Van der Heijden
Van der Heijden is a privately held Dutch timber merchant and custom outdoor living specialist in Heesch, North Brabant, founded in 1985, selling wood and building materials to DIY and trade customers and designing/installing bespoke garden houses, verandas, and carports within a 40km radius.
- Company typePrivate
- Founded1985
- HeadquartersHeesch, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Van der Heijden does
Houthandel van der Heijden Heesch B.V. is a privately held Dutch timber merchant and custom outdoor living specialist headquartered at Bosschebaan 72, Heesch, North Brabant, founded in 1985. The company operates two distinct divisions: Houthandel, a retail and trade wood and building materials business serving DIY consumers and professional tradespeople; and Buitenleven, a custom outdoor living division that designs, manufactures, and installs bespoke garden houses, verandas, carports, poolhouses, and canopies within a 40km radius of Heesch.
The Houthandel division offers a broad catalog of garden and construction wood (planks, battens, beams, posts in spruce, Douglas fir, hardwood, Accoya, oak, Western Red Cedar), fencing and gate materials, terrace and decking boards (including WPC composites), roofing products (EPDM, shingles, roof tiles), facade cladding in wood and composite, round wood, and sheet materials. The Buitenleven division complements this catalog by converting material sales into fully designed, quoted, and installed outdoor structures, with a 1,000+ m2 showroom serving as the central conversion asset. Both divisions sell directly to end customers with no disclosed dealer or distribution network.
Revenue is generated through one-time retail wood sales (unit-priced, pay-as-you-go) and through custom outdoor living projects billed under multi-year or project-based contracts on quote-based pricing. The customer base is fragmented across DIY homeowners, small trade buyers, and bespoke-project residential clients, with no named enterprise accounts. The company uses its own website, a showroom, customer review listings, and paid digital advertising (Google, LinkedIn, Facebook) as marketing channels, and reports a 9.2/10 independent customer rating.
Van der Heijden firmographics
Firmographics- Name
- Van der Heijden
- Legal name
- Van der Heijden
- Website
- https://houthandelvanderheijden.nl
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Van der Heijden is a privately held Dutch timber merchant and custom outdoor living specialist in Heesch, North Brabant, founded in 1985, selling wood and building materials to DIY and trade customers and designing/installing bespoke garden houses, verandas, and carports within a 40km radius.
- Ownership category
- akta.pro rank
Van der Heijden industry classification
Industry- Product category
- Timber and Building Materials Retail
- NAICS
- Landscaping Services (561730), Prefabricated Wood Building Manufacturing (321992), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)
- akta.pro secondary industries
- Porch & Veranda Construction (HSAPALAG), Outdoor Railing, Guardrail & Balustrade Installation/Repair (HSAIAJAI), Wood Siding, Cladding & Exterior Wood Profiles (IMADADAH)
Keywords
Where Van der Heijden is headquartered
LocationHeadquarters
- HQ city
- Heesch
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Van der Heijden business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations
Revenue model
- Retail Wood Sales: Sale of wood products including garden timber, construction wood, fencing materials, decking, and related hardware to DIY consumers and professionals through physical showroom and direct sales.
- Custom Outdoor Living Projects (Buitenleven): Design and installation of custom outdoor structures including garden houses, verandas, carports, poolhouses, and covered terraces. Services include custom design, professional advice, and installation within 40km of Heesch.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail wood products and materials |
| Other | Multi-year contract | Custom outdoor living projects |
Distribution channels3 records
Marketing channels4 records
Van der Heijden product offering
Product offeringCore offering
Van der Heijden sells timber, sheet materials, fencing and gate materials, terrace and decking boards, roofing materials (EPDM, shingles), façade cladding in wood and composite, WPC terrace boards, round wood, and related hardware through its Houthandel retail division. Its Van der Heijden Buitenleven division designs, builds, and installs custom outdoor structures including garden houses with canopies, verandas, carports, poolhouses, canopies, and standalone garden houses for residential clients in the Heesch/North Brabant region. Products and projects are showcased in a 1000+ m2 showroom at the Heesch headquarters.
