What Yaichi does

Yaichi (谷日百貨) is a Hong Kong-focused cross-border e-commerce marketplace that aggregates over 100 Japanese merchant stores into a single storefront under the positioning of "Hong Kong's largest Japanese online shopping mall" (全港最大日本網上商場). The platform is operated by 株式会社NEXT81 (Next81 Co., Ltd.), a Japanese corporation, and sells directly to Hong Kong consumers across categories including Japanese snacks, wagyu beef, sashimi, sake, cosmetics, kitchenware, character merchandise, and household goods. The underlying technology is a multi-vendor marketplace platform with product categorization, theme-based collections, search, wishlist functionality, and a mobile app; the platform integrates payment rails (Visa, Mastercard, Google Pay, Apple Pay, Alipay HK, WeChat Pay, PayMe) and SF Express (順豐) for fulfillment.

Yaichi monetizes primarily through marketplace commission on transactions between Japanese vendors and Hong Kong buyers, with a secondary B2B wholesale section (批發專區) for bulk purchasing of Japanese snacks and souvenirs. Pricing on consumer goods follows a "Japanese same price" (日本同價) model set by vendors in yen, and shipping is charged separately via SF Express at tiered rates based on weight. Distribution combines home delivery with a network of 100+ SF Express self-pickup locations across Hong Kong Island, Kowloon, and New Territories. Sub-brands and product verticals include 谷日超市 (Yaichi Supermarket) for fresh Japanese food with 3-7 day delivery, YAICHI STORE for direct fast shipping, and a 3COINS sub-brand launched in 2024 for affordable Japanese lifestyle goods at 300-yen price points.

The company operates as a privately held subsidiary of Next81 Co., Ltd. with no disclosed venture capital or private equity backing and no publicly listed revenue, headcount, or management roster in the available source material. The customer base is overwhelmingly B2C Hong Kong consumers seeking authentic Japanese products, supplemented by a B2B wholesale segment for corporate gifting and events. Marketing is conducted primarily through content (blog articles on Japanese food culture), Facebook, Instagram, and WhatsApp, with no evidence of paid acquisition or AI-driven personalization capabilities.

Name

Yaichi

Legal name

株式会社NEXT81

Website

https://yaichi.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Yaichi (谷日百貨) is a Hong Kong-based cross-border e-commerce marketplace operated by Japan's Next81 Co., Ltd., aggregating 100+ Japanese merchant stores to sell authentic Japanese snacks, fresh food, cosmetics, and lifestyle goods to Hong Kong consumers via SF Express fulfillment.

Ownership category

akta.pro rank

Product category

Online Marketplace – Japanese Consumer Goods

NAICS

Fish and Seafood Retailers (445250), Packaged Frozen Food Merchant Wholesalers (424420)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

East Asian (Chinese/Japanese/Korean) Grocery Stores (CRAHAFAE)

akta.pro secondary industry

Online Cold-Chain & Frozen Food Delivery (AFAIAMAL)

Keywords

• Japanese goods marketplace
• Cross-border e-commerce
• Multi-vendor online mall
• Hong Kong retail platform
• Japanese food distribution

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Marketplace Commission: Platform hosts Japanese merchants who sell products directly to Hong Kong consumers. Yaichi earns revenue through commission on transactions between vendors and buyers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Yaichi operates a multi-vendor e-commerce marketplace that connects over 100 Japanese merchants with Hong Kong consumers, offering authentic Japanese products including fresh sashimi, wagyu beef, seafood, snacks, cosmetics, sake, and household goods. The platform provides cold-chain delivery for fresh items, 'Japanese same price' sourcing, and SF Express pickup or home delivery across Hong Kong, with a dedicated wholesale section for bulk B2B purchases.

Product overview

Yaichi (谷日百貨) is a multi-vendor Japanese online marketplace platform based in Hong Kong, operating as the largest Japanese online shopping platform in the city. The platform offers a unified marketplace featuring multiple product categories and vendor shops. The core offerings include: (1) 谷日超市 (Yaichi Supermarket) for Japanese food products with 3-7 day home delivery, (2) 批發專區 (Wholesale Section) for bulk purchases of Japanese snacks and products at discounted case quantities, (3) 3COINS sub-brand for affordable Japanese lifestyle products at 300 yen price points, and (4) 商店街 (Shopping Street) featuring numerous Japanese vendor shops. The platform serves Hong Kong customers seeking authentic Japanese products with logistics through SF Express pickup points across Hong Kong, Kowloon, and New Territories.

