What All Ads does

All Ads, Inc. (株式会社All Ads), headquartered in Aoyama, Minato-ku, Tokyo, is a Japanese digital marketing firm founded in July 2004 as Net Marketing Inc. and rebranded to its current name in November 2023. The company specializes in LTV (Lifetime Value) marketing, a data-driven approach that combines creative production, proprietary technology, and consulting to maximize customer lifetime value and advertising cost-effectiveness for enterprise advertisers across retail, app, e-commerce, financial services, and HR/recruitment verticals. Its core offerings include affiliate advertising consulting delivered on a performance/transaction-fee basis and managed social media and programmatic advertising services billed as professional services engagements, with custom-tailored multi-year contracts and no publicly disclosed pricing tiers.

Underlying the service offering is a proprietary technology stack: a self-developed crawling system for social media monitoring and 24/7 listing advertising surveillance, API integrations and RPA capabilities that the company states automate the workload equivalent of 30 people, a database of more than 7,000 implemented campaigns used for seasonal trend simulation, monthly benchmarking of approximately 500,000 client and competitor ads, and industry-specific compliance monitoring tools covering regulations such as the Premiums and Representations Act, the Pharmaceutical and Medical Device Act, and financial regulations. The company maintains in-house creative teams covering both direct-response and brand creative across video, static, and landing-page formats.

From a go-to-market perspective, All Ads operates as a sales-led, direct-engagement enterprise agency, acquiring clients through outbound sales, website inquiry forms, and media features, and distributing exclusively within Japan (Kanto region). In March 2017 the company IPO'd on the TSE JASDAQ Standard Market (Securities Code: 6175) and graduated to the TSE First Section in April 2019. In January 2023, Macbee Planet announced the acquisition of All Ads' advertising business, which became effective March 6, 2023; All Ads is now a wholly-owned subsidiary of Macbee Planet, with its former Omiai dating app media business carved out to Corporation with. The firm employs 101-250 people, with approximately 30 in the affiliate advertising division alone, and reports paid-in capital of ¥395,442 thousand as of June 2019.

Name

All Ads

Legal name

株式会社All Ads

Website

https://net-marketing.co.jp

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

All Ads is a Tokyo-based digital marketing firm providing LTV-focused affiliate advertising and managed social/programmatic advertising services to enterprise clients in retail, e-commerce, finance, and HR, leveraging proprietary crawling, RPA, and a 7,000+ campaign database. Now a wholly-owned subsidiary of Macbee Planet since March 2023.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Performance Marketing Automation & Bid Management Services (MPAAACAM), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Digital marketing services
• Affiliate advertising
• Performance marketing
• Marketing consulting
• Customer acquisition

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Advertising Services: Performance-based affiliate advertising where the company earns fees based on measurable outcomes (sales, leads, conversions). As an affiliate specialist agency, they provide consulting across performance improvement using multi-faceted proposals.
2. Programmatic/Trading Desk Advertising: Managed social media and programmatic advertising services using proprietary operational know-how cultivated through the Omiai platform. Includes creative production and continuous optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

All Ads provides data-driven digital marketing services for enterprise advertisers, centered on maximizing customer Lifetime Value (LTV) through its proprietary crawling, simulation, and automation stack. Its primary service lines are LTV Marketing Service, Affiliate Advertising Consulting, and Managed Advertising Consulting, complemented by proprietary media properties such as School Select and Tabe Tech. The company delivers a combined offering of strategic consulting, performance-based affiliate management, and operational automation to advertisers in retail, apps, e-commerce, finance, and HR sectors.

Product overview

All Ads is a digital marketing company offering LTV Marketing services as its core product, combining data-driven digital marketing, affiliate advertising consulting, and managed advertising consulting. The company also operates multiple media platforms including School Select (qualification/course information), Tabe Tech (food and meal delivery content), and Body Make (personal training gym comparison), all under the parent company that was rebranded from Net Marketing to All Ads in November 2023.

