MediaToday

What MediaToday does

MediaToday is a Russian advertising-technology company operating as OOO 'TARGET' (Общество с ограниченной ответственностью «ТАРГЕТ»), founded as a project in 2008 with the current legal entity registered on July 20, 2017. The company is headquartered in Moscow at the Victoria Plaza business center (Baumanskaya Street 6, building 2) and operates exclusively in the Russian market, with no disclosed international presence. It is a private limited liability company with no evidence of institutional venture or private equity investment beyond small government innovation grants.

Name

MediaToday

Legal name

Общество с ограниченной ответственностью «ТАРГЕТ»

Website

https://mediatoday.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology

NAICS

Media Buying Agencies (54183), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Media & Audience Measurement Analytics (BPAHALAO), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Programmatic advertising platform
• Demand-side platform
• Supply-side platform
• Data management platform
• Real-time bidding

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Programmatic Advertising Services: Placement of advertising campaigns using the company's proprietary RTB platform (DSP/SSP). Services include SaaS solutions (self-service platform access) and fullservice (managed campaigns). Revenue generated from advertising spend management and platform fees.
2. SaaS Platform Access: Access to proprietary multi-format RTB platform for managing advertising campaigns. Minimum campaign budget of 500,000 RUB indicates enterprise-tier pricing.
3. Fullservice Advertising Campaigns: Managed advertising campaign services where the company handles campaign strategy, execution, and optimization using their platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MediaToday provides an intelligent multi-format programmatic advertising platform combining proprietary DSP (Demand-Side Platform), SSP (Supply-Side Platform), and DMP (Data Management Platform) modules. The company sells both SaaS self-service platform access (minimum 500,000 RUB campaign budget) and full-service managed advertising campaigns to enterprise advertisers and agencies in Russia. Supporting technologies include the patented InPicture in-image advertising system, Videoclick video delivery system, and an AI-powered personalized banner recommendation service.

Product overview

MediaToday is a Russian advertising technology company offering a comprehensive programmatic advertising ecosystem. The core product is the Intelligent Multi-Format RTB Platform (Интеллектуальная мультиформатная RTB-платформа MediaToday), which integrates three main modules: DSP for advertisers, SSP for publishers, and DMP with 500+ audience segments. The platform supports multiple ad formats including Pre-Roll, FlyScreen, Videointeractive, Videoclick, Video-in-read, and in-image advertising via InPicure. The ecosystem includes an AI-powered recommendation service for auto-generating personalized banners to improve CTR, developed using neural networks on Nvidia RTX A5000 GPUs. The company offers both SaaS self-service access and full-service managed advertising solutions. Notable proprietary technologies include the Videoclick patent (2009) and InPicure image recognition system (2020).

Differentiator

Problem solved

Functional benefit

Products and services

• MediaToday Intelligent Multi-Format RTB Platform Comprehensive programmatic solution for managing the production, sale, and delivery of internet advertising. Integrates DSP, SSP, and DMP capabilities with campaign management, booking, reporting, and automated ad serving across multiple formats (video, display, native, mobile, in-image). For enterprise advertisers, agencies, and publishers in Russia.
• MediaToday DSP (Demand-Side Platform)

Quantifiable outcome

• 15,000+ advertising campaigns successfully conducted
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Criteo: Criteo is a global demand-side platform specializing in retargeting and audience-driven display personalization, with DMP-style data assets. Its retargeting and personalized-banner capabilities directly mirror MediaToday's AI banner recommendation service.
• The Trade Desk: The Trade Desk is a leading global independent DSP with advanced audience targeting and RTB capabilities analogous to MediaToday's DSP. While not competing directly inside Russia today, it is the global product benchmark MediaToday is positioned against.
• GetIntent: GetIntent is a Russian programmatic DSP/SSP offering audience targeting, RTB bidding, and analytics for advertisers and publishers. It is the closest pure-play domestic competitor to MediaToday's DSP/SSP/DMP stack.
• Between Exchange (BEACON): Between (Beacon) is a Russian programmatic ad exchange with DSP/SSP infrastructure and audience data products. It is a direct competitor in Russian programmatic display and audience targeting.
• Soloway (formerly ADFOX/Yandex ad tech): Soloway is a Russian ad-server and programmatic platform serving publishers and advertisers with display, video, and native inventory management. It is a comparable SSP/ad-server peer to MediaToday for publisher-side inventory monetization.
• Hybrid (Aero/Hybrid Russia): Hybrid is a long-standing Russian programmatic advertising and digital media services company with DSP, audience, and ad-operations capabilities. It is one of the established Russian programmatic competitors to MediaToday.

Emerging players

• OZON Performance / OZON Ads: OZON's advertising platform is a growing retail-media and demand-side offering within Russia's largest marketplaces. As an emerging player in Russian digital ads with first-party commerce data, it competes for a share of performance-driven advertiser budgets that MediaToday also targets.

Broad incumbents

• Yandex Direct: Yandex Direct is Russia's dominant search and performance ad platform with an integrated DSP. It is a broad incumbent competitor for programmatic display budgets and audience-targeting capabilities inside the Russian market.
• Google Ad Manager: Google Ad Manager (combining DoubleClick for Publishers and DoubleClick Bid Manager) is a global ad-server, SSP, and DSP platform. It is the broad incumbent benchmark for MediaToday's combined DSP/SSP technology stack.
• VK Ads (VKontakte Advertising): VK Ads is the advertising arm of VK (the largest Russian social network), offering a self-serve DSP-style platform across social inventory. It is a direct Russia-focused competitor for advertiser and agency budgets shifting toward social and native formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MediatodayTechnology
• LinkedInlinkedin.com/company/mediatoday-official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaToday