La Place Restaurants
- Company typePrivate
- Founded1987
- HeadquartersUtrecht, Netherlands
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What La Place Restaurants does
La Place is a Netherlands-based self-service restaurant chain founded in 1987 that prepares and serves fresh sandwiches, soups, salads, smoothies, baked goods and hot meals in an open-kitchen format, positioned around the "see what you get" promise of transparency and fresh ingredients. The company operates a physical-only, direct-to-consumer footprint across at least 13 documented sites spanning four distinct real-estate formats: highway service areas along the A1, A2, A27, A50 and A58; Eindhoven Airport; major shopping centers and outlet malls including Alexandrium Rotterdam, De Vier Meren Hoofddorp, Designer Outlet Roermond and Bataviastad Lelystad; and the Duinrell vacation and amusement park in Wassenaar, where the Chicken & Ribs sub-brand also operates.
The core offering is a counter-service casual-dining experience with no proprietary technology platform disclosed — there is no mobile app, no public API, no ecommerce channel, and the only digital assets are a recruitment website (werkenbijlaplace.nl) and standard Google Analytics tracking. Customer segments are diversified across travelers and commuters, shoppers and tourists, leisure and vacation guests, and airport passengers, with no enterprise contracts or B2B revenue disclosed. The brand is operated within the Vermaat Group ecosystem: La Place career listings route through werkenbijvermaat.nl, Vermaat runs the La Place buffet and ancillary food outlets at Duinrell, and La Place sits alongside Vermaat's broader hospitality portfolio. Headcount is reported in the 1,001-5,000 range, consistent with a multi-site, labor-intensive casual-dining operator, and the company runs an internal training and progression pathway from horecamedewerker through floormanager to horecamanager to staff its locations. Revenue, pricing, ticket size and same-store performance are not publicly disclosed on any of the supplied sources.
La Place Restaurants firmographics
Firmographics- Name
- La Place Restaurants
- Legal name
- La Place
- Website
- https://werkenbijlaplace.nl
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
La Place Restaurants industry classification
Industry- Product category
- Casual Dining Restaurant Services
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industry
- Casual Dining Restaurants (THAFACAB)
Keywords
Where La Place Restaurants is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices13 records
Markets served
La Place Restaurants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Restaurant Operations: La Place operates as a restaurant chain generating revenue through the sale of fresh food and beverages at its physical locations, including sandwiches, soups, salads, smoothies, and other prepared items.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
La Place Restaurants product offering
Product offeringCore offering
La Place Restaurants operates a chain of self-service restaurant locations across the Netherlands offering freshly prepared meals, sandwiches, soups, salads, smoothies, baked goods, and beverages. The food is prepared in open kitchens in front of customers using pure ingredients. Locations are situated along highways, at Eindhoven Airport, in shopping centers, outlet malls, and at the Duinrell vacation and amusement park.
Product overview
La Place is a Dutch restaurant/hospitality brand that operates multiple restaurant locations across the Netherlands, primarily at highway rest stops, shopping centers, airports, and holiday parks. The company offers fresh food concepts featuring sandwiches, soups, salads, and smoothies made with pure ingredients. Related concepts include Chicken & Ribs dining at Duinrell amusement park. La Place also maintains an online recruitment portal (Werken bij La Place) for hiring staff across its various locations.
Differentiator
Problem solved
Functional benefit
Brands
- La Place (Duinrell locations): A food service concept operated at Duinrell holiday and amusement park, offering fresh pizza, buffet service, and various food outlets.
- Chicken & Ribs
Products and services
- La Place Restaurant Locations A chain of self-service restaurant locations across the Netherlands offering freshly prepared sandwiches, soups, salads, smoothies, baked goods, and beverages made with pure ingredients in open kitchens. Served to walk-in consumers including travelers, shoppers, airport passengers, and visitors at retail and vacation locations.
- Chicken & Ribs (Duinrell) A dining concept operated at Duinrell holiday and amusement park in Wassenaar where guests can enjoy orders taken, food and drinks served, with a hospitable atmosphere suited to a day-out leisure environment.
Companies that use La Place Restaurants
Customer profileSegments4 records
Ideal customer profiles4 records
La Place Restaurants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Place Restaurants partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VermaatcoreVermaat is the parent company operating La Place restaurants. Vermaat runs fourteen food service points at Duinrell vacation and amusement park, including two La Place buffet locations, a snack bar in Tikibad, various food points on the attraction park, and the Chicken & Ribs concept. La Place careers fall under the Vermaat recruitment platform (werkenbijvermaat.nl).
