Natuur & Milieu

What Natuur & Milieu does

Natuur & Milieu is a Dutch environmental nonprofit foundation (Stichting) established in 1972 and headquartered in Utrecht. The organization works on sustainable solutions for climate and nature, addressing topics including clean water, green cities, sustainable industry, nature-friendly agriculture, renewable energy, sustainable travel, circular economy, and North Sea marine ecosystems. Its core activity is policy research, coalition building, and public engagement — it is an advocacy and campaign organization rather than a technology product company.

The organization operates a Dutch-language online platform (natuurenmilieu.nl) that serves as the primary hub for news, publications, petitions, interactive tools, and donation processing. Notable technical components include the Water op de Kaart citizen-science data viewer, co-developed with the Netherlands Institute of Ecology (NIOO KNAW), which aggregates water quality measurements from citizens; interactive tools such as CV-Check (heat-pump readiness assessment) and Boomsoortenquiz (biodiversity tree species quiz); citizen science kits distributed through the Waterhelden program; educational lesson packages (Lesbrieven) developed with NatuurWijs; and structured co-creation workshops branded as Impact Labs. The technical stack is straightforward web publishing plus interactive data viewers — there are no disclosed APIs, SDKs, AI/ML capabilities, or mobile applications.

Revenue is generated through three streams: individual donations (one-time, recurring monthly/annual, and multi-year periodic gift agreements with Dutch tax benefits via ANBI status); structural funding from the Nationale Postcode Loterij, which has supported the organization since 1996; and a tiered Business Partnership Program (Business Friend, Business Supporter, Partner) targeting sustainability-committed corporations including ASN Bank, Vewin, and VNCI. The organization holds ANBI and CBF Erkend Goed Doel certifications and is a member of Goede Doelen Nederland (220+ member organizations). It is led by statutory director Marjolein Demmers (since November 2017) supported by a five-person management team, with no disclosed revenue, no private equity or venture capital ownership, and operations strictly confined to the Netherlands.

Name

Natuur & Milieu

Legal name

Stichting Natuur en Milieu

Website

https://natuurenmilieu.nl

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Natuur & Milieu is a Dutch environmental nonprofit foundation founded in 1972 and headquartered in Utrecht, working on sustainable solutions for climate and nature. It engages citizens, businesses, and governments through policy advocacy, citizen science programs, and corporate partnerships across water quality, green cities, and circular economy themes.

Ownership category

akta.pro rank

Product category

Environmental Advocacy Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental Education, Capacity Building & Community Engagement (BPADALAO)

akta.pro secondary industries

Pollution Prevention, Chemicals & Waste (incl. Plastics) (BPADALAJ), Climate Policy, Governance & NDC Support (BPADALAA), Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF), Circular Economy & Resource Efficiency (BPADALAM)

Keywords

• Environmental advocacy services
• Nonprofit foundation
• Policy research campaigns
• Citizen science programs
• Sustainability partnerships

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Natuur & Milieu raises funds from individual donors through one-time gifts, recurring monthly/annual donations, and periodic giving agreements (minimum 5-year schenkingsovereenkomst with tax benefits). Donation options on the website include preset amounts of €7, €15, €25, €30, €50, €75, and €100, or custom amounts. Payment methods include iDEAL, automatic incasso, and bank transfer.
2. Nationale Postcode Loterij Funding: The Nationale Postcode Loterij has supported Natuur & Milieu since 1996. Lottery proceeds provide structural funding for the organization's environmental programs.
3. Business Partnership Programs: Companies can become Business Friends, Business Supporters, or full Partners, contributing financially in exchange for association with Natuur & Milieu's mission, strategic knowledge, network access, and visibility opportunities. Partnership fees are structured based on tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Natuur & Milieu is a Dutch nonprofit foundation that operates an online environmental advocacy and campaign platform delivering articles, petitions, citizen science programs, educational resources, and interactive tools across topics including clean water, green cities, sustainable industry, renewable energy, travel & transport, circular economy, and biodiversity. It also runs a tiered Business Partnership Program offering corporate partners co-creation, strategic knowledge, network access, and policy influence opportunities, alongside co-creation workshops called Impact Labs.

Product overview

Natuur & Milieu operates a Dutch-language environmental information and campaign platform organized around core topics: Schoon water (Clean Water), Groene steden (Green Cities), Duurzame industrie (Sustainable Industry), Natuurvriendelijke landbouw (Nature-friendly Agriculture), Hernieuwbare energie (Renewable Energy), Reizen & vervoer (Travel & Transport), Circulaire economie (Circular Economy), and De Rijke Noordzee (The Rich North Sea). The organization functions as a campaign-driven nonprofit rather than a technology product company. Its digital offerings include informational articles, downloadable guides (Tuingids, Reisgids), interactive tools (CV-Check, Boomsoortenquiz), citizen science programs (Water op de Kaart with NIOO KNAW, Waterhelden-Missie), petition campaigns (Teken de hitte weg, Dit is de Druppel), educational resources (Lesbrieven Biodiversiteit), and the magazine Update. Business-facing services include an Impact Labs co-creation program and a Business Partnership Program. No public API or AI/ML-powered product capabilities are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Partnership Program

