Linc Pen & Plastics
Linc Limited is an Indian public manufacturer and distributor of writing instruments and stationery products, selling own brands (Linc, Pentonic, Swype, Stackoo) alongside exclusive India rights for Deli and Uni-ball, through 2,866 distributors and 241,537 retailers domestically and exports to over 50 countries.
- Company typePublic
- Founded1979
- HeadquartersKolkata, India
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Linc Pen & Plastics does
Linc Limited (formerly Linc Pen & Plastics Ltd.) is an Indian public limited company headquartered in Kolkata, West Bengal, that manufactures and distributes writing instruments and a broader portfolio of stationery products. Founded in 1979 and operating for over 45 years, the company runs an owned manufacturing facility in Umbergaon, Valsad district (Gujarat) and sells under multiple brands: its own Linc, Pentonic, Swype, and Stackoo labels, alongside exclusive India distribution rights for Deli (Asia's largest stationery brand) and Uni-ball (Mitsubishi Pencil Co., Japan). The product range spans ball pens, gel pens, roller pens, retractable ball pens, marker pens, pencils, highlighters, school stationery, art supplies, adhesive products, calculators, desk supplies, and stationery organizers, supported by a dedicated corporate gifting service.
The company's go-to-market is overwhelmingly distribution-led: 36 channel partners, 2,866 distributors, and approximately 241,537 retailers across India form the domestic backbone, while exports cover over 50 countries spanning South East Asia, the Middle East, the USA, the UK, Europe, South America, Africa, Russia, and CIS countries. End-customers are segmented across education (schools, colleges), corporate and professional users, creative and art consumers, and general retail consumers, served through channel partners, distributors, retailers, export distribution, direct corporate sales, and Deli/Uni-ball distribution. Pricing is quote-based by order volume and customer segment rather than publicly disclosed.
Linc Limited is listed on the Bombay Stock Exchange (ticker 531241), is independently operated with no disclosed parent, and is led by founder and Chief Executive Officer Ekta Jalan. The 2025 rebranding from Linc Pen & Plastics Ltd. to Linc Limited reflects a deliberate identity shift from a pen manufacturer to a diversified stationery platform, anchored by exclusive brand rights and a deeply entrenched multi-tier distribution network.
Linc Pen & Plastics firmographics
Firmographics- Name
- Linc Pen & Plastics
- Legal name
- Linc Limited
- Website
- https://lincpen.com
- Company type
- Public
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Linc Limited is an Indian public manufacturer and distributor of writing instruments and stationery products, selling own brands (Linc, Pentonic, Swype, Stackoo) alongside exclusive India rights for Deli and Uni-ball, through 2,866 distributors and 241,537 retailers domestically and exports to over 50 countries.
- Ownership category
- akta.pro rank
Linc Pen & Plastics industry classification
Industry- Product category
- Writing Instruments & Stationery Manufacturing
- NAICS
- Office Supplies (except Paper) Manufacturing (339940), Office Supplies and Stationery Retailers (459410)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH)
- akta.pro secondary industry
- Calendars, Planners & Organization Supplies Retail (CRALABAJ)
Keywords
Where Linc Pen & Plastics is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Linc Pen & Plastics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Writing Instruments Sales: Primary revenue from manufacturing and selling pen products including ball pens, gel pens, roller pens, retractable ball pens, and dark pencils under Linc, Pentonic, and Swype brands
- Stationery Products: Revenue from wide range of stationery products including school stationery, art supplies, adhesive products, desk organizers, calculators, highlighters, and pencils
- Distribution Rights Revenue: Exclusive importer and distributor of Deli and Uni-ball, Mitsubishi Pencil Co., Japan products in India, generating revenue through distribution margins
- Corporate Gifting: Corporate gifting solutions including writing instruments and stationery products for business gifting purposes
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
Linc Pen & Plastics product offering
Product offeringCore offering
Linc Limited manufactures and sells writing instruments (ball pens, gel pens, roller pens, retractable ball pens, marker pens, and dark pencils) under the Linc, Pentonic, Swype, and Stackoo brands, and is the exclusive Indian distributor of Deli and Uni-ball stationery products. It also supplies schools, offices, and retail channels with broader stationery (art supplies, adhesives, calculators, desk supplies, highlighters, school stationery, and stationery organizers) and offers corporate gifting solutions.
