What Imagine Meats does

Imagine Meats (legally Imagine Foods Pvt. Ltd.) is a Mumbai-based, privately-held plant-based meat alternative company founded in 2020 by Bollywood actors Riteish Deshmukh and Genelia Deshmukh. The company manufactures and sells a portfolio of plant-based products replicating the texture, flavor, and eating experience of conventional meat, targeting health-conscious Indian consumers seeking flexitarian, vegetarian, or vegan alternatives without sacrificing familiar Indian food experiences. The brand is built around a personal narrative of the founders' transition to plant-based eating and is incorporated in Maharashtra, India (CIN: U15490MH2020PTC345274) under a single private limited entity with no subsidiaries and no disclosed parent or external funding.

The product line comprises 10 stock-keeping units spanning four format categories: kebabs (Plant Based Chicken Seekh Kebab, Plant Based Mutton Seekh Kebab), keema (Plant Based Chicken Keema, Plant Based Mutton Keema), processed meats (Plant Based Burger Patties, Black Bean Patty, Plant Based Hot Dog Sausages, Plant Based Spiced Sausages, Plant Based Chicken Nuggets), and snack bites (Hara Bhara Proti Bites). All products are 100% plant-based, cholesterol-free, formulated without palm oil, animal hormones, or antibiotics, and offered at MRP between ₹200 and ₹530 per pack. The underlying product technology is proprietary plant-protein formulation focused on replicating Indian and South Asian flavors and textures rather than generic meat analogues.

The company operates a direct-to-consumer (D2C) go-to-market model through its Shopify-powered e-commerce website (imaginefoods.in), supplemented by distribution partnerships with three major Indian online grocery and quick-commerce platforms—BigBasket, Swiggy Instamart, and Zepto. Marketing is concentrated on organic social channels (Instagram, Facebook, Twitter). The company operates with 1-10 reported employees, exclusively serves consumers in India, has no disclosed revenue, no disclosed external funding rounds, no patents or trademarks on record, no certifications disclosed, and no M&A activity.

Name

Imagine Meats

Legal name

Imagine Foods Pvt. Ltd.

Website

https://imaginemeats.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Mumbai-based Imagine Meats (Imagine Foods Pvt. Ltd.) is an Indian plant-based meat alternative brand founded in 2020 by Bollywood actors Genelia and Riteish Deshmukh, selling 10 SKUs across kebabs, keema, sausages, nuggets, and patties via D2C e-commerce and quick-commerce platforms including Swiggy Instamart, BigBasket, and Zepto.

Ownership category

akta.pro rank

Product category

Plant-Based Meat Alternatives

NAICS

Food Manufacturing (311)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)

akta.pro secondary industries

Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO), Plant-Based Beef/Pork Alternatives (Analog Red Meat) (AFANAKAM), Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH), Plant-Based Meat & Seafood Analogues Manufacturing (AFAKAGAA)

Keywords

• Plant-based meat alternatives
• Vegan food products
• Meat substitute snacks
• Ready-to-cook foods
• Plant protein foods

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Product Sales (D2C): The company sells its plant-based snack and meat-alternative products directly to consumers through its e-commerce website. Customers purchase products at listed MRP prices. The business operates as a direct-to-consumer (D2C) brand with e-commerce as the primary sales channel, supplemented by third-party marketplaces.
2. Marketplace/Third-Party Platform Sales: Products are distributed and sold through third-party online marketplaces including Swiggy Instamart, BigBasket, and Zepto. These platforms serve as additional distribution channels generating revenue through product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Imagine Meats manufactures and sells a portfolio of 100% plant-based meat-alternative products that replicate the taste and texture of conventional Indian meat preparations, including kebabs, keema, sausages, nuggets, burger patties, and snack bites. The company produces these products using proprietary plant-protein formulations without palm oil, cholesterol, animal hormones, or antibiotics, and sells them ready-to-cook to Indian consumers.

