Melitrade a.s.

What Melitrade a.s. does

Melitrade a.s. is a Czech manufacturer and supplier of paper hygiene and personal-care products, operating since 1996 under the Linteo brand and headquartered in Prague with a registered office in Lanškroun. The company produces toilet paper, wet wipes, paper handkerchiefs, paper towels and wipes, cotton products (cotton buds, pads), children’s cosmetics, candles, and an Away-From-Home industrial hygiene program. Its core manufacturing is paper converting for personal and household hygiene, with additional sub-brands Linteo Baby, Linteo Kids, Linteo Classic, Linteo Premium, and Linteo Teens segmenting the portfolio across life stages and price tiers; the company also wholly owns the Onclé and Niteola brands.

Melitrade operates a dual-channel business model. On the B2B side, it manufactures and supplies both Linteo-branded products and private-label paper hygiene products to major European retail chains, with the company positioning itself as one of the main suppliers in the CEE market for wet wipes and boxed paper handkerchiefs. On the B2C side, the company sells branded products directly through its own e-commerce storefront at eshoplinteo.cz. Distribution is organized through the Czech headquarters, a Slovak subsidiary (AGIS SK, s.r.o.) with warehousing in Bytča, and additional market presence in Poland and Germany, supported by a multi-language Linteo website in Czech, English, Polish, Slovak, and German.

The company monetizes through hardware sales of physical hygiene products rather than subscriptions or services, and pricing is not publicly disclosed. It competes on three axes: brand heritage (nearly 30 years of Linteo recognition), private-label manufacturing capability for retail partners, and a sustainability stack that includes FSC, ISO 9001, and BRS certifications, solar-powered warehouses pursuing energy self-sufficiency, up to 80% recyclable packaging, annual carbon-footprint reporting, founding membership in the Plastic Waste Free EPR producer responsibility organization, and active preparation for compliance with the EU Deforestation Regulation (EUDR).

Name

Melitrade a.s.

Legal name

Melitrade a.s.

Website

https://linteo.cz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Melitrade a.s. is a Czech manufacturer of paper hygiene products operating under the Linteo brand since 1996, producing toilet paper, wet wipes, paper handkerchiefs, cotton goods, and Away-From-Home industrial hygiene products for retail chains (including private label) and end consumers across Central and Eastern Europe.

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Industrial and Personal Service Paper Merchant Wholesalers (424130)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Paper Wipes (Dry & Pre-moistened) (CRAJAFAF)

akta.pro secondary industries

Diapering & Wipes (Diaper Creams, Wipes) (CRABAJAC), Baby Bath & Cleansing (CRABAJAA)

Keywords

• Paper hygiene products
• Wet wipes manufacturing
• Private label manufacturing
• Personal care products
• Toilet paper production

Headquarters

HQ city

Lanskroun

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branded and private-label paper product sales: Melitrade a.s. generates revenue from the manufacture and sale of branded paper hygiene and personal care products (Linteo, Linteo Baby, Linteo Kids, Linteo Classic, Linteo Premium lines) and private-label products supplied to retail chains. Revenue is derived from product sales across Central and Eastern Europe, with significant B2B private-label contracts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Melitrade a.s. is a Czech manufacturer and supplier of paper hygiene and personal care products, including toilet paper, wet wipes, paper handkerchiefs, paper towels, cotton products, baby cosmetics, candles, and an industrial hygiene (Away From Home) program. Products are sold under the Linteo brand family (Linteo, Linteo Baby, Linteo Kids, Linteo Classic, Linteo Premium, Linteo Teens) and supplied as private-label products to major retail chains across Central and Eastern Europe.

Product overview

Melitrade a.s. is a Czech manufacturer and supplier of hygiene paper products operating primarily under the Linteo brand. The product portfolio includes toilet paper, wet wipes, paper handkerchiefs, towels, cotton products, cosmetics, and industrial hygiene products (Away From Home). The Linteo brand is organized into product lines targeting different market segments: Linteo (main brand), Linteo Baby (infant care with organic cosmetics), Linteo Kids (children's playful hygiene), Linteo Classic (budget-friendly quality), Linteo Premium (premium quality for demanding customers), and Linteo Teens (teenage hygiene needs). The company also owns two additional brands: Onclé and Niteola. Products are distributed throughout Central and Eastern Europe to retail chains under private labels and under the Linteo brand. The company is a major European supplier especially in wet wipes and boxed paper handkerchiefs segments.

