed through the Church Center platform.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Regional players

• The Belonging Co: Nashville-based multi-site church with multiple campuses and contemporary worship style. Directly comparable as a fellow Nashville multi-congregation church competing for similar demographics and donor base in the same metro.

Direct peers

• Gateway Church: Texas-based multi-site church with multiple regional campuses, contemporary worship, and active online content distribution. Comparable in operating a network of physical campuses with parallel digital outreach.
• Watermark Church: Texas-based multi-site church with active community ministry programs and church-planting initiatives. Comparable in combining multi-site worship with broader community engagement and church multiplication.
• Church of the Highlands: One of the largest U.S. multi-site churches, operating many regional campuses across Alabama with sermon podcasts and online giving. Comparable multi-site scale, digital distribution, and donation-driven funding model.
• Village Church: Texas multi-site church with multiple campuses and an intentional church-planting network. Comparable multi-site and multiplication strategy as well as content distribution via podcasts and video.
• Crosspoint Church: Multi-site evangelical church operating multiple regional campuses with contemporary services and online content. Comparable operating model of neighborhood-focused campuses under a unified brand.
• North Point Community Church: Atlanta-area multi-site church pioneered by Andy Stanley that intentionally multiplied into neighborhood-sized campuses rather than building a single megachurch. Closely comparable operating philosophy and multi-site replication strategy to Midtown Fellowship.
• Elevation Church: Charlotte-based multi-site church with numerous regional campuses and a strong digital content footprint across YouTube and podcasts. Directly comparable multi-site expansion and online sermon distribution approach.
• Saddleback Church: Large multi-site Southern California church with a deliberate strategy of regional campuses and active church-planting network. Comparable as a multi-congregation model with parallel missions and multiplication efforts.

Broad incumbents

• Hillsong Church: Globally recognized multi-site church with campuses across multiple countries and a substantial digital content footprint via Hillsong Channel and music. Comparable as a multi-site worship brand with parallel digital distribution, though operating at significantly larger scale.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@midtownfellowship12south99
• Instagraminstagram.com/midtownfellowship12s
• Xx.com/MidtownGW

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midtown Fellowship