Dame Alice Owen's School

What Dame Alice Owen's School does

Dame Alice Owen's School (DAOS) is a state-funded, non-selective co-educational secondary school and sixth form located in Potters Bar, Hertfordshire, England. Founded in 1613 under the trusteeship of The Worshipful Company of Brewers and relocated from Islington to its current campus approximately 50 years ago, the school serves students aged 11-18 across Year 7 through Sixth Form (Years 12-13). It delivers a full academic curriculum across 20+ departments — including Mathematics, Sciences, Humanities, Modern Languages, Arts, and a Music pathway — alongside extensive pastoral care, enrichment, and Duke of Edinburgh provision. It is a member school of the Advance Learning Partnership multi-academy trust.

Academic outcomes are the school's defining commercial signal in a state-funded context: 72% of GCSE grades at 9-7 and 89% A*-B at A Level in 2025, with 26-28 Oxbridge offers and 15+ medical degree acceptances annually. The school has been named Sunday Times Southeast State Secondary School of the Decade (2020), Sunday Times State Secondary of the Year (2016), Comprehensive School of the Year for Academic Excellence (2025), and The Telegraph's Best Non-Selective State Sixth Form in the Country (2025).

Revenue is not commercial in the traditional sense; the school is financed primarily through UK government per-pupil funding via Hertfordshire County Council, supplemented by catering income (Wisepay cashless payments), school trip fees, facility lettings, and alumni/parent donations channeled through the Owenians alumni portal, the Old Owenians association, and the Owen's School Association. A March 2026 fundraising weekend raised over £440,000 with matched donor contributions. The underlying technology stack is conventional EdTech — Wisepay payments, AccessIt library catalogue, Google Sites student/staff launchpads, and Desmos for mathematics — with no disclosed AI/ML capabilities.

Name

Dame Alice Owen's School

Legal name

Dame Alice Owen's School

Website

https://damealiceowens.herts.sch.uk

Company type

Private

Founded year

1613

Operating status

Operating

Short description

Dame Alice Owen's School is a state-funded, non-selective secondary school and sixth form in Potters Bar, Hertfordshire, serving students aged 11-18. Founded in 1613, it delivers a full academic curriculum with consistently top-tier outcomes including 26-28 Oxbridge offers annually.

Ownership category

akta.pro rank

Headquarters

HQ city

Hereford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels5 records

Core offering

Dame Alice Owen's School is a state-funded co-educational comprehensive secondary school located in Potters Bar, Hertfordshire, providing education for students aged 11 to 18 across Years 7–11 (GCSE) and a Sixth Form (Years 12–13, A Level). The school delivers a broad academic curriculum across more than twenty departments including sciences, humanities, modern languages, arts, business and computing, alongside extensive pastoral care, extra-curricular activities and university preparation services. The institution operates as a single educational establishment under the trusteeship of The Worshipful Company of Brewers and is part of the Advance Learning Partnership.

Product overview

Dame Alice Owen's School is a state secondary school in Potters Bar, Hertfordshire, England, offering comprehensive education from Year 7 through Sixth Form. The school provides academic instruction across multiple departments including Art, Business, Computing, Design and Technology, Drama, Economics, English, Food and Nutrition, Geography, History, Mathematics, Modern Languages, Music, PE, Politics, Psychology, Religious Studies, Science, Sociology, and Textiles Design. The institution operates as a single unified educational establishment with sixth form provision, supported by various internal platforms including the DAOS Hub for student/staff resources, ICT support services, remote education provision, and extra-curricular programs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 67% of all grades awarded at levels 9-7 (GCSE 2024)
• +6 more outcomes

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Advance Learning PartnershipcoreStrategic or Co-development PartnerMulti-academy trust that Dame Alice Owen's School is part of, providing collaborative educational leadership and shared resources across partner schools.
• The Worshipful Company of BrewerscoreOthersThe Dame Alice Owen Foundation was founded in 1613 with the Worshipful Company of Brewers as Trustee. The school celebrates ties to its brewing heritage through the 'Brewer's Garden' and connections to the brewing industry.
• Owen's School Association (OSA)supportingOthersParent and community association supporting the school through fundraising and events. Runs activities including the Great Keg Carry house competition referencing the brewing heritage.
• Old Owenians (Old Owens)supportingOthersAlumni network for former students including sports club and social activities. Notable alumni include Gary Kemp and Steve Norman of Spandau Ballet.
• The OwenianssupportingOthersComprehensive alumni online portal providing donation functionality, alumni networking, and connection opportunities for former students.
• Hertfordshire County CouncilcoreOthersLocal education authority managing school admissions, educational standards, and educational services for Hertfordshire schools.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Parmiter's School: Co-educational state secondary school in Watford, Hertfordshire — within the same county as DAOS. Comparable as a high-performing Hertfordshire state school competing for the same geographic applicant pool.
• Verulam School: Boys' state school in St Albans, Hertfordshire — geographically proximate to DAOS. Comparable as a Hertfordshire secondary with overlapping catchment and a similar selective-state admissions approach.
• St Olave's and St Saviour's Grammar School: Selective boys' grammar in Orpington with very strong GCSE/A Level outcomes and consistent top-of-league-table recognition. Comparable selective state model serving ambitious Greater London families.
• The Henrietta Barnett School: Highly selective state girls' school in Hampstead Garden Suburb, London. Comparable as another academically elite state school with its own entrance exam that produces top-tier GCSE/A Level results and Oxbridge placements, competing for similar ambitious families.
• Tiffin School: Boys' grammar school in Kingston upon Thames. Comparable as a high-performing selective state grammar with Oxbridge-level outcomes and similar Sunday Times Parent Power recognition, competing in the Greater London state-school league.
• Wilson's School: Boys' grammar school in Sutton, consistently ranked in the UK top 10 for A Level results. Direct comparator for academic outcomes profile and Oxbridge pipeline, with similar selective state-school governance.
• Queen Elizabeth's School, Barnet: Boys' grammar school in Barnet, very close geographically to DAOS. Direct competitor for top-achieving boys in the Hertfordshire/Barnet catchment and regularly ranked among the UK's top state schools for results.
• Reading School: Boys' grammar school in Reading, regularly among the UK top 10 state schools. Comparable selective state grammar with similar league-table positioning and Oxbridge destination profile.

Regional players

• St Albans School: Independent day school in St Albans, Hertfordshire — operating in the same region but on a fee-paying model. Comparable as a high-achieving secondary provider competing for top Hertfordshire families at the private-school tier.

Broad incumbents

• Eton College: Premier UK independent boarding school with the strongest Oxbridge pipeline nationally. Functions as a broader incumbent that anchors the premium end of the same target market (ambitious UK families seeking Oxbridge-track education), even though the business model differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/damealiceowens
• Facebookfacebook.com/damealiceowensschool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dame Alice Owen's School