Product overview
Linc Limited (formerly Linc Pen & Plastics Ltd.) is a manufacturer and distributor of writing instruments and stationery products operating in India with global presence in over 50 countries. The company offers its own-brand writing instruments (Linc, Swype, Pentonic, Stackoo) alongside exclusive distribution rights for Deli (Asia's largest stationery giant) and Uni-ball (Mitsubishi Pencil Co., Japan) brands in India. The product portfolio spans writing instruments (ball pens, gel pens, roller pens, retractable ball pens, marker pens), school stationery, art supplies, adhesive products, calculators, desk supplies, highlighters, pencils, and stationery organizers. The company also offers corporate gifting services.
Differentiator
Problem solved
Functional benefit
Brands
- Linc Pens: Core writing instrument brand offering ball pens, gel pens, roller pens, and retractable ball pens
- Swype
- Pentonic
- Deli
- Uni-ball
- Stackoo
Products and services
- Linc Writing Instruments Core own-brand writing instruments including ball pens, gel pens, roller pens, retractable ball pens, and marker pens under the Linc brand for everyday consumers, students, and offices.
- Pentonic Premium Pens Premium gel pens and writing instruments targeted at professionals and corporate gifting, known for refined finishing and smooth writing quality.
- Swype Writing Instruments Stylish and contemporary writing instruments under the Linc portfolio for modern consumer and student segments.
- Deli Stationery Range Range of art supplies, desk organizers, calculators, and office stationery from Deli (Asia's largest stationery brand), exclusively imported and distributed in India by Linc Limited.
- Uni-ball Pens World-famous pens from Mitsubishi Pencil Co., Japan, exclusively imported and distributed in India by Linc Limited.
- Stackoo Adhesive Products Adhesive stationery brand offering glue sticks, index tabs, and sticky notes for school, office, and home use.
- School Stationery School stationery range including coloring products, instrument boxes, rotary sharpeners, and stationery sets for students.
- Calculator Products Desktop calculators under the Deli brand for office and educational use.
- Highlighters Highlighters including the 'Just Click' highlighter for students, professionals, and office use.
- Pencils Dark pencils, mechanical pencils, and wooden pencils for writing and sketching use.
- Corporate Gifting Solutions Corporate gifting solutions including branded writing instruments and stationery products for business gifting purposes.
- Stationery Organizers Desk organizers, file bags, magazine containers, magnifiers, and zip bags for office and home organization.
- Adhesive Products Adhesive stationery products including glue sticks, index tabs, invisible tapes, liquid glue, and sticky notes.
- Desktop Supply Office consumables, paper cutters, pen holders, and scissors.
Quantifiable outcome
- Presence in over 50 countries
- +2 more outcomes
Companies that use Linc Pen & Plastics
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Linc Pen & Plastics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Linc Pen & Plastics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- ALAASIMA ALGOMIA BOOKSHOP, SudanminorLong-standing distribution partner since 2014, serving as the entry point for Linc products in Sudan. Linc products became the first Indian products to enter the Sudanese market through this partnership due to focus on quality.
- Deli (Asia's biggest stationery giant)coreLinc Limited is the exclusive importer and distributor of Deli products in India. Deli is described as Asia's biggest stationery giant, providing Linc with access to a comprehensive range of stationery products including desk organizers, calculators, art supplies, and adhesive products for distribution through Linc's extensive network.
- Uni-ball, Mitsubishi Pencil Co., JapancoreLinc Limited is the exclusive importer and distributor of Uni-ball products (manufactured by Mitsubishi Pencil Co., Japan) in India. This partnership provides access to premium Japanese writing instrument technology and brand reputation for distribution in the Indian market.
- Linc Europe D.O.OcoreInternational distribution partner for Linc products in European markets. Long-term partnership enabling business development and market expansion in Europe with collaborative growth strategies.
