Radiohouse

What Radiohouse does

Radiohouse s.r.o. is a media representation company based in Prague, Czech Republic, and a member of Media Bohemia, the largest radio station owner in the country. Founded circa 2015 by executives active in private radio since the 1990s, the company sells radio advertising on behalf of the Media Bohemia station portfolio through a network of 14 regional offices staffed by 150 media consultants. Its portfolio includes Rádio Blaník+, Hitrádia+, Rock rádio+, and Fajn rádio+, which together hold 27.21% of the Czech radio advertising market and reach 8.5 million listeners, equivalent to 90.7% of the Czech radio population aged 12-79. Beyond traditional radio inventory, the company operates the RH Digital division for internet advertising and programmatic buying (via Adform and DV360), the BE DIGI initiative for digital audio advertising in streams and podcasts, and the RH 300 Cross+ cross-media program with TV Nova providing 100 million CZK in media support for 300 regional SMBs. The company also runs the Radia.cz mobile application streaming over 90 Czech radio stations, an AI Digital Newsroom for streaming stations, and event-based Special Operations including the annual Rádio Blaník birthday concert at Konopiště.

The business model is anchored in advertising sales across four revenue streams: radio advertising time sales across the portfolio, digital audio advertising through BE DIGI streams and podcasts, online advertising through RH Digital, and ancillary creative/production services. Pricing is governed by published rate cards with annual and multi-year subscription structures; the flagship Radiohouse Total product covering all stations saw only a 1.4% price increase in primetime for 2026 and now includes DAB+ digital and internet streaming distribution. Go-to-market is enterprise field sales via regional offices for SMB clients and a central sales team (led by Director Petr Harcuba and Managing Director Štěpán Ryska) for national accounts and media agencies; programmatic buying provides a complementary automated channel.

Customer segments span regional SMBs served locally, national advertisers (including enterprise logos such as Hyundai, Bosch Powertrain Solutions, Freudenberg, and Bambule), media agencies, and a newer regional digital advertiser segment targeted through BE DIGI. The company is privately held under Media Bohemia with no venture capital or external equity identified, and it is GDPR/CCPA compliant with a defined privacy framework. Recent strategic emphasis has been on extending the core radio business into digital audio, programmatic, and AI-driven content production while modernizing distribution through DAB+ broadcasting.

Name

Radiohouse

Legal name

RADIOHOUSE s.r.o.

Website

https://radiohouse.cz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Radiohouse s.r.o. is a Czech media representation firm selling radio, digital audio, and online advertising on behalf of the Media Bohemia station portfolio across 14 regional offices, serving regional SMBs, national advertisers, and media agencies with 27.21% of Czech radio ad market share.

Ownership category

akta.pro rank

Product category

Radio Advertising Media Representation

NAICS

Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311)

akta.pro primary industry

Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI)

akta.pro secondary industries

Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Radio advertising sales
• Media representation services
• Digital audio advertising
• Audio media planning
• Internet advertising

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Radio Advertising: Core revenue stream from selling radio advertising time across the portfolio of radio stations. Includes reservation of radio advertising time for broadcasting advertising campaigns, sponsorships, or other forms of advertising messages on radio stations.
2. Digital Audio Advertising: Revenue from digital audio advertising in streams and podcasts, part of the BE DIGI initiative targeting regional advertisers and expanding the digital audio advertising base
3. Online/Internet Advertising: Revenue from internet advertising through the RH Digital division, including banner advertising, video, and other online advertising content
4. Creative and Production Services: Related services including digital agency services, creative agency services, content and event agency services, graphic, web and video production work

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Radiohouse is a media representation company in the Czech Republic that sells radio advertising time, sponsorships, and digital audio advertising across a portfolio of radio station networks (Rádio Blaník, Hitrádia, Rock rádio, Fajn rádio) distributed via FM, DAB+, internet streaming, and podcasts. It complements traditional radio advertising with digital audio advertising through the BE DIGI initiative, online advertising services via its RH Digital division, programmatic buying through Adform and DV360, and cross-media programs such as RH 300 Cross+ in partnership with TV Nova. The company serves both national advertisers and regional businesses through a network of 14 regional offices across the Czech Republic.