Product overview
Van der Heijden operates two distinct divisions: Houthandel (a wood and building materials retail business) and Van der Heijden Buitenleven (a custom outdoor living projects division). The Houthandel division offers a wide-ranging catalog of wood and construction materials including tuin- en timmerhout (garden and construction wood planks, battens, beams, posts), schutting- en poortmaterialen (fencing and gate materials), terrassen en vlonders (terrace and decking boards), dakbedekking en toebehoren (EPDM, shingles, roof trims), schuttingen (pre-built fencing), poorten (gates), gevelbekleding (façade cladding in wood and composite), WPC terrace boards, rondhout (round wood), and plaatmateriaal (sheet materials). The Buitenleven division specializes in 100% custom outdoor structures including tuinhuis met overkapping (garden rooms with canopy), veranda, carport, poolhouse, overkapping (canopies), and tuinhuis (garden houses). Van der Heijden serves both DIY consumers and professionals, and also provides custom project design and on-site installation within a 40km radius of Heesch, the Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Tuin- en timmerhout (Garden & Construction Wood)
Quantifiable outcome
- Customer satisfaction rating of 9.2 out of 10 on independent review platform
Companies that use Van der Heijden
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Van der Heijden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Van der Heijden partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights3 records
Van der Heijden competitors and assessment
Company assessmentBroad incumbents
- Praxis: Major Dutch home improvement and building materials chain with broad assortment across timber, fencing, and outdoor products. National reach and scale that Van der Heijden does not match.
- Karwei: National Dutch home improvement and DIY retail chain under Intergamma. Overlaps with Van der Heijden's retail building materials assortment but is positioned for DIY convenience rather than custom installation.
- GAMMA (Intergamma): Largest Dutch DIY retail chain with nationwide franchise stores selling building materials, fencing, decking, and garden products. Broad overlap with Houthandel retail assortment but lacks custom installation services.
- Hornbach: Large-format German DIY and building materials chain with significant Dutch operations. Overlaps with Van der Heijden's retail product range but at far greater national scale and broader assortment.
Direct peers
- Verasol: Dutch specialist in verandas, overkappingen, and custom outdoor structures with design and installation services. Direct competitor to the Buitenleven division across categories like verandas and canopies.
- Jongeneel: Established Dutch timber wholesaler and building materials distributor serving professionals and DIY. Comparable product portfolio (sheet materials, timber, garden wood) and hybrid retail/wholesale customer model.
- Deponti: Dutch manufacturer and installer of verandas, overkappingen, and outdoor living structures. Directly overlaps with Van der Heijden's Buitenleven service offering and product categories.
- PontMeyer: Major Dutch building materials and timber merchant with both retail and wholesale operations. Directly comparable to Van der Heijden's Houthandel model, though operating at far greater national scale.
- Welvaere: Dutch designer and builder of bespoke outdoor living structures including verandas, garden rooms, and poolhouses. Directly competes with Van der Heijden Buitenleven for premium custom outdoor projects.
- Renson: Belgian-headquartered outdoor living specialist offering premium verandas, patio covers, and aluminium outdoor systems with strong Dutch presence. Comparable high-end bespoke outdoor-living positioning to Buitenleven.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Van der Heijden social profiles
Digital presenceVan der Heijden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van der Heijden leadership team
Management profileNumber of profiles
Van der Heijden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van der Heijden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van der Heijden
What does Van der Heijden do?
Van der Heijden sells timber, sheet materials, fencing and gate materials, terrace and decking boards, roofing materials (EPDM, shingles), façade cladding in wood and composite, WPC terrace boards, round wood, and related hardware through its Houthandel retail division. Its Van der Heijden Buitenleven division designs, builds, and installs custom outdoor structures including garden houses with canopies, verandas, carports, poolhouses, canopies, and standalone garden houses for residential clients in the Heesch/North Brabant region. Products and projects are showcased in a 1000+ m2 showroom at the Heesch headquarters.
Is Van der Heijden a public or private company?
Van der Heijden is a private company. It is classified as family owned and is currently operating.
When was Van der Heijden founded?
Van der Heijden was founded in 1985. It employs 11 to 50 people.
Where is Van der Heijden based?
Van der Heijden is headquartered in Heesch, Netherlands, in the Europe region.
How does Van der Heijden make money?
Two revenue lines are on record. Retail Wood Sales are the primary driver. The others are custom Outdoor Living Projects (Buitenleven).
Who are Van der Heijden's main competitors?
Broad incumbents on record are Praxis, Karwei, GAMMA (Intergamma) and Hornbach. Direct peers are Verasol, Jongeneel, Deponti, PontMeyer, Welvaere and Renson.
Does Van der Heijden have an API?
No public API is recorded for Van der Heijden.
What industry is Van der Heijden in?
Van der Heijden's product category is Timber and Building Materials Retail. Its primary akta.pro industry code is CRAIAEAH, Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts), with a secondary code of HSAPALAG, Porch & Veranda Construction. Its NAICS code is 561730 and its SIC code is 5200.