Bakkerij Koenen
Bakkerij Koenen is a fifth-generation family-owned Dutch artisan bakery founded in 1869, producing fresh bread, pastries, and filled sandwiches at centralized facilities in Westervoort and Didam and selling through 10 retail stores, an integrated webshop, and B2B supply to hotels, caterers, supermarkets, and healthcare institutions across the Arnhem/Nijmegen region.
- Company typePrivate
- Founded1869
- HeadquartersWestervoort, Netherlands
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bakkerij Koenen does
Bakkerij Koenen is a family-owned artisanal bakery headquartered in Westervoort, Netherlands, founded in 1869 and now in its fifth and sixth generations of family operation under the Koenen family. The company produces fresh bread, pastries, filled sandwiches, and banket six days per week at a centralized production bakery in Westervoort and an in-house pastry facility at Didam (operating since September 2023, replacing prior outsourcing to Patisserie Christiaan). It sells through 10 retail stores and Bakkerscafés across the Arnhem/Nijmegen/Liemers/Veluwe region, an integrated webshop offering next-day pickup, and dedicated business delivery (minimum €85, free above €100) to hotels, caterers, healthcare institutions, supermarkets, and colleague bakers, including Van der Valk Hotels and PLUS Koenders in Eibergen.
The product range spans basic breads (white, whole wheat, multi-grain), specialty items including the Krachtbonkje protein-rich whole grain loaf launched in February 2025, a full in-house pastry assortment, filled sandwiches with toppings sourced from Slagerij Putman, and seasonal/limited-edition items such as the Mister Vitesse Tompouce. Pricing is unit-based, with basic breads at €2.90-€2.95 and filled sandwiches at €4.95-€6.95; a Piggy-powered Koentjes loyalty program returns approximately 2% of spend as points. The company holds the Hofleverancier (Royal Warrant) designation and has been ranked among the top three artisanal bakers nationally in the Top Bakkers competition for three consecutive years.
Revenue is generated through retail store sales, e-commerce/webshop transactions, B2B catering and wholesale supply, and supermarket distribution. The firm has pursued growth via retail acquisitions (Jansen de Koning locations in 2020, Bakkerij Ten Veen in Eerbeek in November 2024, and Bakkerij Lurvink in Doetinchem scheduled for August 2026) and through vertical integration of pastry production. Legal entity is Warme Bakker Koenen BV; no external investors or parent company are present in the ownership structure.
Bakkerij Koenen firmographics
Firmographics- Name
- Bakkerij Koenen
- Legal name
- Warme Bakker Koenen BV
- Website
- https://bakkerijkoenen.nl
- Company type
- Private
- Founded year
- 1869
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bakkerij Koenen is a fifth-generation family-owned Dutch artisan bakery founded in 1869, producing fresh bread, pastries, and filled sandwiches at centralized facilities in Westervoort and Didam and selling through 10 retail stores, an integrated webshop, and B2B supply to hotels, caterers, supermarkets, and healthcare institutions across the Arnhem/Nijmegen region.
- Ownership category
- akta.pro rank
Bakkerij Koenen industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
Keywords
Where Bakkerij Koenen is headquartered
LocationHeadquarters
- HQ city
- Westervoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices10 records
Markets served
Bakkerij Koenen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Store Sales: Direct sales through 10 retail stores and Bakkerscafés across the Arnhem/Nijmegen/Liemers/Veluwe region. Customers can purchase fresh bread, pastries, filled sandwiches, and seasonal products in-store.
- Webshop/Online Orders: E-commerce platform allowing customers to order products online for pickup at preferred store locations. Next-day pickup available.
- Business/Corporate Orders: B2B sales of fresh filled sandwiches and pastries for corporate lunches, meetings, and events. Offers delivery service for orders above €85 with free delivery above €100.
- Wholesale to Retailers: Supply of fresh artisanal bread to supermarkets and colleague bakers, including PLUS Koenders in Eibergen and Van der Valk hotels.
- Loyalty Program: Koentjes loyalty program where customers earn points for every euro spent, redeemable for free products. Each Koentje is worth €0.02.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard filled sandwich mix |
| Unit Pricing | Pay-as-you-go | Luxe filled sandwich mix |
| Unit Pricing | Pay-as-you-go | Carpaccio and salmon sandwiches |
| Transaction based/ take rate | Pay-as-you-go | Business delivery threshold |
| Unit Pricing | Pay-as-you-go | Basic breads |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Bakkerij Koenen product offering
Product offeringCore offering
Bakkerij Koenen produces and retails fresh artisanal bread, pastries, filled sandwiches, snacks, cakes, and banket from a centralized bakery in Westervoort. The company sells through 10 owned retail stores and Bakkerscafés, a webshop for next-day pickup, and supplies B2B customers (hotels, caterers, supermarkets, healthcare institutions, colleague bakers) via direct delivery and wholesale. It runs a loyalty program (Koentjes) and produces its own banket assortment in-house at the Didam facility since September 2023.
