RespectEd Aotearoa

What RespectEd Aotearoa does

RespectEd Aotearoa is a New Zealand-registered charitable organisation (non-profit) specialising in sexual violence prevention education and advisory services. Founded in 2015 through a partnership between three established specialist agencies — Wellington Rape Crisis, WellStop, and HELP — the entity operates as a service-based training provider rather than a technology platform. Its core offerings comprise professional workshops, advisory engagements, and tailored training programmes targeting workplaces, schools and rangatahi (young people), government agencies, and community organisations across New Zealand. The organisation is headquartered in Wellington and functions as a coordinated delivery vehicle for trauma-informed sexual violence prevention content, with governance and operational leadership drawn directly from its three founding specialist bodies.

The business model rests on professional service delivery — fee-for-service workshops and advisory work — supplemented by donations and grants typical of charitable entities. RespectEd Aotearoa does not operate a software or technology platform; all training is delivered by human practitioners. The organisation has secured contracts with government and quasi-government clients including the New Zealand Defence Force, the Department of Corrections, and Wellington City Council, signalling credibility in regulated and high-stakes environments, and has extended into the private sector through a partnership with Hospitality NZ. The organisation has publicly signalled a forthcoming transition to a pay-per-seat online training model, which would represent its first move into a scalable, transactional digital product surface and a meaningful departure from its current bespoke-delivery revenue mechanics.

The broader market context — heightened regulatory and societal focus on workplace sexual harassment prevention in New Zealand, particularly following high-profile reviews in the public sector — provides a structural tailwind for specialist providers. RespectEd's positioning leverages direct provenance from three credentialed specialist agencies, a board chaired by former Green Party MP Jan Logie, and operational trustees drawn from the founding organisations. As a non-profit charity, the entity is not structured for equity investment and any commercial thesis would necessarily frame exposure through contracting, grant funding, or potential restructuring into a social enterprise vehicle rather than traditional VC/PE returns.

Name

RespectEd Aotearoa

Legal name

RespectEd Aotearoa

Website

https://respected.org.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

RespectEd Aotearoa is a New Zealand charitable organisation delivering sexual violence prevention training and advisory services to workplaces, schools, government agencies, and community organisations, founded in 2015 by three specialist agencies.

Ownership category

akta.pro rank

Product category

Sexual Violence Prevention Training

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

Keywords

• Sexual violence prevention
• Bystander intervention training
• Workplace culture programmes
• Sexual harm education
• Rangatahi youth education

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Training and Workshop Services: RespectEd Aotearoa generates revenue through fee-for-service training programmes delivered to workplaces, schools, and community organisations. Services include facilitated workshops on healthy workplace culture, bystander intervention, and dealing with disclosures, as well as consulting and advisory engagements. Pricing is tailored and quote-based.
2. Donations and Philanthropic Support: The organisation accepts donations from individuals and organisations to support its mission of preventing sexual harm in Aotearoa. Donations help fund relationship and consent education for young people, support for under-resourced communities, and advocacy for system change.
3. Pay-Per-Seat Online Training (Developing): A new pay-per-seat training option is under development for individuals and small teams to access workplace training without commissioning a full programme. This will introduce a self-serve, usage-based revenue component.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RespectEd Aotearoa is a Wellington-based non-profit organisation that delivers facilitated sexual violence prevention programmes, including workplace culture workshops, bystander intervention training, and youth-focused education. It also provides specialist advisory and consulting services to organisations across Aotearoa New Zealand. The organisation operates as a charitable joint venture spun out of Wellington Rape Crisis, WellStop, and HELP.

Product overview

RespectEd Aotearoa is a service-based organisation offering sexual harm prevention training and advisory services. The core offerings consist of five facilitated workshop programmes: the Healthy Workplace Culture Programme, Bystander Intervention Programme, Dealing with Disclosures Programme, Friends Whānau Flirting Programme, and Consulting & Advisory Services. An upcoming Pay-Per-Seat Workshops option will enable individuals and small teams to access training without commissioning a full programme.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthy Workplace Culture Programme

