Next Nature

What Next Nature does

Next Nature, legally constituted as Stichting Next Nature Network, is a Dutch non-profit foundation established on 12 April 2010 and headquartered in the iconic Evoluon 'spaceship' building at Noord Brabantlaan 1A, 5652 LA Eindhoven. It operates as a future-oriented museum and international network exploring the thesis that technology has become so omnipresent, complex, and autonomous that it functions as a 'nature of its own'. Its core offerings are the physical Next Nature Museum (with rotating and permanent exhibitions such as 'Once upon a time... the Earth', the Digital Wellness Center, RetroFuture, and the Fractal Forest installation), the Next Nature Online Magazine with thousands of articles across 30+ themes, the Next Nature Academy for educational and organizational programs, the ticketed Quantum Escape Room and Synthetic Reality VR experience, and venue rental for events of up to 1,400 people. It maintains ANBI Public Benefit Organisation status and CBF charitable certification.

The organization is led by Founder and Director-CEO Koert van Mensvoort, with a small named executive team comprising Managing Director Tim Hoogesteger, Creative Director Mieke Gerritzen, Sales & Services Director Maarten van Zeeland, and Executive Assistant Suzanne Aarnoudse. Revenue is generated through a hybrid model combining ticket sales (€17.50 adult, €5-8.50 reduced), special experience fees (€30/group escape room, €13.50 VR), annual memberships at €25, corporate venue rental in the Evoluon building, and donations augmented by tax-deductible ANBI status. Funding is diversified across the Dutch Ministry of OCW, Province Noord-Brabant, Gemeente Eindhoven, Brainport Eindhoven, and a range of cultural and private foundations including Amsterdams Fonds voor de Kunst, Mondriaan Fonds, Cultuurfonds, SIDN Fonds, Fonds 21, and Gieskes-Strijbis Fonds, alongside thematic corporate partners such as IKEA, Signify, Quantum Delta NL, PRELIFE, and Bazelmans.

The membership and readership footprint extends to 44 countries through the membership program and globally accessible online magazine, with distribution concentrated in a single domestic physical venue and complemented by online ticketing at tickets.nextnature.org and direct school and corporate sales channels. Recent strategic emphasis has been on permanent exhibition investment (most notably the February 2026 launch of 'Once upon a time... the Earth' with AR/VR installations) and on ecosystem-building through partnerships that span technology, retail, quantum research, and origin-of-life science.

Name

Next Nature

Legal name

Stichting Next Nature Network

Website

https://nextnature.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Next Nature is a Dutch non-profit foundation operating a future-oriented museum in Eindhoven's Evoluon building, an online magazine, and educational programs that explore how technology is becoming 'next nature', serving museum visitors, schools, corporate event clients, and an international membership across 44 countries.

Ownership category

akta.pro rank

Product category

Science Museum and Cultural Education

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (712110), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Science & Technology Museums (THAJADAD)

akta.pro secondary industries

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Museum exhibitions
• Science communication
• Educational programming
• Venue rental
• Online publication

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Museum Tickets: Visitors purchase tickets for museum entry at €17.50 for adults, with discounts for students, teens, and children. Additional experiences like Quantum Escape Room (€30) and Synthetic Reality (€13.50) are sold separately.
2. Membership Program: Annual memberships at €25 per year offering newsletter, research support, and shop discounts
3. Venue Rental: Spaces available for events and meetings accommodating up to 1,400 people in the Evoluon building
4. Donations and Grants: One-time and periodic donations from supporters, with ANBI status allowing tax-deductible contributions. Funded by government bodies and private foundations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Next Nature operates a future museum in the Evoluon building in Eindhoven featuring interactive and immersive exhibitions on the convergence of technology, nature and humanity (including "Once upon a time... the Earth", Digital Wellness Center, RetroFuture, and Synthetic Reality). Alongside the museum, it publishes a free online magazine with thousands of articles, runs the Next Nature Academy educational programs for schools and teams, and rents the Evoluon venue for corporate events accommodating up to 1,400 people.

