Verulam School

What Verulam School does

Verulam School is a state-funded secondary school located on Brampton Road in St Albans, Hertfordshire, England, serving students aged 11–18 across Years 7–13. Founded in 1938 and now operating as a constituent school of Ambition Education Trust (a multi-academy trust of 10 schools educating over 7,500 pupils aged 3–18 with 800+ staff), it delivers a full secondary curriculum through KS3, GCSE and Sixth Form A-Level/BTEC pathways alongside an extensive co-curricular programme covering sport, performing arts, music, leadership, Duke of Edinburgh awards, and the new Verulam Sports Academy, Super Curriculum, HPQ and EPQ qualifications.

Its core technology layer is Google Workspace for Education Plus, deployed across Chromebooks with Google Classroom as the digital learning management system and Gemini as the AI assistant layer; this stack underpins teaching, homework setting and parent communication (Google Guardians Guide). Complementary platforms include Unifrog (careers), Sparx (homework/reading), and My Child at School (parent payments). The school has been formally recognised by Google as a Google for Education Reference Institution (2024) and by UCL as a Beacon School for Holocaust Education (2025).

Verulam is not a commercial enterprise. Revenue comes entirely from UK government funding via the Education and Skills Funding Agency, routed through the local authority and Ambition Education Trust on a per-pupil basis; no tuition fees are charged. Ancillary revenue is limited to a small number of optional paid extras (e.g., the Launch Pad Enterprise Day at £15, residential trips, and external-provider clubs). Customer "acquisition" is conducted through the Year 7 Transition programme, Sixth Form Admissions, In-Year Admissions, open evenings, and digital channels (website, fortnightly VeruNews, LinkedIn, Facebook, Instagram). The current Headteacher, Mr Fergal Moane, took up post around May 2024.

Name

Verulam School

Legal name

Verulam School

Website

https://verulamschool.co.uk

Company type

Private

Founded year

1938

Operating status

Operating

Short description

Verulam School is a state-funded secondary school and sixth form in St Albans, Hertfordshire, serving students aged 11–18 with GCSEs, A-Levels and BTECs. Part of Ambition Education Trust, it runs Google Workspace for Education Plus as its core digital platform and consistently ranks in England's top 20% for GCSE results.

Ownership category

akta.pro rank

Headquarters

HQ city

St Albans

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. State Education Funding: Verulam School is a state-funded secondary school receiving government funding through the local authority and its Multi-Academy Trust (Ambition Education Trust). Revenue comes from the Education and Skills Funding Agency for pupil enrollment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Verulam School delivers secondary education for boys aged 11-18, offering a Key Stage 4 (GCSE) pathway, a Sixth Form offering A-Levels and BTECs, and a broad co-curricular programme including the Super Curriculum, Extended Project Qualification (EPQ), Verulam Sports Academy and a Scholars Programme. Teaching and learning are supported through Google Workspace for Education Plus, Google Classroom, Chromebooks and Gemini AI. Pastoral care is organised around a seven-house system plus a dedicated Safeguarding and Wellbeing team.

Product overview

Verulam School is a secondary school providing education from Years 7 through 13 (Sixth Form). The school's core educational products include a comprehensive GCSE curriculum (KS4 Pathways/Options) and Sixth Form courses. Supporting the core curriculum, the school offers numerous add-on programmes including the Super Curriculum for extended learning, the Higher Project Qualification (HPQ) and Extended Project Qualification (EPQ) for independent research, and the Verulam Sports Academy for elite athletic development. The school also provides enrichment programmes such as the Scholars Programme (in partnership with Brilliant Club), Eco Council for environmental initiatives, and Sixth Form Prefect Mentorship for peer support. Technology integration centres on Google Workspace for Education Plus, with Google Classroom serving as the primary digital learning platform alongside tools like Unifrog for career guidance, Sparx for homework, and My Child at School for parent communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Key Stage 4 (GCSE) Programme Statutory KS4 secondary education programme for boys aged 14-16, leading to GCSE qualifications and serving as the primary compulsory phase of schooling at Verulam School.
• Sixth Form (A-Levels and BTECs) Post-16 academic and vocational pathway for students aged 16-18, offering A-Level and BTEC qualifications to prepare students for higher education, apprenticeships or employment.
• Super Curriculum Extended-learning programme designed to stretch students beyond the standard syllabus through additional reading, research and enrichment activities, supporting applications to top UK universities.
• Extended Project Qualification (EPQ) Level 3 qualification for sixth-form students involving an independent research project, taught as part of the Verulam School enrichment offer.
• Higher Project Qualification (HPQ) Level 2 project-based qualification taken before sixth form to develop independent research and study skills.
• Verulam Sports Academy Sport-focused co-curricular programme run by the school, providing structured sport opportunities beyond the standard PE curriculum.
• Scholars Programme An academic enrichment programme aimed at high-attaining students, supporting stretch and challenge activities within the school's offer.
• Eco Council Student-led environmental group within the school's co-curricular offer, providing sustainability and leadership opportunities for students.

