Oriental Watch Company

What Oriental Watch Company does

Oriental Watch Company, operating under Oriental Watch Holdings Limited (HKEX stock code: 0398, listed since 1993, ultimate parent incorporated in Bermuda), is a Hong Kong-founded luxury watch retailer established in 1961 by the late Dr. Yeung Ming Biu. The group operates more than ten physical retail showrooms across Hong Kong SAR and Macau SAR, plus multiple stores in Mainland China cities (Shanghai, Guangzhou, Nanjing, Chengdu, Changsha, Changzhou, Shenyang, Taiyuan, Jinan, Guiyang, Changchun) and Taiwan. It is an authorized retailer for Rolex and Tudor, and carries a portfolio of approximately 70 prestige and premium watch brands including Bulgari, Breitling, Longines, TAG Heuer, H. Moser & Cie., Ulysse Nardin, NOMOS Glashütte, and Bremont. Revenue is generated primarily through new watch sales at physical retail, supported by a separate e-commerce storefront for Mainland China and Hong Kong, the Rolex Certified Pre-Owned resale program, and a four-tier VIP membership program (Basic, Bronze, Silver, Gold) that drives repeat purchases and customer retention.

The group operates dedicated brand boutiques — including Rolex and Tudor Boutiques, the Central Breitling Boutique, the Elements Ulysse Nardin Boutique, the Wynn Palace Ulysse Nardin boutique (opened December 2025), and H. Moser & Cie. boutiques in Shanghai (2023), Beijing (2024), and Chengdu IFS (April 2026) — that provide immersive brand environments in prime city-center locations and luxury resort corridors. An in-house Customer Service and Repair Centre opened in Central Hong Kong in 2020, staffed by watchmakers averaging 20+ years of experience, supports after-sales service to Swiss and German watchmaking standards and serves as the authorized servicing channel for the group's Rolex business. Supplementary revenue and engagement channels include a tiered VIP loyalty program with birthday gifts, exclusive previews, and event invitations, as well as corporate/B2B gifting programs.

The business model combines authorized new-watch retail, certified pre-owned luxury resale, in-house servicing, and digital sales with interest-free installment plans. Customers span affluent watch enthusiasts, repeat VIP buyers (Silver tier at 200,000 points, Gold at 500,000 points), pre-owned Rolex collectors, and corporate gifting accounts, distributed across Greater China with no named anchor customer. The group markets through WeChat (owcwechat), Weibo, Facebook, email/SMS direct communications, brand exhibitions (e.g., SEIKO 145th Anniversary June 2026, H. Moser & Cie. Streamliner December 2025, Parmigiani Fleurier Toric October 2025, Bell & Ross BR-X3 October 2025), and CSR initiatives via the TAKE YOUR TIME program with HKCIN. Revenue figures are not publicly disclosed in available source materials.

Name

Oriental Watch Company

Legal name

Oriental Watch Company Limited

Website

https://orientalwatch.com

Company type

Public

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Oriental Watch Company is a Hong Kong-founded (1961), HKEX-listed (0398) authorized luxury watch retailer operating 20+ stores and dedicated brand boutiques across Greater China, serving affluent watch enthusiasts with a 70-brand portfolio including Rolex, Tudor, and H. Moser & Cie.

Ownership category

akta.pro rank

Product category

Luxury Watch Retail

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873)

akta.pro primary industry

Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL)

akta.pro secondary industries

Pre-owned, Vintage & Certified Pre-owned Watches (CRAKADAM), Watch Repair & Movement Service (CRAKALAE)

Keywords

• Luxury watch retail
• Authorized watch dealer
• Watch repair services
• Certified pre-owned watches
• Premium timepiece retail