Quantifiable outcome

• Prevention and early intervention outcomes are difficult to quantify in the short term; the organisation focuses on building capability, shifting norms, and strengthening organisational culture over time.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Wellington Rape CrisiscoreStrategic or Co-development Partner · 1 January 2015One of three founding partners of RespectEd Aotearoa, established in 2015 to address a gap in sexual violence prevention services. Wellington Rape Crisis provides specialist expertise in sexual violence response and is represented on RespectEd's Board (GM Kyla Rayner serves as Treasurer).
• WellStopcoreStrategic or Co-development Partner · 1 January 2015One of three founding partners of RespectEd Aotearoa, established in 2015. WellStop is a specialist sexual harm prevention and response organisation, with CEO Mark King serving as a Trustee on RespectEd's Board.
• HELP (Sensible Evidence Based Programmes)coreStrategic or Co-development Partner · 1 January 2015One of three founding partners of RespectEd Aotearoa, established in 2015 to bring prevention expertise into workplaces, schools, and community settings, complementing specialist response services.
• TOAH-NNEST (Te Ōhaakii ā Hine – National Network Ending Sexual Violence Together)coreStrategic or Co-development PartnerNational network ending sexual violence. RespectEd Aotearoa references TOAH-NNEST as a key sector partner and resource. Kyla Rayner (RespectEd Board Treasurer) also chairs TOAH-NNEST's Tauiwi Caucus.
• Clare FoundationminorGTM or Marketing PartnerListed as a partner logo on RespectEd's website. The Clare Foundation focuses on women and equity — RespectEd's Chair Jan Logie is Strategic Funding Lead for Women at the Clare Foundation.
• New Zealand Defence ForcecoreStrategic or Co-development PartnerA key client and active partner. RespectEd developed a family violence and harmful sexual behaviour training package for NZDF's healthcare workforce, tailored to the unique organisational environment of military and civilian workforces.
• Mana CommunicationsminorStrategic or Co-development PartnerListed as a partner logo on RespectEd's website. Mana Communications is a New Zealand communications consultancy.
• Spectrum FoundationminorStrategic or Co-development PartnerListed as a partner logo on RespectEd's website. Spectrum Foundation supports organisations working with people with disabilities in New Zealand.
• Wellington City CouncilminorStrategic or Co-development PartnerListed as a partner logo on RespectEd's website, indicating an active partnership or client relationship with Wellington's local government.
• Hospitality New ZealandminorStrategic or Co-development PartnerListed as a partner logo on RespectEd's website, indicating a partnership supporting the hospitality sector with prevention training.
• Corrections (New Zealand Department of Corrections)minorStrategic or Co-development PartnerListed as a partner logo on RespectEd's website, indicating a partnership supporting the corrections sector with harm prevention and response capability.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Teach Us Consent: Australian/Australian-derived advocacy and education initiative advocating for improved consent education in schools. Operates in an adjacent prevention niche to RespectEd's youth/rangatahi consent work, but is a movement-led entity rather than a service-delivery organisation.
• Stop It Now: Specialist non-profit focused on the prevention of child sexual abuse through helplines, public education, and prevention programmes. Comparable niche alignment (prevention-first, education-led) with RespectEd's youth-facing work, though smaller and more helpline-anchored.

Direct peers

• PAVE (Partnership Against Violence & Exploitation): US-focused non-profit working on primary prevention of violence through education and community partnerships. Comparable mission framing (shifting norms, primary prevention) and educational delivery model to RespectEd Aotearoa.
• Our Watch: Australia's national primary-prevention organisation for violence against women, delivering workplace, school and community programmes across a single country. Most structurally comparable to RespectEd: same primary-prevention remit, similar multi-vertical delivery model, and analogous country-level scope.
• White Ribbon Australia: Australian organisation engaging workplaces, schools and communities to prevent violence against women, with accredited workplace programmes. Directly comparable to RespectEd in addressing gendered harm prevention through employer and community training rather than crisis response.
• Bravehearts: Australian non-profit specialising in prevention education around child sexual assault, with school and community-facing programmes. Comparable to RespectEd in operating as a dedicated prevention-focused (not response-focused) non-profit with educational delivery as its core channel.
• It's On Us: US-based sexual-assault prevention movement focused on campus and community education programmes. Comparable to RespectEd in framing as a prevention-first campaign organisation with educational/training offerings targeted at institutional audiences (analogous to RespectEd's schools and workplaces).

Broad incumbents

• Traliant: Commercial workplace training vendor covering harassment prevention, bystander intervention, and code-of-conduct training via an e-learning platform. Adjacent competitor in the workplace prevention segment — overlaps with RespectEd's workshop content but competes via technology rather than facilitated delivery and serves the same enterprise buyers.
• EVERFI: Scale workplace and education training platform covering harassment, DEI, and prevention topics via digital courses. Comparable to RespectEd's developing pay-per-seat self-serve offering in delivery mechanism, but operating as a broad technology incumbent across many training categories rather than a specialist.
• RAINN: The largest US anti-sexual-violence organisation, spanning prevention education, public advocacy, and victim support services. Broader than RespectEd because its mission includes response (hotlines, survivor services); overlaps in the prevention-education and public-awareness mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reaotearoa
• Instagraminstagram.com/respected.aotearoa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RespectEd Aotearoa