Natuur & Milieu
Natuur & Milieu is a Dutch environmental nonprofit foundation founded in 1972 and headquartered in Utrecht, working on sustainable solutions for climate and nature. It engages citizens, businesses, and governments through policy advocacy, citizen science programs, and corporate partnerships across water quality, green cities, and circular economy themes.
- Company typePrivate
- Founded1972
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Natuur & Milieu does
Natuur & Milieu is a Dutch environmental nonprofit foundation (Stichting) established in 1972 and headquartered in Utrecht. The organization works on sustainable solutions for climate and nature, addressing topics including clean water, green cities, sustainable industry, nature-friendly agriculture, renewable energy, sustainable travel, circular economy, and North Sea marine ecosystems. Its core activity is policy research, coalition building, and public engagement — it is an advocacy and campaign organization rather than a technology product company.
The organization operates a Dutch-language online platform (natuurenmilieu.nl) that serves as the primary hub for news, publications, petitions, interactive tools, and donation processing. Notable technical components include the Water op de Kaart citizen-science data viewer, co-developed with the Netherlands Institute of Ecology (NIOO KNAW), which aggregates water quality measurements from citizens; interactive tools such as CV-Check (heat-pump readiness assessment) and Boomsoortenquiz (biodiversity tree species quiz); citizen science kits distributed through the Waterhelden program; educational lesson packages (Lesbrieven) developed with NatuurWijs; and structured co-creation workshops branded as Impact Labs. The technical stack is straightforward web publishing plus interactive data viewers — there are no disclosed APIs, SDKs, AI/ML capabilities, or mobile applications.
Revenue is generated through three streams: individual donations (one-time, recurring monthly/annual, and multi-year periodic gift agreements with Dutch tax benefits via ANBI status); structural funding from the Nationale Postcode Loterij, which has supported the organization since 1996; and a tiered Business Partnership Program (Business Friend, Business Supporter, Partner) targeting sustainability-committed corporations including ASN Bank, Vewin, and VNCI. The organization holds ANBI and CBF Erkend Goed Doel certifications and is a member of Goede Doelen Nederland (220+ member organizations). It is led by statutory director Marjolein Demmers (since November 2017) supported by a five-person management team, with no disclosed revenue, no private equity or venture capital ownership, and operations strictly confined to the Netherlands.
Natuur & Milieu firmographics
Firmographics- Name
- Natuur & Milieu
- Legal name
- Stichting Natuur en Milieu
- Website
- https://natuurenmilieu.nl
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Natuur & Milieu is a Dutch environmental nonprofit foundation founded in 1972 and headquartered in Utrecht, working on sustainable solutions for climate and nature. It engages citizens, businesses, and governments through policy advocacy, citizen science programs, and corporate partnerships across water quality, green cities, and circular economy themes.
- Ownership category
- akta.pro rank
Natuur & Milieu industry classification
Industry- Product category
- Environmental Advocacy Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Environmental Education, Capacity Building & Community Engagement (BPADALAO)
- akta.pro secondary industries
- Pollution Prevention, Chemicals & Waste (incl. Plastics) (BPADALAJ), Climate Policy, Governance & NDC Support (BPADALAA), Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF), Circular Economy & Resource Efficiency (BPADALAM)
Keywords
Where Natuur & Milieu is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Natuur & Milieu business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: Natuur & Milieu raises funds from individual donors through one-time gifts, recurring monthly/annual donations, and periodic giving agreements (minimum 5-year schenkingsovereenkomst with tax benefits). Donation options on the website include preset amounts of €7, €15, €25, €30, €50, €75, and €100, or custom amounts. Payment methods include iDEAL, automatic incasso, and bank transfer.
- Nationale Postcode Loterij Funding: The Nationale Postcode Loterij has supported Natuur & Milieu since 1996. Lottery proceeds provide structural funding for the organization's environmental programs.
