TBN Africa

What TBN Africa does

TBN Africa, legally registered as TBN Broadcasting in Africa NPC (Non-Profit Company, registration 2016/168332/08), is a South African non-profit Christian television network founded in March 2016 and headquartered in Johannesburg at 74 Studio Office Park, Lone Hill, Sandton. It operates as the African arm of Trinity Broadcasting Network (TBN), the world's largest Christian television network founded in 1973 with over 30 networks distributed across 88 satellites. The core product is the TBN Africa channel carried on MultiChoice's DStv satellite platform as Channel 343, broadcasting 24/7 to viewers in over 50 African countries, supplemented by a live webcast and an on-demand video library accessible on any internet-enabled device via tbnafrica.org. The platform offers original African programming alongside international Christian content, with branded shows including TBN Meets, Partner Time in Africa, TBN Unplugged, TBN Play, True North, Hope Found, and others, and supports a registered user portal (myTBN) with Facebook and LinkedIn OAuth login.

The company's business model is donation- and partnership-driven rather than subscription-based. Revenue streams include viewer donations and Partner contributions (minimum R250, with suggested monthly tiers of R150, R300, R450, R600, or custom amounts processed via credit card through Virtual Card Services, EFT/direct deposit via Standard Bank, and SnapScan QR payments), advertising and commercial slot sales (subject to faith-alignment vetting), and programming partnership fees paid by African ministries to air their content on the channel. Viewers access content for free on DStv and via digital streaming. Go-to-market is community-led and event-driven, combining social media (Facebook, Twitter, Instagram), monthly email newsletters, prayer teams, and direct outreach to African churches and ministries for both programming supply and donor cultivation. The organization holds sub-brand TBN Yetu, a Swahili-language channel, and maintains affiliate relationships with TBN UK, ACM, and Unashamedly Ethical. TBN Africa states compliance with South Africa's POPI Act and GDPR for data handling, and the website targets WCAG 2.0 Level AA accessibility conformance.

Name

TBN Africa

Legal name

TBN Broadcasting in Africa NPC

Website

https://tbnafrica.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

TBN Africa is a South African non-profit Christian television network broadcasting 24/7 on DStv Channel 343 and via live webcast and video-on-demand to viewers across 50+ African countries, supported by viewer donations, ministry programming partnerships, and advertising.

Ownership category

akta.pro rank

Product category

Christian Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Christian Broadcasting (TV & Radio) (MPABALAA)

akta.pro secondary industry

International Religious/Faith-Based Broadcasters (MPABAEAH)

Keywords

• Christian television broadcasting
• Faith-based media streaming
• Religious video on demand
• African ministry programming
• Family faith network

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Partner Contributions: TBN Africa relies primarily on viewer donations and partnership contributions. Partners can contribute with a minimum of R250 through various payment methods including credit card, EFT, direct deposit, and SnapScan. Monthly debit orders are also available for recurring support.
2. Advertising and Commercial Slots: Advertisers can place TV ads and commercials on TBN Africa through an online application process. Content must align with the channel's Christian faith statement and broadcasting code of conduct.
3. Programming Partnerships: Ministry programmers pay to air their content on DStv Channel 343, contributing to network revenue while expanding programming diversity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

TBN Africa is a non-profit Christian television broadcasting organization that delivers faith-based and family programming to African audiences via DStv Channel 343 and online streaming. Its core offering is a 24/7 television channel featuring original African Christian content, international ministry programming, and on-demand video content, supplemented by advertiser-supported commercial slots and ministry partnership programming slots.

Product overview

TBN Africa operates as a broadcast television and digital streaming platform offering faith and family Christian content across Africa. The core product is the TBN Africa television channel on DStv Channel 343, supplemented by a video-on-demand streaming service (TBN Africa On-Demand) and live webcast capabilities. The platform features original productions including TBN Meets (premium lifestyle interviews), Partner Time in Africa (magazine show), TBN Unplugged (music performances), and TBN Play (music video playlists). Additional branded programs include True North, The Inspired Show, Reset with Emily Zim, Life Solutions with Dr. Convy, Zuri, Juicy Ladies, Kings & Priests, The Sessions with Cynthia Garrett, Open Book with R.T. Kendall, Hope Found documentary series, Surviving Life with The Vambilis, and Testimony Treasures. Users can register for the myTBN portal to access personalized features. The platform broadcasts to over 50 countries across Africa, with original content focused on authentic, afro-centric programming.