Differentiator

Problem solved

Functional benefit

Brands

• Omiai: Dating/matching application (media business, now operated by a separate entity under 株式会社with)
• スクール-select (School Select)
• みんなのタベテク (Minna no TabeTech)
• みんなのパーソナルトレーニング (Minna no Personal Training)

Products and services

• LTV Marketing Service Data-driven digital marketing service that uses a proprietary crawling and simulation database, RPA automation, and monthly benchmarking of approximately 500,000 ads to maximize customer Lifetime Value (LTV) for enterprise advertisers in retail, apps, e-commerce, finance, and HR.
• Affiliate Advertising Consulting Performance-based affiliate advertising consulting for enterprise advertisers, operated by a dedicated division of approximately 30 staff, covering affiliate partner selection, program management, compliance, and optimization.
• Managed Advertising Consulting End-to-end managed advertising consulting service where All Ads plans, executes, and optimizes digital advertising campaigns on behalf of enterprise clients, including creative production integrated with media buying and performance analysis.
• School Select Proprietary online media property operated by All Ads in the education vertical, used as part of the company's owned-and-operated content portfolio supporting its marketing services business.
• Tabe Tech Proprietary online media property operated by All Ads in the food and dining vertical, used as part of the company's owned-and-operated content portfolio supporting its marketing services business.

Quantifiable outcome

• Automation equivalent to 30 people's workloads through RPA and API integrations
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• adways: Japan-listed mobile and affiliate-focused digital marketing agency with adjacent performance advertising services, directly comparable on affiliate network operations and Asia-centric advertiser base.
• FreakOut Holdings: Japan-listed digital advertising group with operations in DSP/programmatic trading, performance marketing, and creative. Comparable on operating a trading desk, optimizing performance campaigns, and serving enterprise advertisers across SNS and display.
• Macbee Planet: Parent company of All Ads since March 2023; operates in adjacent affiliate/performance marketing and influencer advertising in Japan, offering direct comparability on customer base, business model (transaction-fee agency), and competitive positioning in the domestic performance marketing category.
• GMO AD Partners / GMO NIKKO: Domestic Japanese ad agency group with affiliates, ad operations, and performance marketing offerings directly overlapping All Ads' consulting and trading desk services for Japanese enterprise advertisers.
• Septeni Holdings / Septeni Digital: One of Japan's largest independent digital advertising agencies with deep affiliate/performance marketing heritage. Directly comparable on affiliate consulting, programmatic trading desk, and creative production services targeting enterprise advertisers seeking LTV optimization.
• Digital Holdings (formerly IREP): Japanese digital marketing holding company with affiliate, SEO, and performance marketing subsidiaries that compete for the same enterprise advertisers as All Ads in Japan; IREP was a historic equity investor in Net Marketing/All Ads.

Broad incumbents

• Hakuhodo DY Holdings: Large Japanese advertising holding group with full-service digital and performance marketing capabilities through subsidiaries; competes with All Ads for enterprise LTV-marketing engagements as part of a much broader portfolio.
• Dentsu Digital: Digital arm of Japan's largest advertising group; broad incumbent offering integrated digital and performance marketing, including affiliate, programmatic, and analytics solutions to enterprise advertisers in overlapping verticals (retail, finance, e-commerce).
• CyberAgent (CyberAgent Digital Line / ABEMA): Major Japanese digital media/advertising conglomerate with significant performance and affiliate marketing operations serving enterprise advertisers across similar verticals (apps, e-commerce, finance); overlaps with All Ads in SNS/programmatic and trading desk capabilities.

Others

• Performance Marketing Automation Vendors (e.g., Marin Software): Global performance marketing automation and bid management platform vendor; adjacent technology layer with which All Ads' proprietary automation (RPA and simulation DB) overlaps in capability, including cross-channel paid media optimization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/netmarketing_

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Ads