Product overview

Imagine Meats (Imagine Foods Pvt. Ltd.) is a plant-based food company offering a portfolio of meat-free snack products. The product line consists of plant-based alternatives to conventional meat products including: burger patties (Plant Based Burger Patties, Black Bean Patty), kebabs (Plant Based Chicken Seekh Kebab, Plant Based Mutton Seekh Kebab), keema (Plant Based Chicken Keema, Plant Based Mutton Keema), sausages (Plant Based Hot Dog Sausages, Plant Based Spiced Sausages), nuggets (Plant Based Chicken Nuggets), and snack bites (Hara Bhara Proti Bites). All products are 100% plant-based, cholesterol-free, without animal hormones or antibiotics, and designed to be easy to cook via pan-fry, air-fry, deep-fry, bake, grill, or microwave.

Differentiator

Problem solved

Functional benefit

Products and services

• Plant Based Chicken Nuggets

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Swiggy InstamartcoreChannel Partner/ Reseller/ DistributorImagine Meats products are distributed through Swiggy Instamart, Swiggy's quick commerce grocery delivery service. This partnership provides rapid delivery of plant-based products to consumers through Swiggy's last-mile delivery network.
• BigBasketcoreChannel Partner/ Reseller/ DistributorImagine Meats products are listed and sold on BigBasket (bigbasket.com), one of India's largest online grocery platforms. BigBasket serves as a distribution and resale channel making Imagine Meats products available to BigBasket's customer base.
• ZeptominorChannel Partner/ Reseller/ DistributorImagine Meats products are available through Zepto, a quick commerce platform offering rapid delivery of groceries and essentials. This partnership extends the availability of Imagine Meats products to Zepto's customer base.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Shaka Harry: India-focused plant-based protein brand offering meat alternatives including keema, momos, and kebabs. Strongly comparable given localized Indian product formats and similar target consumer.
• Vezlay: India-based plant-based meat brand offering soy and wheat-based alternatives to chicken, mutton, and paneer. Competes in the same Indian D2C and modern trade channels with overlapping SKU categories.
• GoodDot: India-based plant-based meat company producing vegan alternatives to mutton, chicken, and paneer. Directly comparable as an Indian plant-based meat brand with similar SKU formats and D2C + retail distribution.
• Blue Tribe Foods: India-based plant-based meat brand offering nuggets, burgers, and sausages targeted at Indian consumers. Closest direct peer given shared geography, channel mix (D2C + modern retail), and plant-based meat positioning.

Broad incumbents

• Impossible Foods: Global plant-based meat company with burgers and sausages. Operates broadly in the same category but with minimal Indian-flavor localization and limited India retail presence; comparable as a category incumbent.
• Nestlé India: Major packaged foods multinational with strong Indian retail presence across categories. Comparable as a broad food-manufacturing incumbent whose Maggi and processed foods portfolios overlap with relevant consumer occasions.
• ITC Limited: Diversified Indian FMCG major with extensive processed foods portfolio and national distribution. Adjacent incumbent that could enter or expand in plant-based meat given its scale, distribution, and R&D capabilities.
• Beyond Meat: Global plant-based meat leader with broad burger and sausage portfolio. Comparable as a category-defining player; however, limited India localization makes it a broader-incumbent peer rather than direct head-to-head competition.

Emerging players

• Wegan: India-based plant-based food company producing vegan alternatives including meat substitutes. Emerging peer with overlapping product formats and Indian market focus, though smaller scale.
• Ahimsa Foods: Smaller Indian plant-based food brand with vegetarian and vegan meat alternatives. Comparable as a niche Indian plant-based protein player but with smaller scale and narrower distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/ImagineMeats
• Facebookfacebook.com/Imagine-Meats-114010874063375
• Instagraminstagram.com/imaginefoods
• LinkedInlinkedin.com/company/imaginemeats

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Meats