Getintent
Getintent is a Russia- and CIS-focused programmatic advertising technology company that operates a full-stack DSP, SSP, DMP, and ad-server platform powered by proprietary self-learning AI, serving agencies, publishers, broadcasters, and enterprises as a Gazprom-Media subsidiary.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Getintent does
Getintent is a Russia- and CIS-focused programmatic advertising technology company that operates a full-stack platform combining a demand-side platform (DSP), supply-side platform (SSP), data management platform (DMP) extension, and an independent ad server. The platform is built around proprietary self-learning AI algorithms that power a real-time bidder, an Action Predictor conversion-likelihood model (trained on 50+ conversions within a 30-day window), the Datanautica© behavior-based audience segmentation engine, a CPC predict algorithm that scores browser/creative and domain/creative pairs, and self-learning antifraud systems with pre-bid detection and Adloox integration. It supports display, video (in-stream, out-stream, rewarded), native, mobile, in-app, and connected-TV (CTV) formats, with dynamic creative (DCO 2.0) and rewarded video (GetRewarded) as specialized modules, plus a developer-facing API and an Analytics Bridge for Google Analytics and Yandex.Metrika.
The company serves four primary customer segments: digital and media agencies seeking flexible programmatic capabilities, publishers and broadcasters looking to monetize inventory, enterprises building in-house programmatic buying, and direct advertisers running conversion-optimized campaigns. Distribution combines direct enterprise field sales, a self-service DSP UI, a white-label licensing option (where partners can rebrand the platform and use their own data and algorithms), and an API for programmatic integration. Pricing is transparent and usage-based — CPM/CPC/CPV with a 30,000-ruble minimum payment and a recommended 100,000-ruble test budget — and there are no hard dollar commitments.
Since April 2020, Getintent has operated as a wholly owned subsidiary of Gazprom-Media (Газпром-Медиа), one of Russia's largest media conglomerates, with the legal entity structured as LLC GPM Reklama (ГПМ Реклама) headquartered at Olimpiyskiy Prospekt 14, Moscow. The company employs 51–100 people, has cumulatively raised approximately $1.565M across three early-stage rounds (2013, 2015, 2016) from Flashpoint and AltaIR Capital, and complements its commercial offering with a Programmatic Academy (free certification) and an annual Programmatic Battle industry competition. Named customers span banking (Rosbank), automotive (Subaru), entertainment (KARO Premiere), healthcare/pharma, FMCG, and manufacturing.
Getintent firmographics
Firmographics- Name
- Getintent
- Legal name
- LLC GPM Reklama (ГПМ Реклама) / LLC Getintent
- Website
- https://getintent.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Getintent is a Russia- and CIS-focused programmatic advertising technology company that operates a full-stack DSP, SSP, DMP, and ad-server platform powered by proprietary self-learning AI, serving agencies, publishers, broadcasters, and enterprises as a Gazprom-Media subsidiary.
- Ownership category
- akta.pro rank
Getintent industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Advertising Agencies (541810), Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where Getintent is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Getintent business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Programmatic Advertising Platform (CPM/CPC/CPV): Getintent operates as a programmatic advertising platform charging advertisers on CPM, CPC, or CPV basis. Self-service DSP works on CPM with ability to target CPC. Revenue comes from the margin on media buys plus platform fees. Minimum payment is 30,000 rubles with recommended minimum budget of 100,000 rubles for proper testing and optimization.
- Agency and Enterprise Solutions: Full-service campaign management and optimization for agencies and enterprises seeking programmatic in-house capabilities. Revenue includes both media margin and professional service fees for managed services.