Headquarters

HQ city

Central and Western

HQ country

Hong Kong SAR China

HQ region

Asia

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. New Watch Retail Sales: Sale of new luxury timepieces from authorized brands including Rolex, Tudor, Bulgari, Breitling, Longines, TAG Heuer, H. Moser & Cie., Ulysse Nardin, NOMOS Glashütte, Bremont, and approximately 70 additional brands. Revenue is generated through physical retail stores and the online e-commerce platform with pricing at luxury market rates.
2. Rolex Certified Pre-Owned Watch Sales: Sale of authenticated pre-owned Rolex watches that have been verified by Rolex and come with a global two-year warranty. These watches are sold at premium prices reflecting their certified authenticity and condition.
3. Watch Repair & Maintenance Services: In-house watch repair and maintenance services delivered through a dedicated service center staffed by experienced watchmakers with an average of 20+ years of experience. Services include routine maintenance, full servicing, and authentication-verified repairs following Swiss and German watchmaking standards.
4. Online Store E-commerce Sales: E-commerce sales through the company's online store platform with offerings including，免息分期付款 (interest-free installment plans) for up to 12 months with designated credit cards, free home delivery, and in-store pickup options. The online platform carries brands including Tudor, Breitling, Ulysse Nardin, NOMOS Glashütte, and Bremont.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Oriental Watch Company is an authorized luxury watch retailer selling new timepieces from prestige brands including Rolex, Tudor, Bulgari, Breitling, Longines, TAG Heuer, H. Moser & Cie., Ulysse Nardin, NOMOS Glashütte, and Bremont through physical retail stores and an e-commerce platform across Greater China. The company also operates Rolex Certified Pre-Owned watch sales with two-year global warranty and an in-house watch repair and service center staffed by experienced watchmakers.

Product overview

Oriental Watch Company is a luxury watch retailer operating a multi-channel distribution model with physical retail stores and an online e-commerce platform. The company offers a comprehensive portfolio of prestige watch brands including Rolex (as an authorized retailer), Tudor, Bulgari, Breitling, Longines, TAG Heuer, H. Moser & Cie., Ulysse Nardin, NOMOS Glashütte, and Bremont, among others. The core product is the retail store network across Greater China, supplemented by the online store for e-commerce sales. Supporting services include an in-house watch repair and service center, VIP membership program with tiered benefits, and Rolex Certified Pre-Owned pre-owned watch sales. The company also provides appointment booking for in-store consultations.

Differentiator

Problem solved

Functional benefit

Brands

• Rolex and Tudor Boutique: Authorized Rolex and Tudor retailer boutiques operated by the Group
• Central Breitling Boutique
• Elements Ulysse Nardin Boutique

Products and services

• Oriental Watch Company Retail Stores Physical retail stores in Hong Kong SAR, Macau SAR, Mainland China, and Taiwan region selling luxury timepieces from authorized prestige brands. Includes flagship stores and dedicated brand boutiques (Rolex, Tudor, Breitling, Ulysse Nardin, H. Moser & Cie.).
• Oriental Watch Company Online Store

Quantifiable outcome

• 60+ years of continuous operation in Greater China luxury watch retail
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor, flagship and core.

