What PlusX Electric does

PlusX Electric (legal entity Plus Energy Electric Vehicles Charging Stations L.L.C.) is a Dubai-based EV services company operating a mobile-first platform for electric vehicle owners across the UAE. The company's core offering is the PowerPod, a van-deployed portable charging unit that delivers up to 50KW of on-site charging to EVs at homes, offices, parking garages (including basement facilities with 2.1m clearance), and roadside locations within a 60-minute response window. Surrounding the PowerPod are complementary services including emergency breakdown assistance and 12V jump-start support, a Tesla-exclusive pickup/dropoff valet charging service, AC/DC charger installation with DEWA approval handling, a public charging-station locator with real-time availability, an EV Charge Share community marketplace for private charger owners, in-app EV insurance comparison via Policybazaar, and EV detailing through Service My Car. The unified consumer interface is the PlusX Electric mobile app (iOS and Android), developed by Shunya Ekai Technologies, which functions as the single booking and dispatch surface for the entire portfolio.

The business model combines usage-based pay-per-session charging (PowerPod sessions from AED 120, emergency charging from AED 185 + VAT), a monthly subscription tier (AED 750 for 8 sessions), professional-services revenue from charger installations (packages from AED 3,000), affiliate commissions from insurance referrals, and marketplace fees from charger sharing. Go-to-market is digital-led through the app, WhatsApp, and SEO/content marketing, supplemented by strategic channel partnerships — most notably a February 2026 MoU with VinFast Auto and a distribution relationship via Al Tayer Motors — that position PlusX as the aftermarket charging partner for OEM-introduced EV fleets. Customer segments span individual EV owners (primary), residential and commercial properties seeking installation, EV dealerships and distributors, and rental EV drivers; select enterprise customers include VinFast Auto (UAE), Al Tayer Motors, and Foton. The company is privately held with no disclosed external funding, 11-50 employees, and operating status confirmed across Dubai, Abu Dhabi, and Sharjah.

As of the data provided, the company reports 6,800+ EVs charged via PowerPod, 750+ EVs rescued through roadside assistance, 450+ EV chargers installed across the UAE, an 87% service success rate, and a 2025 target of 45,000 charges, operating in a UAE EV market projected to grow at 32.1% CAGR (2023-2028) toward 20% on-road EV penetration by 2030.

Name

PlusX Electric

Legal name

Plus Energy Electric Vehicles Charging Stations L.L.C.

Website

https://plusxelectric.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

PlusX Electric is a Dubai-based EV services company that delivers on-demand mobile charging, breakdown assistance, charger installation, insurance, and related services to individual EV owners, commercial properties, and OEM partners across the UAE through a unified mobile app.

Ownership category

akta.pro rank

Product category

Mobile EV Charging Services

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

EV Charging-Integrated Rentals (Bundled Charging, Roaming, Home Charger Add-ons) (THADANAJ)

akta.pro secondary industries

Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), EV Fleet Charging & V2G Energy Management Platforms (EUAFAKAJ), EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), Corporate EV Rental Programs & Charging Coordination (THADAOAK)

Keywords

• Mobile EV charging
• EV breakdown assistance
• EV charger installation
• Electric vehicle services
• EV roadside rescue

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Portable Charging POD Sessions: One-time charging sessions using the Portable Power POD mobile unit. Customers pay a service fee for delivery, charging, and pickup. Additional per-kWh charges apply based on energy delivered.
2. Subscription Plans: Monthly subscription model at AED 750 per month providing up to 8 charging sessions per month. Unused sessions do not roll over. This provides predictable recurring revenue from loyal customers.
3. EV Charger Installation: Professional supply and installation of AC and DC chargers for homes, offices, hotels, and commercial properties. Revenue generated from installation services with packages starting from AED 3,000.
4. Valet Charging Service: Tesla vehicle pickup, charging to 80%, and return service within 3 hours. Currently available exclusively for Tesla vehicles.
5. EV Insurance Partnership: Commission-based revenue through Policy Bazaar partnership for EV insurance comparison and sales facilitated through the PlusX Electric app.
6. EV Charge Share: Platform fee or commission from enabling private charger owners to share their chargers with other EV drivers in their community.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