- White-Label Licensing: White-label platform licensing where partners can brand the technology as their own and use their own data and algorithms. Provides recurring revenue from licensing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Self-service DSP with transparent CPM pricing |
| Hybrid | Monthly | Managed services with full campaign optimization |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Getintent product offering
Product offeringCore offering
Getintent is a highly customizable AI-powered programmatic suite combining a Demand-Side Platform (DSP), Supply-Side Platform (SSP), Data Management Platform (DMP) extension, and an independent ad server. It enables agencies, publishers, broadcasters, and content owners to run, monetize, and optimize programmatic advertising campaigns across display, video, native, mobile, CTV, and in-app formats, supported by proprietary self-learning AI algorithms for audience targeting and real-time optimization.
Product overview
Getintent is a comprehensive programmatic advertising platform providing a full-stack ecosystem of solutions. The core platform combines DSP, SSP, ad server, and DMP capabilities powered by proprietary AI algorithms. The product portfolio includes AI-powered optimization tools (AI-Powered Campaign Optimization, Action Predictor), data activation (Data à la carte with Datanautica©), campaign planning (Campaign Planner), real-time reporting, brand safety/fraud detection, and a developer API. Additional offerings include managed service for full campaign support, white-label platform for partners, Programmatic Academy for training/certification, and specialized ad formats (GetRewarded, GetDynamic, GetLive). The platform supports video, display, native, and dynamic creative formats across desktop, mobile, in-app, and CTV channels.
Differentiator
Problem solved
Functional benefit
Brands
- Datanautica©: Proprietary real-time behavior-based audience segmentation technology for targeting users with high conversion likelihood
- GetRewarded
- Action Predictor
- Programmatic Academy
- Knowledge Base (База знаний)
Products and services
- Getintent Programmatic Platform (DSP, SSP, Ad Server) Omni-channel full-stack programmatic platform combining Demand-Side Platform, Supply-Side Platform, DMP extension, and independent ad server capabilities. Designed for agencies, publishers, broadcasters, and content owners to grow programmatic revenues.
- White-Label Platform Customizable platform licensing solution that allows partners to rebrand the Getintent technology as their own, integrate their own data and algorithms, and resell programmatic capabilities under their own identity.
- Getintent API Developer-facing API enabling programmatic integration, synchronization, and automation. Allows customers to create and edit RTB entities (campaigns, creatives, segments), pull real-time reports on inventory and performance, and build custom solutions on top of Getintent's white-label technology.
- Managed Service End-to-end full-service campaign management from strategic planning through setup, operations, optimization, and reporting, delivered by a dedicated account manager supported by AdOps and analyst teams.
- GetRewarded Rewarded video advertising product for mobile applications, allowing users to receive in-app currency or privileges for viewing ads, providing a non-intrusive monetization experience.
- Data à la carte Standalone data activation service bundling Getintent's proprietary Datanautica© behavior-based segmentation technology, access to 30+ premium third-party data partners with 1000+ ready-to-use segments, and CRM data onboarding for personalized audience targeting.
Quantifiable outcome
- Increased video completion rate from 65% to 71% (9% improvement) in pharmaceutical campaign using Action Predictor
- +3 more outcomes
Companies that use Getintent
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Getintent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability10 records
Feature10 records
Getintent partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major and core.
- RUTUBE.MediamajorVideo partnership announced November 2024 for programmatic video advertising on RUTUBE platform.
- Russ OutdoormajorLaunched first Russian SSP for digital out-of-home (DOOH) advertising. Pioneering partnership for programmatic DOOH in Russia.
- CleverDatamajorStrategic partnership connecting Getintent platform to CleverData exchange. First partnership to connect platform to Russian data exchange.
- 30+ Premium Data PartnerscoreThird-party data partnerships providing access to over 1000 ready-to-use data segments including socio-demographic, behavioral, and consumer intention data.
- IMHOmajorIMHO began selling Getintent.TV premium video advertising inventory. Major SSP partnership for video ad distribution.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Getintent competitors and assessment
Company assessmentDirect peers
- The Trade Desk: Leading independent global DSP with omnichannel capabilities (display, video, CTV, audio, native). Direct competitor to Getintent in offering an AI-powered programmatic buying platform for agencies and advertisers; differs in global scale vs. Getintent's Russia/CIS focus.