- Gelx Industries Limited, KenyacoreDistribution partner for Pentonic products in East African market. Active partnership with strong expectations for sales growth and market penetration in Kenya and surrounding regions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Linc Pen & Plastics competitors and assessment
Company assessmentOthers
- Deli Group: Deli is Asia's largest stationery manufacturer and Linc's exclusive Indian distribution partner; comparable as a brand owner and indirect competitor via the same retail channels.
- Mitsubishi Pencil (Uni): Mitsubishi Pencil manufactures Uni-ball, for which Linc is the exclusive Indian distributor; comparable as the upstream brand owner and indirect partner/competitor in premium pen segments.
Broad incumbents
- Stabilo: Stabilo is a European writing and highlighters specialist, comparable on premium stationery positioning and export-channel presence overlapping with Linc's international footprint.
- Pilot Corporation: Pilot is a global writing instrument incumbent with broad gel and ball pen lines; comparable as a premium-imported competitor against Linc's higher-tier Pentonic and Uni-ball offerings.
- Faber-Castell: Faber-Castell is a global writing and art supplies incumbent with overlapping pen, pencil, and art categories relevant to Linc's premium and art supply lines.
Direct peers
- Cello World: Cello is the leading Indian writing instrument and stationery manufacturer competing directly with Linc across ball pens, gel pens, and household stationery in the same retail channels.
- Reynolds Pens (RK Trust): Reynolds is a legacy Indian ball pen manufacturer with comparable price points, distribution depth, and concentration on education and mass-retail channels.
- Luxor Writing Instruments: Luxor competes head-on with Linc in Indian writing instruments and markers, with comparable school and corporate channel focus and overlapping retail distribution.
- Kokuyo Camlin: Camlin is a major Indian stationery brand across pens, art supplies, and adhesives — directly overlapping with Linc's broader stationery portfolio and education segment.
- Flair Pens: Flair is one of India's largest writing instrument manufacturers with overlapping ball pen, gel pen, and school stationery SKUs and similar B2B distribution-led GTM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Linc Pen & Plastics social profiles
Digital presenceLinc Pen & Plastics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linc Pen & Plastics leadership team
Management profileNumber of profiles
Profiles1 record
Linc Pen & Plastics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linc Pen & Plastics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linc Pen & Plastics
What does Linc Pen & Plastics do?
Linc Limited manufactures and sells writing instruments (ball pens, gel pens, roller pens, retractable ball pens, marker pens, and dark pencils) under the Linc, Pentonic, Swype, and Stackoo brands, and is the exclusive Indian distributor of Deli and Uni-ball stationery products. It also supplies schools, offices, and retail channels with broader stationery (art supplies, adhesives, calculators, desk supplies, highlighters, school stationery, and stationery organizers) and offers corporate gifting solutions.
Is Linc Pen & Plastics a public or private company?
Linc Pen & Plastics is a public company. It is classified as public and is currently operating.
When was Linc Pen & Plastics founded?
Linc Pen & Plastics was founded in 1979. It employs 1,001 to 5,000 people.
Where is Linc Pen & Plastics based?
Linc Pen & Plastics is headquartered in Kolkata, India, in the Asia region.
How does Linc Pen & Plastics make money?
Four revenue lines are on record. Writing Instruments Sales are the primary driver. The others are stationery Products, distribution Rights Revenue and corporate Gifting.
Who are Linc Pen & Plastics's main competitors?
Others on record are Deli Group and Mitsubishi Pencil (Uni). Broad incumbents are Stabilo, Pilot Corporation and Faber-Castell. Direct peers are Cello World, Reynolds Pens (RK Trust), Luxor Writing Instruments, Kokuyo Camlin and Flair Pens.
Does Linc Pen & Plastics have an API?
No public API is recorded for Linc Pen & Plastics.
What industry is Linc Pen & Plastics in?
Linc Pen & Plastics's product category is Writing Instruments & Stationery Manufacturing. Its primary akta.pro industry code is CRAOALAH, Stationery, Writing Instruments & Paper Products Distribution, with a secondary code of CRALABAJ, Calendars, Planners & Organization Supplies Retail. Its NAICS code is 339940 and its SIC code is 3950.