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Ambition Education TrustcoreStrategic or Co-development PartnerVerulam School is part of Ambition Education Trust, a Multi-Academy Trust comprising 10 schools in Hertfordshire including three primary, one infants, one junior, and five secondary schools. The Trust supports over 7,500 students aged 3-18 and enables collaboration, shared resources, and educational excellence across its schools.
• Google for EducationcoreTechnology or IntegrationVerulam School is recognised as a Google for Education Reference Institution, demonstrating excellence in using Google tools including Google Workspace for Education Plus, Gemini, and Chromebooks. The school integrates Google technology across all aspects of teaching and learning.
• Herts Music ServicecoreStrategic or Co-development PartnerVerulam is partnered with Herts Music Service which provides peripatetic music teachers for individual lessons across a range of instruments including violin, viola, piano, brass, and guitar. The partnership also supports school concerts and music events.
• Herts Music ServicecoreImplementation/ SI/ Consulting PartnerProvides highly skilled peripatetic music teachers for instrumental lessons at the school
• Young EnterpriseminorStrategic or Co-development PartnerPartnership with Young Enterprise for My Money Matters financial literacy course for Years 10 and 12 students. The charity provides digital financial education programmes accredited by the Money and Pensions Service.
• University of HertfordshireminorStrategic or Co-development PartnerUniversity delivers assemblies for Year 11 on Level 3 choices and higher education pathways, and contributes to careers education and Work Skills Days.
• HFL EducationminorStrategic or Co-development PartnerHFL Education provides revision support sessions for Year 11 students, including facilitated revision sessions in Core subjects.
• Working Options in EducationminorStrategic or Co-development PartnerDelivers career insight talks to Year 10 students helping them understand different industries and skills employers value.
• St Albans FCminorStrategic or Co-development PartnerVerulam works closely with St Albans FC Sixth Form Academy and youth teams who use Sandpit Lane for training and matches.
• St Albans Cricket ClubminorStrategic or Co-development PartnerPartnership allows pupils access to cricket nets at Clarence Park and shared use of Sandpit Lane sports facilities.
• Paul Davis Fencing AcademyminorChannel Partner/ Reseller/ DistributorFormer Verulam student Paul Davis runs paid fencing clubs every Thursday after school in the Sports Hall.
• Rayappan Badminton AcademyminorChannel Partner/ Reseller/ DistributorRuns paid coached badminton sessions including Tuesday sessions for students wanting to develop skills further.
• Sam Ryder Golf AcademyminorChannel Partner/ Reseller/ DistributorPartnership based at Verulam Golf Club offering golf sessions for pupils throughout the year.
• NHS Mental Health Support TeamcoreImplementation/ SI/ Consulting PartnerNHS provides training for Sixth Form Mental Health Mentors and supports school safeguarding team in designing mental health assemblies and 1:1 sessions.
• Brilliant ClubminorStrategic or Co-development PartnerOrganises the Scholars Programme for selected Year 9 students, with university tutors leading seminars and students completing 2,000-word essays.
• LEAF EducationminorStrategic or Co-development PartnerLEAF provides sustainability education workshops for Sixth Form students focusing on food choices, farming, and environmental impact.
• Herts and Middlesex Wildlife Trust (Wilder Schools Champions)minorStrategic or Co-development PartnerAdvisory support for Eco Council pond creation project, helping with design and construction guidance for biodiversity initiatives.
• Rotary ClubminorStrategic or Co-development PartnerOrganises Regional Design & Technology competition hosted at Katherine Warington School, involving Verulam students.
• PGL Caythorpe CourtminorChannel Partner/ Reseller/ DistributorPGL provides residential adventure trip venue for Year 8 students with activities including abseiling, canoeing, zip wire, and high ropes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marlborough Science Academy: State secondary school in St Albans offering a broad academic curriculum including sciences. Comparable size, model, and Hertfordshire catchment as Verulam.
• Parmiter's School: State-funded secondary school with sixth form in Garston, near Watford, Hertfordshire. Similar size, academic profile, and GCSE/A-Level offer to Verulam.
• Townsend Church of England School: State faith secondary school in St Albans, Hertfordshire offering GCSEs and A-Levels. Direct catchment overlap and broadly equivalent academic model.
• Roundwood Park School: State secondary school in Harpenden, Hertfordshire serving a similar aspirational commuter-belt catchment. Comparable curriculum and sixth form provision.
• Sandringham School: State-funded secondary school in St Albans, Hertfordshire — same catchment area, same comprehensive model, and competing for the same Year 7 applicant pool as Verulam. Closest direct peer by geography and offering.
• Nicholas Breakspear Catholic School: State faith secondary school in St Albans, Hertfordshire offering GCSEs and A-Levels. Same geographic catchment and largely the same comprehensive model, differentiated by its Catholic designation.
• Loreto College: State secondary school with sixth form in St Albans, Hertfordshire. Comparable size, comprehensive model, and overlapping catchment as Verulam.
• Beaumont School: State secondary school located in St Albans, Hertfordshire offering GCSEs and A-Levels. Same delivery model, same local authority funding regime, and overlapping family catchment as Verulam.
• Sir John Lawes School: High-performing state secondary school in Harpenden, Hertfordshire with a strong academic track record. Comparable comprehensive-with-sixth-form model and overlapping aspirational-family applicant pool.

Broad incumbents

• St Albans School: Long-established independent school in St Albans offering GCSEs and A-Levels. Competes for the same high-attainment families in St Albans but via a fee-paying model rather than state funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/verulamschool
• LinkedInlinkedin.com/company/verulam-school
• Instagraminstagram.com/verulamschoolofficial
• Xx.com/VerulamSchool

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verulam School