Tautoko Mai Sexual Harm Support

What Tautoko Mai Sexual Harm Support does

Tautoko Mai Sexual Harm Support is a New Zealand-registered not-for-profit organisation founded in 2010 (originally as Bay of Plenty Sexual Assault Support Service, rebranded to Tautoko Mai in 2019) that delivers wraparound services for individuals, families and whānau affected by sexual harm and family violence. The organisation operates three regional offices in Tauranga, Whakatane and Hamilton, employing over 50 staff and engaging 100+ contractors including qualified counsellors, social workers, nurses and doctors, with mobile outreach across the Bay of Plenty and Waikato regions and select training programmes extending across Aotearoa New Zealand. Its three integrated service pillars are direct support (counselling, social work, ACC Sensitive Claims navigation, medical/forensic examinations, court support and 24/7 crisis response), primary prevention (community education, healthy relationships programmes, and awareness campaigns including Start By Believing), and professional training (Safe & Together certification, Understanding Sexual Violence workshops, Whanaungatanga Ora for neurodivergent individuals, We Can Keep Safe for early childhood, and sector-specific offerings).

Revenue is sourced from government grants, ACC contracts, foundation funding (Potter Masonic Trust, Wright Family Foundation, Acorn Foundation), donations via Givealittle, and training fees, with all core client-facing services provided free of charge. The organisation is governed by a Board of Trustees with CEO Brent Gilbert De-Rios and CFO Colin Pretorius, and uses a Te Tiriti o Waitangi-aligned, kaupapa-driven model emphasising cultural responsiveness to Māori, iwi, and diverse communities. Distribution occurs through in-person offices, a freephone 24/7 crisis line (0800 227 233), online self-referral forms, mobile outreach, and an Eventbrite training calendar. Technology is non-proprietary and service-delivery-focused — no AI capabilities, app, or API are disclosed; the platform consists of a WordPress-based website, secure online referral forms, and standard SaaS tools.

Name

Tautoko Mai Sexual Harm Support

Legal name

Tautoko Mai Sexual Harm Support

Website

https://tautokomai.co.nz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Tautoko Mai Sexual Harm Support is a New Zealand not-for-profit (founded 2010) delivering free counselling, medical, forensic, social work, court support and crisis services to survivors of sexual and family harm across Bay of Plenty and Waikato, alongside prevention programmes and certified Safe & Together professional training.

Ownership category

akta.pro rank

Product category

Sexual Harm and Family Violence Support Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH)

akta.pro secondary industries

Financial Assistance & Benefits Navigation Services (BPAGAEAK), Crisis Intervention & Suicide Prevention Services (EDALAFAD)

Keywords

• Sexual harm support
• Trauma counselling
• Victim support services
• Prevention education
• Family violence services

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government and NGO Funding: Primary funding from government grants, ACC contracts, and NGO funding sources to support operational costs of sexual harm support services.
2. Donations and Koha: Not-for-profit organization accepting donations through Givealittle page and direct contributions. All donations go directly toward providing services.
3. ACC Sensitive Claims: Services include support accessing ACC Sensitive Claims for funded therapy and wellbeing support for people affected by sexual abuse or assault.
4. Training Fees: Revenue from professional training programmes including Safe & Together training, Understanding Sexual Violence workshops, and other specialist training for professionals and organisations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Tautoko Mai provides free, confidential, trauma-informed support services to individuals, families and whānau affected by sexual harm and family violence, including crisis response, counselling, social work, medical and forensic care, ACC Sensitive Claims navigation, and court support. It also delivers prevention education programmes and certified professional training (including Safe & Together CORE) for educators, health workers, social services, and community leaders across Bay of Plenty, Waikato and broader Aotearoa New Zealand.

