What The Hop Guild does

The Hop Guild is a privately held US-based specialty ingredient supplier headquartered at 736 Baldwin St., Elmira, NY, operating the GUILDSHOP e-commerce storefront (shop.thehopguild.com). The company sources, processes, and distributes brewing ingredients — primarily premium hops, aseptic fruit purees and concentrates, and proprietary hop extracts — to craft breweries, beverage manufacturers, and food service and processing companies across the United States and select international markets.

Core processing capability includes on-site T90 pellet production in Elmira and proprietary CO2 extraction used to produce two branded hop extracts: HOPSAUCE®, a flowable extract designed to replace traditional hop pellets on the hot side and in the whirlpool, and TERPSAUCE®, a concentrated terpene extract capable of replacing up to 100% of whirlpool additions and 25-45% of dry hop additions. The company also processes clarified fruit concentrates using enzymatic and filtration techniques that remove pulp, pectin, and suspended solids. Hop sourcing is anchored by a network of independently owned family farms ranging from a few acres to 1,200 acres, with multi-generational relationships dating to the 1700s and a certified global pellet mill network covering Germany (BayWa, Tettnang, HVG Saint Joann), Montana (Flathead Valley Hops), and New Zealand (Clayton Hops). The Fruit Guild sub-brand extends the platform into aseptic fruit ingredients spanning 49 puree varieties and 16 concentrate options.

Revenue is generated through one-time product sales via direct-to-consumer and B2B e-commerce on shop.thehopguild.com, supplemented by a regional direct sales team covering the Northeast, Mid-Atlantic, New England, West Coast, South, and International accounts. Unit pricing ranges from approximately $33 for standard 11 lb hop pellet bags to $3,900 for premium 50-gallon concentrate drums, with no disclosed subscription or recurring contract structure. The company is PCI DSS certified for payment processing, sources from a globally diversified farm and processing network, and serves its customers via parcel (FedEx, UPS) and freight shipping within the continental United States.

Name

The Hop Guild

Legal name

The Hop Guild

Website

https://shop.thehopguild.com

Company type

Private

Operating status

Operating

Short description

The Hop Guild is a privately held US ingredient supplier that sources, processes, and distributes premium hops, aseptic fruit purees and concentrates, and proprietary hop extracts (HOPSAUCE®, TERPSAUCE®) to craft breweries, beverage manufacturers, and food processors via e-commerce and regional direct sales.

Ownership category

akta.pro rank

Product category

Brewing Ingredients Supply

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)

Keywords

• Brewing ingredients supply
• Hop pellet distribution
• Fruit puree wholesale
• Craft brewery supplies
• Proprietary hop extracts

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hop Product Sales: Direct sales of hop pellets (T90, T45, Cryo), lupulin pellets, and whole cone hops from domestic and international sources. Products include popular varieties like Citra, Mosaic, Amarillo, Cascade, and proprietary varieties.
2. Hop Extract Sales: Sales of proprietary hop extracts including HOPSAUCE and TERPSAUCE products. These concentrated extracts replace traditional hop pellets and offer improved efficiency for breweries.
3. Fruit Puree and Concentrate Sales: Sales of aseptic fruit purees and concentrates under The Fruit Guild brand for brewing, food service, and beverage applications. Products include over 40 varieties of purees and 16 concentrate options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

The Hop Guild is a supplier of premium brewing ingredients, primarily selling hop pellets (T90, T45, Lupulin, Cryo, whole cone), aseptic fruit purees and concentrates, and proprietary hop extracts (HOPSAUCE®, TERPSAUCE®, NY CO2 Bittering Extract) to craft breweries, beverage manufacturers, and food service/processing companies. Products are sold via the GUILDSHOP e-commerce storefront with regional sales manager support, sourced from multi-generational family farms globally and processed on-site at the Elmira, NY headquarters.