Differentiator

Problem solved

Functional benefit

Brands

• Linteo Baby: Premium Czech baby care brand focused on sensitive baby skin, featuring children's cosmetics with organic marigold, wet wipes, cotton buds, and changing mats. Quality verified by the state health institute.
• Linteo Kids
• Linteo Classic
• Linteo Premium

Products and services

• Linteo The main Linteo brand offering high-quality Czech hygiene and cosmetic products including toilet paper, paper tissues, wet wipes, towels, and cotton products for everyday personal care.
• Linteo Baby Premium Czech baby care line focused on sensitive infant skin, featuring children's cosmetics with organic marigold, wet wipes, cotton buds, and changing mats. Quality verified by the state health institute.
• Linteo Kids Playful Czech premium children's brand for preschoolers and their parents, making personal hygiene approachable as a fun game with dermatologically tested, user-friendly products.
• Linteo Classic Quality-focused line for price-conscious consumers, offering gentle products suitable for the whole family, manufactured from 100% cellulose for softness.
• Linteo Premium High-quality premium line for demanding customers, gentle and suitable for all skin types including children, with products used in pharmacies and medical facilities.
• Linteo Teens Product line targeting teenagers with hygiene and personal care products tailored to their specific needs.
• Onclé Brand owned by Melitrade a.s., complementing the company's portfolio of hygiene products.
• Niteola Brand owned by Melitrade a.s., part of the company's brand portfolio.
• Toilet Paper Toilet paper products under the Linteo brand for personal hygiene.
• Wet Wipes Moistened hygiene wipes for personal care, including flushable options, under Linteo brand.
• Paper Handkerchiefs Paper tissue products, including boxed paper handkerchiefs, under Linteo brand.
• Towels and Wipes Paper towels and wipes for household and personal use under Linteo brand.
• Cotton Products Cotton-based hygiene products including cotton buds and pads under Linteo brand.
• Away From Home (Industrial Hygiene) Industrial hygiene program (AFH) for commercial and institutional customers.

Quantifiable outcome

• Up to 80% recyclable materials used in packaging, reducing environmental footprint
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PWF EPR a.s. (Plastic Waste Free EPR)coreStrategic or Co-development Partner

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lucart: Italian tissue and AFH (Away-From-Home) manufacturer with strong private-label and sustainability positioning. Comparable product mix (tissue, wipes, AFH) and European retail customer base to Melitrade.
• Metsä Tissue: Finnish tissue manufacturer producing toilet paper, paper towels, and handkerchiefs for European retail under own brand and private label. Directly comparable European mid-to-large player in Melitrade's category.
• WEPA Industrie: German family-owned tissue and hygiene paper producer serving European retail with both private-label and branded products. Closely comparable European mid-sized competitor with similar B2B retail focus.
• Sofidel: Italian-owned, one of Europe's largest private-label and branded tissue manufacturers (toilet paper, paper towels, handkerchiefs). Highly comparable to Melitrade's mix of own-brand and retailer-private-label paper hygiene supply across Europe.
• Ontex: Belgian personal hygiene manufacturer specialized in private-label baby care, wet wipes, and incontinence products for European retailers. Highly comparable business model and channel mix.
• Hartmann (SHP Group): European personal care and hygiene producer with wet wipes, tissue, and baby care products sold through pharmacy and retail channels. Comparable product portfolio targeting Linteo's baby/premium segments.

Regional players

• Pufito / Almus (regional CEE players): Regional European tissue and hygiene product brands operating in adjacent Central European markets with similar private-label and branded tissue offerings to Melitrade.

Broad incumbents

• Procter & Gamble: Global CPG giant with Pampers, Always, and Charmin. Competes with Melitrade in baby wipes and toilet paper categories across European retailers, although tissue is a smaller part of P&G's portfolio.
• Essity: Swedish-listed global hygiene and tissue company (Tork, Tempo, Libero, TENA). Operates overlapping categories — paper handkerchiefs, toilet paper, wet wipes, baby care — making it a broad incumbent competitor in European retail.
• Kimberly-Clark: Global FMCG major with Kleenex, Andrex, Huggies, and Kotex. Overlaps with Melitrade in toilet paper, paper handkerchiefs, and baby wipes across European retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Linteocz
• LinkedInlinkedin.com/company/melitrade-a-s-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melitrade a.s.