Quantifiable outcome

• Up to 120,000 extra homes can be realized by 2030 without new construction through renovation, splitting, and transformation of existing buildings — as shown by EIB research commissioned by Natuur & Milieu.
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• ASN BankcoreStrategic or Co-development PartnerASN Bank is a Business Partner working with Natuur & Milieu on greening urban neighborhoods, reducing heat stress, and creating more space for nature and social interaction in cities.
• VewinminorStrategic or Co-development PartnerVewin values Natuur & Milieu's constructive and critical approach to improving policy and legislation on pesticides to reduce nature and environmental damage.
• VNCI (Vereniging van de Nederlandse Chemische Industrie)minorStrategic or Co-development PartnerVNCI collaborates with Natuur & Milieu on exploring the future of Dutch industry, specifically advocating for a roadmap toward green and recycled raw materials.
• NIOO KNAW (Netherlands Institute of Ecology)coreTechnology or IntegrationNatuur & Milieu and NIOO KNAW jointly developed the 'Water op de Kaart' data viewer, a citizen science platform for water quality monitoring. NIOO KNAW provides the scientific infrastructure and data management for this initiative.
• NatuurWijsminorStrategic or Co-development PartnerNatuurWijs collaborated with Natuur & Milieu to develop educational lesson packages (lesbrieven) for children on nature and biodiversity topics across all seasons.
• Goede Doelen NederlandcoreOthersNatuur & Milieu is a member of Goede Doelen Nederland, the Dutch branch association for charities. This affiliation provides a platform for strengthening the societal value of charities and offers governance guidelines that Natuur & Milieu endorses.
• EIB (Economisch Instituut voor de Bouw)minorStrategic or Co-development PartnerThe EIB conducted research commissioned by Natuur & Milieu on the possibilities and limitations of splitting, adding floors to, and transforming existing buildings to address the Dutch housing shortage and reduce raw material use.
• Nationale DenkTankminorStrategic or Co-development PartnerNatuur & Milieu participates as a knowledge partner in the Nationale DenkTank's program exploring the social dimensions of circular construction projects, connecting government, business, civil society, and citizens.
• Meldpunt Goede Doelen Nederland PartosminorOthersNatuur & Milieu is affiliated with the Meldpunt Goede Doelen Nederland Partos for employees, volunteers, and others to report concerns about unwanted behavior or integrity issues.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Circle Economy: Circle Economy is an Amsterdam-based impact organization producing the Circularity Gap Report and advising governments and corporates on circular economy strategies — directly comparable to Natuur & Milieu's circular economy and sustainable industry advocacy work, with similar co-creation and policy-engagement offerings.
• European Environmental Bureau (EEB): The EEB is a pan-European network of environmental citizens' organizations that engages in EU policy advocacy on environment, climate, and circular economy — comparable layer of policy advocacy to Natuur & Milieu but at European rather than national level, often feeding Dutch policy.

Direct peers

• Greenpeace Nederland: Greenpeace Nederland runs advocacy, campaign, and donor-funded programs on climate, biodiversity, water, and circular economy in the Dutch market, often pushing similar policy issues as Natuur & Milieu and competing for the same individual-donor base.
• Natuurmonumenten: Natuurmonumenten is the largest Dutch nature conservation NGO, managing nature reserves and running advocacy campaigns on biodiversity, climate, and green spaces — overlapping significantly with Natuur & Milieu on policy advocacy, donations, and citizen engagement in the Netherlands.
• WWF Nederland (World Wildlife Fund): WWF Nederland operates as an ANBI-recognized environmental NGO focused on climate, nature, and sustainable industry through advocacy, corporate partnerships, and public campaigns — comparable model and Dutch-market footprint to Natuur & Milieu.
• Goede Doelen Nederland: Goede Doelen Nederland is the Dutch charity branch association of which Natuur & Milieu is a member; it operates as an industry body for ANBI-registered Dutch fundraising charities, setting standards and providing collective services comparable to the standards Natuur & Milieu adheres to.
• Milieudefensie (Friends of the Earth Netherlands): Milieudefensie is the Dutch member of Friends of the Earth International, working on climate, circular economy, and environmental justice through advocacy, campaigns, and corporate engagement — directly comparable to Natuur & Milieu's Dutch-environmental-advocacy mandate.

Emerging players

• Plastic Soup Foundation: Plastic Soup Foundation is a Dutch nonprofit campaigning on plastic pollution and circular economy, sharing Natuur & Milieu's environmental-advocacy and citizen-engagement approach but focused specifically on plastics — partial overlap on pollution prevention and circular economy themes.
• Stichting De Noordzee: Stichting De Noordzee is a Dutch environmental nonprofit focused on protecting and sustainably using the North Sea — directly comparable to Natuur & Milieu's 'De Rijke Noordzee' program and overlapping on marine biodiversity and offshore wind policy advocacy.
• Urgenda: Urgenda is a Dutch sustainability organization driving innovative climate solutions, policy advocacy, and ecosystem-building across business and government — overlapping with Natuur & Milieu's stakeholder coalition approach to climate and sustainable industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/natuurenmilieu
• Facebookfacebook.com/natuurenmilieu
• YouTubeyoutube.com/natuurenmilieu
• LinkedInlinkedin.com/company/natuur-milieu
• TikToktiktok.com/@natuurenmilieu
• Xx.com/NatuurenMilieu

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natuur & Milieu