PlusX Electric is a Dubai-based EV charging services company that delivers mobile electric vehicle charging to customer locations via proprietary PowerPod units, provides emergency breakdown assistance and valet pickup/drop-off charging, installs AC/DC chargers for residential and commercial properties, and consolidates the entire EV owner experience into a single mobile application. Services include a 60-minute on-site response capability and access to basement-parking locations that fixed public chargers cannot reach.

Product overview

PlusX Electric is an all-in-one EV charging services company based in Dubai, UAE, operating a consumer-facing mobile app (iOS/Android) that consolidates multiple EV support services into a single platform. The core offering is the PowerPod mobile charging service, in which a technician drives a portable charging van to the EV's location and delivers on-site charging. This is paired with emergency EV Breakdown Assistance (roadside rescue for dead batteries or 12V drains), an EV Pickup & Drop-Off valet charging service (currently Tesla-exclusive), and EV Charger Installation (AC and DC, residential and commercial). Supporting modules include a Public EV Charging Station Locator with real-time availability, an EV Charge Share community charger listing platform, Apartment EV Charging for residents without private infrastructure, EV Insurance comparison (via Policybazaar partnership), and EV Car Detailing (via Service My Car partnership). The entire portfolio is accessible through the PlusX Electric app as a unified platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• PowerPod Mobile EV Charging Portable mobile EV charging service that delivers power directly to the customer's vehicle location using proprietary PowerPod units; targets individual EV owners and fleets in Dubai and the wider UAE.
• EV Breakdown Assistance Emergency roadside rescue for EVs that run out of charge or face battery issues, providing on-the-spot charging support to stranded EV drivers across Dubai.
• EV Pickup & Drop-Off Charging Valet service where a PlusX technician collects the EV from the customer's location, charges it, and returns it; designed for individual owners who cannot wait for on-site charging.
• EV Charger Installation End-to-end installation of AC and DC fast chargers for villas, apartments, offices, hotels, and commercial properties; includes site survey, hardware supply, and DEWA-certified setup.
• Apartment EV Charging Solutions Tailored EV charging packages for residential apartment buildings, addressing shared infrastructure, building management coordination, and resident access to chargers in basement parking.
• EV Charge Share Community platform that lets private charger owners list their home or office chargers for use by other EV drivers, enabling peer-to-peer charging access across Dubai.
• Public EV Charging Station Locator In-app directory showing nearby public EV charging stations across the UAE, including availability status, charger type, and navigation support for EV drivers.
• EV Insurance Comparison Insurance comparison service for EV owners delivered through a partnership with Policybazaar, allowing users to compare and select EV-specific motor insurance policies in-app.
• EV Car Detailing Service Specialized car detailing for electric vehicles, conducted by EV-trained technicians using methods safe for EV components; available to individual EV owners in Dubai.
• EV Accessories Online retail of EV accessories such as portable chargers, cables, adapters, and related consumables for individual EV owners in the UAE.
• PlusX Electric Mobile App All-in-one mobile application that consolidates PowerPod charging booking, breakdown assistance, public charger locator, charge sharing, insurance comparison, and accessories purchases for EV owners across the UAE.