- MediaMath: Independent omnichannel DSP offering programmatic buying across display, video, CTV, audio, and native with a TerminalOne platform. Direct peer to Getintent in providing AI-driven campaign optimization and white-label capabilities to agencies.
- Adform: European-based ad tech vendor offering a full-stack platform (DSP, SSP, DMP, ad server) with strong AI optimization. Closest structural analog to Getintent's integrated stack, with broader geographic reach but similar product architecture.
- Amobee: Omnichannel programmatic advertising platform serving agencies and advertisers across display, video, CTV, and social. Comparable to Getintent's integrated DSP/SSP offering and AI-driven campaign optimization capabilities.
Broad incumbents
- Amazon DSP: Amazon's programmatic DSP leveraging first-party retail and Prime Video/IMDb TV data. A broad incumbent competing for the same agency and advertiser demand-side wallet that Getintent targets, but with unmatched commerce data and inventory scale.
- Criteo: Publicly listed retargeting and programmatic platform with a large commerce data network. Overlaps with Getintent's retargeting/DCO 2.0 capabilities, but operates at significantly greater scale and with broader international footprint.
- Google Display & Video 360 (DV360): Google's enterprise programmatic DSP integrated with the broader Google Ads and Ad Manager ecosystems. Competes with Getintent's DSP for agency and advertiser budgets, with vastly larger inventory access (Google AdX/AdSense) and AI bidding via Performance Max.
Regional players
- Soloway: Russian programmatic DSP serving local agencies and advertisers with self-service and managed-service options. Comparable in target market (Russia/CIS) and product positioning (DSP with AI optimization) to Getintent.
- Between Digital: Russian independent programmatic DSP/SSP operating in the same Russia/CIS market as Getintent. Closest regional peer competing for the same pool of Russian agencies, publishers, and advertisers.
- Yandex Direct: Yandex's advertising platform, dominant in Russia/CIS across search, display, and video (including Yandex DSP). Direct regional competitor to Getintent for Russian advertiser budgets, with stronger first-party data from Yandex services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Getintent social profiles
Digital presenceGetintent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Getintent leadership team
Management profileNumber of profiles
Profiles4 records
Getintent funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Getintent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Getintent
What does Getintent do?
Getintent is a highly customizable AI-powered programmatic suite combining a Demand-Side Platform (DSP), Supply-Side Platform (SSP), Data Management Platform (DMP) extension, and an independent ad server. It enables agencies, publishers, broadcasters, and content owners to run, monetize, and optimize programmatic advertising campaigns across display, video, native, mobile, CTV, and in-app formats, supported by proprietary self-learning AI algorithms for audience targeting and real-time optimization.
Is Getintent a public or private company?
Getintent is a private company. It is classified as corporate owned and is currently operating.
When was Getintent founded?
Getintent was founded in 2013. It employs 51 to 100 people.
Where is Getintent based?
Getintent is headquartered in New York, United States, in the North America region.
How does Getintent make money?
Three revenue lines are on record. Programmatic Advertising Platform (CPM/CPC/CPV) is the primary driver. The others are agency and Enterprise Solutions and white-Label Licensing.
Who are Getintent's main competitors?
Direct peers on record are The Trade Desk, MediaMath, Adform and Amobee. Broad incumbents are Amazon DSP, Criteo and Google Display & Video 360 (DV360). Regional players are Soloway, Between Digital and Yandex Direct.
Does Getintent have an API?
Yes. Getintent API enables integration, synchronization, and automation for flexible programmatic campaign management and real-time reporting. Allows creating and editing RTB entities (campaigns, campaign groups, creatives, sites, segments, domain lists), pulling real-time reports on available inventory and campaign performance, and customizing workflows, dashboards, and user interface or building solutions on top of white-label technology. Developer documentation is at kb.getintent.com.
What industry is Getintent in?
Getintent's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 541810 and its SIC code is 7372.