Vasart

What Vasart does

Vasart is a Brazilian manufacturer and direct-to-consumer e-commerce company specializing in decorative plant pots, cachepots, and complementary garden and home products, founded in 2004 and headquartered in Barueri, São Paulo. The company produces its core line of vases using rotomolding technology with polyethylene that is approximately 75% recycled and 100% recyclable, and is self-described as the first brand worldwide to commercialize rotomolded plant pots and the first to use I'm Green certified green polyethylene in the category. Its catalog spans 117 SKUs across 24 themed collections (including SP27, Malta, Verona, Acqua, Decô, Bromélia, Cacau, Copacabana, and Egg), with sizes ranging from mini 6cm pots to 110cm giants, self-watering systems, wall-mounted and hanging formats, and recent extensions into garden furniture, apparel, and planting supplies.

Vasart's business model is anchored in omnichannel distribution. The primary channel is its own e-commerce site (vasart.com.br), where products are made-to-order with a stated 15-day dispatch window and offered with installment pricing up to 10x without interest, Pix discounts, and free shipping thresholds for South and Southeast Brazil. Two company-owned showrooms — at the Mercadão das Flores in São Paulo and at CNP in Holambra — provide physical retail alongside a national reseller (Revenda) network and a dedicated Specifier program targeting architects, interior designers, and landscape professionals. Unit prices range from approximately R$9.90 for entry-level mini vases to R$1,029.90 for premium furniture SKUs, and all products carry a 5-year warranty.

The company serves three distinct customer segments: end consumers seeking lightweight, UV-resistant, weatherproof containers for indoor and outdoor plants; retail resellers purchasing wholesale to resell at higher margins; and professional specifiers integrating Vasart products into design projects. The company is privately held and independently operated, with co-founder Eduardo Savazoni serving as Director and CEO, and has no disclosed external funding, M&A activity, or revenue figures.

Name

Vasart

Legal name

Vasart

Website

https://vasart.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Vasart is a Brazilian manufacturer and D2C e-commerce brand producing rotomolded polyethylene plant pots, cachepots, and complementary home and garden products across 117 SKUs, selling to end consumers, resellers, and professional specifiers in Brazil.

Ownership category

akta.pro rank

Product category

Decorative Plant Pots & Garden Furniture

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Pottery & Related Products (3260)

akta.pro primary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Decorative plant pots
• Rotomolded vases
• Self-watering planters
• Garden furniture
• Recycled polyethylene pots

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company sells products directly to consumers through their e-commerce website (vasart.com.br). Products are made-to-order, produced after order receipt and shipped directly to customers. Payment options include credit card (up to 6x without interest), Pix (5% discount), and bank slip.
2. Reseller/Wholesale: The company offers a reseller program with special conditions for retailers and lojistas, allowing resellers to sell Vasart products with increased profit margins.
3. Specifier Program: Professional architects and designers can register as specifiers to access exclusive benefits for specifying Vasart products in their projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Vasart designs, manufactures, and sells decorative plant pots, cachepots, planters, and outdoor garden furniture made primarily from rotomolded recycled polyethylene. The company markets 24 themed collections and approximately 117 SKUs to Brazilian consumers through its own e-commerce site, two physical retail stores, and a reseller/specifier network, offering self-watering systems, UV-resistant finishes, and a 5-year warranty.

Product overview

Vasart é uma empresa brasileira dedicada à pesquisa e desenvolvimento de soluções em vasos e móveis para jardim. A empresa oferece uma linha diversificada de produtos que se divide em: (1) Vasos decorativos para plantas em plástico rotomoldado e polipropileno, incluindo coleções temáticas como SP27 (inspirada nos postes de São Paulo de 1927), Malta, Siena, Acqua (autoirrigável), Bagé, Bromélia, Cacau, Copacabana, Verona e Decô; (2) Acessórios como pratos para vasos em diversos tamanhos; (3) Ferramentas de jardinagem como regadores da linha Foz; (4) Móveis para exterior incluindo banquetas, mesas, poltronas e espreguiçadeiras; (5) Linha de roupas com camisetas temáticas. A empresa utiliza tecnologia de rotomoldagem com material polietileno (80% reciclado) e 100% reciclável, com proteção UV para resistência ao sol e chuva. Os produtos são comercializados via e-commerce direto da fábrica com garantia de 5 anos.

Differentiator

Problem solved

Functional benefit

Products and services

• Decorative Plant Pots (rotomolded polyethylene) Complete line of decorative plant pots in rotomolded and injected plastic, available in round, square, bowl, wall, and floor formats for indoor and outdoor use; sizes mini (under 15cm), small (16-30cm), medium (31-60cm), large (61-90cm), and giant (91-110cm). Manufactured with UV-protected, weather-resistant polyethylene made from 75-80% recycled plastic.
• Self-Watering Planters (Acqua Collection) Self-irrigating cachepots with built-in water reservoir and cord-based wicking system designed to keep plants hydrated with minimal maintenance, intended for users with limited time or plant care experience.
• Hanging Self-Watering Planters (Egg Collection) Suspended self-watering planters featuring an internal perforated plate and wick cord that transports water from the reservoir to the soil, designed for hanging display.
• Wall Planters and Floreiras Wall-mounted planters and jardinieres designed for decorating walls with live plants, suitable for indoor and outdoor use.

Quantifiable outcome

• 100% recyclable materials in product line by 2027
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IKEA: Global home furnishings retailer with a substantial plant-pot and garden décor assortment at value prices. Comparable product category and use cases but operates at massive global scale with a different price positioning than Vasart.
• Mor: Brazilian manufacturer and retailer of plastic household and garden products, including plant pots, storage, and outdoor furniture. Direct overlap with Vasart in plastic plant pots and garden décor for the Brazilian consumer.
• Etna: Brazilian home furnishings and décor retailer with broad assortment including planters and garden items. Comparable in serving design-conscious Brazilian consumers and offering adjacent décor categories that overlap with Vasart's assortment.
• Tok&Stok: Large Brazilian specialty retailer of furniture and home décor, with a meaningful assortment of plant pots and decorative accessories. Comparable end customer and complementary product overlap with Vasart's home-decor positioning.
• Tramontina: Major Brazilian housewares and garden products manufacturer with a wide portfolio including pots, planters, and outdoor furniture. Comparable to Vasart as a Brazilian-made home and garden goods brand, though Tramontina operates at much larger scale across many categories.

Regional players

• The Sill: US-based D2C plant retailer with branded pots, planters, and plant-care content. Comparable business model and target audience (urban plant enthusiasts) but operates in North America rather than Brazil.
• Bloomscape: Online plant and planter retailer selling plants with branded decorative pots. Similar D2C model and audience to Vasart but focused on the US market and plant-plus-pot bundles.

Others

• Sferra (or other premium home décor D2C): Brazilian home décor marketplace (Casa Shops / similar) curating vases, planters, and decorative accessories from multiple sellers. Overlaps with Vasart's assortment through marketplace distribution rather than direct competition.

Emerging players

• Westwing: Brazilian members-only e-commerce platform for furniture and home décor, including plant pots and decorative accessories. Comparable D2C motion and customer demographic, but operates as a multi-seller marketplace rather than a single-brand manufacturer like Vasart.

Direct peers

• Ou Plantas & Vasos: Brazilian plant and decorative pots e-commerce retailer offering vases, planters, and accessories. Closely matches Vasart's product focus, customer segment, and D2C motion within the same Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vasartoficial
• LinkedInlinkedin.com/company/palash-comercio-e-importacao-ltda

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vasart