De Oranjerie

What De Oranjerie does

De Oranjerie is a privately held Dutch lifestyle retail and hospitality business founded around 2001 and operating from a converted stable and adjacent restored Saxon farmhouse dating from 1517 in the rural village of Zeijen, Drenthe. The company serves individual consumers seeking unique home décor, gifts, cultural experiences, and rural tourism. Its offering spans a woonwinkel (home goods store) carrying home and garden accessories, curiosities, and exclusive products such as the Smart Candle and the Lewe's Erve 1517 cushion line; an on-site theeschenkerij (tea room) serving tea, coffee, pastries, wine, and beer; and guest accommodation branded 'De Noorderhof' in the restored farmhouse, sleeping up to four guests at €75 per night with a two-night minimum.

The business operates on a multi-stream, transaction-based revenue model. Retail and tea room sales occur on-site at unit prices; guest accommodation is distributed via the company's own site plus Airbnb, Natuurhuisje.nl, and bedandbreakfast.nl; event admission (for example the Victorian Christmas Fayre at €5 per adult) generates seasonal entry-fee revenue. Cultural programming is a core feature: the venue runs rotating exhibitions dating back to 2001 and an annual calendar of themed events including the Midsummer Fair (≈40 exhibitors), the Victorian Christmas Fayre, Kunst op Schaal (55 exhibitors from 9 countries), Brocante op z'n Brits, Maandag Wasdag, and a Christmas exhibition featuring over 3,000 lights. Marketing is conducted through the company's website (de-oranjerie.nl), email newsletter, and an active Facebook page.

De Oranjerie is founder-owned (Geeske de Vries-Boerema is the named contact), has 1–10 employees, and is not venture-backed. There are no identified patents, proprietary technology systems, AI/ML capabilities, or institutional investors. The company maintains one adjacent operating subsidiary, De Noorderhof, for the guest-accommodation business. Operations are limited to a single physical location with a webshop extension at de-oranjerie-webshop.nl, and the geographic footprint is concentrated in the Netherlands with no claimed international expansion.

Name

De Oranjerie

Legal name

De Oranjerie

Website

https://de-oranjerie.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

De Oranjerie is a privately held Dutch lifestyle retail and hospitality destination in Zeijen, Drenthe, operating a home-goods store, tea room, and guest accommodation inside a restored 1517 Saxon farmhouse, with year-round exhibitions and seasonal fairs for individual consumers and rural tourists.

Ownership category

akta.pro rank

Product category

Lifestyle Retail and Hospitality

NAICS

Furniture and Home Furnishings Retailers (4491), Bed-and-Breakfast Inns (721191), Accommodation (721)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAFADAF

Tea Rooms & Tea Cafes

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYTHAGAHAC

Historic Inns & Heritage B&Bs

Travel & Hospitality/Lodging & Accommodation/Bed & Breakfasts & Inns

SECONDARYCRAIAIAG

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

Keywords

• Home decor retail
• Guest house lodging
• Tea room service
• Cultural event venue
• Specialty gift shop

Headquarters

HQ city

Zeijen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail sales: Sale of home accessories, garden accessories, gift items, curiosities, and exclusive products such as Smart Candle and cushions. The shop is located in a converted old stable.
2. Tea room / café services: Sale of tea, coffee, soft drinks, wine, beer, and pastries. During events, expanded menu includes warm Apple Crumble, Waffles, Carrot Cake, and Cream Tea with scones.
3. Guest accommodation: Rental of guest apartment 'De Noorderhof' in historic Saxon farmhouse. Nightly rate of €75 for 1-2 persons, €25 per additional person. Minimum 2-night stay. Bookings via Airbnb, Natuurhuisje.nl, and bedandbreakfast.nl.
4. Event entry fees: Admission fees for special events such as Victorian Christmas Fayre (€5 per person; children under 12 free).

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

De Oranjerie operates a combined lifestyle retail shop, tea room, guest accommodation, and cultural event venue in a restored 1517 Saxon farmhouse in Zeijen, Drenthe, Netherlands. The retail shop (housed in a converted old stable) sells home and garden accessories, exclusive gifts such as the Smart Candle and the Lewe's Erve 1517 cushion line, and curated curiosities. The integrated tea room serves beverages and pastries, while the on-site Gastenverblijf De Noorderhof offers paid overnight lodging. Year-round themed exhibitions and seasonal fairs (Midsummer Fair, Victorian Christmas Fayre, Kunst op Schaal) round out the destination experience.

