Vezlay Vegan Foods

What Vezlay Vegan Foods does

Vezlay Foods Pvt. Ltd. is an Indian plant-based food manufacturer founded in 2008 and headquartered in Shahdara, New Delhi, operating under the consumer brand Vezlay Vegan Foods. The company specialises in Textured Vegetable Protein (TVP) processing from soy to produce meat, egg, and kebab analogues that mimic the taste and texture of non-vegetarian Indian dishes, supplying vegetarian, vegan, flexitarian, and health-conscious consumers across India via own e-commerce (catchycourt.com), physical retail, a dealer/distributor network, and an institutional/HoReCa channel.

The product portfolio spans four categories — Frozen, Non-Frozen, Institutional, and Retail — covering approximately 20 SKUs including Soya Seekh Kabab, Soya Shami Kabab, Soya Chaap, Veg Meat, Veg Chicken, Soya Veg Mutton Tikka, Soya Burger Patty, Chop Sticks, Veg Crispy Lollipop, Soya Indi Masala, and Vegan Scrambled Egg. Core technology is soy-protein texturisation combined with Indian spice profiles to produce high-protein (e.g., ~19.89g/100g in Soya Chaap), zero-cholesterol, high-fibre products with FSSAI certification. The company emphasises first-mover status on multiple SKUs in the Indian plant-based segment.

Vezlay operates a product-led, multi-channel go-to-market with publicly listed retail unit pricing in the ₹25–₹225 range (e.g., Soya Chaap ₹115, Veg Chicken ₹125, Soya Seekh Kabab ₹225/300g). Distribution combines owned e-commerce, traditional retail placement, recruitment of dealers and distributors across India, and direct institutional supply to hotels, restaurants, and caterers. The company is privately held, founder/bootstrapped with no disclosed institutional funding, and maintains a lean 11–50 employee headcount while reporting over 6 million units sold annually under brand endorsements from figures including WWE's The Great Khali and former Punjab Deputy Chief Minister Sukhbir Singh Badal.

Name

Vezlay Vegan Foods

Legal name

Vezlay Foods Pvt. Ltd

Website

https://vezlay.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Vezlay Foods Pvt. Ltd. is an Indian plant-based food manufacturer founded in 2008, specialising in soy-based Textured Vegetable Protein meat and egg analogues for vegetarian, vegan, and health-conscious consumers, distributed across India via e-commerce, retail, dealers, and institutional/HoReCa channels.

Ownership category

akta.pro rank

Product category

Plant-Based Meat Alternatives

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Plant-Based & Vegetarian Meals (CRADADAF)

akta.pro secondary industries

Frozen Entrées & Complete Meals (CRADADAA), Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Plant-based meat alternatives
• Vegan food products
• Soy protein foods
• Frozen meat substitutes
• Vegetarian protein products

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Plant-based food product sales: Revenue generated from selling soy-based vegan food products including frozen and non-frozen items through e-commerce, retail stores, and dealer/distributor networks across India.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vezlay Foods Pvt. Ltd. manufactures and sells plant-based, soy-based vegan food products that mimic the taste and texture of non-vegetarian foods. The product range includes frozen items (seekh kabab, shami kabab, veg meat tikka, lollipop, chop sticks), non-frozen items (soya chikka, soya indi masala), and specialty items (Vegan Scrambled Egg, Veg Chicken, Veg Meat, Soya Chaap, Soya Burger Patty, Soya Veg Mutton Tikka). Products are sold through an e-commerce storefront (catchycourt.com), retail stores, and a dealer/distributor network across India.