Product overview

Radiohouse is a media representation company that operates as part of Media Bohemia Group, the largest radio station owner in the Czech Republic. The company offers a portfolio of radio station networks (Rádio Blaník+, Hitrádia+, Fajn rádio+, Rock rádio+) covering all Czech regions via FM, DAB+, and internet streaming, along with digital advertising services (RH Digital), programmatic audio advertising, and cross-media programs (RH 300 Cross+). The Radia.cz mobile application provides access to over 90 Czech radio stations. Radiohouse holds a 27.2% market share and reaches 8.5 million listeners across its portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Radia.cz Application Mobile application for streaming Czech radio stations online, offering free access to more than 90 Czech radio stations with real-time track information and favorites functionality. Available on Android and iOS.
• Rádio Blaník+ Network of regional Blaník radio stations targeting listeners aged 30-59 with Czech songs from the 1960s to present. Includes regional variants across Czech Republic plus online Český Blaník DAB station. 10.3-10.8% market share with monthly reach of 4 million listeners.
• Hitrédia (Hitrádio total+) Network of Hitrádio regional stations targeting listeners aged 20-49 with contemporary hits, news, and service information. Includes stations like Hitrádio City, Hitrádio Orion, Hitrádio FM Plus. Market share of 6.3% with 3.7 million monthly listeners.
• Fajn rádio+
• Rock rádio+
• RH Digital Digital advertising division offering online marketing services including banner advertising, video content, and programmatic buying across digital streams and podcasts. Includes BE DIGI initiative for regional digital audio advertising.
• BE DIGI

Quantifiable outcome

• 27.21% market share in Czech radio advertising
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ProfitOnline.czcoreGTM or Marketing Partner · 1 June 2026Partnership with the opinion and information website ProfitOnline.cz (part of Fakta publishing group) starting June 2026. The collaboration includes podcast projects, content partnerships, and networking events targeted at entrepreneurs and managers. ProfitOnline.cz ranks among the top 10 most popular economic and financial websites in the Czech Republic.
• TV NovacoreStrategic or Co-development Partner · 1 January 2026Joint program RH 300 Cross+ providing 100 million CZK in media support for regional small and medium-sized entrepreneurs. The program helps regional businesses compete with global competition through a unique combination of radio advertising and TV campaigns.
• ADMEZ (Association of Direct Marketing, E-commerce and Parcel Trade)minorStrategic or Co-development PartnerCollaboration in the Media Academy educational program supported by the European Social Fund, focused on developing business, media, and marketing competencies of professionals from the media environment.
• IMV (Institut manažerského výzkumu Karla Frimla)minorStrategic or Co-development PartnerCo-organizer of the Media Academy educational program along with ADMEZ, focused on developing business, media, and marketing competencies of media professionals.
• Audio ArenaminorGTM or Marketing PartnerBusiness podcast studio partnership for the Audio Arena podcast, located adjacent to the Innovation Week venue, providing media partnership and content creation capabilities.
• Publicis Groupe Czech RepublicminorStrategic or Co-development PartnerExpert participation in the Media Academy advanced education panel, with Zuzana Šindelářová as business development director.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• iHeartMedia: Largest US radio operator with national ad sales, programmatic audio (iHeartRadio), and podcast monetization. Comparable as a multi-format radio and digital audio advertising sales house at scale, though operating in a much larger market.
• Czech Radio (Český rozhlas): Czech public-service broadcaster operating the national radio network. While non-commercial, it competes for audience share with Radiohouse's portfolio and defines the overall Czech listening landscape.
• Cumulus Media / Westwood One: US radio broadcaster and national ad network (Westwood One) comparable in business model to Radiohouse: multi-station portfolio, regional sales, programmatic, and digital audio monetization.
• Bauer Media Group: One of Europe's largest radio operators and publishers with stations across multiple CEE and Western markets. Comparable as a broad-based audio and media advertising sales house serving advertisers with multi-market reach.
• Lagardère Group: Global media conglomerate whose Lagardère Radio division owns Czech stations Evropa 2 and Frekvence 1. Competes with Media Bohemia/Radiohouse in Czech commercial radio, but operates as part of a much broader international portfolio.

Emerging players

• Acast: Global podcast hosting and advertising platform. Comparable to Radiohouse's emerging digital audio / podcast monetization ambitions (Audio Arena, BE DIGI), though focused exclusively on on-demand podcast inventory rather than broadcast radio.
• Spotify: Global audio streaming platform with growing ad-supported business targeting the same advertiser budgets as radio. Not a direct competitor for Radiohouse's owned inventory, but a structural rival for share-of-wallet in audio advertising — particularly among younger demographics.

Others

• News Media Bohemia: Related party within the broader Media Bohemia group. Sister entity rather than direct competitor; relevant as ecosystem context for how Radiohouse fits inside its parent conglomerate's portfolio strategy.

Direct peers

• Astoria Group: Czech media representation and sales house with a multi-channel portfolio including radio and digital. Competes with Radiohouse for advertiser budgets across traditional and online channels in the Czech market.
• United Networks: Czech media representation firm selling advertising for major radio stations (Evropa 2, Frekvence 1, Dance rádio) under Lagardère. Directly competes with Radiohouse for both national advertisers and regional SMBs in the same Czech radio ad market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RADIOHOUSEcz
• Facebookfacebook.com/radiohouse.cz
• LinkedInlinkedin.com/company/radiohouse-s-r-o-
• Instagraminstagram.com/radiohouse.cz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radiohouse