Product overview

The Hop Guild operates The GUILDSHOP, an e-commerce platform offering a comprehensive portfolio of brewing ingredients organized into four core product categories: (1) Hops — including domestic US hops, New York state-grown hops, and international varieties from Germany and New Zealand, available as T90 pellets, T45 pellets, Lupulin pellets, Cryo pellets, and whole cone; (2) Fruit Products — comprising aseptic fruit purees and fruit concentrates under the Fruit Guild sub-brand, including clarified fruit concentrates, serving breweries and food processors; (3) Extracts — proprietary branded hop extracts including HOPSAUCE® for whirlpool applications and TERPSAUCE® for terpene concentration, plus CO2 bittering extracts; and (4) Lupulin Pellets — concentrated hop products. The company sources from multi-generational family farms globally and processes in small batches to maintain freshness.

Differentiator

Problem solved

Functional benefit

Products and services

• Hops (T90, T45, Lupulin, Cryo Pellets and Whole Cone)

Quantifiable outcome

• Up to 70% shipping cost savings with hop extracts vs traditional pellets
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• BayWa (Germany)coreTechnology or IntegrationCertified pellet mill for processing hops into T90 pellets in Germany. Part of the global processing network ensuring supply continuity and quality processing.
• Tettnang (Germany)coreTechnology or IntegrationCertified pellet mill facility in Tettnang, Germany for hop processing into T90 pellets. Germany is a key origin region for traditional hop varieties.
• HVG Saint Joann (Germany)coreTechnology or IntegrationCertified pellet mill at HVG's Saint Joann facilities in Germany for hop pelletizing operations.
• Flathead Valley Hops (Montana)coreTechnology or IntegrationCertified pellet mill for processing hops in Montana. US-based processing partner for domestic hop varieties.
• Clayton Hops (New Zealand)coreTechnology or IntegrationCertified pellet mill for processing hops in New Zealand. Handles New Zealand origin hop varieties for the company.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gusmer Enterprises: Supplier of brewing ingredients, processing aids, and laboratory products to brewers, wineries, and food producers. Adjacent competitor with overlapping hop and ingredient distribution.
• Yakima Chief Hops (YCH): The largest US-based hop merchant, supplying domestic and international hop varieties and value-added hop products to breweries worldwide. Closest direct competitor to The Hop Guild in pellet hops and proprietary hop extracts.
• Hopsteiner: Global hop breeder, grower, and supplier of conventional and proprietary hop varieties and hop extracts. Direct competitor in pellet hops and proprietary hop extracts, including CO2-extract products overlapping with HOPSAUCE/TERPSAUCE.
• Country Malt Group: Brewing supply distributor (part of Canada Malting) supplying malt, hops, fruit purees, and adjuncts to craft and pro brewers across North America. Direct competitor on hops and fruit puree distribution.
• Crosby Hops: Independent US hop merchant supplying craft breweries with proprietary and branded hop products including hop extracts (e.g., Lupulin Powder/Cryo). Competes directly in pellet and extract SKUs.
• FruitSmart: Fruit ingredient processor producing juice concentrates, purees, and essences for food, beverage, and brewing applications. Direct competitor to The Fruit Guild sub-brand in aseptic fruit purees and concentrates.
• Brewers Supply Group (BSG): Full-line brewing ingredients and supplies distributor serving craft brewers with malt, hops, yeast, and adjuncts. Competes directly with The Hop Guild in hop pellet and ingredient distribution to US craft breweries.

Broad incumbents

• Doehler: Global ingredient supplier for beverage, dairy, bakery, and nutrition industries offering fruit preparations, flavors, and concentrates. Broad incumbent overlapping with The Fruit Guild in beverage fruit ingredients.

Regional players

• Charles Faram & Co: UK-based hop merchant supplying brewing and craft brewers across Europe with proprietary and traditional varieties. Indirect competitor in international hop sourcing and supply, including potential overlap on global pellet mill partnerships.

Emerging players

• Kalsec: Producer of natural hop extracts, spice extracts, and colors for the brewing industry. Direct competitor in the hop extract category where The Hop Guild markets HOPSAUCE and TERPSAUCE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hopguild

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hop Guild