Differentiator
Problem solved
Functional benefit
Brands
- Bakkerscafé Koenen: Bakery café concept offering freshly filled sandwiches, pastries, coffee, and a cozy atmosphere at multiple locations including Westervoort, Huissen, Steenstraat Arnhem, Burgemeesterswijk Arnhem, Kronenburgpassage Arnhem, and Eerbeek.
Products and services
- Retail Bakery Stores 10 owned retail bakery locations (including Bakkerscafés) selling fresh artisanal bread, pastries, filled sandwiches, snacks, cakes, and seasonal items directly to local consumers across the Arnhem/Nijmegen/Liemers/Veluwe region in Gelderland, Netherlands.
- Bakkerscafé Koenen Bakery café concept offering freshly filled sandwiches, pastries, coffee, and a cozy seating atmosphere at multiple Bakkerij Koenen locations including Westervoort, Huissen, Steenstraat Arnhem, Burgemeesterswijk Arnhem, Kronenburgpassage Arnhem, and Eerbeek.
- Webshop Online Ordering E-commerce platform allowing customers to browse the assortment and place orders online for next-day pickup at their preferred Bakkerij Koenen store location.
- Business / Corporate Delivery Service Dedicated B2B ordering service providing fresh filled sandwiches and pastries for corporate lunches, meetings, and events. Includes delivery service with €85 minimum order and free delivery above €100. Targets hotels, caterers, healthcare institutions, and corporate offices.
- Wholesale Supply to Hotels, Caterers, and Healthcare Bulk supply of fresh artisanal bread and pastries to hotels (including Van der Valk), caterers, restaurants, and healthcare institutions for use in their hospitality and foodservice operations.
- Supermarket Supply (PLUS Koenders and others) Daily delivery of fresh artisanal bread to supermarket retail partners (notably PLUS Koenders in Eibergen) and other supermarket chains for resale as in-store bakery items alongside their regular assortment.
- In-house Banket / Pastry Production Own production of pastry assortment (banket) at the Bakkerij Didam location including mokka, citroen merengue, witte chocolademousse met framboos, traditional slagroomgebakjes, bananeneclair, and minigebakjes. Launched September 2023 after ending the partnership with Patisserie Christiaan.
- Koentjes Loyalty Program Piggy-powered customer loyalty program where customers earn 1 loyalty point (Koentje) per euro spent, redeemable for free products. Each Koentje is worth €0.02 (2% return value). Points are stored on the Bakkerij Koenen customer card, Piggy card, or Piggy app.
- Krachtbonkje Bread Protein-rich, 100% whole grain bread with 30% more protein, rich in zinc, selenium, and vitamin D, featuring a clean label with no artificial additives. Targeted at athletes and health-conscious consumers as a healthy lifestyle product.
Quantifiable outcome
- Top 3 of 50+ artisanal bakers nationally in Top Bakkers 2025 ranking
- +3 more outcomes
Companies that use Bakkerij Koenen
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Bakkerij Koenen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Bakkerij Koenen partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered major and core.
- PLUS KoendersmajorPLUS Koenders in Eibergen chose Bakkerij Koenen as their daily fresh baker after their previous baker stopped supplying. Bakkerij Koenen delivers fresh bread daily alongside PLUS's regular assortment.
- PiggycorePiggy provides the loyalty program infrastructure for the Koentjes savings program where customers earn 1 point per euro spent. Points are stored on the Bakkerij Koenen customer card, Piggy card, or Piggy app.
- TopbakkerscoreTopbakkers is a cooperative organization for artisanal bakers with a network of 60 local bakers delivering the best bread and pastry throughout the Netherlands. Bakkerij Koenen is part of this select group, benefiting from shared standards and network visibility.
- Van der Valk HotelsmajorVan der Valk hotels receive daily supply of fresh artisanal bread and pastries from Bakkerij Koenen, providing guests with quality bakery products.
- Slagerij PutmanmajorSlagerij Putman supplies the toppings for the filled sandwiches served in Bakkerscafés, ensuring premium quality cold cuts for their lunch offerings.
- Bakkerij LurvinkmajorTaking over Bakkerij Lurvink in Doetinchem in August 2026. 40-year-old family bakery with owners Aloys and Ans Lurvink. All staff will be retained and the store will reopen under Bakkerij Koenen branding.