Product overview

Tautoko Mai Sexual Harm Support is a not-for-profit social services organisation offering a unified service portfolio focused on supporting survivors of sexual and family harm. The organisation provides three integrated service pillars: Support Services (counselling, social work, medical/forensic care, ACC claims navigation, court support, crisis intervention); Prevention Programmes (community education, healthy relationships initiatives, advocacy campaigns); and Training & Events (professional development including certified Safe & Together training, Understanding Sexual Violence workshops, and sector-specific programmes like Whanaungatanga Ora for neurodivergent individuals and We Can Keep Safe for early childhood). Services are free, confidential, and available across Bay of Plenty and Waikato regions, with outreach throughout Aotearoa New Zealand. The organisation also provides a Resources Library and Online Referral System as service delivery tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Support Services Comprehensive wraparound services including counselling, social work, medical care, forensic exams (up to seven days post-incident), ACC Sensitive Claims navigation, court support and 24/7 crisis intervention, free for individuals, families and whānau affected by sexual or family harm in Bay of Plenty and Waikato.
• Prevention Programmes Social change and prevention initiatives including community education, healthy relationships programmes and campaigns designed to challenge harmful norms and build community resilience across Bay of Plenty, Waikato and broader Aotearoa.
• Training & Events Professional training programmes for educators, healthcare workers, social services professionals and community leaders on responding to sexual harm and family violence, including certified Safe & Together training delivered via an Eventbrite training calendar.
• Safe & Together Training Internationally recognised domestic violence-informed model certified by the Safe & Together Institute, available as 1-hour overview, 1-day introduction, or 4-day CORE training. Tautoko Mai has six certified trainers and delivered the first live CORE programme in Aotearoa New Zealand; training is listed in NZ's Family Violence Essential Training Directory.
• Understanding Sexual Violence Workshop One-day introductory workshop covering prevalence, law, the criminal justice system, trauma and healing, and responding to disclosures for professionals and community members.
• Whanaungatanga Ora Programme Healthy relationships programme for people with neurodiversity or intellectual disabilities, aligned with the Enabling Good Lives approach, delivered in 5-6 flexible one-hour sessions over six weeks in Bay of Plenty schools and adult disability services.
• We Can Keep Safe Programme Body safety education programme for children aged 3-5 in early learning services, teaching personal safety skills through drama, games, songs, role-play, storytelling and puppets, funded by the Wright Family Foundation for free delivery across Bay of Plenty and Waikato.
• Understanding Sexual Consent Training Two-hour training for disability sector support workers covering consent law, disclosures and online safety for neurodivergent people and people with learning disabilities.
• Zone of Fabulousness Workshops Facilitated wellbeing workshops for social services teams on resisting burnout, based on training created by Canadian practitioner Vikki Reynolds and tailored to work environments.
• Resources Library Free downloadable resources for youth, parents/whānau, schools and educators covering consent, body safety, healthy relationships and how to support someone after harm.

Quantifiable outcome

• Safe & Together training resulted in 100% of participants indicating they would recommend CORE training to a colleague
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Safe & Together InstitutecoreStrategic or Co-development PartnerCertified partner agency with the Safe & Together Institute, an internationally recognised model for domestic violence-informed child protection. Tautoko Mai has trained 6 trainers in the model and delivered the first ever live Core Safe & Together programme in Aotearoa/NZ. Services include 1-hour overview, 1-day introduction, and 4-day CORE Training listed in NZ's Family Violence Essential Training Directory.
• TOAH NNESTminorStrategic or Co-development PartnerHosting partner for webinars on the Safe and Together approach. Collaborative relationship for professional education and sector development in family violence response.
• RespectEd AotearoaminorStrategic or Co-development PartnerCollaborative partner in developing and delivering the 'It's Our Business' training for hospitality staff on preventing sexual violence. Partnership combines expertise in sexual violence prevention education.
• Safer Communities Tauranga and Western BayminorStrategic or Co-development PartnerCollaborative partner in the 'It's Our Business' initiative to prevent sexual violence in hospitality settings through bar staff training workshops.
• Acorn FoundationminorStrategic or Co-development PartnerCollaborative partner in the 'It's Our Business' initiative supporting funding and community coordination for hospitality staff training on sexual violence prevention.
• TMAPSminorStrategic or Co-development PartnerCollaborative partner in the 'It's Our Business' initiative, contributing to multi-agency approach to preventing sexual violence in licensed premises.

Scale indicators4 records

Recent moves8 records

Expansion highlights8 records

Peers

• Shine (Safer Homes in New Zealand Everyday):

Direct peers

• START Healing Trust (Canterbury): Canterbury-based specialist provider of therapy and support for survivors of sexual abuse. Direct comparable in clinical service mix (therapy, ACC claims, crisis response) though focused on the South Island.
• HELP Wellington: Wellington-region sexual harm support provider offering counselling, crisis support and ACC navigation. Closest direct comparable in service portfolio and funding model to Tautoko Mai, but operating in the lower North Island rather than BOP/Waikato.
• HELP Auckland (formerly Auckland Sexual Abuse HELP): Direct peer providing sexual abuse crisis, counselling, social work and ACC Sensitive Claims services in the Auckland region. Same core clinical service model as Tautoko Mai but operating in a different regional catchment in NZ.

Emerging players

• Male Survivors Aotearoa: National provider of sexual harm support services specifically for male survivors. Overlaps with Tautoko Mai on counselling and ACC navigation but addresses a narrower client segment nationwide.

Broad incumbents

• Women's Refuge New Zealand: Largest NZ family violence service network providing shelter, advocacy and crisis support. Overlaps with Tautoko Mai on family violence response (a Tautoko Mai client segment) but operates a broader residential/advocacy model rather than specialist sexual harm clinical services.

Others

• Te Ohaakii a Hine – National Network Ending Sexual Violence Together (TOAH NNEST): Sector coordination body for sexual violence prevention and response in Aotearoa. Listed as a Tautoko Mai hosting partner for Safe & Together webinars; comparable ecosystem participant but not a direct service competitor.

Market position

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tautokomaiSHS
• Instagraminstagram.com/tautoko_mai
• LinkedInlinkedin.com/company/tautoko-mai-sexual-harm-support

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tautoko Mai Sexual Harm Support