- Business Partnership Programs: Companies can become Business Friends, Business Supporters, or full Partners, contributing financially in exchange for association with Natuur & Milieu's mission, strategic knowledge, network access, and visibility opportunities. Partnership fees are structured based on tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | One-time donation with preset amounts |
| Subscription | Monthly | Recurring monthly or annual donation |
| Subscription | Multi-year contract | Periodic gift agreement (schenkingsovereenkomst) |
| Other | Annual | Business Partnership Tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Natuur & Milieu product offering
Product offeringCore offering
Natuur & Milieu is a Dutch nonprofit foundation that operates an online environmental advocacy and campaign platform delivering articles, petitions, citizen science programs, educational resources, and interactive tools across topics including clean water, green cities, sustainable industry, renewable energy, travel & transport, circular economy, and biodiversity. It also runs a tiered Business Partnership Program offering corporate partners co-creation, strategic knowledge, network access, and policy influence opportunities, alongside co-creation workshops called Impact Labs.
Product overview
Natuur & Milieu operates a Dutch-language environmental information and campaign platform organized around core topics: Schoon water (Clean Water), Groene steden (Green Cities), Duurzame industrie (Sustainable Industry), Natuurvriendelijke landbouw (Nature-friendly Agriculture), Hernieuwbare energie (Renewable Energy), Reizen & vervoer (Travel & Transport), Circulaire economie (Circular Economy), and De Rijke Noordzee (The Rich North Sea). The organization functions as a campaign-driven nonprofit rather than a technology product company. Its digital offerings include informational articles, downloadable guides (Tuingids, Reisgids), interactive tools (CV-Check, Boomsoortenquiz), citizen science programs (Water op de Kaart with NIOO KNAW, Waterhelden-Missie), petition campaigns (Teken de hitte weg, Dit is de Druppel), educational resources (Lesbrieven Biodiversiteit), and the magazine Update. Business-facing services include an Impact Labs co-creation program and a Business Partnership Program. No public API or AI/ML-powered product capabilities are offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Partnership Program
Quantifiable outcome
- Up to 120,000 extra homes can be realized by 2030 without new construction through renovation, splitting, and transformation of existing buildings — as shown by EIB research commissioned by Natuur & Milieu.
- +2 more outcomes
Companies that use Natuur & Milieu
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Natuur & Milieu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Natuur & Milieu partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ASN BankcoreASN Bank is a Business Partner working with Natuur & Milieu on greening urban neighborhoods, reducing heat stress, and creating more space for nature and social interaction in cities.
- VewinminorVewin values Natuur & Milieu's constructive and critical approach to improving policy and legislation on pesticides to reduce nature and environmental damage.
- VNCI (Vereniging van de Nederlandse Chemische Industrie)minorVNCI collaborates with Natuur & Milieu on exploring the future of Dutch industry, specifically advocating for a roadmap toward green and recycled raw materials.
- NIOO KNAW (Netherlands Institute of Ecology)coreNatuur & Milieu and NIOO KNAW jointly developed the 'Water op de Kaart' data viewer, a citizen science platform for water quality monitoring. NIOO KNAW provides the scientific infrastructure and data management for this initiative.
- NatuurWijsminorNatuurWijs collaborated with Natuur & Milieu to develop educational lesson packages (lesbrieven) for children on nature and biodiversity topics across all seasons.
- Goede Doelen NederlandcoreNatuur & Milieu is a member of Goede Doelen Nederland, the Dutch branch association for charities. This affiliation provides a platform for strengthening the societal value of charities and offers governance guidelines that Natuur & Milieu endorses.
- EIB (Economisch Instituut voor de Bouw)minorThe EIB conducted research commissioned by Natuur & Milieu on the possibilities and limitations of splitting, adding floors to, and transforming existing buildings to address the Dutch housing shortage and reduce raw material use.
- Nationale DenkTankminorNatuur & Milieu participates as a knowledge partner in the Nationale DenkTank's program exploring the social dimensions of circular construction projects, connecting government, business, civil society, and citizens.
- Meldpunt Goede Doelen Nederland PartosminorNatuur & Milieu is affiliated with the Meldpunt Goede Doelen Nederland Partos for employees, volunteers, and others to report concerns about unwanted behavior or integrity issues.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Natuur & Milieu competitors and assessment
Company assessmentRegional players
- Circle Economy: Circle Economy is an Amsterdam-based impact organization producing the Circularity Gap Report and advising governments and corporates on circular economy strategies — directly comparable to Natuur & Milieu's circular economy and sustainable industry advocacy work, with similar co-creation and policy-engagement offerings.
- European Environmental Bureau (EEB): The EEB is a pan-European network of environmental citizens' organizations that engages in EU policy advocacy on environment, climate, and circular economy — comparable layer of policy advocacy to Natuur & Milieu but at European rather than national level, often feeding Dutch policy.