- Bakkerij Ten VeenmajorTook over Bakkerij Ten Veen in Eerbeek in November 2024. 25-year-old bakery was acquired and all staff was taken over. Store reopened with expanded assortment.
- Jansen de KoningmajorTook over 2 stores from Jansen de Koning in November 2020 at Kleine molenstraat 8 in Elst and Van Lawick van Pabststraat 72 in Arnhem.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Bakkerij Koenen competitors and assessment
Company assessmentDirect peers
- Broer Bakt: Amsterdam-based artisan sourdough bakery and bread school operating retail locations and online orders. Comparable as a Dutch artisanal bakery focused on craft bread with both physical retail and digital channels, targeting similar premium-conscious consumers.
- MultiVlaai: Dutch specialty pastry and vlaai retailer with multiple regional stores and direct-to-consumer delivery. Directly comparable as a multi-store Dutch bakery specializing in pastries with both retail and delivery channels, competing for similar customers in adjacent Dutch regions.
Broad incumbents
- Bakkersland: Largest industrial bread and bakery producer in the Netherlands, supplying supermarkets nationwide with packaged bread, pastries, and private-label products. Comparable as a large-scale Dutch bakery operator, though operating at industrial scale versus Koenen's artisanal/regional model.
- La Place: Netherlands-based restaurant and foodservice chain with in-house bakery offerings across locations. Comparable as a foodservice operator selling fresh baked goods to consumers; overlaps with Bakkerij Koenen's Bakkerscafé concept and B2B hospitality supply.
- Albert Heijn (Bakery Division): Largest Dutch supermarket chain, with extensive in-store fresh-bakery operations including sourdough and artisanal-style lines. Comparable as a major channel for fresh bread to Dutch consumers and as a competitive force against independent artisanal bakeries.
- New Baker: Dutch industrial bakery producing fresh and frozen bread, pastries, and specialty bakery products for retail and foodservice customers. Comparable as a Dutch bakery manufacturer with B2B/retail distribution, though at much greater scale than Bakkerij Koenen.
- HEMA Bakery: Dutch variety-store chain with in-store bakeries selling fresh bread, pastries, and tompouce nationwide. Comparable as a Dutch bakery retailer operating at scale across many locations, competing for impulse bakery purchases and lunch occasions.
Regional players
- Vomar Voordeelmarkt: Regional Dutch supermarket chain operating primarily in North Holland with in-store bakeries. Comparable as a regional Dutch food retailer with fresh bakery operations competing in the same Dutch grocery channel as Bakkerij Koenen, though anchored in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bakkerij Koenen social profiles
Digital presenceBakkerij Koenen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bakkerij Koenen leadership team
Management profileNumber of profiles
Profiles5 records
Bakkerij Koenen subsidiaries and ownership
Company hierarchySubsidiaries4 records
Bakkerij Koenen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bakkerij Koenen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bakkerij Koenen
What does Bakkerij Koenen do?
Bakkerij Koenen produces and retails fresh artisanal bread, pastries, filled sandwiches, snacks, cakes, and banket from a centralized bakery in Westervoort. The company sells through 10 owned retail stores and Bakkerscafés, a webshop for next-day pickup, and supplies B2B customers (hotels, caterers, supermarkets, healthcare institutions, colleague bakers) via direct delivery and wholesale. It runs a loyalty program (Koentjes) and produces its own banket assortment in-house at the Didam facility since September 2023.
Is Bakkerij Koenen a public or private company?
Bakkerij Koenen is a private company. It is classified as family owned and is currently operating.
When was Bakkerij Koenen founded?
Bakkerij Koenen was founded in 1869. It employs 51 to 100 people.
Where is Bakkerij Koenen based?
Bakkerij Koenen is headquartered in Westervoort, Netherlands, in the Europe region.
How does Bakkerij Koenen make money?
Five revenue lines are on record. Retail Store Sales are the primary driver. The others are webshop/Online Orders, business/Corporate Orders, wholesale to Retailers and loyalty Program.
Who are Bakkerij Koenen's main competitors?
Direct peers on record are Broer Bakt and MultiVlaai. Broad incumbents are Bakkersland, La Place, Albert Heijn (Bakery Division), New Baker and HEMA Bakery. Vomar Voordeelmarkt is listed as a regional player.
Does Bakkerij Koenen have an API?
No public API is recorded for Bakkerij Koenen.
What industry is Bakkerij Koenen in?
Bakkerij Koenen's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply). Its NAICS code is 311811 and its SIC code is 2050.