Differentiator

Problem solved

Functional benefit

Brands

• TBN Yetu: A new channel launched in line with TBN Africa's vision to reach African countries with authentic, afro-centric Christian programming. 'Yetu' is Swahili for 'Ours.'
• TBN Meets
• Partner Time in Africa
• TBN Unplugged
• TBN Play

Products and services

• TBN Africa DStv Channel 343 24/7 satellite television channel on DStv Channel 343 broadcasting Christian and family programming to over 50 African countries. Targets African Christian families and viewers seeking faith-based television content with African perspectives.
• TBN Africa On-Demand (VOD)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TBN (Trinity Broadcasting Network)coreStrategic or Co-development PartnerTBN Africa is part of the TBN family of networks, the world's largest Christian television network with over 30 networks available on 88 satellites. TBN was launched in 1973 by Paul and Jan Crouch and provides global reach and programming resources to regional networks like TBN Africa.
• Multichoice/DStvcoreChannel Partner/ Reseller/ DistributorMultiChoice's DStv platform carries TBN Africa on Channel 343. TBN Africa has been in discussions with Multichoice about inclusion on their GOtv platform, though Multichoice has indicated no current room on that platform.
• TBN UKminorStrategic or Co-development PartnerRelated TBN regional network broadcasting in the United Kingdom on Freeview channel 65 and Sky 582, sharing programming resources and content within the TBN family.
• TBN YetuminorStrategic or Co-development PartnerA new Swahili-language channel (Yetu meaning 'Ours') aligned with TBN Africa's vision to reach African countries with authentic, Afro-centric Christian programming.
• ACM (Association of Christian Media)minorStrategic or Co-development PartnerA non-profit network of Christian media organisations sharing a vision of reaching people with the Gospel. TBN Africa maintains affiliation with ACM.
• Unashamedly EthicalminorStrategic or Co-development PartnerAn initiative challenging people to do the right thing right now, with shared values in ethical conduct that align with TBN Africa's mission.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Daystar Television Network: Daystar is a major global Christian television network that broadcasts Christian programming internationally via satellite. It is a comparable faith-based TV broadcaster competing for the same global Christian audience and ministry partner programming pool.
• TBN UK: TBN UK is a sister network within the global Trinity Broadcasting Network family, broadcasting Christian programming on Freeview channel 65 and Sky 582. It is directly comparable as a regional TBN affiliate using the same brand, programming resources, and operational model in a different geography.
• Hillsong Channel: Hillsong Channel is a Christian broadcasting network associated with Hillsong Church, distributing worship, teaching, and ministry programming. It competes in the same faith-based TV category targeting similar Christian audiences with contemporary evangelical content.
• TBN Yetu: TBN Yetu is a Swahili-language sub-brand of TBN Africa targeting Swahili-speaking African audiences with authentic, Afro-centric Christian programming. It is directly comparable as a sister channel sharing the TBN distribution infrastructure and ministry-partner programming model.
• CBN Africa (Christian Broadcasting Network): CBN Africa is the African arm of the Christian Broadcasting Network, distributing faith-based content across the continent. It directly competes with TBN Africa for African Christian viewers using a similar broadcast and digital streaming model under a different global parent network.

Emerging players

• Omega Fire Ministries (OFM TV): Omega Fire Ministries is a Nigerian-based Christian ministry that broadcasts across Africa with original content and digital streaming. It is an emerging regional player in African faith broadcasting, partially overlapping TBN Africa's market and ministry-partner programming model.

Broad incumbents

• EWTN (Eternal Word Television Network): EWTN is the world's largest Catholic religious media network, broadcasting globally across multiple platforms. It is comparable as an established, large-scale faith broadcaster with multi-platform distribution (TV, VOD, apps), though it specializes in Catholic rather than broadly evangelical content.
• Inspiration Networks (INSP): Inspiration Networks operates a family-friendly and faith-based TV channel distributed via cable and satellite in the US and internationally. It is a broader incumbent in the faith-and-family broadcasting category with multi-platform delivery similar to TBN Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tbnafr
• Facebookfacebook.com/TBNAfrica
• Instagraminstagram.com/tbnafrica
• LinkedInlinkedin.com/company/tbnafrica

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBN Africa