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
La Place Restaurants competitors and assessment
Company assessmentEmerging players
- Appie (Albert Heijn to Go): Albert Heijn to Go and other Dutch supermarket grab-and-go formats offer fresh sandwiches, salads and coffee at highway rest stops and train stations, overlapping with La Place's traveler meal occasions through a more convenience-led, faster format.
- SPAR Netherlands: SPAR operates highway-bound convenience stores with prepared hot foods and coffee in the Netherlands. Comparable as an adjacent fresh-food format competing for the same highway traveler meal occasions, though primarily a retail format rather than full restaurant.
Direct peers
- Hutten: Hutten is a Dutch family-run foodservice company that operates restaurants, hospitality venues and event catering, with a focus on fresh, healthy ingredients. Directly comparable through similar fresh-food positioning and multi-segment Dutch foodservice footprint.
- Burger King Netherlands: Burger King operates fast-food outlets at Dutch highway locations, train stations and shopping centers — competing with La Place for travelers and shoppers seeking quick meals during transit.
- McDonald's Nederland: McDonald's operates extensively at Dutch highway rest stops, train stations and shopping centers across the Netherlands, competing directly with La Place for highway and shopping-center foot traffic through limited-service, fresh-prepared meals.
- Starbucks Netherlands: Starbucks operates cafés in Dutch shopping centers, at transit hubs and occasionally at highway locations, competing for the same coffee and light-meal occasions that drive La Place's snack-and-beverage traffic.
- Subway Netherlands: Subway operates franchise locations at Dutch highway rest stops, gas stations and shopping centers — directly comparable in fresh-sandwich self-service positioning targeting travelers.
- Albron: Albron is one of the largest Dutch contract caterers and on-site foodservice providers, operating restaurants, hospitality and leisure food concepts across the Netherlands, including highway, leisure and corporate locations — directly comparable to La Place's location mix and self-service fresh food positioning.
Broad incumbents
- Vermaat Group: Vermaat is the parent/operator connected to La Place in Dutch foodservice. It runs fourteen food service points at Duinrell and shares the La Place recruitment platform; comparable as an on-site foodservice operator with overlapping employer brand and operation model in the Netherlands.
Others
- Sligro Food Group: Sligro is a major Dutch foodservice wholesaler supplying restaurants, hotels and on-site caterers. While not a direct retail competitor, it is a relevant industry peer as a foodservice ecosystem participant connected to Dutch hospitality operators including La Place.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
La Place Restaurants social profiles
Digital presenceLa Place Restaurants financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Place Restaurants leadership team
Management profileNumber of profiles
La Place Restaurants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Place Restaurants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Place Restaurants
What does La Place Restaurants do?
La Place Restaurants operates a chain of self-service restaurant locations across the Netherlands offering freshly prepared meals, sandwiches, soups, salads, smoothies, baked goods, and beverages. The food is prepared in open kitchens in front of customers using pure ingredients. Locations are situated along highways, at Eindhoven Airport, in shopping centers, outlet malls, and at the Duinrell vacation and amusement park.
Is La Place Restaurants a public or private company?
La Place Restaurants is a private company. It is classified as corporate owned and is currently operating.
When was La Place Restaurants founded?
La Place Restaurants was founded in 1987. It employs 1,001 to 5,000 people.
Where is La Place Restaurants based?
La Place Restaurants is headquartered in Utrecht, Netherlands, in the Europe region.
How does La Place Restaurants make money?
One revenue line is on record: restaurant Operations.
Who are La Place Restaurants's main competitors?
Emerging players on record are Appie (Albert Heijn to Go) and SPAR Netherlands. Direct peers are Hutten, Burger King Netherlands, McDonald's Nederland, Starbucks Netherlands, Subway Netherlands and Albron. Vermaat Group is listed as a broad incumbent. Sligro Food Group is listed as an others.
Does La Place Restaurants have an API?
No public API is recorded for La Place Restaurants.
What industry is La Place Restaurants in?
La Place Restaurants's product category is Casual Dining Restaurant Services. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAB, Casual Dining Restaurants. Its NAICS code is 722513 and its SIC code is 5810.