Product overview

Vezlay Vegan Foods is an Indian plant-based food company specializing in soy-based meat alternatives and vegan food products. The company offers a diverse portfolio of products organized into four main categories: Frozen Products (including Soya Seekh Kabab, Soya Shami Kabab, Veg Crispy Lollipop, and various tikka products), Non-Frozen Products (such as Soya Chikka and Soya Indi Masala), Institutional Products (bulk items like Soya Slice), and Retail Products for end consumers. Their core products include Vegan Scrambled Egg (plant-based egg alternative), Veg Meat (meatless meat), Veg Chicken (chicken substitute), Soya Chaap (chicken chaap alternative), Soya Burger Patty, and various kebab products. All products are 100% vegetarian, made primarily from soy protein, and designed to replicate the taste and texture of non-vegetarian foods while providing nutritional benefits including high protein, fiber, and calcium content.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegan Scrambled Egg Plant-based scrambled egg alternative made from soy, designed to provide the taste and texture of eggs for breakfast; rich in protein and suitable for vegetarians and vegans.
• Soya Seekh Kabab Soy-based seekh kabab made from soya granules, offering a vegetarian alternative to traditional meat seekh kabab.
• Soya Shami Kabab Soy-based special recipe that enhances the authentic taste of traditional shami kabab, made from soy and served with green chutney.
• Veg Crispy Lollipop Innovative soy-based all-time favorite snack that can be deep fried and served with green chutney or ketchup as an appetizer or starter.
• Chop Sticks Innovative soy-based product blended with soya spices and marinated, offering a yummy and crunchy texture to be eaten with Mint Sauce.
• Soya Chaap (Soya Chop) High-protein nutritious foodstuff made from soy and natural ingredients, designed to provide the taste of chicken chaap while maintaining vegan nature; usable in Indian, Chinese, and continental dishes.
• Veg Meat Tasty and nutritious vegetarian foodstuff made from soy and natural ingredients, designed to keep protein intake up without consuming non-veg food; can be prepared in different recipes like Biryani, burger, keema Kabab.
• Veg Chicken Nutritious and delicious soy-based chicken substitute that tastes and looks like chicken; can be sauteed on a tawa with butter or deep fried and supplemented with mint sauce.
• Soya Veg Meat Tikka Crunchy and yummy soy-based tikka product that is a pure vegetarian alternative to regular meat products, rich in taste but low in fat, suitable for both elders and children.
• Soya Veg Mutton Tikka Vegetarian alternative to mutton tikka made from soy, providing the same texture and taste experience as non-veg mutton while maintaining vegetarian principles.
• Soya Burger Patty Purely vegetarian burger patty made from soy and freshest ingredients, designed to be added to burgers with lettuce, tomato, onion, cheese and condiments.
• Soya Chikka Healthy and delicious pure vegetarian foodstuff, available in non-frozen category, made from soy.
• Soya Indi Masala Non-frozen soy-based product inspired by Rajasthani cuisine, famous for spicy sabzi taste; can be added to curry for wonderful taste.
• Soya Vegget with Spinach Vegetarian soy product combined with spinach that can be used to make delicious foodstuff, prepared by boiling and cooking with spices.
• Soya Roll Sabzi Soy-based roll filling that can be easily used with chapati or roomali roti, spread and heated to serve with mint chutney.
• Institutional Products Bulk and institutional soy-based food products including Soya Slice, designed for commercial and institutional buyers such as hotels, restaurants, and catering services.

Quantifiable outcome

• Products contain high protein content (19.89g protein per 100g serving for Soya Chaap)
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MorningStar Farms: Kellogg's-owned established frozen plant-based protein brand (veggie burgers, chicken alternatives, sausage) sold through retail — a broad incumbent whose frozen retail GTM is comparable to Vezlay's frozen plant-based SKUs.
• Impossible Foods: Global plant-based meat brand (heme-based burgers, sausages, chicken) expanding internationally including into Asian markets — competes with Vezlay at the category level despite different core technology.
• Quorn: Established global brand specializing in mycoprotein-based meat alternatives (chicken, burgers, ready meals) — a broad incumbent in the plant-based meat-analogue category, comparable to Vezlay in end-use but operating at significantly larger scale.
• Beyond Meat: Global leader in plant-based meat alternatives (pea-protein based burgers, sausages, chicken analogs) with growing distribution in Indian modern trade and foodservice — represents a larger, well-capitalized incumbent operating in the same product category as Vezlay.

Direct peers

• Imagine Meats: India-based plant-based meat alternatives brand (backed by ITC and Dr. Reddy's promoters) selling soy- and pea-protein analogues of chicken, mutton and kebab through retail and HoReCa — directly competing with Vezlay in the same SKU categories and Indian retail channels.
• Blue Tribe: India-focused plant-based protein brand selling dairy and meat alternatives (including soy-based products) to retail and HoReCa customers — comparable in product format, target consumer and Indian distribution model to Vezlay.
• Good Dot: Indian plant-based meat brand offering vegetarian analogues of chicken, mutton, egg and ready-to-cook products across retail and foodservice — operates in the same Indian market and customer segments as Vezlay with comparable soy-based technology.

Regional players

• Ahimsa Foods: India-based vegetarian/vegan food brand producing meat alternatives and frozen snacks — competes regionally with Vezlay in India with overlapping soy-based SKU formats and Indian retail/HoReCa channels.
• Lite & Lite: India-focused plant-based food brand offering soy chunks and meal solutions — comparable product platform (soy-based plant protein) and Indian retail/distribution footprint, though narrower product range than Vezlay.

Emerging players

• Herbivore Butcher: Niche plant-based meat and cheese brand offering handmade vegan analogues — comparable in product category (plant-based meat substitutes) but operates at much smaller scale and primarily through specialty retail rather than mass channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vezlay
• YouTubeyoutube.com/channel/UCk7NQiyCI0ZqGvOeaCqDF6g
• Facebookfacebook.com/vezlay
• LinkedInlinkedin.com/company/vezlay
• Instagraminstagram.com/vezlayfoods
• Pinterestin.pinterest.com/vezlay

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vezlay Vegan Foods