Val grupa

What Val grupa does

Val grupa is a privately held Croatian communications group headquartered in Zagreb at Ulica grada Vukovara 269D. Originally founded as Media Val, the firm rebranded in 2022, transforming from a single public relations agency into a group of specialized and interconnected agencies offering a 360° communication approach. It is led by three partner-directors: Mario Aunedi Medek, Mario Dukarić, and Nina Išek Međugorac. The firm operates a sub-brand called Gen V and holds no external parent or disclosed institutional shareholders.

The company's offering is organized around six core service lines: communication management, public relations, public affairs, brand management, digital communication, and experiential marketing. In addition, since 2022 Val grupa has co-produced "Nulti kvadrant," an annual large-scale public opinion research study on Croatian citizens, in partnership with Ipsos; editions have been published each year through 2025. No proprietary technology platform, software product, or API is present; the business is fundamentally a human-capital-driven professional services firm. The firm co-founded the "Future Perfect Business" ESG initiative with the Croatian Employers' Association (HUP) and the International Institute for Climate Activities.

Val grupa generates revenue through professional services fees paid on a project and retainer basis by enterprise corporations and government/public institutions operating in the Croatian market. Named clients include Mastercard (Uplift entrepreneurial platform), Span (Zagreb Stock Exchange IPO), Zagreb Airport (Franjo Tuđman terminal build), Rijeka European Capital of Culture 2020, CRO Race, and Dani piva Karlovac. The go-to-market is direct client engagement with no intermediary channel or marketplace layer. No headcount, revenue, pricing, or external funding data are publicly disclosed.

Name

Val grupa

Legal name

Val grupa

Website

https://media-val.hr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Val grupa is a privately held Croatian communications group (formerly Media Val) in Zagreb offering integrated PR, public affairs, brand, digital, and experiential marketing services to enterprise and government clients via direct engagement, plus annual Nulti kvadrant public-opinion research produced with Ipsos.

Ownership category

akta.pro rank

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Communication Services: Revenue generated from strategic communication consulting, public relations, brand management, digital communication, experiential marketing, and public affairs services provided to enterprise and government clients on project and retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Val grupa is a Croatian communications group providing 360° strategic communication services to enterprise clients and government institutions. Its core service portfolio includes Communication Management, Public Relations, Public Affairs, Brand Management, Digital Communication, and Experiential Marketing. The group also produces the annual Nulti kvadrant public opinion research study in partnership with Ipsos.

Product overview

Val grupa (formerly Media Val) is a Croatian communications group consisting of multiple specialized and interconnected agencies providing a 360° communication approach. The portfolio includes six core service offerings: Communication Management, Public Relations, Public Affairs, Brand Management, Digital Communication, and Experiential Marketing. Additionally, Val grupa produces the Nulti kvadrant annual public opinion research, and operates Gen V as a specialized sub-brand. The organization serves clients across telecommunications, consumer goods, government, and cultural sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Gen V: Sub-brand or initiative under Val grupa

Products and services

• Communication Management

Quantifiable outcome

• 78% of entrepreneurs report that Mastercard's investment in entrepreneur development encourages use of products/services
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and major.

• IpsoscoreStrategic or Co-development Partner · 1 January 2022Research partnership for annual 'Nulti kvadrant' public opinion survey - large-scale research on Croatian citizens' attitudes, beliefs, fears, and expectations. Partnership initiated in 2022 and continued through 2025 with annual research publications.
• HUP (Hrvatska udruga poslodavaca)coreStrategic or Co-development PartnerPartnership in 'Future Perfect Business' initiative focused on ESG criteria education, information, and networking for Croatian business community. Initiative aims to bring together ecology and economy for a sustainable and healthier society.
• International Institute for Climate ActivitiescoreStrategic or Co-development PartnerPartnership in 'Future Perfect Business' initiative alongside HUP, focusing on sustainable business practices and ESG criteria for Croatian business community.
• MastercardmajorStrategic or Co-development PartnerCollaboration on 'Uplift' entrepreneurial platform - Mastercard investment in entrepreneur development. Val grupa managed communication for the platform which showed 78% of entrepreneurs motivated to use products/services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hill+Knowlton: Global public relations and communications firm with strong public affairs capability — directly comparable to Val grupa's Public Affairs and Public Relations service lines for multinational and government clients.
• Edelman: World's largest PR firm with global offices serving multinational enterprise clients on brand, public affairs and crisis communications — the most likely global incumbent competitor for accounts like Mastercard in Croatia and across CEE.
• Ketchum: Global communications consultancy with strong brand and corporate communications practice, part of Omnicom — relevant competitor for multinational clients operating in Croatia and the wider CEE region.
• Burson: Global communications and public affairs firm (formed from the merger of BCW and Burson-Marsteller) — competes for large enterprise and government communications mandates that Val grupa also targets.
• Weber Shandwick: Global communications consultancy with deep enterprise and public-sector practice, offering integrated campaigns, public affairs and digital communications comparable to Val grupa's full-service portfolio.
• FleishmanHillard: Global communications agency with integrated offerings in brand, public affairs and digital — competing for the same multinational client mandates that Val grupa services through its Croatian base.

Direct peers

• Imago Ogilvy Zagreb: Croatian office of the Ogilvy network, providing advertising, PR and brand communications to enterprise and government clients in Croatia — directly comparable service mix and target customer base.
• McCann Zagreb: Croatian affiliate of the McCann Worldgroup network delivering advertising, brand and integrated communications for enterprise and public-sector clients in the Croatian market — overlaps with Val grupa's six-service portfolio.
• Bruketa&Žinić: Zagreb-based independent creative and communications agency serving Croatian and regional enterprise clients with brand, digital and integrated campaigns — a head-to-head domestic competitor to Val grupa's integrated offering.

Regional players

• Hauska & Partner: Austrian corporate communications and PR consultancy serving DACH-region enterprise and public-sector clients — comparable in integrated communications focus but operates in Central Europe rather than the Balkans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/valgrupaHR
• Facebookfacebook.com/valgrupaHR
• LinkedInlinkedin.com/company/valgrupa
• Instagraminstagram.com/valgrupa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Val grupa