The Mike Ferry Organization

What The Mike Ferry Organization does

The Mike Ferry Organization (MFO) is a privately held real estate sales coaching and training company founded in 1975 by Mike Ferry and headquartered at 7220 S Cimarron Rd Suite 300, Las Vegas, Nevada. The company sells a portfolio of coaching programs, self-paced and live training courses, on-demand content subscriptions, in-person events, and published books aimed at individual real estate agents and small broker teams across the experience spectrum from newly licensed to veteran producers. The operational anchor is the proprietary Mike Ferry Sales System, a codified methodology covering scripts, dialogs, and objection handling developed over 50+ years; supporting assets include the Vault on-demand streaming library, MFO Academy Structured Learning Systems (SLS) delivered via Zoom, the weekly podcast "Mike Ferry's Podcast the Original," and the MFTV blog.

The business model is a mix of long-duration subscription coaching contracts (Premier Coaching and One on One Coaching sold as 12-month non-refundable commitments with a minimum of 40 coaching calls per year), recurring low-priced subscriptions (Vault at $30/month, Mornings with Mike at six-month non-refundable terms), one-time training purchases (The Foundation at $295, Listing Presentation SLS at $700, Neuro Linguistic Program + at $1,590, 90 Days with Mike at $900), and event ticket revenue from Superstar Retreats, Action Workshops, and Prospecting Clinics. Distribution is direct-to-consumer via mikeferry.com and a toll-free phone sales operation, supplemented by regional in-person events. The customer base is concentrated in the US with limited presence in Canada and Italy, and the company employs practitioner-coaches (Tony Smith, Larry Kozak, Ron Cronin) who are themselves veteran real estate agents. Sabrina Ferry serves as President; Mike Ferry remains actively involved as the founder and primary brand figure.

Name

The Mike Ferry Organization

Legal name

The Mike Ferry Organization

Website

https://mikeferry.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

The Mike Ferry Organization is a privately held, Las Vegas-based real estate sales coaching and training company founded in 1975, selling 12-month coaching contracts, self-paced and Zoom-delivered training courses, an on-demand content library, and live retreats to individual real estate agents and small broker teams primarily in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Coaching Programs: Premier Coaching and One on One Coaching programs with 12-month non-refundable contracts providing ongoing accountability, support, and guidance using the Mike Ferry Sales System.
2. Training Programs: Structured Learning Systems (SLS) including The Foundation ($295), Listing Presentation SLS ($700), Neuro Linguistic Program + ($1,590), and 90 Days with Mike ($900). These are one-time purchases for specific training courses.
3. Subscription Products: Vault Subscription ($30/month) providing on-demand access to the training content library. Mornings with Mike subscription ($6 months non-refundable) offering weekly 30-minute live sessions with Mike Ferry.
4. Events and Retreats: Revenue from Superstar Retreat tickets (East Coast September 15-18, 2026), Action Workshops, and Prospecting Clinics. Premier Policy charges $150 fee for no-shows.
5. Books and Publications: Mike's Daily Messages Books (2017-2023), 'What I've learned from Mike' and other publications sold through the online store.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Mike Ferry Organization sells real estate sales coaching, training curricula, books, audio programs, and live seminar tickets aimed at individual real estate agents. Offerings span a structured online academy (MFO Academy), a recurring content membership (The Vault), a daily coaching broadcast (Mornings with Mike), in-person events, and physical/digital products authored by founder Mike Ferry.

Product overview

The Mike Ferry Organization offers a comprehensive real estate sales coaching and training ecosystem built around the Mike Ferry Sales System. The portfolio consists of multiple product categories: (1) Coaching Programs including Premier Coaching and One on One Coaching (both 12-month contracts) plus Mornings with Mike (weekly sessions); (2) Training Programs including The Foundation (self-paced, $295) and MFO Academy Structured Learning Systems (SLS) delivered via Zoom covering Listing Presentation, Prospecting, Building Success, New Agent, and Neuro Linguistic Programs; (3) Subscription/VOD Services including The Vault ($30/month on-demand library) and 90 Days with Mike ($900 prerecorded calls); (4) Events including East/West Coast Superstar Retreats, Action Workshops, and Prospecting Clinics; (5) Published products including books and digital guides; (6) Content platforms including the MFTV Blog and Podcast. The ecosystem is anchored by the 50+ year old Mike Ferry Sales System with proven scripts, dialogs, and objection handlers. The company also supports the Andrea Bocelli Foundation as its preferred charity.

