Van der Heijden

What Van der Heijden does

Houthandel van der Heijden Heesch B.V. is a privately held Dutch timber merchant and custom outdoor living specialist headquartered at Bosschebaan 72, Heesch, North Brabant, founded in 1985. The company operates two distinct divisions: Houthandel, a retail and trade wood and building materials business serving DIY consumers and professional tradespeople; and Buitenleven, a custom outdoor living division that designs, manufactures, and installs bespoke garden houses, verandas, carports, poolhouses, and canopies within a 40km radius of Heesch.

The Houthandel division offers a broad catalog of garden and construction wood (planks, battens, beams, posts in spruce, Douglas fir, hardwood, Accoya, oak, Western Red Cedar), fencing and gate materials, terrace and decking boards (including WPC composites), roofing products (EPDM, shingles, roof tiles), facade cladding in wood and composite, round wood, and sheet materials. The Buitenleven division complements this catalog by converting material sales into fully designed, quoted, and installed outdoor structures, with a 1,000+ m2 showroom serving as the central conversion asset. Both divisions sell directly to end customers with no disclosed dealer or distribution network.

Revenue is generated through one-time retail wood sales (unit-priced, pay-as-you-go) and through custom outdoor living projects billed under multi-year or project-based contracts on quote-based pricing. The customer base is fragmented across DIY homeowners, small trade buyers, and bespoke-project residential clients, with no named enterprise accounts. The company uses its own website, a showroom, customer review listings, and paid digital advertising (Google, LinkedIn, Facebook) as marketing channels, and reports a 9.2/10 independent customer rating.

Name

Van der Heijden

Legal name

Van der Heijden

Website

https://houthandelvanderheijden.nl

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Van der Heijden is a privately held Dutch timber merchant and custom outdoor living specialist in Heesch, North Brabant, founded in 1985, selling wood and building materials to DIY and trade customers and designing/installing bespoke garden houses, verandas, and carports within a 40km radius.

Ownership category

akta.pro rank

Product category

Timber and Building Materials Retail

NAICS

Landscaping Services (561730), Prefabricated Wood Building Manufacturing (321992), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)

akta.pro secondary industries

Porch & Veranda Construction (HSAPALAG), Outdoor Railing, Guardrail & Balustrade Installation/Repair (HSAIAJAI), Wood Siding, Cladding & Exterior Wood Profiles (IMADADAH)

Keywords

• Timber merchant
• Wood building materials
• Custom outdoor structures
• Garden decking fencing
• Outdoor living construction

Headquarters

HQ city

Heesch

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. Retail Wood Sales: Sale of wood products including garden timber, construction wood, fencing materials, decking, and related hardware to DIY consumers and professionals through physical showroom and direct sales.
2. Custom Outdoor Living Projects (Buitenleven): Design and installation of custom outdoor structures including garden houses, verandas, carports, poolhouses, and covered terraces. Services include custom design, professional advice, and installation within 40km of Heesch.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Van der Heijden sells timber, sheet materials, fencing and gate materials, terrace and decking boards, roofing materials (EPDM, shingles), façade cladding in wood and composite, WPC terrace boards, round wood, and related hardware through its Houthandel retail division. Its Van der Heijden Buitenleven division designs, builds, and installs custom outdoor structures including garden houses with canopies, verandas, carports, poolhouses, canopies, and standalone garden houses for residential clients in the Heesch/North Brabant region. Products and projects are showcased in a 1000+ m2 showroom at the Heesch headquarters.

Product overview

Van der Heijden operates two distinct divisions: Houthandel (a wood and building materials retail business) and Van der Heijden Buitenleven (a custom outdoor living projects division). The Houthandel division offers a wide-ranging catalog of wood and construction materials including tuin- en timmerhout (garden and construction wood planks, battens, beams, posts), schutting- en poortmaterialen (fencing and gate materials), terrassen en vlonders (terrace and decking boards), dakbedekking en toebehoren (EPDM, shingles, roof trims), schuttingen (pre-built fencing), poorten (gates), gevelbekleding (façade cladding in wood and composite), WPC terrace boards, rondhout (round wood), and plaatmateriaal (sheet materials). The Buitenleven division specializes in 100% custom outdoor structures including tuinhuis met overkapping (garden rooms with canopy), veranda, carport, poolhouse, overkapping (canopies), and tuinhuis (garden houses). Van der Heijden serves both DIY consumers and professionals, and also provides custom project design and on-site installation within a 40km radius of Heesch, the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuin- en timmerhout (Garden & Construction Wood)

Quantifiable outcome

• Customer satisfaction rating of 9.2 out of 10 on independent review platform

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Praxis: Major Dutch home improvement and building materials chain with broad assortment across timber, fencing, and outdoor products. National reach and scale that Van der Heijden does not match.
• Karwei: National Dutch home improvement and DIY retail chain under Intergamma. Overlaps with Van der Heijden's retail building materials assortment but is positioned for DIY convenience rather than custom installation.
• GAMMA (Intergamma): Largest Dutch DIY retail chain with nationwide franchise stores selling building materials, fencing, decking, and garden products. Broad overlap with Houthandel retail assortment but lacks custom installation services.
• Hornbach: Large-format German DIY and building materials chain with significant Dutch operations. Overlaps with Van der Heijden's retail product range but at far greater national scale and broader assortment.

Direct peers

• Verasol: Dutch specialist in verandas, overkappingen, and custom outdoor structures with design and installation services. Direct competitor to the Buitenleven division across categories like verandas and canopies.
• Jongeneel: Established Dutch timber wholesaler and building materials distributor serving professionals and DIY. Comparable product portfolio (sheet materials, timber, garden wood) and hybrid retail/wholesale customer model.
• Deponti: Dutch manufacturer and installer of verandas, overkappingen, and outdoor living structures. Directly overlaps with Van der Heijden's Buitenleven service offering and product categories.
• PontMeyer: Major Dutch building materials and timber merchant with both retail and wholesale operations. Directly comparable to Van der Heijden's Houthandel model, though operating at far greater national scale.
• Welvaere: Dutch designer and builder of bespoke outdoor living structures including verandas, garden rooms, and poolhouses. Directly competes with Van der Heijden Buitenleven for premium custom outdoor projects.
• Renson: Belgian-headquartered outdoor living specialist offering premium verandas, patio covers, and aluminium outdoor systems with strong Dutch presence. Comparable high-end bespoke outdoor-living positioning to Buitenleven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/houthandel-van-der-heijden-heesch-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Heijden