Quantifiable outcome

• 750+ EVs rescued from breakdowns with 87% service success rate
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• VinFast Auto LtdcoreStrategic or Co-development Partner · 23 February 2026PlusX Electric signed a Memorandum of Understanding with VinFast Auto Ltd to expand EV charging infrastructure in the UAE. The partnership involves deploying Portable EV Charging Pods, offering on-demand mobile charging services, exploring EV roadside assistance, and providing home and office charger installation. The collaboration integrates digital services through partner platforms to support VinFast's Middle East expansion strategy.
• Dubai HoldingminorStrategic or Co-development PartnerPartnership collaboration indicated through logo display on PlusX Electric website, suggesting strategic relationship for EV charging services or ecosystem development.
• Policy BazaarcoreChannel Partner/ Reseller/ DistributorPartnership with Policy Bazaar to enable EV insurance comparison and purchase through the PlusX Electric app. Users can view options, coverage details, and get quotes directly within the app.
• Al Ghandi AutominorStrategic or Co-development PartnerPartnership collaboration indicated through logo display, suggesting integration of EV charging services with automotive dealership operations.
• Europ AssistanceminorStrategic or Co-development PartnerPartnership collaboration indicated through logo display, potentially for roadside assistance and emergency services integration.
• FotonminorStrategic or Co-development PartnerPartnership with commercial EV manufacturer Foton, suggesting collaboration on fleet electrification solutions or commercial vehicle charging services.
• Al Tayer MotorscoreChannel Partner/ Reseller/ DistributorAl Tayer Motors serves as VinFast's UAE distributor; PlusX Electric's services support VinFast customers through this distribution network. Partnership enables aftermarket EV charging support for VinFast vehicles sold through Al Tayer Motors.
• Service My CarcoreStrategic or Co-development PartnerPartnership offering complete car care services for EVs and ICE vehicles in Dubai. Services include professional car servicing, wrapping, EV charging, and accessories. Features free pickup and delivery, 360-degree health checks, and end-to-end digital experience.

Scale indicators9 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Wallbox: Wallbox provides smart EV charging solutions for homes and businesses including bi-directional Pulsar Plus chargers, with a public listing on NYSE. It is comparable to PlusX Electric through residential/workplace charger installation and app-based charging management.
• EVBox: EVBox manufactures and operates EV charging stations and management software for residential, commercial, and public use, recently owned by ENGIE. It is a broad incumbent comparable to PlusX Electric's EV charger installation and software-enabled network services.
• Kempower: Kempower is a Finnish manufacturer of DC fast charging solutions for EVs including mobile and high-power charging systems, listed on Nasdaq Helsinki. It is a broad incumbent in EV charging infrastructure comparable to PlusX Electric through scalable DC fast charging technology.
• ChargePoint: ChargePoint operates one of the largest EV charging networks globally, offering hardware, software, and services across residential, workplace, fleet, and public segments. It is a broad incumbent comparable to PlusX Electric's network-of-services platform approach.

Emerging players

• ADS-Tec Energy: ADS-Tec Energy develops battery-buffered ultra-fast charging solutions that can be deployed where grid capacity is constrained. It is an emerging player comparable to PlusX Electric through distributed, location-flexible EV charging technology that bypasses infrastructure limitations.
• NaaS Technology: NaaS operates China's largest EV charging service platform connecting charging station operators with EV drivers via app (listed on NASDAQ). It is comparable to PlusX Electric as an app-driven EV charging services aggregator, though operating in a different geography.

Direct peers

• SparkCharge: SparkCharge offers on-demand mobile EV charging using portable battery units delivered to vehicle locations in the US. It is a direct peer to PlusX Electric's Power POD mobile charging model, targeting individual EV owners needing emergency or convenience charging.
• FreeWire Technologies: FreeWire provides battery-integrated EV charging solutions including Boost Charger units that deliver fast charging without grid upgrades. It is directly comparable to PlusX Electric through its mobile/battery-buffered portable EV charging technology.
• ZipCharge: ZipCharge develops portable EV charging solutions including the Go suitcase-sized charger for emergency use cases. It is a direct peer to PlusX Electric in providing on-demand, portable EV charging services to consumer EV owners.

Regional players

• DEWA EV Green Charger: DEWA operates the UAE's primary public EV charging network (EV Green Charger) with hundreds of stations across Dubai. It is a regional incumbent that directly competes with PlusX Electric in the UAE EV charging market as the dominant utility-backed provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/plusxelectric
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlusX Electric