Differentiator

Problem solved

Functional benefit

Brands

• Mike Ferry TV (MFTV): The company's blog and video content platform featuring weekly episodes on real estate topics including listings, objection handling, and mindset.
• The Foundation
• The Vault
• MFO Academy
• Mornings with Mike
• 90 Days with Mike
• Mike Ferry's Podcast the Original
• Listing Presentation SLS
• Neuro Linguistic Program +
• Superstars of MFO

Products and services

• MFO Academy Online structured learning program providing step-by-step real estate sales and business-building curricula for individual agents.
• The Vault
• Mornings with Mike
• Live Seminars and Events
• Books and Audio Programs

Quantifiable outcome

• 73% listing conversion vs. 22% industry average
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Andrea Bocelli Foundation (ABF)minorOthers · 1 January 2016The Mike Ferry Organization supports the Andrea Bocelli Foundation (ABF), a nonprofit founded in July 2011 that empowers people and communities in situations of poverty, illiteracy, distress due to illness, and social exclusion. ABF has 650,000+ beneficiaries, provided 3,000+ students with education access, provided healthcare to 8,000 people in Haiti, supports 800 families in HIV assistance program, and provides 400,000 people with drinking water daily. 95% of funds go directly to projects. Mike Ferry met Andrea Bocelli in 2016 through his cousin. Sabrina Ferry is President of MFO and actively involved with ABF.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ninja Selling: Sales training and certification platform built on a ninja-themed methodology, with strong adoption among real estate agents. Comparable methodology-plus-training product plus group certification events overlap with MFO's training and retreat formats.
• Troy Icenhower Coaching: Real estate coaching and training provider focused on agent productivity, accountability, and team-building, with a similar high-ticket coaching model. Targets the same experienced-agent cohort MFO serves with Premier/One-on-One coaching.
• Buffini & Company: Brian Buffini's real estate coaching and training business built on the '100 Days to Greatness' and 'Buffini Coaching' programs. Direct peer with comparable coaching, events (Master Class), and referral-based systems for real estate agents.
• Darryl Davis Real Estate Coaching: Veteran real estate coach offering training programs, events, and coaching subscriptions to independent agents. Mirrors MFO's positioning around converting more listings and increasing agent production through scripts and accountability.
• Icenhower Coaching & Consulting (formerly Star Power): Real estate coaching platform with multi-tier coaching, masterminds, and online training for agents and team owners. Overlaps with MFO's Premier/One-on-One coaching plus Advanced-tier offerings.
• Tom Ferry (tomferry.com): Long-standing direct competitor offering real estate agent coaching, training, events, and online courses. Closely overlaps with MFO on target customer (real estate agents), product mix (coaching + courses + events), and methodology-based value proposition.

Others

• Hal Elrod (Miracle Morning): Personal development and mindset coaching brand overlapping with MFO's NLP/mindset content and Mornings with Mike cadence. Not a direct real estate competitor but competes for the same agent mindset-training spend.

Broad incumbents

• Keller Williams MAPS Coaching: Coaching arm of the largest US real estate franchise, offering productivity and business planning coaching to KW agents. Broader incumbent because it's bundled inside a franchise ecosystem rather than sold as a standalone methodology, but directly substitutes for MFO-style coaching.
• Tony Robbins Business Coaching: High-ticket business coaching franchise serving entrepreneurs broadly, including real estate professionals. Comparable high-touch, multi-year coaching contract structure and pricing ladder, though audience spans well beyond real estate.

Emerging players

• The CE Shop: Online real estate education and licensing provider offering courses, exam prep, and continuing education. Adjacent to MFO's Foundation training product, though its strength is regulatory/educational rather than sales coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLOnHmRn9Gtz7aRfUZgK655dbXF4tstRfB
• Xx.com/mikeferryorg
• Facebookfacebook.com/mikeferryorg
• LinkedInlinkedin.com/company/the-mike-ferry-organization

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mike Ferry Organization