Differentiator

Problem solved

Functional benefit

Brands

• 谷日超市: Grocery section featuring Japanese food products including wagyu beef, sashimi, and fresh produce.
• YAICHI STORE

Products and services

• Yaichi Supermarket (谷日超市)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core.

• SF Express (順豐)coreChannel Partner/ Reseller/ DistributorSF Express provides logistics and delivery services for Yaichi's e-commerce operations, handling shipments from Japan to Hong Kong and maintaining the pickup point network. They handle both home delivery and self-pickup options across over 100 locations.
• Next81 Co., Ltd. (株式会社NEXT81)coreOthersNext81 Co., Ltd. is the parent/operating company behind Yaichi, incorporated in Japan. The company operates the Yaichi marketplace platform and handles the overall business operations.
• Japanese Merchants (100+ vendors)coreChannel Partner/ Reseller/ DistributorOver 100 Japanese merchants operate stores on the Yaichi marketplace, including Luna Cake, Uniya, Morigenya, RECOMMENDO, BAKE the ONLINE, HOKKAIDO CONFECT GROUP, and many others representing various prefectures and product categories.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rakuten: Japanese e-commerce marketplace giant offering cross-border shopping services. Comparable to Yaichi as a marketplace connecting Japanese merchants with overseas consumers, though operating at vastly larger scale and with global, multi-category scope.
• MUJI (Ryohin Keikaku): Japanese lifestyle brand with strong Hong Kong retail and online presence offering household goods, apparel, and food. Comparable to Yaichi as a Japan-origin brand selling lifestyle/household goods to HK consumers, but with single-brand vertical integration rather than a multi-merchant marketplace.
• Aeon Stores: Hong Kong arm of Japanese retail conglomerate Aeon, operating supermarkets and department stores with Japanese private-label products. Comparable as a Japan-headquartered retailer serving HK consumers with Japanese goods, though primarily physical and broader in scope.
• CitySuper: Hong Kong premium supermarket chain with a strong Japanese food, snack, and lifestyle goods assortment and an online storefront. Comparable to Yaichi's supermarket sub-brand, but operates physical stores and a broader premium international assortment rather than a Japan-only focus.

Regional players

• SOGO Hong Kong: Hong Kong department store carrying a substantial Japanese food, beauty, and lifestyle assortment. Comparable to Yaichi's marketplace as a Japanese-product destination for HK consumers, but operating physical retail rather than a marketplace model.

Emerging players

• Japan Centre: UK-based Japanese food and lifestyle retailer (physical stores plus online) selling Japanese groceries, snacks, and household goods to overseas consumers. Comparable as a cross-border Japanese goods retailer serving an overseas diaspora, similar in model to Yaichi's HK consumer targeting.

Direct peers

• Don Don Donki (Pan Pacific International Holdings): Japanese variety retailer operating large-format stores and e-commerce in Hong Kong, offering Japanese food, snacks, cosmetics, and household goods. Directly competes with Yaichi for HK consumers seeking authentic Japanese products, with the key difference of physical immediacy versus Yaichi's cross-border marketplace model.
• HKTVmall: Hong Kong's largest home-grown e-commerce marketplace offering broad product categories including a growing Japanese SKUs assortment. Comparable as a marketplace operator targeting HK consumers, though with significantly broader category scope than Yaichi's Japan-focused niche.
• Ztore: Hong Kong-based online grocery platform offering imported and local food products. Comparable to Yaichi in operating an HK-focused e-commerce model with curated imported food, though Ztore's sourcing is broader and not Japan-specialized.
• JSelect: Hong Kong-based online retailer specializing in Japanese lifestyle, beauty, and home goods. Directly comparable to Yaichi as a curated Japanese e-commerce destination targeting HK consumers seeking authentic Japanese products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yaichi.official
• Instagraminstagram.com/yaichi.official
• LinkedInlinkedin.com/company/yaichi_offical

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yaichi