Product overview

Next Nature is a non-profit museum and network organization based in Eindhoven, Netherlands, operating from the iconic Evoluon 'spaceship' building. The organization explores how technology becomes 'next nature'—how our technological environment has become so omnipresent that it functions as its own form of nature. Its core offerings include the physical Next Nature Museum (featuring rotating exhibitions like 'Once upon a time... the Earth', Digital Wellness Center, and RetroFuture), the online Next Nature Magazine with thousands of articles, and venue rental services. Additional offerings include ticketed experiences (Quantum Escape Room at €30, Synthetic Reality at €13.50), educational programs through the Next Nature Academy, and various research projects. The museum is open Wednesday through Sunday from 11:00-17:00, with standard admission at €17.50 for adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Next Nature Museum

Quantifiable outcome

• Members in 44 countries worldwide
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• BazelmansminorStrategic or Co-development PartnerCorporate partner supporting Next Nature's exhibitions and programs through the 'Enter Spaceship Earth' partnership initiative.
• SignifyminorStrategic or Co-development PartnerCorporate partner (lighting technology company) supporting Next Nature's exhibitions and programs through the 'Enter Spaceship Earth' partnership initiative.
• IKEAminorStrategic or Co-development PartnerCorporate partner supporting Next Nature's exhibitions and programs through the 'Enter Spaceship Earth' partnership initiative, focusing on future living and technology.
• Quantum Delta NLminorStrategic or Co-development PartnerNational quantum technology initiative partnering with Next Nature on exhibitions related to quantum computing and future technology themes.
• PRELIFEminorStrategic or Co-development PartnerResearch consortium on the origin of life partnering with Next Nature for the exhibition 'Er was eens... de Aarde' (Once upon a time... the Earth), exploring science and imagination around life's origins.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EYE Filmmuseum: EYE is Amsterdam's film museum and a broader Dutch cultural institution with ticketed exhibitions, education programs, and event venue operations. It is a broad incumbent peer in the Dutch cultural-attractions market competing for visitor and government funding share.

Direct peers

• NEMO Science Museum: NEMO is Amsterdam's flagship science and technology museum and the most direct Dutch comparator to Next Nature. Both operate as interactive science museums with schools programs, exhibitions, and ticketed experiences targeting general public and educational visitors.
• Nxt Museum: Nxt Museum in Amsterdam is a Netherlands-based 'museum for new media art' offering immersive, technology-driven exhibitions. It is a direct domestic peer in the experiential art-and-technology niche that Next Nature also occupies.
• Museum of the Future Dubai: Dubai's Museum of the Future is a flagship experiential venue exploring future technology, humanity, and sustainability. It is a direct thematic peer in the 'museum of the future' category, with comparable immersive installations and visitor experience positioning.
• Museon-Omniversum: The Hague-based Museon-Omniversum combines a science museum with an IMAX dome theater. It is a direct Dutch regional peer focused on science, sustainability, and human futures, with school programs and immersive experiences comparable to Next Nature's offering.
• Ars Electronica Center: Ars Electronica in Linz operates a 'Museum of the Future' exploring the intersection of art, technology, and society. It is the closest international thematic peer to Next Nature, sharing the thesis-driven, future-oriented exhibition model and an annual festival and conference program.

Regional players

• V2_ Lab for the Unstable Media: V2_ in Rotterdam is a Dutch center for art and technology experimentation with exhibitions, labs, and events. It is a regional peer with thematic overlap to Next Nature's tech-nature thesis but a smaller, lab-oriented operational model rather than a large public museum.
• Naturalis Biodiversity Center: Naturalis in Leiden is the Netherlands' national natural history museum. It is a regional Dutch comparator with a similar mix of permanent and rotating exhibitions, school programs, and membership revenue, though its subject focus is biodiversity rather than technology-nature convergence.

Emerging players

• Science Gallery International: Science Gallery is a global network of youth-focused pop-up galleries at the intersection of art and science. It overlaps with Next Nature's audience and Academy-style programming but focuses on transient formats rather than a permanent museum.
• TeamLab: TeamLab creates large-scale immersive digital art experiences globally and is an emerging comparator to Next Nature's VR and immersive exhibition formats. It overlaps in target audience and visual experience design but operates commercially and itinerantly rather than from a fixed museum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/evoluon

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Nature