• SEIKOminorGTM or Marketing Partner · 1 June 2026Oriental Watch Company partnered with SEIKO for the Oriental Watch x SEIKO 145th Anniversary Watch Exhibition (June 2026). This collaboration commemorates SEIKO's 145th anniversary with a dedicated in-store exhibition.
• H. Moser & Cie.flagshipStrategic or Co-development Partner · 27 April 2026H. Moser & Cie. partnered with Oriental Watch Company to open its first boutique in Southwest China at Chengdu IFS (L318B, L3, Chengdu IFS) on April 27, 2026. This follows the brand's Shanghai boutique (2023) and Beijing boutique (2024). The boutique features H. Moser & Cie's signature minimalist design with deep blue and grey tones, suspended display cases, brand heritage wall, and a VIP lounge. The store presents H. Moser & Cie.'s four core collections including the Endeavour Tourbillon Skeleton, Streamliner Tourbillon Concept Ceramic, and Streamliner Alpine D Drivers Pink Edition. Oriental Watch Company serves as the exclusive retail partner for H. Moser & Cie. in Southwest China.
• Ulysse NardincoreStrategic or Co-development Partner · 11 December 2025Oriental Watch Company partnered with Ulysse Nardin to open an Ulysse Nardin boutique at Wynn Palace, Macau. The boutique, opened December 2025, serves as the brand's luxury retail presence in Macau, featuring the Freak ONE OPS and other Ulysse Nardin collections.
• H. Moser & Cie.coreStrategic or Co-development Partner · 1 January 2024Following the opening of the H. Moser & Cie. Beijing boutique in 2024, Oriental Watch Company continued its strategic partnership with the Swiss watchmaker, culminating in the 2026 Chengdu IFS boutique opening.
• BremontminorGTM or Marketing PartnerOriental Watch Company partnered with Bremont for watch exhibitions and events, including the Bremont Altitude MB Meteor 'Felix the Cat' watch exhibition (March 2026). Oriental Watch acts as the authorized retailer and event co-host for Bremont brand showcases in Hong Kong.
• HKCIN (Hong Kong Cancer Information and Support Centre)minorOthersOriental Watch Company's 'TAKE YOUR TIME to Volunteer with Heart' CSR program is conducted in partnership with HKCIN, including volunteer events at Ocean Park and charity runs. The company supports charitable causes through its community engagement initiatives.
• Parmigiani FleurierminorGTM or Marketing PartnerOriental Watch Company partnered with Parmigiani Fleurier for a Toric Series watch exhibition (October 2025), hosting an in-store brand showcase for the Swiss watchmaker.
• Bell & RossminorGTM or Marketing PartnerOriental Watch Company partnered with Bell & Ross for BR-X3 Series (October 2025) and Professional Instruments Series (August 2025) watch exhibitions, hosting in-store events to showcase the French aviation watch brand's collections.
• Maurice LacroixminorGTM or Marketing PartnerOriental Watch Company partnered with Maurice Lacroix for a FIABA Series watch exhibition (June 2025), hosting a brand showcase for the Swiss watchmaker's collection.

Scale indicators9 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• The Hour Glass: Asia-Pacific listed luxury watch retailer (SGX) operating multi-brand boutiques across Singapore, Hong Kong, Australia, and Japan — a regional authorized-dealer peer with overlapping brand portfolio and HNW clientele.
• Emperor Watch & Jewellery: Hong Kong-listed (HK:0887) luxury watch and jewellery retailer operating multi-brand boutiques across Greater China, directly comparable in authorized-retail model, brand mix, and HNW customer focus.
• Hengdeli Holdings: Mainland China and Hong Kong listed watch retailer historically focused on mid-to-high end Swiss brands, comparable in distribution scale and exposure to Chinese luxury consumption cycles.
• Sincere Watch: Hong Kong-listed (HK:0444) watch retailer with authorized luxury boutiques in HK and Greater China, sharing the same multi-brand authorized-dealer model and tourist-dependent foot traffic dynamics as Oriental Watch.

Broad incumbents

• Bucherer: Swiss-based global luxury watch and jewellery retailer owned by Rolex, operating the largest authorized Rolex boutique network worldwide; a broader incumbent and the upper bound on scale for the multi-brand luxury watch retail model OWC operates.
• DFS Group: LVMH-owned global luxury travel-retailer; comparable as a multi-brand luxury watch channel in Hong Kong/Macau and as a competitor for Greater China tourist spend, though not a specialty watch retailer.
• Watches of Switzerland Group: UK-listed (LSE:WOSG) multi-brand luxury watch retailer with a similar authorized-dealer model, Rolex/Tudor/Omega boutiques, and certified pre-owned program — a broader incumbent and public-market comparable for the global multi-brand retail model.
• Chow Tai Fook Jewellery: Hong Kong-listed (HK:1929) dominant Mainland China and Hong Kong jewellery retailer with growing watch business; a broad incumbent in the same Greater China luxury-accessories retail channel with overlapping customer base.

Regional players

• Prince Jewellery & Watch: Hong Kong-listed watch and jewellery retailer with a strong Hong Kong/PRC authorized-dealer footprint; comparable in customer demographics and store-format strategy, though with a heavier jewellery mix.

Others

• La Suisse Watch Company: Wholly-owned subsidiary of Oriental Watch Holdings (acquired 1973) operating as a separate retail brand within the Group; included as a related entity reflecting OWC's internal multi-brand structure rather than an external peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/orientalwatch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oriental Watch Company