Direct peers
- Greenpeace Nederland: Greenpeace Nederland runs advocacy, campaign, and donor-funded programs on climate, biodiversity, water, and circular economy in the Dutch market, often pushing similar policy issues as Natuur & Milieu and competing for the same individual-donor base.
- Natuurmonumenten: Natuurmonumenten is the largest Dutch nature conservation NGO, managing nature reserves and running advocacy campaigns on biodiversity, climate, and green spaces — overlapping significantly with Natuur & Milieu on policy advocacy, donations, and citizen engagement in the Netherlands.
- WWF Nederland (World Wildlife Fund): WWF Nederland operates as an ANBI-recognized environmental NGO focused on climate, nature, and sustainable industry through advocacy, corporate partnerships, and public campaigns — comparable model and Dutch-market footprint to Natuur & Milieu.
- Goede Doelen Nederland: Goede Doelen Nederland is the Dutch charity branch association of which Natuur & Milieu is a member; it operates as an industry body for ANBI-registered Dutch fundraising charities, setting standards and providing collective services comparable to the standards Natuur & Milieu adheres to.
- Milieudefensie (Friends of the Earth Netherlands): Milieudefensie is the Dutch member of Friends of the Earth International, working on climate, circular economy, and environmental justice through advocacy, campaigns, and corporate engagement — directly comparable to Natuur & Milieu's Dutch-environmental-advocacy mandate.
Emerging players
- Plastic Soup Foundation: Plastic Soup Foundation is a Dutch nonprofit campaigning on plastic pollution and circular economy, sharing Natuur & Milieu's environmental-advocacy and citizen-engagement approach but focused specifically on plastics — partial overlap on pollution prevention and circular economy themes.
- Stichting De Noordzee: Stichting De Noordzee is a Dutch environmental nonprofit focused on protecting and sustainably using the North Sea — directly comparable to Natuur & Milieu's 'De Rijke Noordzee' program and overlapping on marine biodiversity and offshore wind policy advocacy.
- Urgenda: Urgenda is a Dutch sustainability organization driving innovative climate solutions, policy advocacy, and ecosystem-building across business and government — overlapping with Natuur & Milieu's stakeholder coalition approach to climate and sustainable industry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Natuur & Milieu social profiles
Digital presenceNatuur & Milieu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natuur & Milieu leadership team
Management profileNumber of profiles
Profiles5 records
Natuur & Milieu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natuur & Milieu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natuur & Milieu
What does Natuur & Milieu do?
Natuur & Milieu is a Dutch nonprofit foundation that operates an online environmental advocacy and campaign platform delivering articles, petitions, citizen science programs, educational resources, and interactive tools across topics including clean water, green cities, sustainable industry, renewable energy, travel & transport, circular economy, and biodiversity. It also runs a tiered Business Partnership Program offering corporate partners co-creation, strategic knowledge, network access, and policy influence opportunities, alongside co-creation workshops called Impact Labs.
Is Natuur & Milieu a public or private company?
Natuur & Milieu is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Natuur & Milieu founded?
Natuur & Milieu was founded in 1972. It employs 11 to 50 people.
Where is Natuur & Milieu based?
Natuur & Milieu is headquartered in Utrecht, Netherlands, in the Europe region.
How does Natuur & Milieu make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are nationale Postcode Loterij Funding and business Partnership Programs.
Who are Natuur & Milieu's main competitors?
Regional players on record are Circle Economy and European Environmental Bureau (EEB). Direct peers are Greenpeace Nederland, Natuurmonumenten, WWF Nederland (World Wildlife Fund), Goede Doelen Nederland and Milieudefensie (Friends of the Earth Netherlands). Emerging players are Plastic Soup Foundation, Stichting De Noordzee and Urgenda.
Does Natuur & Milieu have an API?
No public API is recorded for Natuur & Milieu.
What industry is Natuur & Milieu in?
Natuur & Milieu's product category is Environmental Advocacy Services. Its primary akta.pro industry code is BPADALAO, Environmental Education, Capacity Building & Community Engagement, with a secondary code of BPADALAJ, Pollution Prevention, Chemicals & Waste (incl. Plastics). Its NAICS code is 813 and its SIC code is 8600.