Product overview

De Oranjerie is a lifestyle retail and hospitality business located in Zeijen, Drenthe, housed in a restored Saxon farmhouse dating to 1517. The business operates as a woonwinkel (home goods store) with an integrated theeschenkerij (tea room) and offers guest accommodation at Gastenverblijf De Noorderhof. Their retail offering includes exclusive products like the Smart Candle and Lewe's Erve 1517 cushions alongside home and garden accessories. The venue hosts rotating exhibitions and seasonal events including the annual Midsummer Fair, Victorian Christmas Fayre, and themed exhibitions featuring art, antiques, and crafts. The business functions as a multi-faceted destination combining retail, hospitality, and cultural programming.

Differentiator

Problem solved

Functional benefit

Brands

• De Noorderhof: Guest accommodation apartment located in the historic Saxon farmhouse, available for booking via Airbnb, Natuurhuisje.nl, and bedandbreakfast.nl

Products and services

• Smart Candle An exclusive candle product sold under the De Oranjerie brand as a distinctive gift item in their retail collection.
• Kussens Lewe's Erve 1517 Exclusive cushion collection named after the historic 1517 farm, part of De Oranjerie's exclusive product line sold in the shop.
• Woon- en tuinaccessoires (Home and Garden Accessories) Core retail assortment of gift articles, curiosities, and decorative items for living spaces and gardens, sold in the converted old stable shop.
• Gastenverblijf De Noorderhof Paid guest accommodation in the restored 1517 Saxon farmhouse, featuring a hall, sitting room/kitchen, bedroom, and bathroom with shower; accommodates up to four persons with double bed and sofa bed. Kitchen equipped with gas stove, refrigerator, combi-microwave, and coffee machine.
• Theeschenkerij (Tea Room) Cozy tea room with ceilings adorned with tea cups, serving tea, coffee, soft drinks, wine, beer, and cakes including Apple Crumble, Waffles, Carrot Cake, and Cream Tea with scones during events.
• Victorian Christmas Fayre Annual themed Christmas market recreating a 19th-century English town atmosphere with brocante, outdoor heaters, old prints, wreaths, mistletoe, antique decorations, table linens, sheepskins, antique jewelry, wines, chocolates, cheeses, jams, chutneys, and traditional Christmas pudding. Admission €5 per person; children under 12 free.
• Midsummer Fair Annual garden party fair with approximately 40 vendors (standhouders) presenting imaginative, delicious, and special products in a festive outdoor market atmosphere.
• Kunst op Schaal Exhibition Sales exhibition of decorated eggs featuring 55 exhibitors from 9 different countries, each with their own technique, displaying thousands of uniquely decorated eggs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sissy-Boy: Dutch lifestyle retail concept combining curated home/lifestyle products with in-store hospitality (cafés and tea rooms). Directly comparable multi-experience destination retail model and customer base, though operating at national chain scale versus De Oranjerie's single rural site.
• Dikker & Thijs Fenicie Hotel: Amsterdam-based boutique hotel with tea room/coffee culture heritage — comparable combination of hospitality and traditional Dutch tea/café service under a heritage brand identity.
• Bed & Breakfast de Kaai: Independent Dutch heritage bed-and-breakfast operations in rural settings — comparable small-scale B&B format distributed via bedandbreakfast.nl and similar platforms with comparable nightly pricing.

Broad incumbents

• Dille & Kamille: Dutch specialty retailer of home accessories, gifts, and lifestyle goods — the closest broad incumbent in De Oranjerie's core home/garden accessories retail category, operating chain locations across the Netherlands and Belgium.

Regional players

• Landgoedhotel Bloemenbeek: Heritage estate hotel and restaurant in rural Drenthe, Netherlands — same Dutch province as De Oranjerie with comparable heritage estate positioning, rural location, and combination of accommodation, dining, and curated event programming.
• Landgoed Rhederoord: Dutch country estate near Arnhem combining heritage accommodation, restaurant, and tea room/café experiences on a historic estate — comparable multi-experience heritage hospitality model in rural Netherlands.
• Landgoedhotel Woodside (Bilderberg): Heritage rural estate hotel in Netherlands combining historic accommodation with dining and event hosting — comparable in rural estate positioning and heritage-anchored hospitality.

Emerging players

• VT Wonen & Lifestyle Events: Dutch home/lifestyle media brand operating curated retail events and home decoration markets in the Netherlands — comparable curation of themed lifestyle exhibitions and fairs that bring together home accessories vendors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/deoranjeriezeijen
• LinkedInlinkedin.com/company/de-oranjerie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Oranjerie