Fodoapps

What Fodoapps does

Fodoapps (trading as Fodo; legal entity بوتقة الذكاء لتقنية المعلومات [Bootakat Al Thuqafa for Information Technology], CR 4030339201) is a private SaaS company headquartered in Jeddah, Saudi Arabia, that sells a unified restaurant operating platform to F&B operators in the Kingdom. The product combines an offline-capable point-of-sale, Kitchen Display System, item-level inventory and cost management, hierarchical franchise permissions, QR menu and table service, multi-branch reporting, and ZATCA-compliant electronic invoicing into a single cloud system, built on Odoo infrastructure and integrating with online ordering/delivery platforms, SMS/email notifications, and external accounting systems via automatic journal entries.

The platform is differentiated less by feature breadth than by depth in inventory and cost control, hierarchical permissions for franchise/franchisor relationships, and centralized pricing across branches. Fodo serves four primary customer segments — multi-branch restaurant chains (its core), cafés, food trucks, and cloud kitchens — with named customers including Asayir Qasr Al Basha, Pizza Land, Al Lahib, Allosh, AC, and individual branches such as Al Mitan, Al Rabwah, Al Nakheel, and Al Yasmin, plus additional logos (طعم البركات, فيو كافي, كيوان, الديرة, mahrani) displayed on the site.

Fodo runs a B2B, demo-led direct sales motion with no public pricing tiers; prospects request tailored demonstrations via the website or WhatsApp and receive quote-based subscriptions scaled to branch count and business type. Revenue is generated entirely through SaaS subscriptions. Distribution is purely direct with no resellers, and demand generation relies on Meta and Snapchat paid social (Snapchat weighted for Saudi reach) plus Google Analytics. The company employs 251-500 people, has no disclosed outside funding, and shows no M&A or leadership-change activity in the input data.

Name

Fodoapps

Legal name

بوتقة الذكاء لتقنية المعلومات

Website

https://fodoapps.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Fodoapps is a Jeddah-based SaaS company that provides a unified restaurant operating platform with POS, kitchen display, inventory, and multi-branch management for restaurant chains, cafés, food trucks, and cloud kitchens across Saudi Arabia.

Ownership category

akta.pro rank

Product category

Restaurant Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Performance Management (EPM) & FP&A Platforms (HDAEAEAK)

akta.pro secondary industry

Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK)

Keywords

• Restaurant POS software
• Cloud kitchen management
• Food cost analytics
• ZATCA compliance software
• Kitchen display systems

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the complete Fodo restaurant operating platform including POS, inventory management, kitchen displays, multi-branch reporting, and franchise management. Delivered as a cloud service with no local server requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fodo provides a cloud-based restaurant operating system for Saudi F&B operators, combining point-of-sale, kitchen display, inventory, employee, and customer management into one platform. The software includes ZATCA-compliant e-invoicing, automated dish cost calculations, delivery and payment integrations, and WhatsApp ordering for chains, cafés, food trucks, and cloud kitchens.

Product overview

Fodoapps offers a unified restaurant operating platform called the Fodo Platform, combining POS, kitchen display, inventory management, order management, multi-branch control, franchise management, and reporting into a single integrated system. The platform supports multiple restaurant types (chains, cafés, food trucks, cloud kitchens) with modules including Point of Sale, Kitchen Display System, Inventory Management, Franchise Management, QR Menu & Table Service, and Reporting & Analytics. The Dish Calculator is a complementary tool for menu costing, while Chains & Branches Management provides centralized multi-location control with real-time synchronization and hierarchical permissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Fodo Restaurant Operating System (POS + back office)

Quantifiable outcome

• Target food cost ratio of 28-35% for menu pricing

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Clover (Fiserv): POS and business management platform from Fiserv serving restaurants, retail, and service businesses with payments-integrated POS and app marketplace. Comparable SMB restaurant POS feature set and broader incumbent positioning relative to Fodo's vertical specialization.
• Block (Square for Restaurants): Global payments and POS platform with a dedicated Square for Restaurants vertical offering POS, KDS, inventory, and team management. Comparable core functionality with massive R&D and distribution advantage; relevant as both competitive threat and potential acquirer.
• Toast: Largest US vertical SaaS for restaurants, offering POS, payments, payroll, and marketing alongside the operating platform. A potential entrant/strategic acquirer in MENA; product depth and scale make it a benchmark competitor and an obvious strategic exit for Fodo.

Emerging players

• Odoo: Open-source ERP suite with a Restaurant module covering POS, KDS, table management, and inventory. Notably, Fodo's website infrastructure is built on Odoo — making it both an adjacent competitor and an infrastructure dependency. Relevant as an indirect competitor with broader ERP reach.

Direct peers

• Foodics: UAE-headquartered restaurant management SaaS serving chains, cafés, and cloud kitchens across MENA. Direct competitor to Fodo with overlapping POS, inventory, KDS, and multi-branch capabilities — and considerably more venture capital backing. Operates in the same Saudi and GCC geographies.
• HungerRush: US restaurant management technology provider combining POS, online ordering, delivery, and text marketing. Comparable vertical SaaS model targeting multi-unit restaurant operators with integrated front- and back-of-house workflows.
• Lightspeed Restaurant: Public POS and restaurant commerce platform offering POS, inventory, KDS, and multi-location management. Comparable in product architecture and target customer (multi-unit restaurants), and a potential global incumbent that could enter Fodo's Saudi market.
• TouchBistro: POS and restaurant management platform built for full-service restaurants, with iPad-based POS, inventory, and multi-location reporting. Comparable vertical SaaS model targeting restaurant operators, though primarily North American — relevant as a feature-set benchmark for the category.
• Sapaad: Dubai-based restaurant POS and management platform serving the Middle East. Closely comparable product scope (POS, inventory, reporting) and regional customer base to Fodo, with similar Arabic-first positioning for chains and single-location restaurants.
• Lavu: iPad-based POS and restaurant management platform with inventory, KDS, and multi-location capabilities. Comparable feature set and SMB-to-mid-market customer profile to Fodo, particularly relevant for understanding international POS expansion benchmarks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Fodoapps
• Facebookfacebook.com/FodoApps.SA
• LinkedInlinkedin.com/company/fodoappssa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fodoapps